May 25，Thomas Cook announced the launch of a new high-end travel brand "Cool Plus"，To have a fashionable travel attitude、Tourists who pursue high-quality travel experience create exclusive vacation methods，This series of products brings together experienced players to play with you、24-hour butler service、VIP benefits and other features。

As understood，The original design intention of "Cool Plus" is to satisfy consumers with strong spending power and rich travel experience who want to explore and pursue a higher level of vacation style and destination experience。This series of products is based on private group，Striving for excellence in travel route design，United with local high-quality resources to develop，Take tourists 188bet app to visit authentic niche attractions，Experience the authentic local culture。Strive for ultimate innovation in service，In addition to 24-hour butler service，VIP benefits，In addition to high-end accommodation and transportation throughout the journey，There are also senior gamers accompanying tourists to enjoy the Internet celebrity routes，Assisting in social media image creation and other highlights。The local butler included in the hotel package can provide guests with appropriate arrangements for their surrounding travel in a timely manner。

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(Left: Alessandro Dassi, General Manager of Thomas Cook，Right: Chen Hongjin, Vice President of Fosun Tourism Group, Thomas Cook Co-General Manager of China)

Thomas Cook General Manager Alessandro Dassi said: "With the changes of the times，People have higher requirements for travel experience and services，We are also paying more and more attention to the nourishment of body and mind during vacation。We always follow and respect the core values ​​of the brand，The unremitting pursuit of product innovation and service quality。Innovation is the DNA of Thomas Cook brand，With the support 188bet online sports betting of Fosun Travel’s platform and resources，The ‘Cool Plus’ series of products will open up a new situation for us to penetrate into the Chinese market。”

Chen Hongjin, Vice President of Fosun Tourism Group and Co-General Manager of Thomas Cook China, pointed out: “The development of travel agency products has entered a stage of high segmentation and deep customization，Profound industry experience and resources enable us to better understand and understand the consumer mind。‘Cool Plus’ is our differentiated product series specially created for high-end customer groups，Unite local resources to develop the ultimate experience，Emphasis on gameplay upgrades and service details，Create a cooler trip，Create beautiful and precious memories，Reflecting the value of our professional services。”

At the brand launch event held at Thomas cook travel concept store，“Cool Plus” product brand identity debuts，The guests present also witnessed the signing ceremony of the strategic cooperation between Thomas Cook and Tianmu Lake Tourism Group。Travel blogger Niu Mucao shared his experience of leading a team。

Signing Ceremony

(Left: Dong Hao, Deputy General Manager 188bet app download of Marketing Center of Jiangsu Tianmu Lake Tourism Co., Ltd.，Right: Thomas Cook China Chief Product Officer Li Qi)

 “Cool Plus” products are currently mainly divided into two categories: line products and hotel packages。The first domestic line products include Yunnan、Gannan、Dian Tibet, etc.。Senior player as team leader，Not only knows the local culture and gameplay，Also provides tourists with shooting travel blockbusters、Suggestions on clothing and styling services，Make travel memories more stylish，Easily improve social resources。Hotel packages are mainly concentrated in classic destinations in Jiangsu, Zhejiang and Shanghai，Including Tianmu Lake、Xixi Wetland, etc.，Mainly enjoy hotel facilities and surrounding day trips，Provided by local butlers with just the right service and itinerary support，Balance of comfort and privacy。Consumers log in to the Thomas Cook mini program from now on，Select the link tagged with the "Cool Plus" brand，You can place an order to reserve this series of products，One-click travel。