April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

"Analysis and Forecast of China's Tourism Development in 2020~2021" (i.e. Tourism Green Paper No..19），It is the 19th annual tourism development report organized and compiled by the Tourism Research Center of the Chinese Academy of Social Sciences。The whole book focuses on the theme of "high-quality development of tourism"，Passed three main reports and nearly 20 special reports，Perspective and outlook on China’s tourism development in 2020~2021。

2020，The novel coronavirus pneumonia epidemic has had a major impact on the global macro economy and tourism market。my country is the only major economy to achieve positive growth，Has entered a new stage of development in comprehensively building a modern socialist country，While undergoing industrial changes and reshaping, it has nurtured recovery potential。Governments at all levels have actively introduced relief policies，Deepening the supply-side structural reform of the tourism industry，Enhance the resilience of tourism market recovery，And by strengthening the preparation and planning work、Promote the deep integration of culture and tourism、Deepen the opening of the tourism market to the outside world、Accelerating the transformation of smart tourism and other ways，Provide support for the recovery of the tourism industry。2021 is the first year of the “14th Five-Year Plan”，During the “14th Five-Year Plan”，Accelerate the construction of a domestic circulation as the main body、A new development pattern in which domestic and international dual cycles promote each other，Achieving high-quality development of tourism has become an important task。

2020，my country’s tourism development is booming，Frequent hot spots。Based on sorting and refining by the Tourism Research Center of the Chinese Academy of Social Sciences，The top ten hot spots in China’s tourism this year are: Relief policies promote the recovery of the tourism market；Many national brands optimize tourism supply；National Cultural Park planning and construction problem solved；Tourism enterprises have a role to play in overcoming the difficulties；Hainan’s outlying islands are tax-free to attract consumption back；Technology helps prevention and control accelerate development and change；Wenbo invigorates and tastes new things with unprecedented charm；Digital empowerment industry promotes tourism transformation；Live broadcast e-commerce goes out of the circle to test tourism sales；Ding Zhen’s new promotion to the top has triggered a marketing boom。

In order to fully reveal the changes in tourism status and future expectations of different social groups in my country，Tourism Research Center of Chinese Academy of Social Sciences and Tencent Cultural Tourism Industry Research Institute、Tencent CDC (User Research and Experience Design Center)，Conducting a nationwide survey via the Internet。"Survey on China's National Tourism Status (2020~2021)" from travel time、Activity、Consumption、Motivation and other aspects systematically reflect the different genders in our country、Generation、Income、Education level、Occupation and travel status of regional nationals。Research found: my country’s national tourism radius is expanding，Gradually shift from peripheral travel to out-of-province travel，Nature sightseeing tour is the most popular；Part of outbound travel converted into domestic travel，High-end travel、Niche tours and customized tours have become important mining points；The Z generation travel group represented by the post-00 generation has distinctive consumption characteristics，Pay more attention to the entertainment and shopping conditions of tourist destinations。

Revolving around the annual theme of “High-Quality Development of Tourism”，Experts from different fields from the industry、Comprehensive analysis from the perspectives of resources and regions。It specifically includes three aspects: First, in the new development background、Under the pattern and situation，Scenic Area、Travel agency、Cruise、Hotel、How to achieve high-quality development in core industries and key areas such as online reservations；The second is the national park、How to handle the relationship between resource management and tourism development in national cultural parks and global geoparks；The third is from the regional level，How to better play the role of tourism in ecological protection and high-quality development in the Yellow River Basin、How tourism promotes balanced regional development、How to achieve high-quality development of high-speed rail tourism；etc.。As a traditional advantage section of the "Tourism Green Book"，Domestic Travel、Inbound tourism、Outbound travel、Reports on Hong Kong, Macao and Taiwan tourism provide readers with detailed data and systematic analysis to understand the development of relevant markets。

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Global tourism will usher in recovery amid changes

