New users automatically create accounts after logging in
LoginThird-party login
The local epidemic in China has repeatedly had a strong impact on the 188bet online casino games tourism market during the summer,188bet online casino games will usher in the traditional peak season travel peak during the 2021 National Day holiday,188bet online casino gamesMunicipal Tourism Promotion Bureau combines big data platform and tourism statistics,Discovered through analysis and research,Tourists traveling during the 188bet online casino games showed great enthusiasm for duty-free shopping on outlying islands、Favor surrounding tours and one-day tours、Prefer high-end hotels and new attractions、Features such as further shortening of booking cycle。
1. 188bet online casino games promotion work
(1) Actively carry out online precision marketing activities
Before the holiday,around“National Day holiday,Have a wave in 188bet online casino games”'s topic,188bet online casino gamesThe Municipal Tourism Promotion Bureau continues to carry out a series of promotion work。In terms of linkage between tourism-related enterprises,Conducting 188bet online casino games tourism market information for more than 400 domestic mainstream tourism-related companies、Publicity and promotion work on epidemic prevention policies and other aspects,Timely dissemination of the latest trends in 188bet online casino games’s tourism market。In order to achieve“Where has the epidemic recovered?,Where to promote 188bet online casino games tourism?”,188bet online casino gamesMunicipal 188bet online casino games conducts research and analysis based on market data、Keeping a keen eye on the epidemic prevention and control status in various places,For Beijing、Sichuan and Chongqing、Jiangsu、Hubei、Broadcasting in key areas such as Hunan、Outdoor advertising、News Communication、Multiple coverage by mainstream public accounts of urban life,Reach different media audiences。Among them,Chongqing Guanyin Bridge naked-eye 3D giant screen advertisement has topped the list of hot searches in Chongqing。In addition,188bet online casino gamesThe Municipal Tourism Promotion Bureau also actively cooperates with the official accounts of millions of fans in major tourist source cities to release 188bet online casino games tourism information,Content covers scenic spots、Hotel、Food、Tax-free shopping、Marine sports, etc.,Relevant publicity covers Beijing、Shanghai、Changsha、Wuhan、Xi’an、Hangzhou、Foshan、There are about 10 million public account subscribers in Liuzhou and other cities。
(2) Jointly hold large-scale live broadcast events with Ctrip Group
This golden week’s promotional activities are full of highlights。Warming up the National 188bet online casino games market,188bet online casino games&ldquo jointly organized by the Municipal Tourism Promotion Bureau and Ctrip Group;Ctrip Super Destination -- 188bet online casino games Exclusive”Live event,Attracted more than 10.6 million views,The overall transaction volume (GMV) of the event exceeded 18 million yuan,Increased the National Day Golden Week tourism market share in advance。In addition,188bet online casino gamesThe Municipal Tourism Promotion Bureau also launched the“Travel should be in 188bet online casino games,National Day koi drawing activities will not stop”,Issuing an invitation to visit 188bet online casino games during the National Day to netizens across the country。During the event period,Netizens who participate in the event will have the opportunity to receive an 888 yuan National Day koi gift pack、100 yuan air ticket coupon available for immediate use、Several types of event gift packages including 50 yuan off large general coupons for purchases over 500,Netizens only need to participate online,Complete event tasks to get lucky draw opportunities,At the same time,Tourists only need to post notes on the designated topic of #游Benbensanya# in the Ctrip community,You can also have the opportunity to share 60,000 yuan in cash。
(3) Offline promotion activities accelerate the warm-up of the National 188bet online casino games market
188bet online casino gamesMunicipal Tourism Promotion Bureau before National Day,Successively held&ldquo in Hangzhou and Shanghai;National Day holiday·Have a wave in 188bet online casino games”Offline tourism industry and public promotion meeting,Traveling for National Day、Family-child tour、Beautiful countryside、Red line、Bring themed tourism discount products such as duty-free shopping and night economy to travel agents and tourists,Received enthusiastic response from travel agents and tourists。
2. Analysis of 188bet online casino games market characteristics
(1) 188bet online casino games are enthusiastic about duty-free shopping on outlying islands
