Jinlv Network News，China's leading tourism 188bet online casino games research and consulting agency Jinlv Consulting recently released the "2014-2015 China Online Travel 188bet online casino games Research Report"，Report Display，2014，The total transaction volume of China’s air ticket booking 188bet online casino games is approximately 3912.300 million yuan，The online 188bet online casino games size reaches 2316.600 million yuan，1544 compared to 2013.600 million yuan, a year-on-year increase of nearly 50%，Online penetration rate 59.2%。
1. China’s air ticket booking 188bet online casino games size in 2014

(1) Monitoring of online penetration rate of China’s air ticket booking 188bet online casino games in 2014-Statistics by transaction 188bet online casino games

Jinlv Consulting-Jinlv Think Tank Monitoring Data Display，2014，The total transaction volume of China’s air ticket booking 188bet online casino games is approximately 3912.300 million yuan，3622 compared to 2013.500 million yuan, a year-on-year increase of 8%，The online 188bet online casino games size reaches 2316.600 million yuan，1544 compared to 2013.600 million yuan, a year-on-year increase of nearly 50%，Online penetration rate 59.2%，42 compared to 2013.6% growth reached 17 percentage points，Two years，Online channel for ticket booking successfully counterattacks offline。

Figure 1: Monitoring of online penetration rate of China’s air ticket booking 188bet online casino games in 2014 - statistics by transaction volume

Jinlv Consulting analysis believes that the overall sales scale of the air ticket 188bet online casino games increases with the steady growth of the economy and the activity of the leisure travel 188bet online casino games，Expected to continue to grow steadily in the future，The domestic air ticket 188bet online casino games is under increasing pressure from the rapid development of the high-speed rail 188bet online casino games。

(2) Share of major online channels in China’s air ticket booking 188bet online casino games in 2014 - Statistics by transaction 188bet online casino games

Jinlv Consulting-Jinlv Think Tank Monitoring Data Display，2014，The total transaction size of China’s air ticket booking 188bet online casino games is approximately 3912.300 million yuan，The online 188bet online casino games size reaches 2316.600 million yuan，In online sales channels，Qunar.com platform and Ctrip.com are in the first echelon，Accounting for 18% of the total transaction volume in the air ticket booking 188bet online casino games7% and 17.6%，Transaction volume is approximately 732 respectively.700 million yuan and 689.100 million yuan，The airline official website and Taobao travel platform follow closely，Accounting for 7% and 4 respectively.3%，The transaction volume achieved is about 272.800 million and 170.100 million yuan;

Compared to 2013，Both the Qunar.com platform and Ctrip.com have significantly increased their share of total air ticket sales，The 188bet online casino games share of Qunar.com platform has increased even more，Proportion increased from 8 in 2013.1% increased to 18 in 2014.7%，An increase of more than 10 percentage points。

Figure 2: Share of major online channels in China’s air ticket booking 188bet online casino games in 2014 - by transaction volume

(3) Competition landscape of China’s online air ticket booking 188bet online casino games in 2014 - Statistics by transaction volume

Jinlv Consulting-Jinlv Think Tank Monitoring Data Display，2014，China’s online ticket booking 188bet online casino games size is approximately 2316.600 million yuan，Among them，The transaction volume of air ticket business generated through Ctrip.com accounts for approximately 29% of the total transaction volume of the online air ticket booking 188bet online casino games7%，Ranked first among online OTA companies;About 31% of the air ticket business transactions generated through Qunar.com platform merchants.6%，Ranked first among platform websites;The sales of air tickets booked through the airline’s official website account for about 11.8%，is the third largest online sales channel。

Compared to 2013，The transaction volume of Ctrip and airline official websites has decreased in their share of the online ticket booking 188bet online casino games，The online 188bet online casino games share of Qunar.com platform website has significantly expanded，A year-on-year increase of nearly 13 percentage points。

Figure 3: Competitive landscape of China’s online air ticket booking 188bet online casino games in 2014 - statistics by transaction volume

(4) Monitoring of online penetration rate of China’s air ticket booking 188bet online casino games in 2014 - Statistics by ticket volume (see the full version of the report for details)

(5) Share of major online channels in China’s air ticket booking 188bet online casino games in 2014 - statistics by ticket volume (see the full report for details)

(6) Competition landscape of China’s online air ticket booking 188bet online casino games in 2014 - Statistics by ticket volume (see the full report for details)

二、Analysis and Forecast of China’s Online Air Ticket 188bet online casino games Operation Situation in 2015

Strong team consulting analysis thinks，2015，China’s online air ticket 188bet online casino games presents the following characteristics:

In the era of zero commission, 188bet online casino games tickets + services are getting more and more attention.

International 188bet online casino games tickets: With the great improvement of information technology level，Quickly transition from black screen query to white screen query for international 188bet online casino games tickets，Promote industry transformation and upgrading。

Airlines expand direct sales capabilities，Expand the field of direct sales: airline 188bet online casino games agent front rebate commission reduced to zero，Raise the threshold for post-rebate rewards，It is beneficial for airlines to take this as an opportunity，Strengthen the scale of direct sales and reduce sales expenses，Increase profit margins。

The air ticket agency 188bet online casino games concentration (cr4) is getting higher and higher: affected by commission reductions by airlines，A large number of small and medium-sized ticketholders may be eliminated，Large ticketing agents may become more powerful after seeking new ways out，The 188bet online casino games share of agents and platforms at the forefront of the 188bet online casino games will become larger and larger。

Experienced rapid growth over the past few years，The online ticket booking 188bet online casino games has reached considerable scale and 188bet online casino games share，It is expected to gradually enter a stage of steady growth in the next few years，Both the annual growth rate and the rate of growth in online penetration are expected to slow down。

Note: For more report content, please see the follow-up reports and the full version 188bet online casino games report on Jingli.com。