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April 26,Beijing BTG 188bet Live Casino (Group) Co., Ltd. announced the 2020 annual report。
After experiencing the downturn 188bet Live Casino epidemic,Accelerating scale development is the top strategy of BTG Home Inn Group。2020,Despite the impact 188bet Live Casino epidemic,BTG Homeinn stores are still opening new stores every quarter at an accelerated pace,62 companies in the first quarter,188 in the second quarter,298 in the third quarter,361 in the fourth quarter。909 new stores opened throughout the year,80 more than in 2019,Completed the annual 800-1,000 store opening plan set by the management at the beginning 188bet Live Casino year。As 188bet Live Casino end of 2020, the reserve store is 1,219,Hit an all-time high。
As of December 31, 2020,Number of BTG Home Inns 4,895 companies (including 1 overseas company),Number of guest rooms 432,453 rooms。Number of mid- to high-end hotels in the company 1,165,Proportion 23.8%,Number of guest rooms 128,224 rooms,29 188bet Live Casino total number of rooms.7%。Has nearly 20 core brands,40+ products,Covering "high-end"、"Mid and high-end"、"Economic"、"Relaxation Vacation"、A full range of "social entertainment" hotel products,In an increasingly segmented market,Continue to develop mid-to-high-end and economical hotel products and innovation,Continuously enrich the product and service innovation 188bet Live Casino brand system and accommodation products,Meet the diverse needs of consumers in personal business and travel and leisure。
In 2020, store openings hit a record high, with revenue from mid- to high-end hotels accounting for nearly half 188bet Live Casino group’s revenue
Financial report display,The 188bet Live Casino’s net loss attributable to the parent 188bet Live Casino in 2020 is 49,600.530,000 yuan,EPS-0.5074 yuan/share;Net loss attributable to shareholders of listed companies after deducting non-recurring gains and losses 52,749.960,000 yuan,Earnings per share attributable to shareholders of listed companies after deducting non-recurring gains and losses-0.5395 yuan/share。Total 188bet Live Casino profit in the fourth quarter of 20209,139.130,000 yuan,Net profit attributable to the parent 188bet Live Casino 5,901.370,000 yuan,Net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses4,527.750,000 yuan。
Facing the comprehensive recovery 188bet Live Casino wine and tourism industry,Sun Jian, general manager of BTG Home Inn Group, said: "We have formulated a plan based on "scale、Brand、Experience、Four major strategies with members as the core,The speed of signing contracts has been accelerated throughout 2020、Shop opening speed,The company’s performance achieved full profitability in the third quarter,New stores opened throughout the year increased quarter by quarter,Maintained the leading position in the market、Enhanced the hotel’s operational capabilities。”
BTG Homeinns Hotel Group’s mid- to high-end hotel segment is growing against the trend,The overall revenue of mid-to-high-end hotels in 2020 has increased to 42% 188bet Live Casino group’s hotel revenue.3%。This is due to the group’s focus on mid- to high-end hotels for expansion,2020,272 newly opened mid- to high-end hotels,Accounting for 30% of new store openings。Mid-to-high-end core brand Home Inns、Home Inn Selections、Yifei、Puyin、Going together with Yi,219 new stores opened in 2020,Maintaining a rapid expansion rate。
On the other hand,BTG Home Inn Group vigorously develops diversified brands,Adhere to the expansion strategy focusing on franchising。25 new direct-operated stores opened in 2020,884 franchised and managed export stores,Accounting for 97% of new stores.2%。Among them,Cloud brand as a coaching model,His business has improved significantly、Lower initial investment、Good growth potential,Form a good differentiation and complementation with other brands,Widely welcomed by the market,was the main force in the expansion 188bet Live Casino light management model during the epidemic last year。 350 new cloud brand hotels opened in 2020,Accounting for 38% 188bet Live Casino total number of newly opened stores.5%,45 year-on-year increase.83%。
At the same time,BTG Homeinns 188bet Live Casino Group’s budget model、Mid-high-end、High-end and other existing brand products have been comprehensively developed and updated,And actively reconstruct the mid-to-high-end 188bet Live Casino space,Incorporate more life and fashion elements,To create a "younger"、Fashionable” 188bet Live Casino brand image。
Budget hotel,As the key to upgrading the hotel’s overall brand image,The company actively promotes the updating and transformation of existing products。As 188bet Live Casino end of 2020,The company has upgraded a total of 279 directly-operated stores and 224 franchise stores to Home Inns 3.0 NEO,A total of 503 completed。In the future, the company will continue to increase its efforts in upgrading and transforming such products;
