June 10，The Ministry of Culture and Tourism issued the "Action Plan for Strengthening the Construction and Management of Tour Guide Team (2021-2023)"。"Action Plan" proposed，Strengthen reform and innovation，Sound management system。Promote the reform of tour guide practice，Improving the tour guide qualification access system。Implementing the electronic reform of tour guide qualification certificate，Improve the approval management of tour guide certificates，The approval time limit is shortened to within 7 working days。Innovative “tour guide + online car-hailing” service；Study and implement the practice system in border tourism areas；Promote the establishment of a tour guide service reservation platform。At the same time，Strengthening the construction of national tourism supervision service platform，Promote the management and application of electronic tour guide certificates，Rich practice information display，Promote the establishment of tour guide service reservation platforms and new tour guide service management organizations in qualified areas，Convenient for tour guides to practice，Guarantee legal income。

"Action Plan" proposed，Optimize the employment environment，Protect legitimate rights and interests。Travel agencies are not allowed to collect deposits from tour guides or collect them in disguised form、Margin、Management fee、Unreasonable charges such as service fees，Tour guide industry organizations shall not charge any fees in the name of tourist guide certificate registration；Encourage scenic spots to waive tickets for tour guides who hold tour guide certificates and engage in professional activities or professional-related activities，Support tour guides to provide explanation services to tourists in scenic spots。Implement the "tour guide special seat" system；Require travel agencies to strengthen housing during guided tours、Catering guarantee，Carry out special inspection on the timely and full payment of social security for tour guides who have signed labor contracts with travel agencies；At the same time，Establish a tour guide care mechanism，Play the role of liaison between industry organizations，Provide support for registered tour guides to register for social insurance as flexible employment personnel，Encourage tour guides to purchase comprehensive commercial insurance products as needed。

The "Action Plan" also proposed，Strengthen talent training，Improve professional capabilities。Implementing tour guide professional quality research and training project；Carry out online training。Upgrade the "Tour Guide Cloud Classroom" online training platform，Update training system、Expand course sources，Standardized training management、Strict course review、Deepen project linkage，Provide better online training for tour guides；Strengthening the cultivation of “gold medal tour guides”；Improve the tour guide rating evaluation mechanism。Strengthening、Senior Tour Guide Assessment and Assessment Management，Promote the socialization of tour guide rating evaluation、Diversification、Dynamic transformation。Carry out the evaluation of special tour guides，Select a group of special tour guides。

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Action plan 188bet online sports betting to strengthen the construction and management of tour guide team

（2021-2023）

The tour guide team is an important part of my country’s tourism industry，is a provider of tourism services and a presenter of tourism image，It is to spread the excellent traditional Chinese culture、Promote advanced socialist culture、An important window to promote the construction of socialist spiritual civilization，Improving the quality of tourism services、Maintain the order of the tourism market、Plays an important role in promoting high-quality development of tourism。Currently，The structural contradiction between supply and demand for tour guide services is still quite prominent，The management system is not sound enough、The employment environment needs to be optimized、The protection of rights and interests is relatively weak、Professional capabilities need to be improved、Professional capabilities need to be improved、Practical behavior needs to be further regulated、Problems such as the insufficient role of industry values ​​​​still exist，The serious violations of laws and regulations by individual tour guides have a greater impact on the industry，There is still a certain gap between the new requirements for high-quality development of the tourism industry。In order to implement the Party Central Committee、The State Council’s decision-making and deployment on high-quality development，Accelerate the construction of a high-standard tourism market system，Now formulate this action plan 188bet online sports betting to strengthen the construction and management of the tour guide team。

1. General requirements

(1) Guiding ideology

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Comprehensively implement the 19th National Congress of the Communist Party of China and the Second Central Committee of the 19th Central Committee、三中、No. 4 Middle School、Spirit of the Fifth Plenary Session of the CPC Central Committee，Implement the new development concept，With the theme of promoting high-quality development，Taking reform and innovation as the fundamental driving force，Revolving around the important issue of alleviating the structural contradiction between supply and demand for tour guide services，Take multiple measures，Comprehensively strengthen the construction of the tour guide team，Sound management system，Optimize the employment environment，Strengthen the protection of rights and interests，Improve professional capabilities，Enhance professional identity，Strengthen value leadership，To build a high-standard tourism market system、Promote high-quality development of tourism、Provide talent support to help build a new development pattern。

