From Plateno Group’s “Plateno Club”，To Huazhu Group’s “H World”，Go to Homeinn Group’s “Home Alliance”，And the open platform that Kaiyuan Hotel has been planning for a long time，In a moment，The merger between budget hotel chains and high-end high-star hotels is on the rise，Becoming a hot topic in the hotel industry in the second half of 2014。This shows that the hotel industry is working hard to improve the sharing mechanism of member information resources，Seeking to maximize membership benefits。Liu Yi, CEO of the 188bet sports betting app download that has been in the hotel, business and travel industry for eight years, is taking advantage of the Internet boom，Breakthrough in the original high-end membership hotel model，Established the first high-end hotel self-media direct sales booking platform in China - 188bet sports betting app download，Want to occupy the high ground of rapid development of business travel platform。

188bet sports betting app download sharpening a sword，What is the opportunity for traditional OTA companies to embark on transformative innovation？

Zhongya Huamei Hotel Marketing Company was founded in 2006 to date，Operating as a high-end membership card model for a long time，Until the "tail docking and blood replacement" in 2014，Go all out to explore and innovate new models，And then founded China’s high-end hotel self-media booking platform—188bet sports betting app download。According to Liu Yi, founder of Direct Ordering Network，Zhongya Huamei at the beginning of its establishment，The business is mainly hotel marketing、Mainly management consulting and operations management，Later due to customer demand，Develop offline members for customers、Selling membership cards，Finally formed a third-party independent membership platform，This has been done for 8 years。

In the context of the rapid development of the Internet，Many traditional business travel companies continue to seek Internet transformation，Countless companies have been eliminated as a result。Comply with 4 established based on the o2o model.0 era，Liu Yi accurately grasps the future trend of the business travel industry，Take the lead in the transformation and upgrading of the business travel industry，Operation of decentralized business model by grafting o2o market，Created a 188bet sports betting app download based on this。He smiled，"It all seems to be falling into place，But more importantly, we need to constantly accept new things、The mentality of adapting to new trends，If you don’t try，The next eliminated may be ourselves”。

188bet sports betting app download is positioned as a self-media direct sales booking platform for high-end hotels in China

188bet sports betting app download is positioned as a self-media direct sales booking platform for high-end hotels in China。With the rise of mobile Internet，In the early stage, we strive to build a high-end hotel O2O service platform。The "Micro Official Website" launched on the direct booking website uses the WeChat port to deepen user O2O experience，Adapted to users’ media habits and consumption experience，Members can vertically search the merchant’s official platform through the direct ordering website and place orders directly with the merchant to complete the transaction。One-on-one service raises user experience standards，At the same time, it is also helpful for merchants to maintain customer stickiness；Users complete orders without third-party intervention，Businesses are transparent and have full control over operations，Merchant does not need to pay intermediary platform fees，Users do not need to pay commission，Completely realized decentralized business operations。

Days ago，The WeChat service platform operated by Direct Order Network has been upgraded to 2.Version 0，188bet sports betting app download WeChat Service Platform will provide membership cards to partner hotels、Coupon、Reservation Management、Customer Service、Member interaction、Twelve major functions such as restaurant reservations and hotel store navigation。Will book、Promotion and membership services extended to WeChat service platform，Use WeChat to directly interact with customers from different channels。In Liu Yi’s opinion，These measures have effectively established and continued to spread the hotel's brand image and high member loyalty，Comply with users’ behavioral habits。

Deeply cultivate O2O marketing model，Establish full electronic integrated 188bet sports betting app download

Liu Yi revealed，As of now，188bet sports betting app download’s partner hotels include Marriott、Wanli、Crown Plaza、Banyan Tree、Regis、Westin、Kunlun Hotel、Beijing International Hotel、Jianguo Hotel、More than 300 hotels including Best Western，Gaoxing Hotel members have reached one million。At present, the cooperative hotels are mainly concentrated in Beijing、East China and other regions，Basically radiates to first-tier cities across the country，Currently covering the country and involving overseas star hotels。

In addition to allowing platform members to enjoy the membership benefits of all partner hotels，Also share members with other partner hotels，Facilitates partner hotels to carry out membership marketing and other activities。The “micro-official website” launched on the direct booking website uses the WeChat port to deepen the O2O experience，Adapted to users’ media habits and consumption experience，Compared to other hotel booking platforms，Liu Yi is more willing to understand the business of 188bet sports betting app download as a marketing company that helps hotels and major business travel service platforms develop members。Members of 188bet sports betting app download are under dual management，A member of all partner hotels，Also a direct member of 188bet sports betting app download。

Eight years of experience in traditional hotel marketing lays the foundation for the development of 188bet sports betting app download

User base based on the original membership club，Expand the user base through strong promotion，Direct sales model using first-level members to develop second-level members，Rapidly increase the number of 188bet sports betting app download exclusive black card club members。Qie Direct Booking.com provides its members with one-stop accommodation direct booking service，Integrate advantageous resources from various industries to provide value-added services to cardholders。The difference between this and Ctrip’s model of developing members through card issuance at the beginning of its establishment is that the 188bet sports betting app download’s membership channels are more diversified，Already issue your own cards、Member customer who sold the card，There are also member customers from major channel partners。This is entirely based on the industry service advantage foundation laid by Zhongcheng Huamei over the past eight years and the help of more than 100 people in the offline team。

For members，Direct booking website is more like Ctrip、Upgraded version of OTA for booking hotels such as Elong，Member’s attributes、Tags and consumer preferences are becoming more obvious compared to OTA，188bet sports betting app download has the ability to provide members with differentiated and diversified services compared to other OTAs，For example, member social networking、Salon、Resource integration、Exquisite services and other member benefits。

"Members are only part of our added value，Future，The direction of 188bet sports betting app download is to establish a complete business travel self-media direct sales ecosystem，Build an O2O docking platform serving high-end hotels and major business and travel merchants。We hope for complete decentralization and disintermediation，Provide users with the ultimate service，Create better value for merchants。We will speed up our progress on the mobile terminal，To meet these challenges with more flexible membership services and marketing layout," Liu Yi said。

Finally, he looked forward: "Within five years，Hope 188bet sports betting app download will become China’s No. 1 online business travel direct sales booking platform”。