A 188bet game can only be successful if it is a 188bet game of the times.

2020 is for the entire wine travel 188bet game，It is undoubtedly an unforgettable year，Dayou“The times have abandoned you，Not even saying hello”’s trend。But hoteliers who refuse to admit defeat have experienced repeated impacts of the new crown epidemic，Continuously seek to develop new ways to deal with major risks、New kinetic energy，Hope to bring the 188bet game out of the haze quickly，Win a bright future。

China’s 188bet game industry has gone through 40 years of ups and downs，Looking back at the industry development in the past two years，“Risks and opportunities coexist”Undoubtedly the biggest feature。Risks include the impact of localized outbreaks of COVID-19 on regional hotels，Also includes the reshaping of the industry due to market changes that began a few years ago；Opportunity will always embrace those who are good at discovering it，And opportunities also coexist with trends。

November 2021，A grand event that people in the 188bet game pay attention to“2021 China 188bet game Brand Summit Forum”上，A practitioner from the wine and tourism industry、Organization、Media、Service providers and others gather together，Trying to jointly explore the road to future development，Zhiketong also hopes to serve as the backbone of the wine and travel industry and witness and transcend this era with colleagues。

Views and Observations——

What are the hot spots and trends in 188bet game industry marketing in the future?

at“China 188bet game Brand Summit Forum”上，Many international and domestic 188bet game brands and various service providers explained how to empower the industry from various angles，A wonderful collision of opinions on the current 188bet game development trends。Among them，There are two topics that are widely discussed: one is digitalization；The second is traffic。

About digitalization。Digitalization is something advocated by the country，To summarize the digitalization of the 188bet game industry: First, digital operation capabilities，The second is digital management capabilities，The third is digital marketing capabilities。Although many industry insiders have expressed that they are not satisfied with digital operations and management decision-making capabilities，The degree of digital construction and application in the 188bet game industry is not high，However, digital marketing plays a significant role in hotels’ response to the impact of the epidemic and market changes，Especially in the marketing of high-star hotels，Private domain traffic digital marketing can even account for more than 40% of the entire 188bet game revenue。

About changes in 188bet game marketing structure。Luxury 188bet game brand“Li Ding Shi”said during a round table sharing: “For luxury hotels，Various sales channels of the 188bet game before the epidemic，Enterprise customers、Travel agency、OTA、188bet game official website (micro)、Traffic on social media is comparable，The post-epidemic era has undergone a huge change，That’s the 188bet game’s official website (micro) and social media traffic increasing by leaps and bounds，Growth more than 100%。Generally speaking, offline bookings are declining，Online bookings are increasing，Completely subverting the traffic situation before the epidemic。”

About traffic。Some suggestions from a 188bet game WeChat operation agency: the 188bet game should not be cut off by KOL，If you want to convert，Be sure to direct traffic from the public domain to the private domain，The most important way is the WeChat ecosystem，WeChat public account + mini program + video account，Create a truly effective private domain traffic channel。

Breakthrough and exploration——

Interpretation behind the marketing upgrade data of 10,000+ high-star 188bet game

Digital Marketing，There are several stages，Computerized、Connection、Visible、Insight、Prediction，Finally to adaptive。In the 188bet game industry，Computerization is no problem，Then we go through a connection phase of three to five years，Now entering the visual stage，Finally, insights and predictions。at“China 188bet game Brand Summit Forum”上，Provide&ldquo for 90% of high-star hotels nationwide;Marketing SaaS + Operation Services”Direct Passenger Pass，Observation of marketing data from 10,000+ high-star hotels we have served in the past two years，Explain the 188bet game private domain and digital marketing more thoroughly，Full of useful information。

How to do digital marketing in 188bet game: from“Business goods”To“Operator”

To do digital marketing, you need to use more efficient methods，Provide more reach boundaries，Do user management。In the idea of ​​the past，The business philosophy of most hotels is ";I have a 188bet game、Catering，Let’s wait for the arrival of users”，Now the industry needs to think about“What are users like？How to make him come？”。

From“Business goods&188bet game;To“Operator&188bet game;，How to quantify indicators？

1、 Zhiketong helps hotels find online paying users in the ecosystem，To reach him。We will study how users will spend money in the 188bet game。

2、 Direct Pass helps hotels increase ARPU。We studied if a consumer spent 1,000 yuan in a 188bet game in the past year，So if consumers have consumption potential，We can increase consumption to 1500 yuan？

Zhiketong all marketing strategies，Serves both goals。Or increase the number of online paying users，Or increase consumers’ ARPU in the 188bet game。

Why encourage 188bet game to do promotions?

