How 188bet best bookmaker creates value like Airbnb and Uber?

Author of 188bet best bookmaker article: Ben Thompson 2015-07-16
188bet best bookmaker、Airbnb and Uber have a common element: service modularization to shorten the distance with customers,These companies that provide new value are like CRM companies in their respective fields,Airbnb for travelers,Uber corresponding passengers,188bet best bookmaker for bored people。

Two years ago, when I first wrote about"How 188bet best bookmaker resists interference"hour,I once said,188bet best bookmaker “is just another TV network”:

“188bet best bookmaker successfully completed the transformation from a DVD rental company to a streaming service,But that’s only the first step;The second step is that they complete the transition to a television network company。

On the one hand,188bet best bookmaker invests millions in new TV shows,On the other hand, it also provides old film and television content。It is a television network with a unique delivery system。If we use the analogy of Internet companies (using TV shows as venture capital projects),It is another kind of VC,The funds are the profits obtained from the CD sales business。

188bet best bookmaker is ​​unique,But that’s the pattern,Also unlikely to be copied。”

Now 188bet best bookmaker seems that this was a big mistake.188bet best bookmaker is ​​not actually a TV network, that attention-grabbing article "The number of viewers of 188bet best bookmaker in the United States will far exceed ABC in 2016、CBS、Fox and NBC》Based on the framework of "188bet best bookmaker is ​​just a television network company":

"If 188bet best bookmaker accepted the Nielsen ratings survey,And want to be the number one streaming service,It takes more than any major video site (ABC in one year、CBS、Fox and NBC) must have a large audience - or a real-time online audience。" Wall Street analyst FBR said。

What needs to be pointed out clearly is,FBR Capital Market’s analysis report is 188bet best bookmaker incorrect。A major problem: Nielsen ratings survey data can only count the number of VOD (Video on Demand) and DVR (Video Recording) viewers in the last 7 days,And 188bet best bookmaker excludes online video users,But the proportion of online video users in ratings has been growing。

Also,Compare to 188bet best bookmaker,TV platforms also have many different types of mixed content,For example, live sports broadcast。However,188bet best bookmaker doesn’t care about the so-called “ratings”,Because it doesn’t sell ads,And insists on refusing to disclose any data。”

actually,Using Nielsen ratings as a valid method of comparison is well worth an open discussion。On the one hand,Users watching 188bet best bookmaker were not watching TV at that time。

On the other hand,188bet best bookmaker relies on subscription revenue to make money,There is no traditional advertising revenue involved。This means it doesn’t care much about the number of viewers watching the video within a specific time。

However,The last difference is not obvious。I am writing in an old article——《Obsolete snapchat》Mentioned in,In the past few years,The profit model of 188bet best bookmaker networks has changed,Changed from original advertising revenue to membership system。Membership income has proven to be more profitable,More accurate forecasts and greater revenue sustainability。

188bet best bookmaker shift has also changed the traditional TV charging model:For 188bet best bookmaker networks,Compared to regular 188bet best bookmaker shows,Having “must-see” performances and events attracts more audiences,Even though these programs are relatively niche。

The more live game and event programming a network has,Viewers are more likely to pay for a subscription。Just like 188bet best bookmaker,TV networks rely on another subscription service to make money。This reality leads me to conclude that 188bet best bookmaker is ​​the HBO of a unique delivery system。

Though that last point—the flow of 188bet best bookmaker programming is more important than I thought,The reason I was in last week"Airbnb and the Internet Revolution"Mentioned in:

“For hotels,The commoditization of trust may be more harmful than you think。Every time a visitor books a home through Airbnb,Give the landlord full trust。Not compared to hotels,Homestays on Airbnb are more trustworthy,But because the trust advantage established by the hotel is gradually being disintegrated。188bet best bookmaker precisely because of this,Homestay families can only compare with other aspects such as price、Competing with traditional hotels in terms of convenience and environmental advantages。”

For streaming services in the traditional sense,What 188bet best bookmaker has revolutionized is commoditizing the service itself: what’s on at 9pm on Sunday is no different than what’s on Tuesday at 11am or Friday at 6pm,No prime time slots on 188bet best bookmaker。Therefore,188bet best bookmaker will change the original way of broadcasting TV series。188bet best bookmaker maximizes every minute of TV shows,Like making the most of a show。

It is worth mentioning,I'm actually not sure if this strategy is best for the show: I doubt it for appointment viewing、There are profits to be made by 188bet best bookmaker in live Twitter sessions and other aspects。Also,188bet best bookmaker’s time commoditization model sends an important signal to content creators and consumers: service comes first,And the service effectively connects content producers and consumers。

Profit Protection Law

When you think 188bet best bookmaker isn’t a TV network,It is a market environment where creators can attract the attention of consumers,Some things become obvious。188bet best bookmaker and Uber、Airbnb and others are also changing the original industry environment。

For 188bet best bookmaker:

