Promoting traditional culture is the basic work to achieve the great rejuvenation of the Chinese nation，It is also about rebuilding Chinese cultural subjectivity，Enhance cultural confidence，Important tasks of creative transformation and innovative development。The [New Intangible Cultural Heritage Project] launched by Yimen Technology, a subsidiary of Zhihui, and Xiangsu is based on traditional culture，Refining innovation through digital means，Let more intangible cultural heritage scattered in the streets and mountains and rivers glow with a new look and value。

This week，[New Intangible Cultural Heritage Plan] launches the third model of the Taishan Stone Carving Series“Pixiu Lingrui”。

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From a thousand-year heritage

Taishan stone carvings are an important part of Taishan culture，It is carved on the stone tablet、A traditional carving art on the cliff，It has 188bet online sports betting a development history of more than two thousand years since Qin and Han Dynasties。Written poems and verses by emperors, generals, ministers, and literati through generations，Skilled craftsman, axe, chisel and carver，Integrating culture and aesthetics。There are more than 3,000 existing monuments and cliff stone carvings in Mount Tai alone，The famous Qin carved stone、Unification of Emperor Wu of the Han Dynasty without word monument、Zhang Qian Monument、Tang Ji Taishan Inscription、Mount Tai Sutra and Shiyu Diamond Sutra、Kangxi cliff inscriptions, etc.。

Intangible cultural heritage stone carving craft

The creation process of Taishan stone carving artwork is rigorous and orderly，Main selected stones、phase stone、Design、Draft、Engraved blank、Finely polished through fine carving and other processes。Because of its outstanding characteristics of the original stone，Exquisitely carved，Pious ingenuity，Various types of works，Endows Mount Tai with a peaceful and auspicious meaning，Be regarded as“Peace Culture”’s representative，To pray for the house to ward off evil spirits、For protection、Guotai and people's peace，Many people put it in their homes，For protection。

“Stone Carvings (Taishan Stone Carvings)”Certified as a provincial intangible cultural heritage of Shandong Province in November 2021。

Authorization of intangible cultural heritage master works

188bet Online Sports Betting and Casino Wang Zhen，Shandong Arts and Crafts Master、Chief Technician of Qilu、The engraver of China’s sovereignty monument、Taishan jade carving folk handicraft production master、Inheritor of Mount Tai Stone Intangible Cultural Heritage、Dean of Taishan Shi Gandang Cultural Development Research Institute

Wang Zhen’s Taishan stone carvings won the China Innovation Product Design Grand Prix 12 times、Exhibition of Chinese Arts and Crafts Masters、Shandong International Popular Art Festival Boutique Exhibition and other gold awards and the first China Annual IP Intangible Cultural Heritage Silver Award。

This group“Taishan Stone Carvings”A total of 6 works in the series，All are authorized creations based on the series of Taishan stone carvings created by Wang Zhen, the inheritor of intangible cultural heritage。The creator reinterprets the connotation of the work in the style of trendy illustrations，Let more young people understand and inherit the traditional culture and art of Taishan stone carvings in a trendy and novel way。

Design concept

This digital souvenir is named “Pixiu Lingrui”。This is the intangible cultural heritage master Wang Zhen“Taishan Stone Carvings”&ldquo in the series;Pixiu dares to be”is the prototype。

“Pixiu dares to be”Stone carving works

Digital works are secondary artistic creations in illustration style。Auspicious Pixiu carrying Six Emperors’ 188bet online sports betting Money，Embellished with traditional decorative patterns，Four auspicious beasts at the bottom，Shanhai Town，The French seal signed with Mount Tai Shi Gandang。

Value Empowerment

Product Empowerment

Users who purchase this item can enjoy“Taishan Stone Carvings”12% off discount on series of physical products (applicable stores: JD.com“Dare to be king flagship store”，Tmall“Jiayunwang Flagship Store”，Taobao“Taishan Shigandang Intangible Cultural Heritage Store”，Douyin“Dare to be king flagship store”，Contact store customer service，Receive coupons after verification of digital collection purchase screenshots and user information)。

Synthetic empowerment

Full set“Taishan Stone Carvings”A total of 6 products in the series，Divided into 5 collection models and 1 rare model。Collect 5 collection products in the series，Can be synthesized into the 6th rare model“General Fushen”，And received a physical collection of Taishan stone carvings worth 88 yuan“Dare to be a black jade pendant”One copy (issued by express delivery by the authorized party)；

‍Sale Plan

1、Quantity price: This model is sold in 1,000 copies，19 per serving.9 yuan。

2、Release time: On sale at 19:00 on July 14, 2022

3. Authorized party: Taishan Shigandang Cultural Development Research Institute

4. Issuer: Beijing Yimen Technology Culture Co., Ltd.

5. Distribution platform: Xiangsu

6、Special reminder: This product supports free 188bet online sports betting transfer for 15 days。OTC trading of digital memorabilia is prohibited、Any illegal behavior such as disguised hype。