Jinli Network News，China's leading tourism market research and consulting agency Jinlv Consulting recently released the "2014-2015 China Online Travel Market Research Report"，Report Display，2014，The total transaction volume of China’s hotel industry is approximately 3090.800 million yuan，Among them, the online hotel booking market transaction scale reached 844.400 million yuan，Online penetration rate 27.3%。

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(1) Online Penetration Rate Monitoring of China’s Hotel Reservation Market in 2014 - Statistics by Transaction Volume

Jinlv 188bet online sports betting Consulting-Jinlv Think Tank Monitoring Data Display，2014，The total transaction volume of China’s hotel industry is approximately 3090.800 million yuan，Compared with 2986 in 2013.300 million yuan, a year-on-year increase of 3.5%，The online market size reaches 844.400 million yuan，614 compared to 2013.600 million yuan, a year-on-year increase of 37.4%，Online penetration rate 27.3%，20 compared to 2013.6% growth, 7 percentage points，Online penetration is steadily increasing。

Figure 1: Monitoring of online penetration rate of China’s hotel market in 2014 - statistics by transaction volume

Jinlv Consulting analysis believes that the overall sales scale of the hotel industry is also continuing to grow，The scope of online penetration is also gradually expanding，Hotel single product is another highly standardized product，There will still be huge space for the online trading market in the future。

(2) Monitoring of China’s Online Hotel Reservation Market Share in 2014 - Statistics by Transaction Volume

Jinlv 188bet online sports betting Consulting-Jinlv Think Tank Monitoring Data Display，2014，China’s online hotel booking market size is approximately 844.400 million yuan，Ctrip.com、Elong Travel and Meituan rank among the top three online OTA hotel sales channels;Among them，The hotel business transaction 188bet app volume generated through Ctrip.com accounts for approximately 34% of the total transaction volume in the online hotel market.8%，The largest share;Merchant through Qunar.com platform&The hotel business transaction volume generated by direct sales accounts for about 6.2%，Ranked first among platform websites;The proportion of sales generated through budget hotel official website booking is 27.6%，Only smaller than Ctrip.com。

Compared to 2013，Ctrip.com、Meituan.com and Qunar.com platform merchants&Directly sold hotels’ online booking market share has expanded，However, the share of Yilong Travel Network and the official website of budget hotels has narrowed。

Figure 2: China’s online hotel market share monitoring in 2014 - statistics by transaction volume

二、Analysis and Forecast of China’s Hotel Market Operation Situation in 2015

Strong team consulting analysis thinks，China’s online hotel booking market in 2015 showed the following characteristics:

The oligopoly of large OTAs in the online hotel booking market is becoming increasingly obvious，The hotel distribution war between online OTAs will shift from the previous positional war to a breakout war: in response to fierce 188bet Online Sports Betting and Casino competition，Weaker OTAs may use intermittent subsidies and differentiated low-price marketing models to compete with giant OTAs。

The online hotel low-price competition initiated by OTA will be strongly resisted by hotel resource parties: hotel resource parties collectively resist OTA price war，To maintain channel regulations and normal market order。

The mid- to low-end hotel market is accelerating online，Huge potential: the deep popularity and rapid penetration of the Internet and mobile Internet，Leveraging the huge market potential of mid- to low-end hotels。

Non-standard accommodation models are more in line with the needs of personalized travel users，In the future, non-standard accommodation models will continue to develop rapidly，Will gradually seize the leisure tourism market share with the traditional hotel industry。