Dragon Boat Festival is coming。Reservation data display from multiple travel service platforms，Domestic travel products for this three-day holiday、Hotel、The order volume and price of air tickets have increased，Some media made predictions based on this，The number of people traveling during the Dragon Boat Festival this year is expected to return to the same period in 2019。How to combine it with the popular "May Day" holiday tourism situation，Many experts believe，National travel consumption demand does not decrease but increases，The domestic tourism cycle is showing a good trend。

About the reappearance of the golden period of tourism in the first half of the year，Often interpreted as "revenge consumption"。People who hold this view think，The epidemic has restricted people’s normal travel consumption needs，After the epidemic stabilizes, people choose to release their desires、Crazy consumption。For example，Travel demand is like running water，188bet online sports betting The epidemic’s restrictions on tourism consumption are like dams blocking water，When the dam opens to release water，The water flow far exceeds the normal discharge without dam，Then the excess water flow is retaliatory consumption。But only through the tourism consumption data two years before and after the epidemic，The author believes that the argument of retaliatory consumption cannot be strongly supported。The domestic tourism market was already in a high-speed growth range before the epidemic，If this normal growth value is taken into account，Then the contribution of retaliatory consumption to the tourism economy will be smaller than current estimates。Therefore，Although the tourism market is hot，But we cannot be too optimistic because of "revenge consumption"。

Another issue that is generally concerned by public opinion is，Is the explosive growth of tourism sustainable。Right now，Consumers’ willingness to travel during the Dragon Boat Festival is relatively low，Cannot be compared with the May Day scenery，Someone has come to a conclusion about this，Believe that the tourism market is only temporarily rebounding，The suppressed demand for domestic tourism consumption will exist for a long time。But I think，Don’t be blindly optimistic about the domestic tourism industry，But there is no need to be too pessimistic。

The excitement of the “May Day” Golden Week，It is the result of the superposition of multiple 188bet sports betting app download factors。As the domestic epidemic situation stabilizes，Consumers’ domestic travel demand has been released normally，Return of foreign tourism demand、Compensatory consumption for Spring Festival travel needs and advance travel plans due to uncertainty about future epidemics，Realized the superposition and amplification of needs。In this process，Retaliatory consumption plays a smaller role。A slight decline in tourism popularity during the Dragon Boat Festival holiday，This is also the epidemic prevention and control situation in individual cities、Consumer travel memory、The result of seasonal fluctuations in tourism demand and other combined effects。

current，Domestic epidemic prevention and control is entering the "normalization" stage，This also means that future domestic tourism activities will be based on the general environment and background for a long time。Future，The long-term positive momentum of domestic tourism development has not changed，Domestic travel schedule、Projects and products will still have both “hot hits” and “unpopular” ones。A noteworthy phenomenon is，The normalization of the epidemic is forcing consumers to change their consumption habits、Methods and patterns，National tourism consumption becomes more rational。A major performance is，Local travel、Travel around the city has become a popular tourist destination，More even distribution in terms of space and geography，188bet Online Sports Betting and Casino Conducive to changing the spatial mismatch between tourism resources and tourism demand，Slow down or avoid the occurrence of tourist crowds。Secondly，Consumers choose more diverse types of travel，Visitors utilize digitalization、Smart tourism technologies such as reservation system automatically adjust travel plans。

Travel is a happy industry，Is an important symbol of the improvement of people’s living standards。current，“Chinese-style” tourism hinders people’s pursuit of diversity、High quality、Important factors for specialized tourism。From the demand side，Normalization of epidemic prevention and control is under pressure，Consumers’ travel needs are becoming increasingly rational and reasonable，Provides help to solve the "Chinese-style" tourism dilemma。From the supply side，Cracking “Chinese-style” tourism problems，On the one hand, policy guidance and mechanism design are needed，Consolidate the rationalization trend of tourism consumption under the normalization of the epidemic，Achieving a more reasonable dispersion of tourism demand，On the other hand, mass tourism needs to be further promoted、Develop smart tourism and red tourism，Improve quality tourism supply，Improve the quality of tourism public facilities and services。Diversity for people、High quality、The process of satisfying specialized tourism needs，It is also the process of achieving high-quality 188bet app development of the tourism industry。

188bet app download thisSource: Guangming Daily，Author: Chen Qiangyuan, associate professor at the National Institute of Development and Strategy, Renmin University of China，Original title:《Guangming Commentary: Rationalization of domestic tourism consumption will become the “new normal”》.