Mid-to-high-end hotels, YUNIK HOTEL is a company with the younger generation as its core,Breaking through the traditional hotel model,Play with the trend、A trendy brand hotel with the purpose of fun,As soon as the Nanjing Xinjiekou store debuted on November 7, it became the Internet celebrity hotel of choice among young consumers;As a new brand created in partnership with Hyatt Hotels,“UrCove by HYATT” collection of aesthetics、Quality and practicality in one,Committed to creating a considerate and comfortable business travel experience,Put the service concept of “treating guests like friends” into details,Uniquely opened up a "creative space";Has "Chinese Zen"、Puyin Hotel with “Datang Style” features,Represents another unique style 188bet Live Casino company’s mid- to high-end hotels,Aims to bring guests an experience of "this place of peace is my hometown",Committed to creating an "urban retreat space" for business travelers; The official launch 188bet Live Casino new lifestyle space brand “Rucafe”,It is also a new exploration 188bet Live Casino company’s hotel space expansion;2021,The company plans to develop new products,Upgrade and iterate Home Inn Business Travel 2.0 products,And will continue to be committed to the upgrading and transformation of mid-to-high-end core products。
Responsibility in special times and the development strategy of building a “full value chain travel aggregation platform”
The sudden new coronavirus pneumonia epidemic in 2020,Has a huge impact on the hotel industry。BTG Home Inn Group also takes the lead in shouldering the social responsibilities of state-owned enterprises。From the beginning 188bet Live Casino fight against the epidemic to the end 188bet Live Casino year,670 hotels nationwide,More than 60,000 rooms,Nearly 2.81 million room nights have been requisitioned。For medical staff、Quarantine personnel、Provide accommodation and isolation places for tourists visiting and returning home,Only in Wuhan,The company provided 3 hotels for free as accommodation for medical staff,Cumulative reception exceeds 1.70,000 people。The national epidemic enters the second stage in 2020,All walks of life are making every effort to promote the resumption of work、Resumption of production、Fushang、Resumption。The company has a keen understanding of market demand,The first "safe hotel" product in the industry,Upgraded 24 special cleaning standards and added 59 new epidemic prevention cleaning measures,Reserved for observation in a foreign land、Provide a full range of warm care and reassuring services for returning guests and corporate isolation services。
First half 188bet Live Casino year,The company launched a total of 3,More than 200 safe hotels,Providing more than 100,000 nights of isolation room services to corporate customers,It has effectively promoted the resumption of work and production in the entire society。Facing the difficulties of industry management,In order to support the development of franchise hotels,Company leverages its own supply chain、Capital chain、Sales channel、Core advantages such as human resources,Aimed at 4,More than 000 franchise hotels,Timely launch including franchise fee reduction、Financial support and operational guidance during the epidemic, etc.,In particular, management fees are waived for hotels in Hubei and franchised hotels requisitioned by the government,Half charge in other areas 188bet Live Casino country,Working with franchise owners to overcome difficulties。The company will reduce or reduce franchise store management fees in 2020、Expenses for sending a store manager、System maintenance costs, etc. total 5,More than 5 million yuan。
As "fusion eating、stay、row、游、Purchase、Entertainment resources,Building a platform for full value chain travel aggregation”,188bet Live Casino improves scale、Establish and enrich the brand matrix、Member rights and interests are fully understood、Start with guest experience and service efficiency upgrades,Seize the lead in scale、Leading quality、Leading efficiency、Leading in innovation。
The hotel’s smart butler platform enables global guest online interaction,Cultivated a new generation of hotel management platform: Smart Hotel Internet of Things Control Platform (PIOS),Pushing smart hotels to new heights。Currently,PIOS has been applied to more than 500 stores of Beijing Tourism Hotel Group,The functions involved include room intelligent guest control、Smart speakers and smart voice phones,Automatic air purification scene,Automatic robot delivery,Self-service checkout, check-out, invoicing and renewal,Guest hotel service feedback,Real-time display of hotel restaurant passenger flow,Real-time display of healthy water quality in the room,Hotel energy consumption system docking, etc.;As 188bet Live Casino end of 2020,Company owns 1.2.5 billion members,Download via mobile、Store sales card、Special industry activities、External platform cooperation、Omni-channel multi-scenario recruitment including agreement cooperation,Effectively increased the number of members。
The company will continue to enrich the development team in 2021,Accelerate the pace of store opening,Planned store opening throughout the year 1,400-1,600。Based on regions and provinces,Strengthen regional expansion、Provincial deep cultivation,Acceleration three、四、Fifth-line sinking market layout,Comprehensive promotion of "full series of multiple brands",Drive the group’s market share to increase。At the same time, continue to insist on increasing the expansion of mid-to-high-end,Increase the proportion of mid- to high-end 188bet Live Casino。
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