(2) Basic principles

——Reform and Innovation，Pilot first。Deepening the reform of “decentralizing power, delegating power, delegating power, delegating power, delegating power, delegating power and optimizing services”，Revolving around the blocking points that restrict the healthy development of the industry、Difficult questions，Actively promote the revision of relevant laws and regulations，Improve industry management policy system。Support pilot projects in qualified regions，Make a good summary of experience、Promotion。

——Service-oriented，Quality improvement。Insist on improving service quality as the center，Improve the professional quality research and training system for tour guides，Promote the construction of tour guide service quality evaluation system，Intensify comprehensive law enforcement efforts，Improve credit supervision efficiency，Continuously enhance tourist satisfaction。

——Thought Leadership，Enhanced protection。Building a 188bet app download solid ideological and political foundation for the tour guide team，Carry out industry value cultivation work，Strengthen typical publicity，Improve professional image。Secure the labor rights and interests of tour guides，Play the role of policy guidance and market regulation，Promote improvement in career benefits，Enhance professional pride and attractiveness。

——Overall coordination，System advancement。Strengthen overall planning and forward-looking thinking，Strengthen departmental coordination and linkage between departments，Fully mobilize the government、Tour guide、Tourism Enterprise、Industry organization enthusiasm。Develop work plans based on local conditions，Clear work priorities，Improving industry construction and management systematization、Scientific level。

(3) Main goals

Through 3 years of hard work，The tour guide management system is further improved，The employment environment is further optimized，Professional capabilities further improved，The legitimate rights and interests of tour guides are effectively protected，Service quality significantly improved，Professional pride and attraction further enhanced，The core values ​​of the industry are firmly established，Tour guides are spreading the excellent traditional Chinese culture、Promote advanced socialist culture、The important role in promoting the construction of socialist spiritual civilization is further demonstrated，Cultivation and training of a moderately sized team、Reasonable structure、Professional service、A tour guide team that meets your needs。

——By the end of 2021，The construction and management of the tour guide team has achieved initial results，Industrial management system reform has made progress，Industry access is more scientific and standardized，The quality of tour guide service has been further improved。

——By the end of 2022，The construction and management level of the tour guide team has been further improved，Practice channels further expanded，More diverse practice models，The practice environment is further improved，Professional security and professional image further improved。

——By the end of 2023，The management system of the tour guide team is more complete，The supply of tour guide services is more consistent with tourist consumption needs，Industry values ​​are firmly established，"Winning the recognition of tourists by providing high-quality services" has formed a general consensus in the industry。

2. Key tasks

(1) Strengthen reform and innovation and improve the management system

1.Promote the reform of tour guide practice。Revision of the "Regulations on the Management of Tour Guides" and related laws and regulations，Summary of experience in pilot reform of tour guide practice，Research and innovate the practice model of tour guides，Promote the reform of tour guide practice。

2.Improving the tour guide qualification access system。Implementing the electronic reform of tour guide qualification certificate，Improve the approval management of tour guide certificates，The approval time limit is shortened to within 7 working days，Promote all localities to inform and commit to the signing of labor contracts between tour guides and travel agencies and their registration with industry organizations during the approval process of tour guide licenses。

3.Innovative “tour guide + online car-hailing” service。Adapt to the small-group tourism market、Customized consumer demand，Explore tour guides and related service vehicles to apply for online car-hailing driver licenses and vehicle transportation licenses in accordance with the law，Provide “tour guide + online car-hailing” service to tourists。

4.Study and implement the practice system in border tourism areas。Study on piloting the implementation of an intra-regional practice system in border tourism-related areas，Strengthen the reserve of foreign language tour 188bet Online Sports Betting and Casino guides，Improving the team leader record management work，Research on policies related to revitalizing team leader resources，Solving the problem of insufficient supply of team leaders during the peak season。