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

Song Rui, author of the Green Paper General Report、Feng Jun pointed out，Weak growth momentum in the world economy、Reshaping the development pattern、In the context of high 188bet online sports betting uncertainty in the globalization process，The impact of the new coronavirus epidemic on the global tourism economy。According to data released by the World Tourism Organization (UNWTO) in January 2021，The epidemic caused a total of 8.Loss of 500 million to 1.1 billion international tourists、910 billion to 1.$2 trillion in lost tourism revenue and 100 million to 1.200 million jobs lost。According to research by the research team of the Tourism Research Center of the Chinese Academy of Social Sciences and the World Tourism Economic Trends Report (2021) of the World Tourism Cities Federation (WTCF)，The total number of global tourist arrivals in 2020 dropped by 40% year-on-year.8%。In pessimism、Under baseline and optimistic scenarios，The total number of global tourist arrivals in 2021 will return to 67 in 2019.7%、77.7% and 86.5%，Total global tourism revenue will recover to 65% in 2019 respectively.4%、76.5% and 84.7%。

2021 and the future period，The main challenges facing the global economy are: first，Epidemic prevention and control brings uncertainty about economic restart。Currently，The global new crown epidemic is still in a pandemic，“You cannot rush to restart the economy” has become the consensus of the world’s authoritative disease control experts。Vaccines are an important global health public good，Still facing great challenges in increasing production capacity and optimizing distribution。Second，Affected by the epidemic，There are structural differences in industry recovery。Even when the epidemic is effectively controlled，There are also differences in the degree and speed of recovery in different industries，The recovery of the traditional life service industry, which is mainly characterized by face-to-face interpersonal communication, is relatively slow，Traveling across borders faces many challenges。Third，Global debt default risk increases。Since 2020，Many countries are responding to the impact of the epidemic，Competing to introduce expansionary fiscal and monetary policies，Increased leverage。If the economic recovery process does not meet expectations，The risk of debt default will increase accordingly，Thus affecting the stability of global financial markets。

Overall，The global tourism industry will recover while undergoing industrial transformation and reshaping。Change and reshaping are reflected in both internal and external aspects。From inside the tourism industry，The relationship between international and domestic tourism development faces changes。The prevention and control requirements of the new crown epidemic restrict the cross-border movement of tourists，International tourism recovery faces more obstacles，The tourism industry will form a market pattern dominated by domestic tourism in the future。From the perspective of the interactive relationship between tourism and macroeconomics，Tourism recovery is significantly affected by demand-side factors。Facing the impact of the epidemic，Emerging economies that previously grew faster，The tourism economy has declined more than developed economies。This explains，The market foundation on the demand side is a necessary condition for the recovery of the tourism industry，The prospects for reshaping the tourism industry in the future are closely related to the resilience and stability of each country’s macroeconomics。

The "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" points out——

Promoting high-quality development is the core of my country’s tourism industry in 2021 and the “14th Five-Year Plan” period

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

Song Rui, author of the Green Paper General Report、Feng Jun pointed out，2020，The novel coronavirus pneumonia epidemic has had a major impact on the global macro economy and tourism market，Resulting in a general decline of both in the short term。my country is the only major economy to achieve positive growth，Has entered a new stage of development in comprehensively building a modern socialist country，The tourism industry is experiencing change and reshaping while cultivating recovery potential。my country has actively introduced relief policies，Deepening the supply-side structural reform of the tourism industry，Enhance the resilience of tourism market recovery，And by strengthening the preparation and planning work、Promote the deep integration of culture and tourism、Accelerating the transformation of smart tourism and other ways，Provide support for the recovery of the tourism industry。Achieving high-quality development is the core of my country’s tourism development in 2021 and the “14th Five-Year Plan” period。

From the perspective of high-quality tourism development，We should pay special attention to three issues。

