How to continue to innovate in marketing，It is a topic of common concern to all industries。June 29，At the first China Service Industry Chain Brand Development Summit hosted by CCFA China Chain Store and Franchise Association，"CCFA Life Service Industry Excellent Practice Case Collection" is released for the first time。Floral brand under Luyue Group，With innovative marketing thinking、Continuous cross-border exploration and improvement of service system，Becomes the only selected case in the homestay industry。

In this selection，A total of 15 cases across the country were selected，respectively from home decoration、Property Management、Hotel B&B、Beauty Industry、Children’s entertainment、Beauty store、Housekeeping Service、Medicine、Elderly Care、3C after-sales and other segmented businesses，From service innovation、Model Innovation、Marketing innovation and other different perspectives show the thinking and practice of life service providers。Among them，《Flower B&B joins hands with Baidu、Ctrip，Creating a new IP travel experience case，Provide consumers with more valuable travel references。

In recent years，With the continuous deepening of digital transformation in the consumer field，188bet app download Application scenarios continue to expand，Spurred on various new products、New business format、New mode。Meanwhile，Sharing Economy、Promotion of platform economy，Technological progress、The development of self-media also provides new development opportunities for the life service industry。

How to operate in new business formats、Marketing innovation under the new model？First of all, we must accurately cater to the needs and changing habits of the younger generation of audiences。With the community、Short video、Live Broadcast、The rise of new business formats such as influencer marketing，Consumers’ habits of receiving information have changed subtly，Compared with traditional "cramming" marketing，Dynamic display、Immersive experience and other methods will appear more vivid and easier to accept。

Based on the above requirements，Lvyue Group continues to explore new ways of content marketing，Create a new IP travel experience。Since last year，Flower B&B brand Huazhu teamed up with Baidu、"Huazhu×Baidu conducted separately by Ctrip community Follow Su Dongpo on an autumn outing", "Huazhu×Ctrip Community Wake Up Plan》Two innovative 188bet online sports betting content marketing cases，Total impressions reached 29.500 million。

Two cases with a fresh perspective、Interesting marketing methods and powerful platform resource support，Provide consumers with more accuracy、More valuable travel reference and benefits。Among them，《花庄×Baidu Follow Su Dongpo on an Autumn Outing" case won the Crowley New Media Social Marketing Case Gold Award。

In "Flower Architecture×Baidu Follow Su Dongpo on an autumn outing", "Huazhu×Ctrip Community Behind two innovative 188bet online sports betting content marketing cases of "Wake Up Plan"，Lvyue Group and its brand Huazhu are committed to creating a tourist destination culture、A living and parking space that blends scenery，Respect local culture，Provide exclusive services，Close to special scenic spots，Let more tourists experience "living in a flower garden" online，A real living environment of "living in the scenery"。

Compare to hotel，B&B itself is a part of travel，It is the epitome of the local cultural environment，Not just a place to stay during the journey。

《Flower × Ctrip Community Awakening Plan" experience officers enthusiastically participated

Non-standard features of B&B、Outstanding personality、Emphasis on experience and other genes，Decided that B&Bs are naturally more suitable for consumers to interact and share and grow grass，Lvyue Group passed "Flower × Baidu Follow Su Dongpo on an autumn outing", "Huazhu×Ctrip Community Wake Up Plan" two innovative 188bet online sports betting content marketing cases as the carrier，Let more consumers learn about homestays here、Follow B&B，The new door that attracts B&Bs，And resonate with new ways of traveling。

Continuous exploration in content marketing，Lvyue Group achieves its first attraction to consumer groups through clever entry points。Everyone knows that Su Shi’s poetry is bold and unrestrained，But I don’t know that he travels all over the country，Seeing all the great rivers and mountains of the motherland，A true traveler。What’s even more coincidental，Wherever Su Shi went，such as Suzhou、Guangzhou、Sanya、Chongqing, etc.，Nowadays, most of the hotels have flower bed and breakfasts。Therefore，188bet app In official cooperation with Baidu，Lvyue Group organically combines Su Shi with Huazhu B&B。

March this year，The "Awakening Plan" master recruitment experience event organized by Floral and Ctrip Community，Recruit experts to experience and create high-quality content to share，Bringing high-quality homestay products to consumers。Since the talent recruitment officially started，Popular continues to rise，Attracted many top creators in the Ctrip community，Nearly 2,000 experts participated in submitting works in just a few days，The quality rate of Liu Cheng Da Ren’s past works is over 70%。

In terms of the selection of participating B&B stores，Flowers are based on architectural features、Multi-dimensional screening such as humanistic characteristics and experience characteristics，Comprehensive display of the attractions of Huazhu B&B with thousands of stores。

Over 29.500 million total impressions，Let more consumers pay attention to the carrier of “homestay”。Through innovative content marketing thinking and models，While attention continues to rise，Lvyue Group has achieved two goals: allowing consumers to have more authentic experience content and more valuable travel references；Let Huazhu’s B&B operators enjoy a truly high-quality B&B experience，Get more tourist attention，And a broader development space。

Flower × Ctrip Community Wake Up PlanFlower·Wuyuan Yueyuan Wufei B&B

(Picture/Ctrip Community@爱不心的爱)

Through close interaction with experts and users，Floral market demand and product development also received support and reference。For example，In marketing 188bet app campaign，Parent-child products have received special attention and praise，Interaction data is also particularly outstanding，This reflects from the side that B&Bs are more attractive to families than traditional hotels，Gives clear guidance to Huazhi and its B&B operators。

Meanwhile，In terms of empowering owners，Huazhu uses its own branding、Advantages of chaining，Through precise and efficient “planting” on different platforms，And brand linkage，Initiate high-quality experience activities for its stores，Continuously develop content marketing channels、Rich content marketing form，And through the full media matrix、Live broadcast and other means empower franchise owner groups,Brings both visibility and influence to its stores。

In the development process of China’s tourism industry for more than 40 years，B&B is becoming a rising star。Under the advantages of Internet + brand，Lvyue Group actively explores innovative content marketing，Explore higher potential development space for more homestay practitioners；At the same time，It also allows more consumers to have an in-depth understanding of B&B, a new way of living，Provide consumers with rich product choices and high-quality travel experience。