September 28，With“Symbiosis between industry and city to rejuvenate the city”The 2021 Beijing Shunyi Fourth Cultural Tourism Development Summit Forum (hereinafter referred to as “Forum”) successfully held in Beijing。This forum is organized by Beijing Municipal Culture and Tourism Bureau、Shunyi District People's Government、Guidance from the Propaganda Department of Shunyi District Committee，Sponsored by Shunyi District Culture and Tourism Bureau，Organized by Zhihui Group，Forward looking、Trend、Pragmatic perspective，Focus“Two districts”Under construction opportunities，High-quality development of cultural tourism industry in Shunyi District and construction of cultural tourism consumption cluster。

This forum brings together government officials、Production、Study、Representatives of Yan and other parties，Explore together“Capitalization of cultural tourism resources、Productization of cultural tourism assets、Cultural tourism products can be traded”’s new development path，Create Shunyi’s new model for high-quality development of cultural tourism industry，Opening up the integration of culture and tourism and industry-city integration in Shunyi District";New Era”。

Liu Bing, Secretary General of the National Culture, Science and Technology Innovation Service Alliance, attended this forum，And delivered a keynote speech "Innovative Development of Cultural Tourism Driven by the Integration of Culture and Technology"。

Liu Bing said，With relevant national policy support，Cultural tourism has entered cultural undertakings、Integration of the three industries of cultural industry and tourism development，A new consumption ecology integrating culture and tourism is taking shape。From the economic development model、Demand、Look at national development and development model，The rigid need of culture、Content will become a must in the future，From traditional large-scale project investment to a development model that targets precise and effective investment in demand and contributes to a sustainable increase in tax revenue。Future，Consumption, especially spiritual and cultural consumption investment，188bet sports betting app download Will create new consumption opportunities，And solve operating cash flow and operating cost financial expenses。

Liu Bing also pointed out，Regardless of policy、Demand or technological development，Tourism development methods are undergoing revolutionary changes，From traditional tourism economy to experience economy，From resource-driven to innovation-driven，From regional tourism to global tourism，From traditional tourism to smart tourism，The immersive industry will become the commanding heights and core competitiveness of the cultural tourism experience economy industry。

In his opinion，The immersive industry is mainly led by cultural creativity、Supported by technology，Spatial creativity and intelligent interactive innovation through the combination of virtual and real，Build an immersive interactive experience scene，Create an unprecedented sense of immersion，Also brings a deeper spiritual understanding，Ultimately forming high-level added value with experience as the core。Liu Bing said，The core of immersive experience is the theming of cultural IP、Contextualization，Space creativity and business innovation through the combination of virtual and real，Realize cultural creativity、Experience of technology integration and intelligent interaction。

The following is the full text of Liu Bing’s speech:
(This article is compiled based on the speech transcript，Zhi Hui is the editor)

Dear leaders and distinguished guests, good afternoon.

The title of my speech is "Innovative Development of Cultural Tourism Driven by the Integration of Culture and Technology，Promote technological innovation as the driving force for the development of cultural industries》。2012，Various departments organized and implemented cultural technology and innovation projects，Proposes innovation to promote the integration of culture and science and technology，Specially integrated through technology、Model innovation strengthens resource integration and coordination。The main goal is also to enhance the traditional cultural industry，Strengthen the cultivation of new cultural and technological industries and the construction of innovation systems。

In 2019，Ministry of Science and Technology、Propaganda Department、Six departments including the Cyberspace Administration of China jointly issued the "Guiding Opinions on Promoting the In-depth Integration of Culture and Technology"。Proposed to 2025，Basically forming a cultural and technological integration innovation system covering key areas and key links，Realizing deep integration of culture and technology，Promote culture and technology to become an important engine for high-quality cultural development，Also proposed eight key tasks。August 2019，The State Council issued the "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption"，Proposed to promote the integrated development of industries，Promote the integrated development of cultural tourism and modern technology，Based on 5G、Ultra HD、Augmented 188bet app download Reality、Virtual Reality、A new generation of immersive experiential culture and tourism consumption content based on artificial intelligence and other technologies。It’s this year，To our cultural power、Cultural development strategy proposed layout，Especially in improving the modern cultural industry system to implement the quality strategy of the cultural industry，Accelerate the cultivation of new cultural formats、New Enterprise。At the same time, strengthen the integration of cultural tourism，Cultivation of a world-class cultural tourism area，Create a leisure street for red tourism, etc.。

In order to implement further digital strategy and development of cultural tourism，The Ministry of Culture and Tourism issued Document No. 78 last year，Proposed to cultivate new formats of digital cultural industry，Develop immersive related content，Promote the high-quality development of the cultural tourism industry。In this year，Ministry of Culture and Tourism "“14th Five-Year Plan”Cultural and Tourism Science and Technology Innovation Plan" was also further proposed，Promote 5G、Internet of Things、The application of new technologies such as the Internet in various cultural and tourism consumption scenarios，Special focus on smart tourism，Promote tourism、Digital products for the cultural tourism industry。

So we can see，With relevant national policy support，Cultural tourism has entered cultural undertakings、Integration of the three industries of cultural industry and tourism development，Especially the development path of cultural industry and tourism-related industries account for half of the country，A new consumption ecology integrating culture and tourism is taking shape。From the perspective of economic development model，We have now entered an era with experience economy as its core。We believe that culture is a rigid need、Cultural content will become a must in the future。A very important demand data display，When the per capita GDP exceeds 4,000 US dollars, the demand for technology and culture will rise rapidly。my country’s per capita GDP has exceeded US$4,000 in 2019，Over $10,000 last year。

