Jin Na is sitting 188bet game driver’s seat，Waiting for the phone to ring。"Didi Didi"，A countdown circle appears 188bet game middle of the screen，This means the next guest is not far away，She has twenty seconds to decide whether to accept the order。She could hardly stop clicking the circle，Because this will affect her order acceptance rate。Below 70%，Meaning that she will lose any reward opportunities given by the platform。

Although she does not drive to make money，But still trapped 188bet game shackles of invisible rules。

A man comes up wearing a gold chain、Young father with gold watch，There is also a three or four year old child。Child playing with stuffed animals 188bet game back seat，That is Jin Na’s personal belongings placed 188bet game rear window of the car。Jin Na saw it 188bet game rearview mirror，Said something，"Children，Remember to put the doll away later”。

The young father heard 188bet game，Said harshly，"Stop playing！" Jin Na rolled her eyes，Nothing to say。Ten minutes later，Young father asks his child，“Do you want to pee？"Jin Na quickly let go of the accelerator，"Either I park on the side of the road"。"No need，We brought bottles”，The young father took out a mineral water bottle。

Then，Jin Na rolled her eyes again，Resisted not looking 188bet game rearview mirror。

After the long traffic jam，Jin Na’s car arrived at the location requested by the guest，Pick up two old people，Young father’s father-in-law and mother-in-law。The family wants to take their children to the Maternal and Child Health Hospital for vaccinations。The child’s grandmother started peeling eggs for her grandson as soon as she got 188bet game car，Some eggshells accidentally fell on the seats。Jin Na drove to the destination as fast as possible，Before leaving，She asked the young father to close the car door，The other party ignored it，He also said to her: "You will clean the car later。”

Jin Na looked back at the back seat and the floor。Egg shell、Urine、Messy doll。She sighed silently，Went to a car wash。Jin Na did not complain to the platform，Just gave the guest one star。Actually，For 188bet game guest，188bet game won’t have much impact。And Jin Na still expected the other party to give her five stars。Because of the star rating，It is also a necessary condition to achieve the reward，A "one star" received by the driver，It takes several times of "five stars" to make up for it。

Fortunately，188bet game kind of example is not the norm for shared cars。For Jin Na，more often，What she received was a young boy who returned home full of joy、Couple in love、Young man looking for a job、Office workers who are willing to tolerate waiting a few more minutes。But she also often finds out，I have unknowingly fallen into the rules、The myth of algorithm，More on the implementation and solution of China’s reality，Mixed flavors。

The 188bet game educated by money

The convenience that taxi-hailing software brings to life is obvious to all。They break information asymmetry，Release huge transportation capacity，Improved the income level of many people。Judging 188bet game the latest data released by “Didi Chuxing”: 2015，14 completed in total.300 million orders，Reduced 1355 tons of carbon emissions in one year，Equivalent to 11.The ecological compensation that 300 million trees can bring。

Such numbers and logic，Embracing the banner of “Internet +” and “Sharing Economy”，The beautiful 188bet game side is clearly visible。But how to cross，Still testing those who are crossing。

2012，Cheng Wei resigned from Alibaba，Founded Xiaoju Technology。Today，Didi launched by Xiaoju Technology has a market valuation of over US billion，Is one 188bet game “strongest Internet unicorns in history” with a single round of financing exceeding US billion。

First entered the frozen blue sea，He relies on the "coyote" spiritual tradition of Alibaba's marketing department。Cheng Wei led the team to obtain 15 minutes of presentation time，Facing the indifferent people from the Beijing Taxi Company，Middle-aged drivers who thought he was a liar。His team is at Capital Airport、Nanyuan Airport、West Railway Station、Setting up a booth at South Station，In an almost personal way，I advise the driver to use 188bet game。

Winter 2012，Three heavy snowfalls in Beijing，Let drivers feel the saturated order volume brought by the software，Realized the subsidy、The specific benefits that high-quality services bring to you。The farthest place from the Internet，The group of people closest to the reality of travel，The taxi-hailing software has the model 188bet game initial explosion。

