(August 26，Shenzhen News) Merlin Entertainments Group, the world’s leading entertainment attraction operating company, announced today，The world’s largest LEGOLAND® resort is officially under construction，Settled in Shenzhen。Shenzhen Municipal People’s Government、Dapeng New District、Merlin Entertainment Group、The LEGO Group、Hazens Group attended the event。At the ceremony，More than 20,000 colorful LEGO bricks poured out，marks the official start of construction of Shenzhen Legoland Resort。

Legoland Resort Shenzhen settles in the Greater Bay Area，Selection of site in Dapeng New District, Shenzhen，It is the first international IP parent-child family entertainment theme park resort in the Greater Bay Area，covers an area of ​​about 580,000 square meters，Exclusively operated by the British Merlin Entertainment Group，The partner is Hazen Group，Investment exceeds 7 billion yuan (about 10.USD 800 million) construction，Estimated to open in 2024。

Merlin Entertainment Group currently operates 13 tourist attractions in China，Includes four LEGO® 188bet Online Sports Betting and Casino Discovery Centers，Five Madame Tussauds、Ocean Discovery Center、Horrifying Secret Realm、The fun world of Peppa Pig and the statue of Beijing Big City。

Shenzhen Legoland Resort Groundbreaking Ceremony Site，Merlin Entertainment Group、Hazens Group representatives and children jointly "cultivated the soil" for the project

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“Construction of the world’s largest Legoland resort has begun in Shenzhen，This is an important milestone for Merlin Entertainment Group in its expansion into the Chinese market。It not only reflects the huge opportunities contained in the Chinese market，It also reflects Merlin Entertainment Group’s determination and commitment to deeply explore the Chinese market。The investment and construction of Legoland Shenzhen Resort is part of the overall strategic plan jointly created by Merlin Entertainment Group and global popular brands。

For millions of Chinese families who want to experience the creative playfulness of the LEGO brand，Legoland Resort Shenzhen will be a destination not to be missed。We are already delivering immersive play experiences to guests at LEGOLAND resorts around the world，And achieved outstanding results。We hope to join hands with our partners this time，Turn the blueprint of Shenzhen Legoland Resort into reality。”

At the ceremony, “lighting up” the Shenzhen skyline with Lego particles

Shenzhen Legoland Resort is a super Legoland theme park and hotel integrated resort specially designed for parent-child families 188bet online sports betting aged 2-12 years old, Providing tourists with a multi-day vacation experience。There will be 9 major theme areas in the theme park、Over 100 interactive rides、Shows and Attractions。Also，The completed Legoland Shenzhen Resort will also include the world’s largest Legoland water park，And 3 newly built theme hotels with over 1,000 rooms。

Mr. Siegfried Boerst, General Manager of Legoland Resort Shenzhen said:

“Legoland Resort Shenzhen maintains the original Legoland entertainment experience，There will also be multiple world premiere theme areas、Innovative design of amusement facilities and immersive performances。

Legoland Resort Shenzhen will blend the history of China and Shenzhen、Culture and Ecology。The park will also be a digital smart park with a sense of technology，Reflect Shenzhen’s technological innovation、Imagination and creativity。

Siegfried Boerst, general manager of Legoland Resort Shenzhen, delivered a speech at the ceremony

Also consider the weather in Shenzhen，The resort will be presented as a combination of indoor and outdoor themed areas，For example, MINILAND, one of the core experience theme areas of Legoland, will be a large indoor theme area，Through representative landmark buildings and living and cultural scenes，Combined with cutting-edge high-tech digital interactive experience，Salute to the beauty of Shenzhen and the great rivers and mountains of China。We will also design new original theater performances specifically for Chinese families，The resort will have the world’s largest Legoland theater 188bet app with more than 1,000 seats。

Playful learning is the specialty of Legoland Shenzhen Resort，Rich interactive puzzle projects will be presented here，Including Robot Creative Workshop、Driving school and fire academy, etc.。”

Jorgen Vig Knudstorp, CEO of the LEGO Brand Group, said:

"In the past few decades，The LEGO Group’s unique play concept through learning-through-play，Established an emotional connection with Chinese parent-child families，More and more families realize that play can help build warmth、The importance of close parent-child relationship。We are very happy that Legoland Resort has settled in Shenzhen，KIRKBI、The LEGO Group and the LEGO® Education Commitment，will continue to bring creative and imaginative creative play experiences to Chinese families，Inspiring and nurturing future builders。”

Yuan Fuler, Chairman of Hazens Group, said:

“Hazens Group was established in 1996，After more than 20 years of development，The company has grown into a real estate development company、Cultural Tourism Vacation、Medical and health-focused business，Covers private equity investment、Hotel Management、A group company with property management and other businesses。With the increasing market demand for parent-child family entertainment，We are proud to be an important participant and leader。We are very happy and honored to cooperate with Shenzhen Dapeng New District、Merlin Entertainment Group and the LEGO Group together，Jointly build the first international IP family theme park in the Greater 188bet app Bay Area，One-stop family destination。”

Also，LEGOLAND Resort always adheres to sustainability as the centerpiece，Strengthen environmental awareness，Balancing environmental protection and economic benefits，This also coincides with Dapeng New District’s insistence on “ecological establishment”，Helping Dapeng New District to build a "world-class coastal eco-tourism resort"，Work together to build a model of a better life in the new era。