1. 188bet best bookmaker an infinitely scalable network;

2. Commercialize the original constraints;

3. Positioned as the main beneficiary of industrial transformation.

Under the influence of the Attractive Profit Protection Act,These three characteristics work together to generate value。The earliest version of 188bet best bookmaker protection law was Clayton Christensen’s 2003 book《The Innovator’s Solution》Proposed in:

"Previously, the attractive profits protection law clarified,In the value chain,There is necessary modular overlap and interdependent framework construction。In the process of mutually beneficial commoditization,Commercialization actually exists to optimize products that perform poorly。

The law states thatWhen modularization and commoditization lead to the loss of interests in a certain link in the value chain,An opportunity to obtain considerable profits will 188bet best bookmaker appear with the development of patented products。”

188bet best bookmaker is a bit of a mouthful,But the examples in the book prove how powerful 188bet best bookmaker protection law is:

"If you apply 188bet best bookmaker to the hardware environment: because historically microprocessors have not performed well, Then its internal structure has been patented and has been optimized,This means that the computer architecture should be modular to allow the microprocessor to incorporate optimizations。But on handheld mobile devices such as Blackberry,The equipment itself is not good enough,There is also no one-size-fits-all BlackBerry signal universal Intel processor packed inside a BlackBerry。

But instead of 188bet best bookmaker,The processor itself is modular and integrated into only the functions a BlackBerry needs and nothing else the BlackBerry does。Therefore,The next product will continue to be modularized and integrated to optimize the parts that are not good enough。”

Did you find 188bet best bookmaker?Christensen explains why Intel failed on mobile four years before iPhone,And ARM microprocessors have advantages。The basis of competition has changed from pure performance processors to chip architecture for low-power systems,From integrated Intel to modular ARM。The former created BlackBerry,The latter created the iPhone。

More precisely,It is to break the previous overall functions and modules,And allow new entrants to integrate different parts of the value chain,Thus obtaining new value。This is with Airbnb、Uber and 188bet best bookmaker gain value for the same reasons。

Airbnb、How Uber and 188bet best bookmaker gain value

As mentioned above, I talked about Airbnb last week:The commoditization of trust breaks its original physical properties,Airbnb has established a trust mechanism between landlords and tenants,Thus becoming a rental network platform connecting hosts and guests around the world。

Uber 188bet best bookmaker commoditizes trust (like all sharing companies)。Compared to Airbnb,188bet best bookmaker’s more important thing is how to commercialize services and modularize car drivers。

188bet best bookmaker has launched a similar strategy:By commoditizing time and delivery processes,The company integrates product and customer management into one。

We can see that these three companies have common elements: all three companies modularize their services,Thus bringing them closer to their customers。In other words,These companies that provide new value are like CRM companies in their respective fields: Airbnb for travelers,Uber corresponding passengers,188bet best bookmaker for bored people。

I think I underestimated 188bet best bookmaker a little: when it comes to the TV value chain,It is highly differentiated content creators who retain the most power (to a degree that Airbnb hosts and Uber drivers clearly do not)。Also,188bet best bookmaker is ​​facing dual pressure from traditional pay TV and HBO TV networks。

188bet best bookmaker ratings are improving,But HBO is still a must-see TV network for viewers。About this great company (HBO),"Hollywood Reporter"Write to:

“All the upstart competitors are vying to sign with them,Top content producers reveal HBO remains the most desirable place,Because 188bet best bookmaker has an audience,Budget,Extensive experience in publicity and turning good ideas into good television。’When someone tells you they want to be somewhere else,They are actually lying,Or they didn’t get the chance to sign with HBO,’ complained an unnamed representative,‘They are the best of the best,If you successfully sign a contract with 188bet best bookmaker,That means you are the best。”

188bet best bookmaker is HBO’s huge advantage:When 188bet best bookmaker comes to subscription services,The first in the industry is the most important。However, you can still think further about integration."Hollywood Reporter"188bet best bookmaker wrote:

“The biggest risk HBO faces is one of its own making。More than 100 projects in urgent need of development,HBO is increasingly becoming a victim of its own success。The lack of talent will cause the next Lena Dunham or David Chase to go elsewhere。188bet best bookmaker bottleneck is a major flaw in television networks。

Competitor,Includes 188bet best bookmaker and Amazon,Looking for teams who have been deterred by HBO’s long wait lines,Vigorously promote your high efficiency to them。It is said that this high efficiency is the key to why Kyle Chandler and Brit Marling joined 188bet best bookmaker instead of HBO。”

This is the freedom of being a new entrant: 188bet best bookmaker not only integrates customer experience,And also perform modular reconstruction around content creation;Similarly,Uber integrates customer experience,Modular configuration of Uber drivers,This is the real risk of Uber employees suing Uber。The integrated profit is negative,And modular efficiency is yang,The most promising companies create the biggest breakthroughs in history。

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