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Tongcheng Yilong’s 2021 Q1 financial report: rapid growth in low-tier cities,The number of accommodation room nights increased by 45% compared with before the epidemic

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Zhihui2021-05-17

Adjusted net profit increased by 279 year-on-year.5% to 300 million yuan。

May 17, 2021,Tongcheng Yilong (0780.HK) released its first quarter performance report as of March 31, 2021。Under the influence of the resurgence of the epidemic at the beginning of the year and the “Celebrate the New Year in Place” initiative,Tongcheng Yilong still leads the industry in various performance,Achieve sustained profitability。

Financial report data display,Tongcheng Yilong achieved revenue of 16 in the first quarter of 2021.100 million yuan,60 year-on-year increase.6%。Adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) is 4.200 million yuan,162 year-on-year increase.7%。Adjusted EBITDA margin increased from 15 in the same period in 2020.8% increased to 25.9%。Adjusted net profit increased by 279 year-on-year.5% to 300 million yuan。

While achieving sustained profitability,Tongcheng Yilong continues to build diversified service scenarios,Continue to deepen the development of the sinking tourism market。Despite the impact of “celebrating the Chinese New Year on the spot” at the beginning of this year,But Tongcheng Yilong’s core business still maintains a strong recovery trend。First quarter of 188bet sports betting app download 2021,Tongcheng Yilong’s average monthly active users reached 2.300 million,YoY growth of 57.8%;The average monthly paying users reached 27.3 million,84 year-on-year increase.5%。Many business indicators of Tongcheng Yilong also achieved positive growth compared with the same period before the epidemic,Among them, the number of domestic accommodation reservations increased by 45% compared with the same period in 2019,Domestic air ticket sales increased by 20% compared with the same period in 2019,Bus ticket sales increased by nearly 150% compared with the same period in 2019。

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First quarter of 2021,Tourism market development and epidemic prevention and control work in parallel,Market changes are accelerating,Put forward new requirements for tourism enterprises。Tongcheng Yilong is based on the company’s technological innovation capabilities and refined operation strategies,Flexibly respond to market changes,Accurately grasped the market recovery opportunities after the Spring Festival,All businesses have shown strong growth。

The epidemic has accelerated the increase in the penetration rate of domestic online tourism。Online bookings in lower-tier markets achieve rapid growth,Become a powerful driving force for the rapid development of Tongcheng-Elong’s accommodation business。First quarter of 188bet sports betting app download 2021,Tongcheng Yilong’s domestic accommodation reservation room nights exceeded before the epidemic,45% increase compared to the same period in 2019,The number of room nights booked in mid- and low-tier cities increased by more than 70% compared with the same period in 2019。

Innovation capability is an important support 188bet app download for Tongcheng Yilong’s business development。End of March 2021,The “Ticket Blind Box” campaign launched by Tongcheng Elong attracted tens of millions of participants,Significantly improved the company’s brand awareness and user activity。Data display,First quarter of 2021,Tongcheng-Elong’s domestic air ticket sales increased by 20% compared with the same period in 2019,Bus ticket sales increased by nearly 150% compared with the same period in 2019。

Refined operation strategy is also an important basis 188bet app download for Tongcheng Yilong’s core business to achieve high-quality development。During the epidemic,Tongcheng Yilong continues to cover consumer travel scenarios,And provide personalized product recommendations for different needs。such as,Facing the uncertainty of travel during the epidemic for tourists,Tongcheng Yilong launches new coronavirus insurance、Innovative value-added services such as hotel cancellation insurance,While winning the favor of the market and users,It also accelerated the recovery and growth of the company’s business。

Building diversified service scenarios, MPU increased by more than 80% year-on-year

First quarter of 188bet sports betting app download 2021,Tongcheng Yilong’s number of service customers also achieved growth against the trend,And exceeded the level of the same period in 2019 before the epidemic。Data display,First quarter of 2021,Tongcheng Yilong average monthly active users 2.300 million,YoY growth of 57.8%;Average monthly paying users exceed 27.3 million,84 year-on-year increase.5%。

Rapid growth in number of service visits,Thanks to Tongcheng Yilong’s exploration of diversified service scenarios。First quarter of 2021,Tongcheng Yilong continues to tap 188bet app download into the potential of Tencent’s ecosystem,Except for WeChat mini program entrance,With Tencent Map、QQ Music、QQ Browser、QQ Music、Cooperation with QQ weather and other products is also deepening。For example,Users can directly book Tongcheng Elong’s accommodation products and train and air ticket services on Tencent Maps。Tongcheng Yilong also cooperates with Douyin、Cooperation with Kuaishou and other short video and e-commerce platforms,Further expanding online service scenarios。

simultaneously,Tongcheng Yilong also cooperates with mobile phone manufacturers,Launch a series of activities on the quick application platform,Provide users with a full range of travel products and services。First quarter of 2021,The average number of monthly active users of Tongcheng Yilong Kuai app has increased exponentially。

In addition,In offline scenarios,Tongcheng Yilong passes at the bus station、Scenic areas are equipped with self-service ticket vending machines and other ticket vending equipment,And cooperate with hotels to "scan the code to stay" and other methods,Provide instant travel services for offline users,Let high-quality tourism products and services reach more Chinese tourism consumers。Benefited from the construction of Tongcheng-Elong’s diversified service scenarios and the creation of a one-stop travel platform,Users’ loyalty to the platform continues to increase,As of the end of March 2021,The cumulative number of Black Whale members exceeds 7 million。

Use technology to promote the digital process of non-first-line travel market,Users in low-tier cities account for nearly 90%

The epidemic has accelerated 188bet Online Sports Betting and Casino the online process of China’s tourism industry,This impact is particularly significant in sinking markets with low online penetration rates。Tongcheng Yilong has been cultivating for many years,Has formed a relatively solid position in the sinking market,And successfully captured the market dividends of the rapid development of the sinking market。

Tongcheng Yilong’s business and the online tourism process in China’s sinking market can be said to complement each other。Tongcheng Yilong will use its technical advantages accumulated over the years、Transporting innovative products and industrial practical experience to lower-tier cities,Comprehensively improve the efficiency and informatization level of tourism resource integration in lower-tier markets。

First quarter of 2021,Tongcheng Yilong continues to optimize the “Smart Travel System” by integrating supply chain resources,Rely on the innovative research and development of Tongcheng Yilong’s big data technology,Provide users with personalized smart travel solutions。SaaS solution developed by Tongcheng Yilong,also plays an important role in the operation of independent and small hotel chains,Help hotel managers carry out efficient inventory、Income、Marketing and daily management,To accelerate the online and digitalization process of the accommodation industry。

simultaneously,The rapid development of the sinking market,Also brings new growth momentum and market opportunities to Tongcheng Yilong。Help Tongcheng Yilong achieve rapid recovery in various businesses。As of March 31, 2021,Among the registered users of Tongcheng Yilong,The proportion of users living in non-first-tier 188bet online sports betting cities reached 86.4%。January to March 2021,About 59.7% of the new paying users of the WeChat platform come from third-tier and below cities in China。

Future,Tongcheng Yilong will also continue to develop and apply advanced technology,Evolution from OTA to ITA (Intelligent Travel Butler),And hope to use the power of technology to empower the development of tourism,Provide high-quality travel services to a wider user group in lower-tier markets。

The source of this article is Zhihui, and the copyright belongs to the original author.

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