According to188bet online casino gamesMunicipal Tourism Promotion Bureau data platform display,33 departures from 188bet online casino games Phoenix Airport from October 1st to 7th.36% of tourists purchased duty-free items from offshore islands,An increase of nearly 10 percentage points year-on-year。Among them,Young people aged 18-35 account for up to 66%,Decreased by 4 percentage points year-on-year;Middle-aged customers aged 35-50 account for 26%,Up 3 percentage points year-on-year;The proportion of customers over 50 years old and young people under 18 years old is basically the same as the same period last year。This year’s National Day duty-free shopping among young and middle-aged customers will continue to play a "great role";Main force”Function,But with the increase in the richness of duty-free categories and the convenience of shopping on outlying islands,The duty-free consumer customer base is gradually expanding to all age groups,Duty-free shopping has gradually become the "most important part" of 188bet online casino games tourism;Standard configuration”。
Judging from the distribution of duty-free shopping customers,Guangdong、Beijing and Shanghai rank among the top three in terms of number of shoppers。Judging from the proportion of shoppers traveling out of Hong Kong,江、Zhejiang、188bet online casino games from Shanghai and the three places are most enthusiastic about duty-free shopping,Among the top 10 shopping destinations,The ratio of duty-free shopping 188bet online casino games to departures from the above three places is significantly higher than the overall average,reached 38 respectively.2%、38.1% and 35.6%。
From the perspective of regional pulling effect,188bet online casino games Haitang Bay Duty Free City Lingshui around the east line of Hainan Island、Baoting、Wanning and other tourist destinations have exerted a strong radiation effect,Attracts tourists who stay in hotels or B&Bs in surrounding areas to come to 188bet online casino games to enjoy the tax-free shopping discounts and rich products,In turn, it promotes the high growth of 188bet online casino games’s one-day tour market。
(2) The peripheral 188bet online casino games and self-driving 188bet online casino games markets are very popular
1. Under normalized epidemic prevention and control,Peripheral tours are favored by residents 188bet online casino games province
In the post-epidemic travel era,Tourists prefer safe and convenient surrounding tours。The "2021 Tourism Big Data Series Report (National 188bet online casino games)" released by Mafengwo (hereinafter referred to as ";Mafengwo Report”)display,Tours within and around the province are very popular across the country,Tourists are more willing to explore travel experiences around the city。188bet online casino gamesMunicipal Tourism Promotion Bureau data platform display,The total number of existing tourists increased significantly during the National Day。Among them,On the first day of the National Day holiday (October 1), the number of tourists in the province surged nearly 40% month-on-month,A month-on-month increase of nearly 24% on October 2。Visitors from the province account for about one-third of the overall tourist volume during regular periods,However, the growth rate of tourists within the province during the first half of the National Day holiday greatly exceeded that of tourists from outside the province。The surrounding tourist groups, mainly tourists from the province, have strongly boosted the growth of the total number of existing tourists in 188bet online casino games。
2. The Hainan island-circling high-speed railway provides holiday travel convenience for residents in the province when visiting 188bet online casino games
2021 National Day holiday (September 30-October 6) 188bet online casino games inbound and outbound passengers 64.160,000 people,12 year-on-year decrease.54%,Among them: 188bet online casino games Phoenix Airport inbound and outbound passengers 35.020,000 people,16 year-on-year decrease.95%;Train station (188bet online casino games Station、Phoenix Airport Station、Yazhou Station、Yalong Bay Station) Passengers entering and leaving the station 29.140,000 people,Decreased by 6 year-on-year.57%。National Day Holiday 2021,The proportion of inbound and outbound passengers at 188bet online casino games Airport and Railway Station is 5.5:4.5,Compared to the 2020 National Day and Mid-Autumn Festival holiday 5.8:4.Proportion of 2,The proportion of passengers arriving in 188bet online casino games by high-speed train has increased significantly this year,Especially during the peak arrival period from September 30th to October 2nd,In the case of a slight year-on-year decrease in the number of incoming passengers at the airport,The number of passengers arriving at the railway station has exceeded the level of the same period last year,Achieved positive growth,High-speed rail travel has become an important mode of transportation for tourists in the province to travel to 188bet online casino games during the National Day holiday。
3. 188bet online casino games ranks first among the most popular destinations for self-driving people on Ctrip’s platform
Self-driving travel has become a more mainstream way of traveling in recent years due to its convenience and flexibility,With the normalization of epidemic prevention and control, it also brings a stronger sense of travel security to tourists。On the other hand,Warm and comfortable climate、Internet celebrity coastal road trip is also an important reason why 188bet online casino games self-driving tour is popular。