2013，Xu Jie, a software engineer in Guangzhou, learned about taxi-hailing software for the first time。From now on，He slept half an hour more every day，Brushing teeth while hailing a taxi，The life 188bet game car waiting for him downstairs。

Another year has passed，He also learned about an App called Uber，Just bind credit card，You can be called wearing white gloves、Mercedes-Benz S350 driven by a professional driver。He went on a date with his girlfriend and ordered one，Share 188bet game “artifact” with your friends，Also received a reward of 50-100 yuan。

That’s it，Private car travel，Relying on countless Xu Jies，There is a concept and market 188bet game white-collar circle。

But 188bet game beginning，Private car is still a relatively expensive consumer product。July 2014，Uber, which has the largest share in foreign markets, officially launches “People’s Uber” in China，At a price lower than that of a taxi，Multiple level driver rewards，Not divided，Stirred the entire market，The money-burning war is about to break out。

From now on，China’s travel market has entered a cruel stage of capital fighting。Investors who have contacted several platforms disclosed to the media，Uber once prepared a one-time subsidy of US billion。The peak 188bet game war in May and June 2015，Uber maintains ultra-high frequency user discount code program。White-collar workers like Xu Jie，Sharing the latest discount codes every day，Free code。Introduction、Friends who recommended Jin Na to join the industry，I also lived a good life: almost every bicycle fare was 2.5-3 times subsidy，Do ten orders every day，Monthly income can easily exceed 20,000 yuan。

The other party，188bet game launched free orders on Sundays、How to cope with free orders on Mondays，According to an audit report of Xiaoju Technology obtained by Caixin Weekly，“The first five months of 2015，188bet game Kuaidi’s total completed orders 13.5.5 billion yuan，188bet game lost US0 million，Quick loss 2.USD 6.6 billion，The total monthly cash burn exceeds 100 million US dollars”。

Xu Jie remembers，Every time I get on the bus during that time，Both the driver and passengers laughed。Some drivers told him，“Oops，188bet game’s eight fifty-nine，Let me end 188bet game first，There will be rewards before nine o'clock，I’ll see you off for the next trip”。

Also at 188bet game time，A large number of private cars are flooding into the market，The saying “earn a new car in three months” is popular in Guangzhou、Chengdu、Widely spread in Hangzhou and other places。Unit quantity in these cities，Already surpassed New York。188bet game huge cake in China excites everyone，Including “brushers”。

At that time，Every platform has seen mutual fraud，Fake orders，"The craziest time，Accounting for 30%~40%”，188bet game is the data disclosed by industry investors。Although，Every platform uses algorithms、The review quickly avoids 188bet game part of the risk，But the stimulating effect of "rewards" and "subsidies" on the market is evident。

The most typical example is，There will be malicious "passengers" who order Uber during peak hours，Tell the driver on the phone: "I won't cancel，Give me 50 yuan from Alipay，Otherwise, just waste 188bet game。”Some drivers do 188bet game for order-taking rate、Single quantity、The rewards that precious rush hours can bring，I actually agreed。

Algorithms first, 188bet game second

The huge market has also spawned numerous related industries。Zheng Long in Guangzhou runs a car rental company without a "road transport business license" (according to traditional concepts，Only car rental companies with 188bet game certificate have complete legality)，But it doesn’t matter，His role is equivalent to an intermediary。He will charge 5% service fee，Advocate for the rights of conservative drivers like Jin Na。For example，Many people don’t know how to complain to Uber，Because I need to write an email，And Zheng Long is familiar with channels。Another example，Many experienced drivers don’t know how to install taxi-hailing software，He will help them，And train them until they get started。

He joined the industry in August 2015，There are 400 drivers，In Guangzhou，The scale is small，According to him，Such a service intermediary，About 200-300 188bet game city。

Zheng Long knows very well，After burning money、Huge influx，The car market is almost full，Rewards have begun to decrease、Convergence。In a big city like Guangzhou，Based on crowding level、Considering factors such as oil prices，188bet game is quite difficult to have 15%-20% "oil and water"，A long-distance order，Probably even less popular。Many part-time drivers are no longer what they used to be，Willing to expend energy to maintain the conditions necessary to obtain rewards。