One，Adhere to high-quality development，Insist on tourism for the people，Play a driving role in tourism。First, we must enrich the supply of high-quality tourism products，Achieve high-quality development of tourism。The in-depth integration of digital economy and tourism products and services will help improve the quality of tourism development。Development should be accelerated to digitize、Network、Smart tourism characterized by intelligence，Deepening the supply-side structural reform of the tourism industry。Second, we must strive to meet the needs of mass tourism、Multiple levels of needs，Insist on tourism for the people。With the successful achievement of the goal of building a moderately prosperous society in all respects during the “Thirteenth Five-Year Plan” period，Tourism meets people’s needs for a better life、The role of supporting consumption upgrade is more prominent。The enthusiasm of small and micro enterprises should be fully mobilized、Encourage innovation in tourism market segments，Make different levels、Effective supply of tourism products and services with different needs。The third is to help rural revitalization、Consolidate the results of poverty alleviation，Leverage the comprehensive driving role of tourism。For less developed areas，Regional comparative advantages should be created through the development of tourism，Full absorption of labor force employment，Give full play to the radiating and comprehensive driving role of tourism in other life service industries。

Part 2，Building a new development pattern，Deepen the integration of culture and tourism，Inspiring innovation in the tourism industry。First, we must deepen reforms in key areas and key links。The 188bet app download domestic tourism market is huge、High degree of openness，Has unique advantages in helping to build a new development pattern。We should further break down the shackles of the institutional mechanisms that hinder the development of the tourism market，Deepen the reform of key areas and key links in tourism，To modernize the tourism governance system and governance capabilities。The second is to promote the deep integration of culture and tourism。Insist on using culture to shape tourism、Yi Lu Zhang Wen，Promote tourism development by increasing cultural connotation，Promote and highlight culture through tourism development。Promote the integration of culture and tourism from the product level to the business level and public service system level，Continuously expand the breadth and depth of cultural and tourism integration。The third is to implement the innovation-driven strategy in depth。Taking expanding domestic demand as the strategic basis，Strengthen mobile Internet、Cloud computing、Internet of Things、The implementation of artificial intelligence and other technology applications，With the help of virtual reality、Augmented Reality、Online live streaming and other forms continue to innovate tourism consumption scenarios，Formating new momentum for the development of the tourism industry、New advantages。

Part 3，Based on the domestic circulation，Unleash the potential of tourism consumption。“14th Five-Year Plan” period，Mainly domestic circulation、Dual cycle mutual promotion is still the basic pattern of my country’s tourism economic development。From the perspective of changes in tourism demand caused by the epidemic，Short trip、Self-driving tour、Ecotourism、Health and wellness tourism is expected to become a typical form of short- and medium-term tourism market supporting the domestic cycle。The tourism industry should proactively adapt to changes in consumer demand，Make further use of finance and taxation、Land planning、Policy tools such as talent cultivation，Better realization of recovery and development。We must start from improving consumer quality，Pay attention to changes in market demand，Improve the quality of tourism services，Unleash the potential of tourism consumption。

(See "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" p16-17，Social Science Literature Press April 2020)

The "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" points out——

my country’s tourism industry will promote key tourism projects and types during the “14th Five-Year Plan” period

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

Song Rui, author of the Green Paper General Report、Feng Jun pointed out，The development of China’s tourism industry during the “14th Five-Year Plan” and 2035 will focus on some key projects，There are three most important ones。

First, build a world-class tourist attraction and resort with rich cultural heritage。Starting a new journey of comprehensively building a modern socialist country has put forward clear requirements for the long-term goals of tourism development in 2035。Build a world-class tourist attraction and resort with rich cultural heritage，There are three main points。First, we must develop tourism products and services，Adhere to the integrated development of culture and tourism。Adhere to the integrated development of culture and tourism，Strengthen the construction of cultural heritage in tourist attractions and resorts，It is necessary to overcome the shortcomings of product forms that focus too much on sightseeing、Improve tourists’ comprehensive cultural experience。Secondly, we must continue to further promote supply-side structural reform，Improve the comprehensive benefits of tourism。Pay more attention to the radiation and driving role of tourist destinations in surrounding consumption，Enhance consumption attractiveness for overnight tourists。Third, we must adhere to high-quality development，Optimize the number, scale and spatial distribution of tourist attractions and resorts。Currently there are 45 national-level tourist resorts in our country，Only equivalent to about 16% of the number of national 5A tourist attractions。Qualified tourist attractions are upgraded and transformed through the development of all-region tourism，It is expected to further improve the construction and development quality of national tourist resorts。

