Any airline hoping to gain a foothold in China’s travel e-commerce industry should not ignore this important link of payment，While improving the way transactions are processed，The payment page also needs to be optimized to automatically adapt to different screen sizes。
In addition to studying consumer preferences，Airlines should also assess the external environment。China’s regulatory environment is about to undergo major changes，China is building its own RMB cross-border payment system - China International Payment System，CIPS for short)，It is expected to be launched by the end of this year。
Although CIPS is still in its infancy，But we can get a glimpse of it through the introduction of payment industry companies。
Chen Guoshan, Vice President of Business Development of Worldpay China, said: "Airlines should maintain communication with CIPS，Also pay attention to other international payment service providers，These companies can bring them the most advanced information and technology。

With the gradual improvement of the system，CIPS will also become more popular and influential in China。”He thinks，Adopting CIPS and other international payment methods simultaneously will be of great benefit to the aviation industry，Ensure airlines can make greater contributions to China’s payments ecosystem。

188bet app download Industry experts pointed out，In China，Optional payment methods are not actually 188bet sports betting app download alternatives，It is the mainstream payment method chosen by most consumers。
According to Worldpay survey，Nearly half of China (44.3%) of online transactions are through Alipay、Completed by electronic wallet systems such as China UnionPay and Tenpay。
However，New payment platforms are constantly emerging in the market，Such as Tencent’s WeChat Pay and Baidu’s Baidu Wallet。There are more and more payment service brands in the market，In addition to understanding the extent to which they can meet consumer needs，Also consider which payment method consumers are more likely to use。
An interesting competitive landscape has emerged in China’s payment field，For example, Tencent’s WeChat payment promotes the development of mobile shopping，And its fierce competition with rival Alibaba。
Tencent and Alibaba have gone through several rounds of fighting，For example, the red envelope war during the Spring Festival。Therefore，Airlines need to have a deeper understanding of these two companies，For example, how Alibaba drives transaction volume and processes payments for e-commerce companies，And how WeChat Pay develops its mobile payment ecosystem and promotes the wave of social commerce。
According to data from iResearch，First quarter of 2015，The total transaction volume of China’s third-party online payment platform reached 2.43 trillion yuan，An increase of 29 compared to the same period in 2014.8%，Increase by 3 compared to the previous quarter.4%。
Prepare for omni-channel shopping
Chen Guoshan said，Before you decide to embark on an omnichannel payments strategy，Airlines must not only see the increasing maturity and popularity of technology，You also need to pay attention to trends in specific markets。China’s current online and mobile payment levels have greatly exceeded many countries。
Chen Guoshan said: "But，The methods and strategies adopted by Chinese airlines for the Chinese market may not be applicable to other countries。”So，Chinese airlines going abroad should understand the 188bet online sports betting subtle differences between the target market and the domestic market，Rather than just copying domestic strategies to foreign markets。
Let’s take a look at how Air China manages payments。Air China has a dedicated internal payment management platform，And this platform connects different payment systems。
Hu Fajin, senior e-commerce manager of Air China, said: “It usually takes about 3 months for our IT staff to develop and test a new payment method。For a new payment method，We need to establish a fraud prevention system、Testing and training employees to apply the new rules。These all mean investing a lot of time and money。Some special optional payment methods for some countries，It is difficult for us to calculate the return on investment based on our own judgment。”
Air China’s payment methods
Hu Fajin said，Air China China’s official website is directly connected to major domestic online banks，Including China Merchants Bank, Industrial and Commercial Bank of China, etc.。He said: “We also support mainstream third-party payment methods，Such as Alipay and WeChat Pay。Also，We also accept regular VISA and MasterCard payments。”

Air China’s international website supports payment in 17 currencies，Includes USD、CAD、Euro、Japanese Yen, Singapore Dollar, etc.。Air China name，"Payment for most transactions is through GlobalCollect、Completed by three third-party payment platforms, Worldpay and PayPal。Now，Most of our websites also accept VISA、MasterCard、JCB (Japanese Credit Card)、AmEx (Express card) payment。”

Also，Consumers can also use certain local payment methods to pay on Air China’s website，For example, the British official website accepts Maestro card，Swedish official website accepts VISA debit card，The German official website accepts Sofort (bank transfer)，Korea official website accepts 15 types of local debit cards，The Japanese official website accepts Diners Card。
For travel businesses looking to adopt traditional and alternative payment methods in China，The following points are worth considering:
1、Develop a complete process: Chen Guoshan said，Different from the credit card payment method that airlines have used for many years，Optional payment methods have different rules and service levels。

Once an airline discovers consumer demand for a certain payment method，It is necessary to evaluate the performance and operational fit of the payment method，Thereby making it a successful and sustainable company asset。Chen Guoshan said，Airlines distribute through multiple channels，So you must ensure that you use a complete payment process。
Aspects that need to be considered in the process include refund channels、Bank reconciliation、Settlement cycle、Automatic liquidation and retrieval of users’ personal data from numerous data。
If the airline is confident in supporting multiple payment methods，Consider supporting alternative payment services in addition to traditional payment methods，This is also to ensure that the needs of users are met。
Today，Mobile payment plays an increasingly important role，Therefore it is very necessary to evaluate which payment methods are most suitable for mobile devices。
2、Dealing with complexity: Airlines need to consider the complexity of system integration，And adopt different payment methods for different channels，Multiple integration of different business systems。
Airlines face challenges when integrating and managing multiple service providers，May complicate reconciliation and process、Problems such as excessive reliance on manual operations and confusion in payment-related operations。

Chen Guoshan believes that a large part of the challenge is that airlines "try everything，Then pick the best” mentality.，This strategy is clearly outdated。Airlines need to evaluate the effectiveness of cooperation with each service provider，See if it can meet all your requirements。
It is necessary for airlines to use a single payment platform for PCs、Manage mobile and point-of-sale transactions。
At the same 188bet Online Sports Betting and Casino time，The payment system also needs to be connected with the general ledger、Integrate revenue accounting and reservation systems。In addition，Airlines also need to focus on fraud prevention and processing refunds。
3、Optimizing user experience: Airlines have invested in centralizing and improving channel efficiency and user booking platforms。

Based on this，Supplier payment and data management interfaces have been rapidly improved，More payment service providers are working closely with airlines to optimize consumer experience，To enhance the payment strategies that can be implemented in the aviation industry。
Take the rapidly developing mobile payment channel as an example.

By identifying the user interface、Optimize payments and data capture and integrate loyalty programs，Airlines can provide users with personalized experiences，Improve your marketing effectiveness and brand recognition at the same time。How to protect users’ personal data will also become an increasingly important issue。
Although fraud prevention management is crucial，But airlines also need to evaluate the impact of each action on the user experience。3D verification can indeed enhance security to a certain extent，But it also makes the user’s checkout process more complicated。

So the way airlines deal with high-risk transactions today (according to the user's login location、Transaction volume and other factors) to identify，Then perform 3D verification on specific transactions。This way，Consumers who make low-risk transactions can complete payments more conveniently，Airlines can also maintain ideal conversion rates。
4、Understand the payment process: every minute and second when users complete transactions on mobile terminals is very important。

Therefore，Airlines need to know what exactly is causing the payment process to slow down。This requires ensuring the reliability of the payment platform，Otherwise it may result in serious economic losses，Especially if the payment platform is under maintenance 188bet app and unable to process transactions during peak periods。

Chen Guoshan said: "Unfortunately，Situations like this do happen from time to time (sometimes you may suffer serious losses)。”To avoid such problems，Find a reliable one、It is particularly important to have a payment system that can cope with various payment peak periods (such as Singles’ Day)。