September 28，With“Symbiosis between industry and city, rejuvenating city vitality”The 2021 Beijing Shunyi Fourth Cultural 188bet sports betting app download Development Summit Forum (hereinafter referred to as “Forum”) successfully held in Beijing。This forum is organized by Beijing Municipal Culture and 188bet sports betting app download Bureau、Shunyi District People's Government、Guidance from the Propaganda Department of Shunyi District Committee，Sponsored by Shunyi District Culture and 188bet sports betting app download Bureau，Organized by Zhihui Group，Forward-looking、Trend、Pragmatic perspective，Focus“Two districts”Under construction opportunities，High-quality development of cultural 188bet sports betting app download industry in Shunyi District and construction of cultural 188bet sports betting app download consumption cluster。

This forum brings together government officials、Production、Study、Representatives of Yan and other parties，Explore together“Capitalization of cultural 188bet sports betting app download resources、Productization of cultural 188bet sports betting app download assets、Cultural 188bet sports betting app download products can be traded”’s new development path，Creating a new Shunyi model for high-quality development of the cultural 188bet sports betting app download industry，Opening up the integration of culture and 188bet sports betting app download and industry-city integration in Shunyi District";New Era”。

Yang Shoumin, General Manager of China Animation Group, attended this forum，And delivered a keynote speech "Culture + Technology——The road to high-quality development of cultural 188bet sports betting app download》。

Proposed by Yang Shoumin，Animation as a cultural product，By building world view and story content，Introducing the imaginary image symbol system；Through the repeated presentation and continuous dissemination of symbols，Make it form value and brand，Finally, its value is continuously realized and amplified through the marketing system。Culture、Culture and Creativity、Cultural 188bet sports betting app download is the &ldquo that realizes the IP value of animation;Troika”。

Animation has a form of expression that is suitable for all ages，Another excellent cultural expression product，has its own unique appeal and affinity。The development of animation technology has provided strong momentum and strong support for the cultural 188bet sports betting app download industry，It also provides a more diversified and broad space for the development of culture and 188bet sports betting app download in the new era。Via City Mascot、Content Products、Themed activities and experience space modes，Able to achieve a deeper integration of animation IP and cultural 188bet sports betting app download industry。Coupled with the empowerment of new digital technologies such as VR and other virtual humans，Helping the real industry，can better promote the high-quality development of the cultural 188bet sports betting app download industry。

Via Japan Kumamon IP，As well as domestic cases such as "Sanxingdui Glory Awakening" and "Tang Palace Night Banquet"，Yang Shoumin elaborated on the deep integration of cultural IP and urban 188bet sports betting app download cultural value，As well as the economic income and subsequent long-term cultural influence that IP and its derivatives bring to urban destinations。

He also pointed out，2020 is a special year，The cultural 188bet sports betting app download industry has experienced a major test of epidemic prevention and control, survival and development，It also accelerated the development of smart cultural 188bet sports betting app download and the integration of online and offline industries，The birth of Izumo Scenery、Cloud Exhibition、Yun Zhanyan、Yun Performing Arts、Cloud live streaming and other new online business models for the development of cultural 188bet sports betting app download。The online supply of high-quality cultural and 188bet sports betting app download products is becoming more abundant，The spiritual and cultural needs of the people are increasingly being met，Digital technology continues to provide strong support for the development of cultural 188bet sports betting app download，It also brings broad prospects for the combination of development and digitalization of the cultural 188bet sports betting app download industry in a wider scope。

The following 188bet sports betting app download full text of Yang Shoumin’s speech:
(188bet sports betting app download article is compiled based on the speech transcript，Zhi Hui is the editor)

Dear leaders and guests:

Hello everyone！The title of my speech today is "Animation Technology Empowerment，Promoting high-quality development of the cultural 188bet sports betting app download industry》。Recently，The Ministry of Culture and 188bet sports betting app download officially issued the "“14th Five-Year Plan”Cultural and 188bet sports betting app download Development Plan” (hereinafter referred to as the “Plan”)，This is the first five-year plan prepared after the establishment of the Ministry of Culture and 188bet sports betting app download，And guide high-quality development throughout the article:

First, emphasizing leadership through innovation、Technology empowerment、Deepening reforms and other measures，To promote the high-quality development of culture and 188bet sports betting app download itself；The second is to highlight the high-quality development of culture and 188bet sports betting app download to promote high-quality economic and social development，Make culture and 188bet sports betting app download a driver of economic transformation and upgrading、New momentum and new engine for building a modern economic system；The third is to highlight the unique role of culture and 188bet sports betting app download in building a new development pattern，Clearly stated“Culture and 188bet sports betting app download both drive domestic demand、Prosperous Market、Expand employment、Important content for smoothing the domestic circulation，It is also an important bridge and link to promote domestic and international dual circulation”。

High-quality development that can well meet the people’s growing needs for a better life，Make innovation the first driving force、Coordination becomes an endogenous feature、Green becomes a common form、Opening up becomes the only way、Sharing becomes the fundamental purpose and is gradually realized。Promote high-quality development of culture and 188bet sports betting app download，To meet people’s needs for a better life、Building a new development pattern、Building a socialist cultural power is of important and far-reaching significance。

The "Plan" clearly requires“Vigorously give full play to the empowering role of scientific and technological innovation in cultural and 188bet sports betting app download development，Comprehensively create new advantages in cultural and 188bet sports betting app download development”，Emphasized the importance of scientific and technological innovation and other expressions。And digital、Network、The intelligent ecological chain is profoundly changing the development environment of culture and 188bet sports betting app download、Product form、Supply methods and consumption patterns，Provides broad space for the development of culture and 188bet sports betting app download in the new era，Injected strong kinetic energy。

Animation is a cultural product that builds world views and stories，Introducing the imaginary image symbol system，Through the repeated presentation and continuous dissemination of symbols，Make it form value and brand，Finally, its value is continuously realized and amplified through the marketing system。Animation as a form of expression suitable for all ages，has its own unique appeal and affinity，There are four main modes of integrating it with 188bet sports betting app download: urban 188bet sports betting app download mascot、Anime travel content products、Anime 188bet sports betting app download activities and animation 188bet sports betting app download space。Culture、Culture and Creativity、Cultural 188bet sports betting app download is the troika that realizes the value of animation IP。

In Japan，Kumamoto Prefecture is just a small county on the central and western coastline of Kyushu Island，Main income comes from agriculture，The economy is relatively backward。2011，All Shinkansen lines running through Kyushu are open，Provides convenience for tourists to visit Kyushu。The Kumamoto Prefectural Government sees the opportunity，Collaborate with artists，Design and create official IP Kumamon，Attract tourists to get off at Kumamoto Station。Kumamon was rated as &ldquo the year it was launched.;Japan’s most famous bear”，Started as the Sales Manager and Happiness Manager of Kumamoto Prefecture on September 30 188bet sports betting app download same year，Is Japan’s first mascot civil servant，Responsible for promoting Kumamoto Prefecture’s tourist attractions and specialties。

Kumamon is also the most popular mascot in Japan so far，Even more popular than Doraemon。As the official mascot of Kumamoto Prefecture，Kumamon has been deeply loved by people all over the world，As ​​a world-renowned IP, its popularity is still rising，Is an important publicity method for the Kumamoto Prefectural Government to promote 188bet sports betting app download and surrounding markets。In addition to attending product exhibitions across Japan，Also appearing on TV shows，Kumamon also cooperates with merchants to launch various products。In the past few years，Kumamon IP has created a cumulative economic benefit of US billion for Kumamoto Prefecture。

in the country，The cartoon "Sanxingdui Glory Awakening" invested by the Deyang Municipal Government of Sichuan Province，It also creates a binding effect between Sanxingdui IP and Deyang City。The cartoon revived the original mysterious and cold Sanxingdui cultural relics，The story is magical and imaginative，Explore the secrets with the protagonist through resurrection artifacts，Shows the cultural charm of Sanxingdui，Improved the 188bet sports betting app download and cultural value of Deyang。With the broadcast of cartoons，And the subsequent in-depth integration of animation IP and 188bet sports betting app download industry，Sanxingdui’s powerful IP has also attracted more people’s attention。Currently，Postcard from Deyang、Luggage、Pillow、Beer and so on are all marked with the Sanxingdui mark，Also launched a situational stage play，And widely praised。Currently，Sanxingdui IP and extensions have brought more than 300 million yuan in economic income and continued influence to the Deyang Municipal Government。

