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Cultural Tourism Benefits Author of this article: Zhihui 2021-10-22
A quick overview of major cultural and tourism events every day.
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1、Fosun Travel: Club Med’s revenue reached 25% in the first three quarters.7.7 billion yuan,A year-on-year increase of about 119.7%

October 20,According to Fosun Tourism’s business announcement for the first three quarters,As of September 30, 2021,Group’s resorts and hotels,Turnover of tourist destination operations and tourism and leisure services and solutions is approximately 55.8.3 billion yuan。According to the announcement,The third quarter of 2021,Club Med achieved a turnover of approximately 25.7.7 billion yuan,An increase of approximately 119 compared with the same period in 2020.7%,And has recovered to about 75 in the same period in 2019.5%。At the same time,Club Med’s reopened resort capacity accounted for approximately 71% of the same period in 2019.9%,Global average occupancy rate is approximately 64.8%,Compared to the same period in 2019,The difference is 2.3 percentage points,The average daily bed price is about 1386.9 yuan,An increase of about 17 compared with the same period in 2019.0%。In addition,The third quarter of 2021,Club Med’s net profit has exceeded the level of the same period in 2019。

2、China Youth Travel Service increases its stake in Botao Culture,Accounting for 15% of the shares, becoming its second largest shareholder 

October 20,According 188bet app to“China Youth Travel Service”Public account news,China Youth Travel Service participated in the private placement of Dalian Botao Culture Technology Co., Ltd.,Shareholding ratio increased to 15%,Become the second largest shareholder of Botao Culture。As understood,Part of the capital increase will be used for Botao Culture“Xiongdong Street”Projects and new product development。As understood,“Xiongdong Street”is Botao Culture’s first one-stop cultural, tourism and entertainment complex project with a mechanical behemoth theme that was planned and participated in the investment and operation,The project is expected to open in April 2022。

3、Yunnan Urban Investment 26 held by Kanglv Group.27% of the shares are frozen,Market value 10.2.9 billion yuan

Recently,*ST Yuncheng issued an announcement regarding the freezing and reconciliation of the controlling shareholder’s shares,The number of shares frozen in Kanglv Group this time is 4.2.2 billion shares,Accounting for 65 of its shareholdings.89%,Accounting for 26% of the total share capital of Yunnan Urban Investment.27%,The market value of this frozen share is approximately 10.2.9 billion yuan。

4. China’s first Legoland will open in 2023

October 21,Reportedly,China’s first Legoland officially announced that it will open in October 2023。As understood,Sichuan Legoland Resort covers an area of ​​approximately 57 hectares,Located in Shigao Town, Renshou County, Meizhou City, Tianfu New District,Exclusively operated by Merlin Entertainment Group,And built in cooperation with local partners Global Sunac Exhibition Culture and Tourism Group and Zhongjun Tianxin Culture Co., Ltd.,Total investment 188bet Online Sports Betting and Casino is about 5.5 billion yuan。It is reported,Sichuan Legoland Resort includes a Legoland theme park、1 LEGOLAND water park and 2 LEGO themed hotels with more than 500 rooms。

Destination Investment Barometer

1、The Yangtze River Delta Integrated Demonstration Zone will create an ecological and cultural tourism circle in ancient water towns in the south of the Yangtze River

October 21,Deputy Director of Zhejiang Provincial Department of Culture and Tourism、First-level inspector Xu Peng said at a press conference held in the Yangtze River Delta Ecological Green Integrated Development Demonstration Zone,In order to further implement the ecological cultural tourism circle construction plan,The Executive Committee of the Integrated Demonstration Zone and the Zhejiang Provincial Department of Culture and Tourism jointly take the lead,Jointly compiled a three-year action plan for the construction of an ecological and cultural tourism circle in the ancient towns of Jiangnan Water Town in the demonstration area。As understood,The content of the three-year action plan mainly includes“Triple One List”,That is, a major task、Major Project、Major platform、A list of themed tourist routes。There are now 37 major tasks in 10 categories included in the action plan,There are 74 major projects in 17 categories,There are 7 major platforms。In addition,The action plan also sorted out 47 tourist themed routes in 12 categories。

2、Hainan Province achieved total tourism revenue of 1071 in the first three quarters.4.9 billion yuan,136 year-on-year increase.9%

October 21,According to the "Economic Operation of Hainan Province in the First Three Quarters of 2021" released by the Hainan Provincial Bureau 188bet Online Sports Betting and Casino of Statistics,First three quarters,Hainan Province achieved total tourism revenue of 1071.4.9 billion yuan,136 year-on-year increase.9%,An increase of 51 compared with the same period in 2019.4%。Total number of tourists received 5759.300,000 people,YoY increase of 57.8%,An increase of 2 compared with the same period in 2019.9%。

3、Fuzhou, Fujian: Signing of three major cultural tourism projects,Total investment reaches 8 billion yuan

October 20,Fuzhou Cultural Tourism Investment Promotion Conference was held in Beijing,More than 50 key cultural and tourism projects in Fuzhou were unveiled to attract investment,With Ctrip、More than 60 large-scale cultural and tourism companies in Beijing including Meituan、Active connection with investment funds。Promotion meeting,Fuqing Rongfu Nanling Agricultural Tourism Rural Industrial Complex、Journey to the West Theme Park、Three major cultural tourism projects including Yongtai Wutong Pastoral Complex were successfully signed,The total investment amount reaches 8 billion yuan。

Innovative cultural and tourism formats

Meisu, a hotel provider that provides digital operation services, completes strategic financing

October 19,According to Yibang Power News,Meisu, a hotel provider that provides digital operation services, completes strategic financing,The investor is Oriental Netsheng。As understood,Meisu is a company that provides digital operations and service empowerment for hotels,Building portals through MOJ cloud to help hotel scenes add value and revenue operation services、Assist hotels to improve digital online operation and maintenance services、Assist in precision marketing and refined membership operations、Closed-loop hotel business 188bet app processes help improve customer digital experience, etc.。According to incomplete statistics,There are 249 financings in the field of corporate services in the field of Meisu on the road this year。

Cultural tourism consumption insights

Ctrip: Cold hot spring tours are popular,Hotel bookings increased by 40% year-on-year

October 21,Ctrip releases a set of data on hot spring tourism trends。Data display,Last 5 days,“Hot Springs”Search popularity increased by 30% compared with the previous 5 days。Among them,The number of ticket bookings for scenic spots including hot springs increased significantly by 123% compared with the previous five days;Contains“Hot Springs”The number of hotel bookings with the label increased by 28% compared with the previous 5 days,40% increase compared to last year。

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