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Author of this article: Zhihui 2021-11-10
In the period of transformation, how can the operating model of cultural tourism enterprises be upgraded?
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Recently,The 188bet Online Sports Betting and Casino Cultural Tourism Industry is booming,In addition to the newly opened Universal Studios,No other than Disney, which is also a theme park giant。

October 31,Disney issued an emergency notice to stop visitors from entering and conduct nucleic acid tests on all employees,But the notice not only did not cause panic and confusion,On the contrary, Shanghai Disney relied on its efficient testing process、The orderly on-site order and timely and transparent information disclosure attracted praise from everyone。Subsequently,Disney fireworks and retrograde epidemic prevention and other topics have become hot searches,The park also officially resumed operations 2 days later。To this point,Not only did this public health incident not cause a crisis,On the contrary, it enhances the city and brand image of Shanghai and Disney。 

Not long ago,“Top stream”The birth of Lina Belle,Also drives Disney’s attention to 188bet Online Sports Betting and Casino rise。As of now,Lingna Belle’s Weibo topic has been read more than 300 million times,Over 2 million discussions,Douyin video played more than 200 million times。Its traffic monetization ability should not be underestimated,Not only peripheral products sold out quickly after being put on the shelves,The price on the second-hand trading platform has increased to several times。

Response to the epidemic,And Internet celebrity IP production and marketing strategy for the Chinese market,Shows Disney in park management、Content Production、Strength in marketing and promotion。Accumulation and innovation in operations,Become the support for Disney to achieve high return rate and secondary consumption revenue。

Experiences from international brands,Provides reference for the upgrading of 188bet Online Sports Betting and Casino Cultural Tourism Industry operations。Outside Disney,Universal Studios Beijing opens,LEGOLAND、Pude Fu、Paramount theme parks have announced official announcements,Upgrade of local brands、Expansion also continues,China’s theme park market is ushering in a watershed moment and major changes。

Focus on the theme park track,The 6th“Dragon Bird Award”Ad hoc“The most popular theme park among tourists”Awards,will be awarded for annual reception、The topic and popularity are among the top in the industry,Has high-quality IP、Complete project facilities and 188bet online sports betting high-reputation theme park brand。

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The rise of the new middle class,Promote the expansion and upgrading of mid- to high-end hotels,From focusing on functionality to focusing on aesthetics、Attach importance to culture,Putting higher requirements on the operation of accommodation brands。“Dragon Bird Award”Establish“Best Humanistic Accommodation Brand”Awards,Looking for humanistic care as the core value of the brand,Ability to discern people’s needs,Provide consumers with personalized accommodation products、Quality service,A lodging brand that leads high-quality lifestyle。

Establish“Best Cultural Tourism Hotel Investment Brand”,In recognition of having a solid market foundation and popularity,The number of newly opened hotels in the year has increased steadily,A hotel brand with broad development prospects。

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In view of the recent hot spots in the industry、New Trend,“Dragon Bird Award”There are also corresponding actions。Establish“The best parent-child study and education brand”,Awarded to serve in study tours,Has rich and diverse research products,A research and education brand that combines learning with traveling。

Establish“Best smart scenic spot service brand”,In recognition of providing digital solutions for traditional scenic spots,Helping scenic spots optimize and rebuild business processes and intelligent 188bet sports betting app download operation management,Smart scenic spot service provider that significantly improves management level and tourist experience。

Establish“The most influential national fashion brand”,Find someone in the cultural travel industry who can grasp the pulse of the times,Interpretation and inheritance of Chinese culture,Create products with excellent quality,Cultural brand that meets the differentiated needs of consumers。

Establish“Best cultural and creative IP design brand”,In recognition of having created more than one company that can demonstrate profound cultural heritage,Cultural and creative IP that is loved by consumers,In IP image design、A cultural and creative IP design brand with strong capabilities in creative product development and operation and promotion。

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At the same time,Previous“Dragon Bird Award”Several awards in 14337_14349,In recognition of the enduring industrial strength in difficult times。Establish“Best travel service innovation brand”,In recognition of serving the entire tourism process,Has innovative ideas and service capabilities,A travel service brand that promotes industrial upgrading。

Establish“The most fake cultural tourism planning and operation brand”,Select out plans that can provide strong implementation for cultural tourism projects、Planning、Operation Solutions,A cultural tourism planning and operation brand with representative projects。

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