Social media is continuing to disrupt the traditional thinking behind marketing and sales across all industries，In the hospitality and service industries，This phenomenon is particularly significant。"Behind every Weibo avatar，They are all living consumers。”More and more hotels are realizing the importance of social media and have joined social media marketing。

The polling agency Gallup pointed out in its report，The degree of interaction between the guest and the hotel is directly related to the guest’s spending at the hotel。Those highly engaged guests trust the hotel brand，And they will be more willing to become communicators of the hotel brand。
The following suggestions can help hotels more effectively increase guest activity on social media:
188bet sports betting app download
Independent social media analytics platform provider Engagement In the Hospitality Social Media Engagement Report released by Labs，The Ritz-Carlton Hotels Ltd. (The Ritz-Carlton Hotel Company, LLC) Leading all other hotel management companies 25 Yi Fen topped the list，It is also the second most active on Twitter。

But，Twitter is not the only platform for The Ritz-Carlton to enhance and improve its social media relationships。It is reported，The hotel group regularly promotes its brand on 12 major social media platforms，Interact with guests。

These platforms include: Facebook, YouTube, Pinterest, Instagram, Twitter, Tumblr, Sina Weibo, Google+, Youku, LinkedIn, Foursquare And WeChat.
Laura, Ritz-Carlton Social Media Manager Troy says: “It all comes down to creating embodiment on social media、Refined content。We must understand what kind of guests like what kind of content，To develop your own marketing strategy，Let the hotel connect with its guests。”
Of course，Different social media platforms have different impacts on hotel revenue。Director of Marketing, DoubleTree Hilton Madison Katie Genrich said，2014，This hotel increased hotel revenue by 3% from bookings generated through Google，This is due to the hotel’s visibility on Google+。
2. Precise positioning
Hotels should make good use of social media for precise marketing based on their own brand positioning，Stick to your own style，From customer demand、Starting with hotel property features and staff，Capture selling points，Insist on content being king。The focus is mainly on how to enrich the content，And make the content the focus of the target customer group。
Hotel marketers always classify customers into categories they are familiar with，For group travelers、Short-distance travelers and business travelers。188bet app download But these categories are generally too broad，Unable to accurately target through social media、Information to attract target customers。
The hotel needs to imagine: under certain environmental parameters，What drives customers to our hotel?Who are these people?What do they want?Why do they want to move in?
The answers to these questions can help hotels create social media personas that represent specific customer types。The hotel should name each character，And refine their personalities and characteristics。Refined features allow marketers to deliver customized communications，Drive engagement of specific target groups accordingly。
3. Reply to customer feedback
As hotel reviews become ubiquitous，and plays an increasingly critical role in tourism decision-making，Hotel operators can no longer ignore complaints。It’s important to respond to customer reviews online，This approach makes customers feel that the hotel listens to their voices。
What tone should be used to reply?
Some hotel managers’ responses sound too official。Actually in social media，You can be more casual and targeted，But keep it professional。Try not to involve personal emotions when replying，Although it is sometimes difficult to do。

Also，Don’t be too exaggerated，For example: "See your reply，I was shocked，And expressed great regret” - the guest just complained，Rather than something happening at home。Avoid humor、Especially the sarcastic tone，Don’t act so defensive、Careful or groveling。
How to deal with fake reviews?
Encountered such comments，You need 188bet sports betting app download to post a reply to clarify，The tone should be formal and polite。Never accuse commenters of lying or exaggeration;Wrong comments usually originate from misunderstanding，Rather than malicious slander。If any commenter obviously made something out of nothing，You can also ignore it，After all, travelers have sharp eyes。
As understood，Currently, more than 85% of the surveyed users attach great importance to the hotel’s reputation quality，Nearly 90% of users will read user reviews before making a booking decision。The hotel only uses official content when responding to customers’ attitudes，Definitely does not show the high-quality service of the hotel。

If more specific measures could be included in the official reply，Or bring some timely feedback to customers，In fact, it has greatly increased the positive image of the hotel brand。
4. Learn to make infographics
Maybe，You've seen them before，But you can’t understand。Actually，Infographics are visual information that is easy to understand，Can be used to represent events，Data and statistical results, etc.。Now，Infographics are interesting、Easy to understand form is used to display complex information. 

So，Why not think of infographics as a marketing tool，Use it to promote the hotel，What about destination hotel and venue services?Remember: infographics are potentially viral tools。On social networking sites，Infographics spread the fastest、The widest spread。
5. Data monitoring and reporting
Real-time monitoring and regular data analysis are essential。The hotel needs a monitoring 188bet Online Sports Betting and Casino mechanism to serve，Find the issues and related people you care about。Which customers mentioned themselves on social networks?How do they rate the brand?Who care about you the most，Do they have consumption needs?The hotel needs to find these，And give back。
At the same time，Regular reports and summaries are also the key to promoting hotel social marketing，The information on the Internet is ever-changing，The hotel’s marketing strategy should also be adapted to it。
It is worthy of recognition，Most hotels’ social marketing is still well planned。For brand positioning、The choice of media platform is consistent with the brand characteristics。What needs to be noted is，Hotels need to strengthen the establishment of monitoring and feedback mechanisms，Or adopt technical means to support，To achieve precision marketing。