The second is to create a national-level tourism and leisure city and neighborhood with distinctive cultural characteristics。Focusing on the construction of a national tourism and leisure city，Previously created "China's Excellent Tourism City"、Creation of "China's Best Tourism City"、Practical exploration on the creation of “China Tourism and Leisure Demonstration City”。From the perspective of 2035 long-term goals，While focusing on tourism economic indicators，More emphasis should be placed on the essential attributes of tourism and leisure well-being，More emphasis on public infrastructure for local urban residents and foreign tourists、Co-construction and sharing of urban resources and public services，In the process of building a national-level tourism and leisure city, we will effectively improve the quality of urban life and cultural soft power。The Ministry of Culture and Tourism promulgated the "Classification of Tourism and Leisure Blocks" in January 2021，clarified the classification of tourist and leisure blocks，And cultivate and practice socialist core values ​​in the neighborhood、Advocating civilized tourism、Regulations have been made on frugal diet and green consumption。Should take this as an opportunity，Better build a national-level tourist and leisure district with distinctive cultural characteristics，Efforts should be made to highlight the local culture and creative cultural industries of the neighborhood，Achieving the integrated development of culture and tourism oriented towards modernization。

The third is to accumulate Chinese experience，Tell Chinese stories well，Promote the development of red tourism and rural tourism。China’s achievements in eradicating absolute poverty are of world significance，And tourism poverty alleviation has played an important role in achieving overall victory in the fight against poverty。The new journey towards comprehensively building a modern socialist country requires further telling the Chinese story，The focus of refining and sharing China’s experience to promote the development of red tourism is to make up for the shortcomings in infrastructure construction and service levels，From rich resource formats、188bet sports betting app download Absorbing local employment、Incline in fiscal and taxation policies and other angles to ensure the expansion and quality improvement of red tourism。February 2021，National Rural Revitalization Administration officially launched。The high-quality development of rural tourism in the future will still improve the viability of the rural economy、Narrowing the income gap between urban and rural areas、An important carrier to solve the problem of relative poverty。The key to promoting the development of rural tourism is to highlight local tourism characteristics、Avoid homogeneous competition，Focus on developing different types、Different styles of rural tourism products and business models，Shaping a rural tourism supply pattern that adapts to different levels of tourist groups and product needs。

(See "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" p17-19，Social Science Literature Press April 2020)

The "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" points out——

National travel shifts from peripheral travel to out-of-province travel

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

In order to fully reveal the changes in tourism status and future expectations of different social groups in my country， Tourism Research Center of Chinese Academy of Social Sciences and Tencent Cultural Tourism Industry Research Institute、Tencent CDC (User Research and Experience Design Center)， Conducting a nationwide survey via the Internet，To objectively record the travel motivations of our citizens、Travel time、Travel activities、The current situation of tourism methods and tourism consumption and possible changing trends in the next year， Provide trend prospects and development strategies for tourism-related industries。

This questionnaire will be distributed from August 7 to 11, 2020，Aimed at users aged 14 and above，Covering users in areas with different levels of economic development across the country，Expand through the combination of main questionnaire and supplementary questionnaire。The survey adopts the method of “sampling frame + post-event matching”，Ensure that user gender and age conform to the structure of Chinese netizens in the China Internet Network Information Center (CNNIC) report。After sample recovery and cleaning，A total of 8686 copies of the main questionnaire (Volume A) collected，6383 valid questionnaires，Mainly focus on tourism activities、Travel time and tourism consumption；A total of 8413 supplementary questionnaires (Volume B) collected，5837 valid questionnaires，Mainly focus on travel motivation、Travel obstacles and tourism concerns, etc.。