Jina’s long-term score is 4.95，This is the result based on the last 500 trips，Already considered very high。As a full-time housewife from a middle-class family，Driving a newer B-class car，She entered the industry purely out of freshness、Curiosity。Except for being competitive 188bet game early stage，more often，She does it one at a time。

Such a person is the best model for car sharing，But the contradiction is the reward stimulation of the platform: multiple rewards during the peak period，Odd number of rewards in weekly units；All 188bet game needs to be rated in stars、Order acceptance rate、The order success rate can only be achieved with the cooperation of the three。

Take Guangzhou’s incentive policy 188bet game past week as an example，Morning peak on weekdays (8:00-9:00)、The driver subsidy multiple is the highest during the holiday evening peak period (18:00-19:00)，1.8 times。Weekly number of orders from 5 to 120 orders，Covering the reward pool from 33 yuan to 1250 yuan。The necessary conditions for drivers to obtain rewards include: a star rating of 4.8 and above，Order acceptance rate 70%，Order rate 60%，No rejection complaints。

These，is one of the algorithms built by Uber，has become its core driving force，188bet game is also the key to 188bet game "startup company with the highest market capitalization in history"。

Nevertheless，The size and impact of rewards are gradually declining。Uber founder Travis Kalanick has stated in media interviews many times，The war on money-burning subsidies will end sooner or later，Scale、Experience is the more essential thing，It is also the right way to make profits。188bet game point，Didi President Liu Qing also expressed his agreement: the basis for curbing fraudulent orders，It is to reduce the subsidy。

A reporter from Nandu Weekly once contacted Uber Guangzhou Branch，Trying to obtain the details and distribution 188bet game operation 188bet game star rating mechanism，But the other party did not give a detailed reply，Only emphasize that Uber’s algorithm is industry-leading，And will be based on user complaints、Feedback to adjust individual cases、Mediation。

For example，Uber has set up the "I rated the driver incorrectly" function on the official website，The "system" 188bet game based on the driver's history、Comprehensive manual feedback factors，Make adjustments，Many such "misunderstanding" cases have been resolved in Guangzhou。

According to reports from the US "Business Insider" website，Uber’s San Francisco office released a report on the operation 188bet game star rating system to drivers in 2014，The specific distribution of scores is listed: 4.7-4.8 points at most，4.8-4.Next to 9，4.6 points is an important watershed，Less than 4.The number of drivers in 6 is very small，You will likely lose the opportunity to receive orders。The Uber system will also send drivers a weekly message containing ratings、Feedback information including comments，If the driver is below average，A red warning message will appear。

Among them，The five reasons with the highest complaint rates are，"Detour、Unfamiliar""Poor attitude、Disrespecting passengers”、"Poor driving skills", "Poor vehicle condition", "Talk 188bet game phone while driving"。The most common reason for a one-star negative review is: "physical conflict、Harassment” “Starting or ending the trip without the passenger” “Picking up the wrong person”。

Uber’s advice to 188bet game is: please provide water、Chewing gum、Charging cable，Keep the car tidy，Dress appropriately，Open the door actively，Help carry luggage，Choose the best route，Smile，Don’t ask passengers for five stars。

Several drivers including Jin Na，Both used "the price of eating a burger，Enjoy five-star service” to describe your job。"Do you think the driver runs a snack shop?"，At the peak of the subsidy war，Big profit margin，Many drivers are still 188bet game mood to provide bottled water to passengers，Later，Most of this part is omitted。

In addition to thoughtful little things，188bet game sometimes also play the role of psychological counselor。Although compared to its main competitor in overseas markets, Lyft has public information and other functions，“Social” is not Uber’s focus and core quality，But the "relationship" quietly formed between passengers and 188bet game，There are still many foreign scholars、Media focus: Passengers’ emotions are very important，188bet game need to pay a certain degree of "emotional labor"，And no tip。

Jin Na had this experience when she drove Uber Pool for the first time。That day，Jin Na received the second passenger 188bet game carpool，Open the door，Shout first，“Wow，Why is there an extra person 188bet game car，Who is she！”

188bet game is not angry，Settled the situation，Said: "She also carpools，You are destined to sit together，You can also choose to give up，No money will be deducted if you give up within 5 minutes”。