"Tang Palace Night Banquet" was inspired by a set of 13 three-color music and dance figurines in the Henan Museum，It also gives ancient IP powerful new vitality。The work draws on the characteristics of Tang Dynasty figurine costumes，Traditional 188bet sports betting app download elements are fully used in the program。"Tang Palace Night Banquet" tells the story of the Tang Dynasty by combining the visual aesthetics of contemporary people，A vivid account of the banquet hosted by Tang Gaozong Li Zhi and Wu Zetian at Shangyang Palace in Luoyang more than 1,300 years ago，A group of plump“Xiao Ni”Interesting things that happened on the way to the banquet and performance。This group of girls playing in Tang Dynasty costumes have become familiar strangers in the eyes of the audience，They vividly demonstrated the unique aesthetic style of the Tang Dynasty in their smiles。This show not only has beautiful dances and down-to-earth scenes，It also superimposes images of many historical relics through virtual reality technology，Let reality and virtuality intertwine、The blend of emotion and culture——Created this model that is rich in history and culture、Also loved by people“Hot item”Product。

In addition，Virtual idols are also a perfect combination of 188bet sports betting app download and technology，Its controllability far exceeds that of real celebrities，Visual upgrades also continue to inject freshness and vitality into the brand，Making brand crossover easier，Various ways to activate brand marketing，Has strong Internet communication capabilities on short video and live broadcast platforms。 current，The younger generation has become the main consumer，Personalized images have the powerful ability to connect emotionally with consumers，Virtual idols can make consumers remember them at first glance，is a permanent spokesperson who can grow with the brand。

2020 is a special year，Facing the sudden COVID-19 epidemic，We have experienced the great test of epidemic prevention and control and cultural 188bet sports betting app download development。The epidemic has severely damaged the cultural and 188bet sports betting app download industry，But it has accelerated the development of smart cultural 188bet sports betting app download and the integration of online and offline industries，gave birth to cloud viewing、Cloud Exhibition、Yun Zhanyan、Yun Performing Arts、Cloud live streaming and other new online business models for the development of cultural 188bet sports betting app download。Enriching the online supply of high-quality cultural and 188bet sports betting app download products，Meet the spiritual and cultural needs of the people，Let us feel the strong support that digital technology brings to the development of cultural 188bet sports betting app download，Sees the broad prospects of combining the development of cultural 188bet sports betting app download industry with digitalization on a wider scale。

Ministry of Commerce data display，60% of my country’s consumption occurs at night，The sales of large shopping malls from 18:00 to 22:00 account for more than half 188bet sports betting app download whole day。It can be said，Night is for consumption“Prime Time”。 The "Symbiosis of All Things" light show in Beijing Yuyuantan Park is the first large-scale night event after the epidemic in 2020，The natural garden and technological lighting displayed in the event create a bright and dreamy night picture，Add new highlights to the capital’s nighttime economic map，Innovate a new model for the general public to visit the park in the evening。

Xi'an Datang Evernight City is located at the foot of the world-famous Big Wild Goose Pagoda，Based on the culture of the prosperous Tang Dynasty，Taking Tang style elements as the main line，One-stop shop for eating, drinking and having fun。Whenever night falls，The lanterns come on，Beautiful and confusing，As if traveling through the splendor of the Tang Empire。Relying on rich cultural 188bet sports betting app download resources，Consuming content through optimization、Improve supporting facilities and management、Stimulate public consumption、Promote citizen employment，Driving nighttime economic recovery。

Benefit from the support of the market and national policies, Immersive cultural 188bet sports betting app download projects usher in opportunities to accelerate development。Immersive viewing of Huangshan's "Dream Cube"、Teamlab’s immersive exhibition detonates the industry。The long-awaited new cultural 188bet sports betting app download performing arts project "Only Henan·";Drama Fantasy City" officially opened。"Only Henan" no matter in the theme construction、Space creation，The innovation of immersive experience is surprising，Breaking the audience’s inherent understanding of drama，Use high concentration、Large size、The form of deep experience constructs the brand model of Drama City。

In addition to the novelty brought by the displacement of space，The participation of digital technology further enhances the immersive experience of the audience。A variety of the world's most advanced acoustic and optical technologies are beginning to empower the performing arts，Passing to Loess Slope、Lijiacun、Central Plains Landscapes such as Along the River During Qingming Festival、188bet sports betting app download symbols and other media“Visual qualitative change”，Let them present the characteristics of the current new media art language。