Survey shows: past year，Affected by the new coronavirus epidemic，Inter-regional and inter-provincial tourism will resume later，Tourists for safety reasons，Reduced travel radius。Therefore，The number of respondents who chose to travel around the country in the past year ranked first (64.4%），The second is intra-provincial travel (42.5%) and out-of-province (domestic) travel (25.9%），Only 9 respondents have outbound travel activities.2%。The survey results for the next year will be different。Respondents planning to travel around the country in the next year dropped to 48.1%，Respondents planning to travel within the province increased to 47.4%，The number of respondents planning to travel outside the province (domestic) increased the most (reaching 45.8%），Respondents planning to conduct cross-border travel activities in the next year nearly doubled。Visible，Tourists are confident in the domestic epidemic control capabilities and the improvement of tourism safety in the next year，Strong will to expand travel radius，Domestic travel across provinces will be a hot spot in the coming year。Judging from the number of trips，Tourist choices in the past year are consistent with tourist intentions in the next year，The index values ​​from large to small are all surrounding tours、Provincial travel、Out-of-province (domestic) travel、Hong Kong, Macao and Taiwan Tour、Traveling abroad。Compared with the index value of the number of trips in the past year (see Figure 7)，Peripheral travel will increase by 1% in the next year，Intra-provincial tourism increased by 0.2%，And travel outside the province (within the country)、The index values ​​of Hong Kong, Macao and Taiwan travel and overseas travel both decreased，Decrease by 0 from low to high.2、0.6 and 3.6 percentage points。

The "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" points out——

Post-60s are the main consumer of personal tourism，Post-80s generation is the main force in family tourism consumption

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

In order to fully reveal the changes in tourism status and future expectations of different social groups in my country， Tourism Research Center of Chinese Academy of Social Sciences and Tencent Cultural Tourism Industry Research Institute、Tencent CDC (User Research and Experience Design Center)， Conducting a nationwide survey via the Internet，Use this to objectively record、Comprehensively reveal the travel motivations of our citizens、Travel time、Travel activities、The current situation of tourism methods and tourism consumption and possible changing trends in the next year， Provide trend prospects and development strategies for tourism-related industries。

Survey found: Post-60s generation is the main consumer of personal travel，Post-80s generation is the main force in family tourism consumption。

The survey is divided into 9 consumption ranges to understand the respondents’ travel consumption situation，"0 yuan" respectively、“1,000 yuan and below”、“1001~3000 yuan”、“3001~5000 yuan”、“5001~8000 yuan”、"8001~10000 yuan"、“10001~20000 yuan”、“20001~40000 yuan”、“More than 40,000 yuan”。Based on these 9 intervals, "above 0 yuan" is formed、“More than 1,000 yuan”、“More than 3,000 yuan”、“More than 5,000 yuan”、“More than 8,000 yuan”、“More than 10,000 yuan”、8 cumulative classification intervals of "more than 20,000 yuan" and "more than 40,000 yuan"。

From the perspective of 8 cumulative classification intervals，There are differences in travel consumption among respondents of different generations。Personal travel consumption expenditure，Post-60s are the main consumers，6 of the 8 intervals ranked first in terms of cumulative population ratio (see Table 7)，Compared to other generations of respondents，Post-60s are in an age group with more abundant wealth accumulation and leisure time。Family travel consumption expenditure，Post-80s generation is the main consumer，The cumulative number of people in 5 of the 8 intervals ranks first (see Table 8)，The remaining three intervals rank second。

(See "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" p43-44，Social Science Literature Press April 2020)

The "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" points out——

Domestic inter-provincial travel will be the main theme of the tourism market in 2021，High-end tourism and niche tourism may become new mining points for domestic tourism

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

Tourism Research Center, Chinese Academy of Social Sciences、Tencent Cultural Tourism Industry Research Institute、The "China National Tourism Status Survey: 188bet app download 2020-2021" jointly conducted by Tencent CDC (User Research and Experience Design Center) shows that domestic inter-provincial travel will be the main theme of the tourism market in 2021。

With the full opening of domestic tourism，A series of safety policies and measures have restored people’s confidence in tourism，Transformation from peripheral tourism to domestic inter-provincial tourism，The 188bet app download domestic tourism market will become the absolute home of Chinese residents’ tourist destinations。Surrounding tours 64.4% dropped to 48.1%，Out-of-province (domestic) travel from 25.9% increased to 45.8%。

