China’s immersive performing arts industry welcomes “International players”Enter。

Recently，Pudefu, the world’s number one performing arts theme park brand, announced the project plan，Will build SAGA&ldquo located in Xuhui District, Shanghai;City of Light”Project，This project includes immersive theater、Theme restaurants, etc.，And planned for a grand opening in the summer of 2022，When completed, it will become the largest immersive performing arts theater in the world。

With“Experience Economy”Continuous development，The immersive entertainment industry welcomes a period of development opportunities。As an international entertainment giant，What are Pudev’s differentiated advantages in creating immersive performing arts projects？How to better localize content and presentation?For the entire industry，What new variables will Pudefu bring to the domestic cultural tourism industry？

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Pudefu was founded in France in 1978，Also known as“The Kingdom of Mad Men”or“Beech Mountain”，The world’s first theatrical theme park。Pudefu is the second largest theme park in France after Disney，Won the&ldquo twice;World’s Best Theme Park”Awards。

As the world’s number one performing arts theme park brand，Pudefu is different from the traditional theme park model，No large amusement equipment，All attractions are stage plays and live performances，Mainly building real-life scenes。In France, it receives nearly 2.5 million tourists every year (half a year after the park opens)，called&188bet app download ldquo;The best storyteller in the world”'s theme park。

On product mode，Pude Fu will be in ancient Rome、Middle Ages、Renaissance and other major historical stories、The legend comes to the stage，Innovation through the integration of technology and performing arts，Show a&ldquo to the world;Resurrection”The European Middle Ages“Utopia”。Pudefu’s performing arts projects are rich and high-quality，Using history as the carrier，Inspire tourists’ sense of cultural belonging，Combining live-action performances with multimedia effects，Provide visitors with an interactive and immersive experience。

Among them，The biggest show La Cinéscénie can accommodate 1 at the same time.40,000 people watched，Performance venue 23 hectares，The performance area is the largest in the world，Up to 4150 people participated in the performance (including actors and volunteers、Staff, etc.)，Known as the largest night show in the world。The entire performance lasts 90 minutes，A long historical song about a French family from the Middle Ages to World War II，Finally ends with a large fireworks display lasting 20 minutes。Intersection of live performances、Fireworks show、Light show、3D projection、Drones and other forms，Three-dimensional presentation of sea, land and air。

Building on the success of the French project，Pudefu has entered the fission development stage of brand output。Pudefu built and operated a historical theme park in Spain、Creating an epic show in the Netherlands，Creating an epic show in the Netherlands，Netherlands，UK，United States，China, etc.，And won multiple world best rankings and international awards。

The immersive performing arts market welcomes new variables

For Pudefu’s globalization strategy，China’s market has huge potential。

An analysis pointed out，Benchmarking developed countries such as Europe and the United States，Per capita GDP is the fastest growing stage for personal entertainment consumption during the period of 60,000-30,000 US dollars。China’s per capita GDP reached 6 in 2018.460,000 RMB，Expanding 188bet app download demand for consumption upgrade，Gradually entering the fast lane of cultural and entertainment consumption growth。Immersive entertainment is a linked tourism industry chain、Important focus on expanding consumption。

According to "Illusion·2020 China Immersive Industry Development White Paper" Statistics，China’s immersive industry has entered a stage of rapid development since 2016，The total output value of China’s immersive industry has reached 48 in 2019.200 million yuan。After the epidemic，Script Kill、Escape Room、Immersive projects such as live performances have become offline entertainment“New favorite”，Immersive entertainment and scenic spots、Accommodation、The combination of commercial complexes has become a trend。On the other hand，Only Henan、Large-scale immersive performing arts projects represented by Shanghai Songcheng triggered a consumer boom，Also highlights the market space of the immersive industry。

A cooperation project as a gift for the 2021 China-France Year of Culture and Tourism，Pudefu before building a comprehensive performing arts theme park，Plan to launch the most popular entertainment items in the park separately。SAGA&ldquo located in Xuhui District, Shanghai;City of Light”The project is one of them。