5.Promote the establishment of a tour guide service reservation platform。Strengthening the construction of national tourism supervision service platform，Promote the management and application of electronic tour guide certificates，Rich practice information display，Promote the establishment of tour guide service reservation platforms and new tour guide service management organizations in qualified areas，Convenient for tour guides to practice，Guarantee legal income。

6.Promote the connection between labor remuneration guiding standards and service quality evaluation。Work with relevant departments to promptly summarize the experience in the pilot work of collective labor remuneration negotiation，Solving the blocking points encountered during the pilot process、Difficult questions，Promote the connection between labor remuneration guiding standards and service quality evaluation，Expand pilot areas in due course。

7.Make good use of the central government’s relevant support policies。Systematic review of relevant central support policies，Strengthen the effective connection and integration of policies，Improve the comprehensive effectiveness of policies。

(2) Optimize the employment environment and protect legitimate rights and interests

8.Carry out an investigation of unreasonable charges。Travel agencies are not allowed to collect deposits from tour guides or collect them in disguised form、Margin、Management fee、Unreasonable charges such as service fees，Tour guide industry organizations shall not charge any fees in the name of tourist guide certificate registration。

9.Implementing the operation of licensed tour guides entering scenic spots。Encourage scenic spots to waive tickets for tour guides who hold tour guide certificates and engage in professional activities or professional-related activities，Support tour guides to provide explanation services to tourists in scenic spots。

10.Implement the "tour guide special seat" system。Require travel agencies to strengthen housing during guided tours、Catering guarantee，Carry out special inspection on the timely and full payment of social security for tour guides who have signed labor contracts with travel agencies。

11.Establish a tour guide care mechanism。Play the role of liaison between industry organizations，Provide support for registered tour guides to register for social insurance as flexible employment personnel，Encourage tour guides to purchase comprehensive commercial insurance products as needed。

12.Strengthen the tour guide industry organization。Guide all regions to speed up province、Municipal two-level tour guide industry organization construction，Promote the establishment of a national tour guide industry organization with tour guide industry organizations at all levels as members in a timely manner，To facilitate the practice of tour guides、Play a more active role in protecting the legitimate rights and interests of tour guides。

(3) Strengthen talent training and improve professional capabilities

13.Implementing tour guide professional quality research and training project。Regularly publishes "Tour Guide Professional Qualification Training Program Training Points"，Establishing government department leadership，Colleges and colleges、Industry organization participation，Graded development、Industry training system implemented simultaneously online and offline，Achieve full coverage of tour guide training within 3 years。

14.Carry out online training。Upgrade the "Tour Guide Cloud Classroom" online training platform，Update training system、Expand course sources，Standardized training management、Strict course review、Deepen project linkage，Provide better online training for tour guides。

15.Strengthening the cultivation of “gold medal tour guides”。Strive to double the size of the "gold medal tour guide" team in three years。Make good use of the "Gold Medal Tour Guide" Studio Biography、Help、With effect，Support “gold medal tour guides” to cooperate with vocational colleges in cultivating tour guide students。

16.Improve the tour guide rating evaluation mechanism。Strengthening、Senior Tour Guide Assessment and Assessment Management，Promote the socialization of tour guide rating evaluation、Diversification、Dynamic transformation。Carry out the evaluation of special tour guides，Select a group of special tour guides。

17.Strengthening standards leadership。Revision and implementation of the "Tour Guide Service Specifications" national standard，Publish industry development report，Regulate tour guide service behavior，Provide basic guidelines for tour guides to make career plans。

(4) Improve the incentive mechanism and enhance professional identity

18.Establish a comprehensive evaluation system for tour guide service quality。Formulate the "Tour Guide Star Service Evaluation and Management Measures"，Construct a comprehensive evaluation system for tour guide service quality that is deeply integrated with the tour guide grade evaluation mechanism，Guided by tourist evaluation，Encourage tour guides to consciously improve service quality。