The second passenger made his own informed choice，Still in front of the first passenger，Complaint。188bet game is a typical "emotional trash can"，Jin Na can only agree with her。Wait until the first passenger gets off the bus，Jin Na asked her what happened，The other party just confessed，"My parents died within two months of each other，Just went to apply for a death certificate，My heart is very heavy”。In fact, the other party is also a "cultural person"，The job is professional translation。

Jin Na said to her: "People can study less，But quality must be maintained at all times。You want a stranger you have never met to be scolded by you，How can she be in a good mood tonight？Happiness can be shared with others，You are spreading your pain on others，Let others suffer for a night，Is 188bet game interesting？”

Some people are reluctant to mention pain in front of those close to them，And 188bet game journey of dozens of minutes，On the contrary, it has become the best time to talk。The second passenger said when getting off the bus，“Sister，You are so kind，I’ll treat you to coffee next time”。Jin Na was a good driver again，But she didn’t get an extra sixth star。

Sometimes，She will also suffer losses because of her integrity，For example，With "If you are too hasty，Don’t come to me” to reject the order，Loss of a certain "order rate"。But after driving Uber for a few months，Her biggest feeling is，For money，Earn stars like playing a game，make up the conditions，188bet game will be too tiring。Since 188bet game is “public welfare” and “sharing”，Do 188bet game for “public welfare” and “sharing”。

Actually，Passengers also have stars，But unless you take the initiative to ask the driver or platform，Only you can find out。The constraints of 188bet game two-way scoring are not balanced，The most the drivers can do is complain about a certain passenger in their own WeChat group，Or say with surprise to a customer with a low score: "You are much better than your score looks"。”

Uber、Didi, these taxi unicorns，Based on free market economy、data、Algorithm，Focus on consumer experience，Achieved very small regulatory costs。They have a limited number of employees in each city，Behind the microeconomic miracle that works well，188bet game is autonomy、Co-governance、The logic of mutual supervision and coexistence。

In fact，Such a logical formation，That’s what unicorns should do。188bet game United States where the sharing model originated，Plenty of private cars，Taxis are few and expensive，High labor cost for drivers，Uber attracts users with discounts，And there is room for further discounts，Then based on the order acceptance rate，To make up for this part of the price difference。

And to the Chinese market，It forms a user model based on "subsidy"，The quality of the share is insufficient。In addition，Integration of capital、The government refuses but welcomes it、Upstream and downstream、Development of big data，Also makes the game more interesting。No wonder，Lao Jianghu Kalanick has emphasized many times: China is the whole future，I am even willing to become a Chinese citizen。September 2015，During Xi Jinping’s visit to the United States，The pop-up window of Uber 188bet game Seattle area changed to: "Welcome President Xi Jinping and his delegation to visit"。

Meanwhile，Didi received investment from BAIC；Uber and GAC、China Merchants Bank、Hainan Airlines、China Taiping reached a financing agreement，This kind of news reminds people，Even 188bet game cold winter of capital，People question the subsidy model，But there are indeed big hands behind the scenes trying to withstand the pressure，Optimistic about the future，Gain benefits from the travel revolution。

Specifically，Unicorns can at least drive electric cars、Used car、Unmanned vehicle、Pick-up and drop-off line、Insurance、The development of financial capital pools and other fields。At the government supervision level，The car-using platform has also entered a stage of discussion with the interest departments，Although various places have issued news about "banning foreign brands", "launching government-backed platforms" and "setting up guide prices"，But in front of the market，Platform and state-owned assets、The combined power of wealthy businessmen also surrounds specific interest regulators。In addition，Just the Didi family，50T data travel information can be generated every day，Ride-hailing platforms can provide city managers with excellent travel data analysis，Participate 188bet game optimization of urban public transportation system，Even including a cheap bus reform plan。

Jin Na has fewer sports cars recently，But she has been paying attention to industry news。188bet game WeChat group of drivers she is in，Many people say，There are fewer cars now，Our multiple has gone up again，Let’s open it again。

(Some of the interviewees in 188bet game article are pseudonyms)