As an international entertainment giant, his first time in China";Testing the waters”，Currently，SAGA“City of Light”The project has at least the following aspects worthy of attention:

One，High-quality product creation model。There are currently a large number of immersive industry projects in China、Diverse forms，But lacks a deep narrative experience，High-quality projects are scarce。Compared with domestic performing arts products，Pude Fu regardless of product richness，It is still ahead of its Chinese counterparts in terms of perfection。It is reported，Before each performance of Pudefu is launched，It takes 3-5 years of careful carving。Build from scene、Stage decoration to actor costume design，From music arrangement 188bet app to stage equipment and special effects production，Striving for excellence，Unique ingenuity。And SAGA“City of Light”’s project even selected popular products in the product matrix。

Part 2，Innovative experience mode。With SAGA“City of Light”is to place large-scale shows in the heart of major metropolises around the world。Different from the traditional Pudefu Park experience where visitors can immerse themselves in nature for 2 to 3 days，“City of Light”Can immerse the public for more than 2 hours，This is specially designed for the fast-paced life in the city center。

The Dali International Resort project promoted at the same time will be built in the theme park relying on Pudefu、Experience and advantages in management and operation，Integrate into the superior ecological environment and tourism resources of Dali, Yunnan，With the theme of Chinese history, culture and national integration，Planning and building world-class facilities，China’s top comprehensive entertainment theme park，Including the introduction and construction of well-known hotels、Theme Village，And supporting world-class brand commercial facilities。

From building the world’s largest immersive performing arts theater，To be world-class、China’s top comprehensive entertainment theme park，From project specifications，It is not difficult to see Pudefu’s "ldquo" for the Chinese market;Ambition”。According to different geographical spaces and customs and cultures，Extending completely different business models and product forms，It also demonstrates Pudev’s industry-leading product development and refined operation capabilities。

Localized narrative of international giants

International brands enter the Chinese market，Localization is an unavoidable topic，For Pudefu, which takes cultural content as its core，How to deal with this topic is particularly important。

Nicolas de Villiers, Chairman of PUDF, once said in an interview，Pude Fu is very much looking forward to creating a performance format modeled on Pude Fu in China，An international performing arts park with the theme 188bet app of Chinese historical and cultural stories。

He said，In the process of project creation，I will put myself in the position of a Chinese to look at Chinese history，According to local conditions with the cooperation of Chinese experts，Do“The theme park of Chinese history”，Pude Fu in China only draws on the model，without copying the content。

This concept is more clearly reflected in the project。As understood，“City of Light”The project is inspired by Chinese history and legends，A hyper-immersive experience project created by Pudev Art Team，Take tourists back to Shanghai in the 1930s。A variety of options are provided at every stage of the story，Visitors can freely choose their own path according to the storyline，Thus becoming the protagonist of his own destiny。Every scene and every moment experienced will become a strong and spectacular emotional setting in the storyline，Ups and downs with the main line of the story。This multi-choice script can provide more than 26 routes of adventure。

Out of concern for China business，Pudefu established its Asian business headquarters in China，Also appointed Jeffrey·Geoffroy Ladet serves as Asia CEO。Recent，Jeffrey·Reedt was selected as one of the 50 most influential people in the global theme park industry in 2021 by Blooloop, the world's top theme amusement website，With Disney、Universal Studios、Merlin and other travel industry giants are jointly on the list。Both artistic talent and management ability，Coupled with his diverse cultural background and rich work experience, Jeffrey·Reedt can better realize the expression of cultural innovation from a global perspective。

As Pudefu’s layout in China continues to expand，The cultural and economic benefits it brings will also be further released。On the one hand，With superb content production capabilities and unique business model，Pudefu undoubtedly has strong competitiveness in the performing arts market，Be able to provide the market with better quality consumer products，Accelerate the transformation, upgrading and iteration 188bet online sports betting of China’s performing arts market。On the other hand，After the launch of Pudefu China project，It can also expand employment opportunities，Promote the upgrading of domestic cultural tourism talents。