19.Increase incentives for tour guide level evaluation。In talent training project、Industry training、In recognition and rewards, favor high-level tour guides。Actively coordinate with relevant departments to effectively connect the tour guide level with the professional title level of relevant professional and technical personnel。

20.Regularly holds national tour guide competition。Use competition to promote training、The role of competition in promoting publicity，Show the professional style of tour guide to the whole society，Spread positive professional energy to the entire industry。

21.Do a good job as a tour guide to assist Tibet。Selecting outstanding tour guides from the mainland to participate in tour guide assistance to Tibet，Support Tibet’s training of all tour guides，Organize outstanding contestants in the National Tour Guide Competition、Representatives of “Gold Medal Tour Guides” come to your door for guidance。

22.Strengthen the publicity of typical tree selection。Encourage various regions to set industry models，Promote advanced deeds，Further enhance professional image，Let the whole society understand、Face it、Respect the tour guide profession，Enhance industry self-esteem and confidence，Enhance professional identity。

(5) Strengthen supervision and management and standardize professional behavior

23.Investigate and deal with violations of laws and regulations。Three-year action to comprehensively control unreasonable and low-priced tourism，In response to the strong social reaction to engaging in tour guide activities without obtaining a tour guide license、Forcing or forcing tourists in disguise to participate in shopping activities or pay separately and other consumption items、Selling items to tourists、Vulgar spoof explanations and other issues，Carry out in-depth clue verification and case investigation work，Promptly investigate and deal with violations of laws and regulations，Protect the legitimate rights and interests of tourists。

24.Implement credit supervision。Establish a complete tour guide credit file，Promote and apply the national tourism supervision service platform credit management system，Insist that "should be included，Principle of “Everything is included”，Guide all localities to include untrustworthy tour guides who meet the conditions for inclusion in the list of untrustworthy subjects and implement credit penalties in accordance with laws and regulations。

25.Strengthen industry self-discipline。Promote local governments 188bet online sports betting to strengthen the construction of internal charters of tour guide industry organizations，Establish and improve internal management system，Providing professional training for tour guides、Legal consultation、While safeguarding rights and interests，Restrict tour guide behavior，Strengthen industry self-discipline。

(6) Strengthen party building work and strengthen political leadership

26.Consolidate the organizational foundation。Give full play to the main role of industry organizations and travel agencies，Led by the party’s political construction，Focus on improving political functions and organizational capabilities，Guide industry organizations and travel agencies to promote effective coverage of party organizations and party work in the tour guide industry，Provide a strong organizational 188bet sports betting app download guarantee for the healthy development of the industry。

27.Deepen the theoretical arming。In-depth study of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Implement General Secretary Xi Jinping’s important exposition on culture and tourism，Cultivation and practice of socialist core values ​​and "tourist-oriented"、Industry core values ​​of "Service Sincerity"，Education guides tour guides to tell Chinese stories well，Spread China’s excellent traditional culture and advanced socialist culture。

28.Innovative form carrier。Adhere to the integration of party building and business，Encourage and guide industry organizations and travel agencies to create characteristic party building brands with "Party Building +" as the core。Extensively carry out "wearing the party emblem、Reveal your identity、Tree Image” activities and various theme party day activities，Organize a guided tour to the Red Revolution Memorial Site，Watch the red classic show，Continuously enhance the attractiveness of party building work、Infectiousness，Enhance the sense of belonging of tour guides、Sense of honor。

3. Safeguard Measures

(1) Strengthening organizational leadership。All regions should further raise awareness，Develop specific implementation plans tailored to local conditions，Clear responsibilities，Precision organization，Strengthen communication and coordination with relevant departments，Take effective measures，Improve work level。

(2) Strengthen supervision and implementation。New situations and new problems encountered in the implementation of action plans in various places，Need to study in time、Timely feedback、Resolve in time，Ensure the action plan is implemented。

(3) Strengthen publicity and promotion。All localities must give full play to their enthusiasm、Initiative and creativity，Timely summary can be copied、Experiences and practices that can be promoted，Strengthen publicity and reporting、Experience exchange and achievement display，Promote the construction and management of the tour guide team to a new level。