Destinations focusing on the natural scenery in the central and western regions will be tourist hot spots。From tourists’ travel motivations (“close to nature，Feel the landscape”)、Select travel considerations ("natural landscape") and travel type ("natural sightseeing")，Nature is the primary consideration for tourists when choosing a destination。Explanation of factors considered by respondents when traveling: The index is calculated by weighting the proportion of different options。First, affected by the epidemic，Home isolation makes people yearn more for the natural environment；Second, tourists still attach great importance to travel safety issues that may be caused by dense crowds，Natural sightseeing destinations tend to have lower population density、Open environment、More secure。

High-end tourism and niche tourism may become new mining points for domestic tourism。Post-epidemic era，Tourists pay more attention to safety and security when traveling，More and more pursuing high-quality tourism services and experiences。The tourism industry needs to “cultivate its internal strength” to retain consumption stock，Activate travel increment。On the one hand，Part of the outbound travel demand will be converted into domestic high-end travel，Lots of experienced people，In particular, outbound travel agencies with high-end travel service experience have shifted their business center to the country。On the other hand，There is less domestic flow、Emerging niche destinations with more unique experiences are being discovered，China’s “new secret realm” attracts much attention。

(See "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" p47-49，Social Science Literature Press April 2020)

The "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" points out——

“No travel without reservation” will gradually become a new social trend

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

Green Book contributor Zhao Lisong、Liu Jiahao pointed out，“No travel without reservation” will gradually become a new social trend。

Judging from the scenic spot booking data of Meituan tickets in 2020，In orders booked more than one day in advance，1 day in advance、2 days in advance、3 days in advance、Scenic spot ticket orders placed 4 to 7 days in advance and more than 7 days in advance both show a year-on-year growth trend，Increased by 0 respectively.1、0.51、0.27、0.66、0.68 percentage points (see Figure 1)。Among them，The proportion of orders that book tickets more than 4 to 7 days in advance is rising the fastest。

Meituan Research Institute cooperates with the Institute of Financial Strategy of the Chinese Academy of Social Sciences in 2020，Carry out research on the convenience of reservation travel in domestic scenic spots，Get from information、Reservation and purchase of tickets、Transportation、An evaluation tool for booking travel convenience index has been developed from dimensions such as entertainment，To more than 4,000 domestic 5A-level companies、Evaluated the reservation convenience of 4A-level scenic spots and first-level museums。Research Findings: Overall，5A-level scenic spots in various places have become pioneers in the implementation of reservation policies，It has the highest convenience，Playing a significant leading role in the entire industry。Since the outbreak，First-class museum、4A-level scenic spots have also begun to implement reservation and traffic restriction measures，Especially for museums that are mainly indoor venues，The need for reservation measures is the most urgent。From a regional comparison，Beijing、Shanghai and Shaanxi Province are among the best in the country for the convenience of booking travel。Compared to booking tickets by appointment、Convenience of transportation and entertainment，The convenience of obtaining information about tourist attractions is still the main shortcoming in the evaluation of reservation convenience in various places (see Figure 2)。

(See "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" p43-44，Social Science Literature Press April 2020)

The "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" points out——

High-quality development of tourist attractions is the general trend

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

Green Book contributor Zhang Shumin、Wang Yong pointed out，High-quality development of tourist attractions is the general trend。

One，The development needs of the times，High-quality development of scenic spots is the embodiment of people’s better life。Socialism with Chinese characteristics has entered a new era，my country’s economy has shifted from a stage of rapid growth to a stage of high-quality development。High quality development，It is development that can well meet the people’s growing needs for a better life。The development practice since the reform and opening up shows，The construction and level of tourist attractions have exceeded the scope of the tourism industry，Become a measure of the economic and social development level of various places、Important indicators of the quality of urban human settlements，It has formed a strong influence and charisma in the whole society。Promote high-quality development of scenic spots，It is an inevitable requirement for my country’s social and economic development to the current stage，It will promote our country’s supply capacity to better meet the people’s growing needs for a better life。

