May 15，Provided by the 188bet sports betting Department of the Ministry of Culture and Tourism、Guidance from the Resource Development Department，The second China Danzhai 188bet sports betting Week hosted by the China 188bet sports betting Protection Association grandly opened in Danzhai, Guizhou。As ​​the core activity of 188bet sports betting Week，Afternoon of May 15th，China 188bet sports betting and Tourism Integrated Development Forum was successfully held in Danzhai Wanda Town，188bet sports betting from all over the country、Nearly ten experts and scholars in the tourism industry attended this forum。

The theme of this forum is "The Concept and Path of Integrated Development of 188bet sports betting and Tourism"。Deputy Director Luo Shugang of the Culture, History and Learning Committee of the CPPCC National Committee、Lv Pintian, researcher at the Chinese Academy of Arts、Dai Bin, President of China Tourism Academy、Zou Tongjing, Dean of the School of Tourism Management of Beijing International Studies University, and Lin Jifu, Professor of Minzu University of China were invited to deliver keynote speeches at the forum。On the forum，Professor Jin Jiangbo, Vice President of the Shanghai Academy of Fine Arts of Shanghai University, also discussed topics such as "How to deal with the relationship between 188bet sports betting protection and tourism development" with Lan Jing, director of the National Folk Literature and Art Development Center of the Ministry of Culture and Tourism. Roundtable discussion。Experts focus on the "importance of 188bet sports betting in scenic spots"、“Promote tourism development by maintaining the cultural diversity of life”、"Construction of cultural and ecological protected areas integrated into rural revitalization" and other hot topics were explained and discussed。

The introduction of 188bet sports betting into scenic spots is an important measure for the integrated development of 188bet sports betting and tourism

The China Danzhai 188bet sports betting Week held for two consecutive years is a creative move to deeply implement the Ministry of Culture and Tourism’s policy of introducing 188bet sports betting into scenic spots。

“my country’s tourism activities reached 6 billion people in 2019，more than 4 times the total population of the country。Tourism has become the largest mobile cultural activity in my country。” Luo Shugang, deputy director of the Culture, History and Learning Committee of the National Committee of the Chinese People’s Political Consultative Conference, said at the forum，In a big tourist country like China，Grasp the construction of social civilization，We must do a good job in tourism civilization，We must use excellent traditional culture and advanced culture to shape tourism。188bet sports betting is the most complete form of excellent traditional culture、The most comprehensive carrier。188bet sports betting enters scenic spots，It is to fully penetrate the excellent traditional culture into tourist attractions，Make the scenic spots and the entire tourism industry more culturally rich，More civilized qualities。

“Danzhai Wanda Town is a successful case of introducing 188bet sports betting into a scenic spot，The town has created a comprehensive 188bet sports betting environment，Penetrate 188bet sports betting into food、Live、row、游、Purchase、Among all the elements of entertainment in tourism，Let people feel the 188bet sports betting everywhere、Experiencing 188bet sports betting，At the same time, the 188bet sports betting products provided by the town are 188bet sports betting products that meet the tastes of tourists。The successful case of Danzhai Wanda Town provides a model for the introduction of 188bet sports betting into scenic spots across the country。"Luo Shugang said。

Xi Jianchao, a researcher at the Institute of Geographic Sciences and Natural Resources, Chinese Academy of Sciences, said during the roundtable discussion，Discussing the integrated development of 188bet sports betting and tourism，188bet sports betting is a basic entry point into scenic spots，In fact, there are many 188bet sports betting traditional production or lifestyles，Locals are accustomed to it，After entering the scenic spot, local culture can be shared internally and externally，Reflects the basic requirements of culture to serve people，So the introduction of 188bet sports betting into scenic spots is a very realistic breakthrough or starting point for the integrated development of 188bet sports betting and tourism。

“The high-quality development of tourism and the high-quality development of 188bet sports betting are two dimensions，When the two merge，Maybe for the tourism industry，Just like what we saw in Danzhai Wanda Town，First, the products are becoming more and more abundant，Second, economic output continues to increase，Third, the social contribution rate has steadily increased。"Xi Jianchao said，“Integrating 188bet sports betting into high-quality life through 188bet sports betting into scenic spots，Satisfy local people’s protection of intangible heritage and achieve sharing with tourists，This is the biggest feeling that Danzhai Wanda Town gives people”。

The integrated development of 188bet sports betting and tourism must promote the creative transformation of 188bet sports betting protection

The original intention of holding China Danzhai 188bet sports betting Week and China 188bet sports betting and Tourism Integrated Development Forum，To further clarify the concept and path of the integrated development of 188bet sports betting and tourism，Thus promoting 188bet sports betting and tourism at a deeper level、Integrated development at a higher level。