From the perspective of national development，Whether online or offline，Cultural consumption has entered a very urgent era。Many new business formats have developed very rapidly in the past two years。The development model has also undergone great changes，From traditional large-scale project investment to a development model that requires precise and effective investment and contributes to a sustainable increase in tax revenue。Future，Consumption, especially spiritual and cultural consumption investment，Will create new opportunities，And solve operating cash flow and operating cost financial expenses。

Regardless of policy、Demand or technological development，Our tourism development methods are undergoing revolutionary changes，From traditional tourism economy to experience economy，From resource-driven to innovation-driven，From regional tourism to global tourism，From traditional tourism to smart tourism。

As the tourism economy shifts to the experience economy，Innovation drive and digital drive become core drives，The new business 188bet Online Sports Betting and Casino format of smart cultural tourism spans time and space、Cross business format、Cross-region，A new cultural tourism industry ecology is taking shape。From the perspective of industrial structure，With our new technology development，With the formation of the Internet for primary, secondary and tertiary industries，With cultural undertakings、Integration of the three industries of cultural industry and tourism，We are in application scenarios，Whether it is urban update，It is still a new online and offline business format，A new industrial structure is rapidly forming。With the integration of culture and technology，All-factor productivity improvement and all-factor digital transformation facing urban renewal、Old City Renovation，Promote industrial upgrading and rural revitalization of cultural tourism towns，This new scene、The business will undergo major changes in the future。

From the general trend of experience economy development，The immersive industry has become the commanding heights and core competitiveness of the cultural tourism experience economy industry，The core of the immersive industry is scene-driven，The other is IP development，Also adhere to the new infrastructure，Also adhere to the new infrastructure。

actually，Immersive industry after entering the 21st century，Is an important manifestation and development direction of the experience economy。Definition of immersive industry，Mainly led by cultural creativity，Supported by technology，Spatial creativity and intelligent interactive innovation through the combination of virtual and real，Build an immersive interactive experience scene，Create an unprecedented sense of immersion，Building fun and senses，Also brings a deeper spiritual understanding，Ultimately form the value of high-level added value with experience as the core。

We say products are tangible，Service is intangible，But the experience is unforgettable，This is brought about by the immersive experience economy。In order to achieve an immersive experience，The core is still the theming of cultural IP，Contextualization of the theme，Space creativity and business innovation through the combination of virtual and real，Realize cultural creativity、Experience of technology integration and intelligent interaction。

The core of the immersive industry is the core technology，Reflected in the combination of technology and space innovation through culture，Establish a new way of expressing and experiencing virtuality and reality，It is to center our traditional performances on the screen and stage，Transform into a center for participant experience and interaction。It changes from passive acceptance of a culture to active experience，Changes people’s interaction and perception of the real world，Form new business value，This is the core of our immersive experience。And as a new creative design，Can penetrate culture、Education、Entertainment Top，So it is an all-round improvement。

Immersive experience virtually through today’s AR、VR technology，5G 188bet online sports betting Technology、Cloud computing、Big data、Virtual reality technology，Finally achieve immersive experience。Currently，We think culture in cultural tourism、Technology、The financial three-dimensional dynamic structure has basically taken shape。

Last，Let me introduce the background and industrial practice of our alliance。Our alliance established a national-level industrial innovation platform organization in 2014，The core of the establishment of this alliance is，We have domestic industry consulting、Cultural Creativity、Design services and technology services，R&D support technology services，Composed of top units in investment and financing，The alliance has 200 members，The alliance’s core work promotes the integration of culture and technology。After the alliance is established，In 2014, we undertook the innovative pilot project for emerging consumer industry clusters in cultural tourism。Last year，With the support of the Industry Department of the Ministry of Culture and Tourism，We have established a new immersive cultural tourism business format cultivation platform，At the same time, we are also building a new incubation base for immersive cultural tourism。

In the process of promoting related projects，We also found that there are many common problems in the integrated development of cultural tourism today，Including leading issues of government platforms，We found that many large-scale vision planning and development models based on local historical and cultural resources are difficult to finance and attract investment。Also，It is difficult to form a common solution using the real estate balance model，Social capital dominance also has a problem，There is a serious lack of products on the supply side，Lack of experience in attracting investment leads to high tuition fees in the early stage of planning，It is difficult to establish confidence in project promotion。

We found that many places are rich in cultural resources，But the most important thing is the way of cultural experience and the format of cultural consumption，The most important thing is that there is no clear profit model and sustainable development of high-quality projects，This is an important issue in the development of cultural tourism nationwide。For this，Our alliance has proposed integration ideas for this situation、Fine planning，From industry planning、Cultural Creativity，Business innovation，And collaborative innovation in space design and commercial operations。At the same time，We provide a full-process service from the conceptual stage to the design to the implementation stage。Our three main directions，One is urban transformation，Old city reconstruction and urban renewal，One is the improvement of scenic spots and industrial upgrading，One is cultural 188bet Online Sports Betting and Casino city development and industry-finance linkage。

Our aim is to explore the IP industry value contained in historical and cultural resources，We interpret the cultural tourism experience economy driven by the integration of culture and technology，We innovate the government-industry cooperation model of government-industry-financial linkage，Use the power of cultural technology integration and innovation to promote the high-quality development of the cultural tourism industry。