618 per year、Double 11、Anniversary，We understand that the ultimate purpose of 188bet game activities is to“Attract new customers”，When establishing a private domain，We find a pump for this pool，Pumping water is particularly difficult，Especially when recruiting new people in the public domain。So the matter of recruiting new people，It’s actually difficult to calculate ROI，The 188bet game can pay the discounted cost，Can achieve the purpose of quickly recruiting new people，Then there will be other operations。

Under the normal situation of the epidemic，WeChat ecological pre-sales have become an important means for 188bet game to save themselves in production

2020 epidemic period，The revenue of high-star hotels began to fall to the bottom in February，10% of normal level。But from March，Zhiketong helped the 188bet game quickly bring the transaction volume back to the level of June 2019 through private domain pre-sales。In the 188bet game restaurant、Rooms closed，When you still have to pay the cost of employees，We help merchants sell products for the next one year or even two years basically in three days。We and the 188bet game have formed a common understanding: under the epidemic，Pre-sales under the WeChat ecosystem have become an important means for enterprises to survive and save themselves。

Do a good job in user stratification and take good care of important customers

2020，Observe the consumer structure of five-star 188bet game in China，We found that: 21% of repeat purchase users contributed 46% of revenue，The contribution of repeat purchase users continues to increase。High-star 188bet game should take good care of every user，Especially take good care of important customers。We need to help 188bet game segment users and match corresponding marketing strategies。

188bet game employees have become the backbone of private domain traffic construction

From the overall transaction structure，Employee independent marketing behavior accounts for 77% of traffic；Official WeChat self-purchase increased from less than 10% in the previous year to 14%，Another 9% of traffic and transactions come from consumers’ various sharing。Therefore，We believe that employees in the 188bet game’s non-sales department have become the backbone of the 188bet game’s private domain traffic building。It can also be seen from the data，Consumers’ motivation to share continues to be effective，Two important factors for sharing，First, on WeChat、Tik Tok、Attractive content on Xiaohongshu；The second is product strength。This provides consumers with the motivation to continue sharing。

From“Waiting for someone to come&188bet game;To“Look for someone to come&188bet game;——Where is the person，Where the private domain contact point is

Zhiketong uses the top 10,000 end consumers of high-star hotels in China that it has served since January 2018 as data samples，Observed consumption behavior 188bet game past 36 months，Seeing that the monthly consumption of these 10,000 people in high-star hotels in China is basically in line with exponential growth。So，Where are the consumers，Where the private domain contact points should be。

Look at what products these 10,000 people consume。The white part is the traditional reservation，That is“Waiting for someone to come&188bet game;。Additional product lines: stored value cards and pre-sales，Our name is“Look for someone to come&188bet game;。

About stored value cards，Just like Starbucks“Star Card”，Starbucks knows that among its users there are a group of people who drink two cups of coffee every day，But I don’t know who they are or how to find them，So there is“Star Card”，So the same reason，Five-star 188bet game sell electronic stored value cards，is a high-frequency repeat purchase user，A great tool to improve ERP conversion。

And pre-sale coupon products，is the sharing of our product content，To drive consumers’ consumption desire。For example: if your WeChat friend tells you，I bought a 188bet game product that is very good，Maybe you haven’t even heard of the 188bet game name，I don’t know where it is，But share after reading it，I think this thing is pretty good，Especially suitable for me to bring my family，It doesn’t matter if you don’t go recently，Buy it and leave it aside，Go again when you have time。This is purely a new user demand driven by products and content。

Use the right products to serve top users，Focus on the consumption structure of top users

2019， 1% of consumers contribute 22% of the revenue of China’s high-star hotels 188bet game WeChat field，This structure will continue to expand in 2020，Grown from 22% to 25%，So，Under limited resources，Using the right products to serve top users well is the beginning of layered management。

The charm of stored-value cards——Increase 188bet game ARPU by 5 times

Discovered through data，“Merchant selling stored value cards”has an ARPU of “Not a merchant selling stored-value cards”4-5 times；Stored value card products sold in 2021，The proportion of the consumer’s first consumption amount 188bet game purchased stored-value card is 11%。

