May 20，With the theme of "Focus on New Consumption in Hotels and New Scenarios Empowered by Digital Intelligence", Green Cloud Software (hereinafter referred to as: Green Cloud) and Chuanglue Technology (hereinafter referred to as Chuanglue) signed a strategic cooperation signing ceremony at the Sheraton Sanya Haitang Bay Held at resort 188bet online sports betting。Both parties expressed，This cooperation aims to take advantage of the advantages of Green Cloud PMS，Directly empower the 188bet online sports betting’s digital marketing capabilities with advanced AI algorithms，Thus greatly increasing the 188bet online sports betting’s membership growth、Revenue Management、Repurchase、Provide all-area and all-scenario solutions for stored-value cards and other aspects。This is also the first time in the industry under the premise of data security compliance，Multiple parties cooperate to carry out innovative attempts to empower data services。

Lvyun is a technology company that has been deeply involved in the 188bet online sports betting industry for more than ten years，Has been using new technologies to empower hotels to actively transform from informatization to digitalization。As the leading domestic customer data center CDP solution service provider, Chuanglue Technology，Has the most mature CDP standardized product matrix，There are many successful cases, especially in AI-powered wine and travel customer life cycle management。Both parties are engaged in 188bet online sports betting digital and intelligent operation management、Accumulated rich practical experience in membership system construction and other aspects。Based on the continuous pursuit of technological innovation and user experience，The two parties will reach an all-round strategic cooperation this time，Use industry resource advantages，Through technology、Product、Channel、Sharing and docking of supply chain and other resource advantages，Revolving around "digital intelligence、New consumption、 New Scene" to jointly create a new ecology of smart hotels、Help 188bet online sports betting customers create customized AI data business models。

Zhang Zhen, General Manager of 188bet online sports betting E-commerce Division

Zhang Zhen, general manager of Green Cloud E-commerce Division, introduced this cooperation: Green Cloud E-Commerce Division is built based on Green Cloud Information Platform，Establish an information channel between the data platform and PMS，Ensure the 188bet online sports betting has complete ownership and accurate control of member and guest history data，Provide strong support for hotels, cultural tourism complexes to share mobile Internet dividends。Via WeChat、Alipay、Websites and other channels help customers build a B2B2C direct sales platform business that connects hotels and cultural tourism complexes with C-side guests，Digital marketing services through transactional “SaaS+ services”，Improve customers’ online direct selling capabilities，Building private domain traffic，Efficient customer acquisition。At present, Green Cloud e-commerce platform has promoted the inclusion of Greenland 188bet online sports betting and Tourism Group、Mehao 188bet online sports betting Group、Multiple projects including Narada 188bet online sports betting Group have been launched。Mehao 188bet online sports betting Group’s GMV is as high as 1.600 million，The repurchase rate of high-end members is as high as over 70%。In artificial intelligence、Big data、Promoted by new technologies such as 5G，The cooperation between Green Cloud and Chuanglue Technology will better help hotels use digital intelligence to release brand value、Link Consumer、Accurately grasp customer needs，Achieve business growth。

Zhang Le, general manager of the business and marketing department of Greenland Hotels and Tourism Group, was invited to attend the signing ceremony，He said: since 2016，Greenland 188bet online sports betting and Tourism Group begins cooperation with Green Cloud，Over five years，Both parties from the 188bet online sports betting digital management system，To the digital transformation of membership system，To user digital marketing，Gradually deepen the breadth and depth of cooperation。“Hope for cooperation between Luyun and Chuanglue，Can bring more technological changes to the 188bet online sports betting industry，From innovative business formats、Precision operations, etc.，Use digitization、Intelligence accelerates the construction of 188bet online sports betting digital ecology，Promote a virtuous cycle in the industry，Become a leader in helping hotels move towards more refined operations and higher intelligence 。”

Based on data integration, realizing the intelligence of all 188bet online sports betting scenarios

Green Cloud e-commerce platform is based on the customer life cycle model independently developed by Chuanglue Technology，Under the exclusive label portrait system，For 188bet online sports betting marketing business scenarios，Understand the target group and conduct precise screening，Explore the potential needs of customers in different cycles，Activate silent user，Improve user retention。Training model based on various dimensions of lost customers，Predict the churn level or probability of existing 188bet online sports betting customers，And maintain and restore members with different probabilities，Helping hotels to increase their memberships to the greatest extent。

AI prediction model, quickly improve customer conversion rate

Occupancy rates based on different types of hotels during different time periods、Different operational needs such as ADR，Help hotels develop targeted marketing strategies，Based on the AI ​​model of Chuanglue Technology，Integrate customer data for targeted and accurate channel delivery，Realize personalized 188bet online sports betting product and activity information recommendations for thousands of people，Quickly increase click-through rates and purchase conversion rates while also helping hotels manage revenue。

Shi Beixia, Chief Development Officer of 188bet online sports betting (left)

Zhai Junyi, Chief Marketing Officer of Chuanglue 188bet online sports betting (right)

“This time Green Cloud joins hands with Chuanglue Technology，It will mainly focus on how to promote membership growth, which is the most important aspect of 188bet online sports betting e-commerce operations、How to manage revenue well、How to increase repurchase rate、How to increase the stored value amount and other scenarios to deepen and iterate，Help create multi-dimensional 188bet online sports betting business growth。” Shi Beixia said，Cooperation with Chuanglue is just the beginning，Green Cloud will unite more industry technology partners，Make full use of respective technical advantages，Deeply engaged in the field of 188bet online sports betting digital intelligence，Continuously innovate，Provide the best full-scenario digital intelligent solution for the accommodation industry。