The static picture and text display in the traditional exhibition hall has been subverted，Gradually replaced by dynamic 188bet sports betting app download display。188bet sports betting app download exhibition focuses on intelligent human-computer interaction，Immersive participation experience，Bring people a novel sense of participation、Experience and interactivity，Gradually favored by many industries。

The use of digital multimedia technology allows the digital exhibition hall to present cool technological effects，It also improves space utilization efficiency as never before，The amount of content information carried has increased several times。This is the trend of the times，Also needed by the market。 With the help of technology，188bet sports betting app download、Natural、Heritage and other protection work can be more precise、Efficient。Some museums、The restoration of ruins can also be displayed through animation。

Give an example，Tianlong Mountain uses 3D grotto model and 3D 188bet sports betting app download restoration technology，A three-dimensional display of the Buddhist statues in different positions in Cave 8 and Cave 14 of Tianlongshan Grottoes，We apply it to the ruins，You can see what you usually see，For example, you can see both the top of the Buddha and the back of the Buddha，You can fly into it like the sky。

Give another example，Digital ecological nature protection，With the help of digital technology，Protecting the natural ecology can be simpler。In Xishuangbanna National Nature Reserve，There is such a set of integrated artificial intelligence、Cloud computing、Internet of Things、An Asian elephant protection system integrating big data and other advanced technologies，Started to realize real-time protection of 300 Asian elephants，Explored a feasible 188bet sports betting app download path for endangered species and ecological protection。

Give another example，Digital Red Education，We have added a new experience center on Liugong Island in Weihai, Shandong Province——Fort Experience Hall behind the government office。On the basis of retaining the style 188bet sports betting app download fort site behind the office，The experience center makes full use of digital interaction、Digital projection and other technologies，Through digital performance，Reproduction of Liugong Island Defense Battle Scene，Inspire people’s patriotic enthusiasm through digital experience。

There are some digital tours below，Animation + technology provide strong support for 188bet sports betting app download，Just now I described the current animation and technology as a combination of animation and cultural 188bet sports betting app download，The presentation of culture and 188bet sports betting app download is a new embodiment。Our current traditional brother unit——Various performing arts lists，Mostly in traditional performing arts，If you put anime、The addition of technology may be a brand new sensory experience，Make people love these plays even more。

China Animation Group Co., Ltd. (hereinafter referred to as the Group) is performed by the Ministry of Finance on behalf of the State Council as an investor、A cultural central enterprise under the supervision of the Ministry of Culture and 188bet sports betting app download。The group is named “Serving animation industry、Popularize animation culture”For the mission，With“Platform + Content”Two-wheel drive as strategy，With“Animation + Cultural 188bet sports betting app download”Main business。Construction and operation“National Animation and Game Comprehensive Service Platform”“National Animation Creative Research and Development Center”“China Animation Overseas Promotion Project”“The essence of Chinese classic animation is digitized”and other national brand projects；Jointed with relevant institutions to build immersive interactive animation key laboratory of the Ministry of Culture and the Ministry of 188bet sports betting app download，And won 2019、2020“China’s top 50 VR companies”Title。

I will focus on the laboratory，We exported a city promotional video to Fuzhou last year。I also hope to combine with Shunyi in the future，Combining animation with cultural 188bet sports betting app download。This year we are also cooperating with relevant units and universities such as Beijing Institute of Technology in the field of virtual images，Under construction of a standard database of three-dimensional virtual images of Chinese historical and cultural celebrities。simultaneously，We can also provide services to all levels of government、The company provides some image design，Through professional analysis of brands and products，Customized idol IP、Produce standardized 3D models，Give virtual interaction，Our professional team can help and guide companies to quickly build ecological content，Business covers virtual anchor delivery、Virtual idol live broadcast and other content familiar to young people。

China Animation Group has also held some large-scale animation festivals outside Beijing in recent years，Two major events will be held in October this year，One is the Hohhot Grassland Animation Carnival on October 22nd，There is also the China International 188bet sports betting app download Expo held in Hangzhou at the end of October，Everyone is welcome to attend。Welcome everyone to cooperate with China Animation Group，Thank you everyone！