“We must achieve creative transformation of 188bet sports betting、Innovative development，Integrate into the scenic spot，In this way, 188bet sports betting can be made dynamic、The scenic spot is attractive。”Luo Shugang gave an example of a tourist souvenir，Making 188bet sports betting into tourist souvenirs is a common practice in many countries around the world，188bet sports betting products are not equivalent to tourist souvenirs，To sublimate into a tourist souvenir through integrity and innovation。This kind of integrity and innovation is achieved through interaction with the audience，On the platform of the scenic spot，188bet sports betting inheritors provide 188bet sports betting products to tourists，Also feeling tourists’ interest in 188bet sports betting products、Taste and fun。

“Can the ancient and rich 188bet sports betting become more fashionable，Can I take the light luxury route，Can we promote the integration of culture and tourism further？”Dai Bin, President of China Tourism Academy, raised a thought-provoking question at the forum。

Dai Bin said，188bet sports betting must return to contemporary life，Reconstructing functionality in daily life、Reconstruction value。For 188bet sports betting，Of course we must protect and inherit it，When 188bet sports betting has contemporary value and reconstruction function，It will continue and expand。The role of market mechanism in the protection and utilization of 188bet sports betting should be restored，“We must believe in the cultural taste of the people，We must believe in the business wisdom of entrepreneurs”。

Zou Tongzhao, Dean of the School of Tourism Management of Beijing International Studies University, thinks，If 188bet sports betting cannot be given a new form、New scene、New meaning and new context，It is far away from society，will be in an endangered state and eventually die out，So it must be integrated into current life。The biggest pain point of 188bet sports betting in tourism revitalization，Mainly due to the lack of tourism planners。In addition, the scale of the 188bet sports betting project is relatively small，Low economic rate of return，General lack of economies of scale。

In the opinion of Lu Pintian, a researcher at the China Academy of Art，Protecting 188bet sports betting is maintaining cultural diversity，That is, maintaining the foundation of cultural tourism，“The integrated development of 188bet sports betting and tourism must correctly grasp the relationship between protection and utilization，The key to complementing each other is not to turn 188bet sports betting into a tourist show，The essence of 188bet sports betting is the daily life of the people in tourist destinations，At the same time, efforts should also be made to prevent foreign culture from disturbing the local culture，Homogeneous transformation occurs。”

Use the rural revitalization strategy to accurately position the integrated development of 188bet sports betting and tourism

Protect and develop 188bet sports betting，Promoting rural revitalization is a major theme of China Danzhai 188bet sports betting Week。

Professor Lin Jifu of Minzu University of China said，Rural revitalization is a holistic approach centered on the lives of rural people、Relevance "comprehensive revitalization"。As an excellent traditional rural culture，188bet sports betting has become an important part of "revitalization"。Therefore，Rural revitalization requires 188bet sports betting，Protection and inheritance of 188bet sports betting、Development and innovation are inseparable from rural revitalization。Need to achieve mutual benefit between rural revitalization and the construction of cultural and ecological protected areas、Symbiosis。

“Why can we connect，One key word is space empowerment。"Lin Jifu said，Danzhai belongs to the core area of ​​the Southeast Guizhou Ethnic Culture and Ecological Protection Experimental Zone，Danzhai Wanda Town is about rural revitalization、Rural poverty alleviation is a very important space，is a typical case of space empowering rural revitalization。

Lu Pintian, a researcher at the China Academy of Art, discussed this issue from the perspective of revitalizing local art。He said，The roots of Chinese culture are in the countryside，In the rural revitalization strategy, we must implement the integrated development of 188bet sports betting and tourism through the construction of local art。“Revitalizing handicrafts and activating folk customs is the protection of 188bet sports betting、The fundamental path to promote the integrated development of culture and tourism。" Lu Pintian said，Revitalize local crafts，Is a path to develop rural economy，The construction of rural culture and local art has been completed，Culture and tourism are integrated and developed。

Lan Jing, director of the Ethnic Folk Literature and Art Development Center of the Ministry of Culture and Tourism, who came to Danzhai for the first time, was deeply impressed by the small town of Danzhai，He said，I saw a lot of 188bet sports betting products on the street，Dazzling variety，And combined with the local Miao people、Characteristics of the Dong ethnic minority，Some innovations have been made on the basis of tradition。To this，Qiu Chunlin, director of the Institute of Arts and Crafts of the Chinese Academy of Arts, also agreed，He said，Development and utilization of 188bet sports betting derivatives，Cultural differences in handicrafts，Development and design should be based on some core elements of local 188bet sports betting。

In the opinion of Cai Hong, a professor at Capital University of Economics and Business，Danzhai Wanda Town is a very unique 188bet sports betting town，It is actually also a business format，And it is an industrial gathering area，Its industrial cluster effect and agglomeration effect have been very prominent。This is reflected to a certain extent，The integrated development of 188bet sports betting and tourism can greatly help promote rural revitalization。