October 7,Ctrip released the "2021 National Day Holiday Travel Summary Report" (hereinafter referred to as ";Ctrip Report”),188bet online casino games ranks first among the most popular destinations for self-driving people,Haikou ranks third。At the same time,Mafengwo report display,During National Day“Self-driving”Search popularity increased by 150%,“Hainan self-driving”Become a popular search term for self-driving。
188bet online casino gamesMunicipal Tourism Promotion Bureau data platform display,The proportion of tourists who moved to 188bet online casino games by car from September 30 to October 6 increased by about 2 percentage points compared with the same period last year。The number of cars moving in on the first day of the National Day holiday increased by approximately 11% compared to the previous day,The number of people on the second day increased by 18% compared with the previous day,Exceeds the month-on-month increase in immigration by air。
(3) The hotel 188bet online casino games in Yalong Bay and Haitang Bay is booming
According to sample survey data,The average occupancy rate of tourist hotels in the city during the National Day holiday in 2021 is 66.70%,Decreased by 9 year-on-year.67 percentage points,The average occupancy rate of tourist hotels in Yalong Bay and Haitang Bay areas, where high-end hotels are concentrated, is 81 respectively.09% and 79.04%,Compared to the same period last year,The market popularity is basically the same,And much higher than the city average。Affected by the epidemic,188bet online casino games Bay、The occupancy rate of tourist hotels in Dadonghai and urban areas declined year-on-year。
(4) 188bet online casino games continue to explore new themes and new gameplay,Enhance the attractiveness of traditional 188bet online casino games
Affected by the epidemic,188bet online casino games scenic spots during the National Day holiday in 2021、The coconut-level rural tourist spot received a total of 57 tourists.520,000 people,Decreased by 30% year-on-year.70%。In natural landscape、Vacation and leisure、Among the four scenic spots categories: theme entertainment and rural tourism,The natural landscape category has the largest year-on-year increase,Reception volume increased by 37% year-on-year from September 30 to October 6,The West Island increased by 40% year-on-year,Phoenix Ridge increased by 318% year-on-year。In recent years,Xidao fully integrates red culture、Coral Culture、Fishing Village Culture and Island Culture,Formed a unique B&B、Cultural and creative products and a number of new tourist attractions such as maritime study rooms,Bringing new vitality to traditional scenic spots。With the gradual completion of the upgrading and renovation work of 188bet online casino games Phoenix Ridge Everyotherland Scenic Area,During the National Day, this scenic spot mainly focuses on night tour products,Using new gameplay to drive explosive growth in tourist flow in scenic spots。
(5) The travel decision-making cycle of 188bet online casino games is further shortened
188bet online casino gamesMunicipal Tourism Promotion Bureau data platform display,31% of passengers chose to book tickets 1-3 days in advance between September 30 and October 6,a year-on-year increase of 6 percentage points;30% of passengers book tickets 4-days in advance,12 percentage points year-on-year increase;Only 35% of tourists booked more than 7 days in advance,A significant decrease of 17 percentage points year-on-year。Temporary travel has become an important feature of tourists traveling during the 188bet online casino games。
According to Ctrip report,The number of air ticket bookings in the week before National Day this year increased by 161% compared with the previous week,Significantly exceeding the 78% month-on-month increase in bookings in the week before the 188bet online casino games last year and the previous week。Affected by the epidemic and travel policies,Tourists’ travel decision-making cycle has been significantly shortened,Compared to previous years, flights are usually booked about half a month before National Day,This year most tourists complete their flight bookings one week in advance。
(6) Young people 188bet online casino games south account for a larger proportion,The north is dominated by middle-aged and elderly customers
188bet online casino gamesMunicipal Tourism Promotion Bureau data platform display,Among tourists arriving at 188bet online casino games Phoenix Airport from September 30th to October 7th,Young customer group (18-35 years old) accounts for 46%,Customer group under 18 years old accounts for 15%,Middle-aged tourists (35-50 years old) account for 21%,Customer group over 50 years old accounts for 19%,The customer base structure is basically the same as last year’s Mid-Autumn Festival and National Day Golden Week,Young customers still occupy a dominant position。
Looking at the structure of tourist source areas,There is a large gap between the total number of tourists from the north and the south during this 188bet online casino games,The proportion of young and middle-aged tourists in the south is generally greater than that in the north。Among them,The three northeastern provinces are mainly middle-aged and elderly people over 50 years old,Accounting for up to 43%;Guangxi、Zhejiang、Chongqing has the highest proportion of young tourists,About 55%。
New users automatically create accounts after logging in
LoginThird-party login
Retrieve password
Register account