Part 2，Industrial upgrading needs，High-quality development of scenic spots is an innovation-driven supply-side reform。In recent years，Although my country’s tourism industry has a good development momentum，But there are also some low-quality chaos，If the product form is similar、The phenomenon of following the trend is serious，Single profit model、Insufficient exploration of scenic area resources，Weak service awareness、Chaotic management，Strong commercial atmosphere、Cultural connotation is not outstanding enough，Severe environmental pollution、Ecological resources are damaged, etc.。The development of scenic spots needs to be upgraded，Traditional resource-driven needs 188bet app to be upgraded to innovation-driven，The supply-side reform of tourist attractions should be deepened，To provide high-quality tourism products as the core，Vigorously improve the management level and service quality of tourist attractions，Breaking through over-reliance on the ticket economy，Accelerate the high-quality development of tourist attractions。

Part 3，Consumption upgrade needs，High-quality development of scenic spots is to meet high-quality tourism experience。China’s tourism has entered the era of mass tourism，Travel is increasingly becoming an indispensable part of public life。The tourism market continues to upgrade，Present theming、Niche、Customized、Fragmentation、Lifestyle consumption characteristics。Tourists shift from focusing on scenery to chasing life，Hope more high-quality products will appear，Create a better travel experience and life experience。Under the influence of comprehensive factors such as the epidemic，Tourists’ consumption decisions shift from price-sensitive to safety-sensitive、Quality sensitive。Upgrading changes in consumption structure，Forcing tourist attractions to deepen reforms、Innovative Transformation，Accurately grasp market demand，Fully tap into consumption potential，Strive to improve the quality of tourism products and services。

(See "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" p79-80，Social Science Literature Press April 2020)

The "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" points out——

Travel agencies will remain indispensable in the future，Its development needs more support

April 28, 2021，Institute of Financial Strategy, Chinese Academy of Social Sciences、The Tourism Research Center of the Chinese Academy of Social Sciences and the Social Sciences Literature Press jointly released the "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" in Beijing。

Green Book contributor Guo Dongjie、Peng Liang and others pointed out，Travel agencies will remain indispensable in the future。

After experiencing the epidemic，Facing various uncertainties and risks，Travel agency as a professional travel service provider、Server，Will provide protection for tourists，And solve all aspects of travelers’ problems。Tourists’ trust in travel agencies’ safety and security，Is the cornerstone of the revival of this industry，This requires travel agencies to develop the strictest safety standards，Arouse travelers’ confidence in travel，Including vaccination for tourism practitioners and participants，And establishing security mechanisms with domestic and foreign destinations。Looking forward to returning to the essence of travel，Provide meaningful travel and life experiences。At the same time，The development of travel agencies needs more support。Based on the current severe situation and the problems faced by travel agencies，It is still recommended that government departments focus on 2021、Provide targeted policy support to the travel agency industry，Helping the industry tide over difficulties。Refer to the research opinions of industry experts，And the practices in some areas at home and abroad，The following suggestions are for reference: provide financial subsidies to travel agencies that are subject to policy restrictions due to the epidemic；Continue to implement social security and other tax exemptions and financial financing policies；Support travel agencies to retain business personnel，No layoffs，Can target tour guides、Foreign language tour guides and others are provided with on-the-job subsidies；Formulate policies and implementation methods，Encourage travel agencies to host conferences、Exhibition、Reception and other official activities，Leverage the core strengths of travel agencies to expand business；Support vocational skills improvement and employment，For example, implementing online tour guide appointment、Customizer、Wizard、Training, certification and employment for new professions such as researcher，Permit and encourage tour guides to be "cum-tour guides"，For private group、Small packages provide personalized travel services；Issue special consumption coupons or subsidies for targeted customer acquisition for travel agencies；Develop innovative products、Service selection and certification，Give reward；Helping the travel agency industry take the lead in getting vaccinated；Explore Travel Agency Outbound Travel、Epidemic prevention guarantee mechanism for inbound tourism。

(See "Tourism Green Paper: Analysis and Forecast of China's Tourism Development in 2020~2021" p114-115，Social Science Literature Press April 2020)

(Extracted from some paragraphs of the original article)

*this文来Source: Sina TravelYou, original title: "Tourism Green Paper Analysis and Forecast of China’s Tourism Development in 2020~2021》.