Jinlv Network News，China’s leading tourism market research and consulting agency Jinlv Consulting recently released the “2014-2015 China Online Travel Market Research Report”，Report Display，2014，The total transaction volume of China’s air ticket booking market is approximately 3912.300 million yuan，The online market size reaches 2316.600 million yuan，1544 compared 188bet Online Sports Betting and Casino to 2013.600 million yuan, a year-on-year increase of nearly 50%，Online penetration rate 59.2%。
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(1) Monitoring of online penetration rate of China’s air ticket booking market in 2014-Statistics by transaction volume

Jinlv Consulting-Jinlv Think Tank Monitoring Data Display，2014，The total transaction volume of China’s air ticket booking market is approximately 3912.300 million yuan，3622 compared to 2013.500 million yuan, a year-on-year increase of 8%，The online market size reaches 2316.600 million yuan，1544 compared 188bet Online Sports Betting and Casino to 2013.600 million yuan, a year-on-year increase of nearly 50%，Online penetration rate 59.2%，42 compared to 2013.6% growth reaching 17 percentage points，Two years，Online channels for ticket booking successfully counterattacked offline。

Figure 1: Monitoring of online penetration rate of China’s air ticket booking market in 2014 - statistics by transaction volume

Jinli Consulting believes that the overall sales volume of the air ticket market increases with the steady growth of the economy and the activity of the leisure travel market，Expected to continue to grow steadily in the future，The domestic air ticket market is under increasing pressure from the rapid development of the high-speed rail market。

(2) Share of major online channels in China’s air ticket booking market in 2014 - Statistics by transaction volume

Jinlv Consulting-Jinlv Think Tank Monitoring Data Display，2014，The total transaction size of China’s air ticket booking market is approximately 3912.300 million yuan，The online market size reaches 2316.600 million yuan，In online sales channel，Qunar.com platform and Ctrip.com are in the first echelon，Accounting for 18% of the total transaction volume in the air ticket booking market.7% and 17.6%，Transaction volume is approximately 732 respectively.700 million yuan and 689.100 million yuan，The airline official website and Taobao travel platform followed closely，Accounting for 7% and 4 respectively.3%，The transaction volume achieved is about 272.800 million and 170.100 million yuan;

Compared to 2013，Both the Qunar.com platform and Ctrip.com have significantly increased their share of total air ticket sales，The market share of Qunar.com platform has increased even more，Proportion increased from 8 in 2013.1% increased 188bet online sports betting to 18 in 2014.7%，An increase of more than 10 percentage points。

Figure 2: Share of major online channels in China’s air ticket booking market in 2014 - by transaction volume

(3) Competition landscape of China’s online air ticket booking market in 2014 - statistics by transaction volume

Jinlv Consulting-Jinlv Think Tank Monitoring Data Display，2014，China’s online ticket booking market size is approximately 2316.600 million yuan，Among them，The transaction volume of air ticket business generated through Ctrip.com accounts for approximately 29% of the total transaction volume of the online air ticket booking market.7%，Ranked first among online OTA companies;About 31% of the air ticket business transactions generated through Qunar.com platform merchants.6%，Ranked first among platform websites;The proportion of ticket sales booked through the airline’s official website is about 11.8%，is the third largest online sales channel。

Compared to 2013，The transaction volume of Ctrip and airline official websites has decreased in their share of the online ticket booking market，The online market share of Qunar.com platform website has significantly expanded，A year-on-year increase of nearly 13 percentage points。

Figure 3: Competition landscape of China’s online air ticket booking market in 2014 - statistics by transaction volume

(4) Monitoring of online penetration rate of China’s air ticket booking market in 2014 - Statistics by ticket volume (see the full report for details)

(5) Share of major online channels in China’s air ticket booking market in 2014 - statistics by ticket volume (see the full report for details)

(6) Competitive landscape of China’s online air ticket booking market in 2014 - statistics by ticket volume (see the full report for details)

二、Analysis and Forecast of China’s Online Air Ticket Market Operation Situation in 2015

Strong team consulting analysis thinks，2015，China’s online 188bet Online Sports Betting and Casino air ticket market presents the following characteristics:

In the era of zero commission, air tickets + services are getting more and more attention.

International air tickets: With the great improvement of information technology level，Quickly transition from black screen query to white screen query for international air tickets，Promote industry transformation and upgrading。

Airlines expand direct sales capabilities，Expand the field of direct sales: airline ticket agent front rebate commission reduced to zero，Increase the return reward threshold，It is beneficial for airline companies to take this as an opportunity，Strengthen the scale of direct sales and reduce sales expenses，Increase profit margins。

The air ticket agency market concentration (cr4) is getting higher and higher: affected by commission reductions by airlines，A large number of small and medium-sized ticketholders may be eliminated，Large ticketing agents may become more powerful after seeking new ways out，The market share of agents and platforms at the forefront of the market will become larger and larger。

Experienced rapid growth over the past few years，The online ticket booking market has reached considerable scale and market share，It is expected to gradually enter a stage of stable growth in the next few years，Both the annual growth rate and the rate of growth in online penetration are expected to slow down。

Note: For more report content, please refer to the follow-up reports and the full version of the report on Jingli.com。