For example, a 188bet game in Guangdong，They can achieve 40 million in revenue in a year using the Direct Pass solution in the WeChat private domain，Their general manager said，Before making this product，Hotels don’t believe that they can achieve 5 times ARPU，However, the product has been online for 4 months，Really 5 times。And the first purchase amount of a user who purchases a prepaid card will account for approximately 11% of the prepaid card amount。

Sharing two volume-price relationships:

*If the 188bet game wants to sell the most electronic stored-value cards，The price of the stored-value card should be set to almost 1.5x ARPU，For example, ARPU is one thousand yuan，Selling a stored-value card for 1,500 yuan，This will increase the number of cards you sell。

Using a hot pot restaurant stored value card as an example，You can find out，Most prepaid cards have 200 yuan left。In fact, the stored value cards sold in hot pot restaurants are basically 800 yuan，If the consumption per table is 600 yuan，There will be 200 left，If you don’t want to waste，I will go there again，Or give it to a friend。If I go again，This is called repurchase。If given to a friend，This is called attracting 188bet game people。So you know why your stored-value card always has 200 yuan left。

*If you want to maximize the total sales amount of the card，The card is priced at 3-4 times the ARPU，For example, 188bet game consumers spend 1,500 yuan here every year，The card is sold for between 4,500 yuan and 6,000 yuan。

188bet game media and 188bet game touch points for Direct Passengers

at“In front of the store”In scene，Except now based on WeChat、Public account、Mini Program Tools，Zhiketong will build the contact point to Alipay、Tik Tok、Xiaohongshuli。Zhiketong is the first supplier that can provide hotels with mini programs on Douyin，The 188bet game can open the mall to Douyin、小红书、H5、Taobao、In Mini Program。We helped the Yinji Ice and Snow World 188bet game in Zhengzhou，Sold 5,000 products on Douyin in 8 minutes，Help Hilton Hotels become Xiaohongshu’s contact points, etc.。

at“In store”In scene，In addition to the original tools，We use corporate WeChat, etc.，Help hotels better serve guests。Guests can quickly check in at the front desk，You can quickly find all the information about the 188bet game，It is very convenient to find the 188bet game butler，Solving various problems of guests during their stay in the store。

“After leaving the store”In the scene，Repurchase as a member，The best way is to be a member。For example，Zhike Tongbang is a 188bet game group with more than 60 stores，In one year，The transaction volume has reached hundreds of millions，There are 98 and 198 paid membership cards that are very popular。And the cost paid by the 188bet game，Basically just equity and discount cost。

Vision and future——

Help Gaoxing 188bet game achieve an annual transaction total of 100 billion

When the epidemic becomes the norm，The pressure on 188bet game marketing in the new era forces the industry to explore new ideas、New mode、New tool，Zhiketong’s digital marketing services are based on this demand，Continuously research and gain insights into the inspiration behind the data，How to effectively reduce costs and increase revenue for hotels through digital tools。

Looking forward to the future of the industry，The 188bet game industry, which has passed the most difficult moment, is actively facing changes from all aspects。Whether it relies on chaining、The scale growth of branding，Still strengthening the 188bet game’s internal regeneration power，Better、Stronger momentum gives hotels a new growth pole，The 188bet game industry will surely usher in a new development situation。

Zhitong firmly believes，Excellent digital marketing tools are the foundation for the healthy development of Changbao 188bet game’s marketing ecology。With the change of thinking mode，Improvement of marketing ecology，I believe we will work together with our 188bet game colleagues in the long run，Making great strides on the road to marketing upgrade。

2021 has come to an end，But the meaning of time is never just the end，What a brand new beginning。Direct passenger link is on the way forward，Yes and industry、Grow together with every 188bet game customer we have served，On the road to the future，Many people are indispensable for the healthy development of an industry，Therefore，The bright future also belongs to every 188bet game、Every institution、Every 188bet game person。

Zhiketong is the first unicorn company 188bet game wine and travel marketing SaaS service industry，Serving more than 90% of high-star hotels nationwide，Relying on long-term and large-scale data accumulation and data operation analysis，Let Zhiketong have the ability to produce valuable industry reports。Zhiketong has nearly 50 offices nationwide，Ability to maximize customer value“field”(scene)，Helping customers efficiently connect their users in real time。At the capital level，Zhitong obtained Sequoia Capital、IDG Capital、Shunwei Capital、Multiple rounds of investment led or participated by well-known domestic and foreign institutions such as Lightspeed China。

We hope，In the near future，Direct Pass can help our 188bet game partners，Achieve annual transaction volume of 100 billion。