[Core Tip] If OTA is a rebellion against traditional travel agencies，Then what Ali has to do，It is rebellion against OTA，How to design 188bet sports betting app download products based on people，Make travel products different，You can listen to Goah’s logic。

When people’s 188bet sports betting app download needs change from simply booking air tickets，Change from hotel booking to high-end customization，After destination planning，Online 188bet sports betting app download products also go beyond simply solving information asymmetry，Products for sale，Become people-centered，Start to combine and reconstruct around people’s needs。

Zhou Zheng, Vice President of Strategy of Alibaba 188bet sports betting app download, appeared at the Industrial Rebellion Forum in Geek Park，What is different from the subversive offline model described by other speakers，What he wants to express，It is a rebellion against the existing online model，This kind of rebellion，More like a return of the user itself。

mentions of online 188bet sports betting app download，We are thinking of Ctrip，Elong，Qunar and other traditional OTA platforms，In comparison，Relying on Alibaba，Go and choose to be an online service platform，Does not provide self-operated business，Bringing traffic to hundreds of millions of users through Taobao，Attract merchants to sell on the platform。Take the Disney ticket sales business as an example，More than 1.8 million Hong Kong Disneyland tickets were sold on the Alibaba 188bet sports betting app download platform last year，Accounting for more than 60% of the total number of mainland visitors to Hong Kong Disneyland。

Throughout the process，Go and take advantage of Alibaba’s unique platform resources，Provide some special projects，Includes future hotel and 188bet sports betting app download visa。

Innovation relying on the platform

First is the future hotel，March 30，Alibaba 188bet sports betting app download·Quaa officially releases the “Future Hotel” strategy，Provide corresponding services based on the user’s credit value，If you have a credit score of 600, you can go to the hotel and book a reservation at the front desk，For example, the platform will discuss cooperation with Orange Hotel，After placing an order on the platform，Users with high credit，Can move in directly，Connect with the backend。

The way to get through to the backend is to invest in Shiji Company，September last year，Alibaba Group invested 28.100 million yuan invested in this company engaged in the development and sales of 188bet sports betting app download information management system software。

Go and connect the hotel front desk PMS (hotel management system) with the platform，Solved the pain point of hotel users spending more time at the front desk。Users with good credit stay in hotels using Alibaba 188bet sports betting app download Credit，No deposit required，Express check out。

Also，In terms of air tickets，Introduced by Zhou Zheng，Online 188bet sports betting app download used to be more about solving efficiency problems，The first generation of OTA solves online problems，Before able to work seven hours，It becomes 7 times 24 hours to work，Use online to improve efficiency。What we need to do now is the reconstruction of supply and demand，Re-understand users’ consumption needs。

For example, how many times does the user go to Beijing a year、Shanghai，The platform will bring together these needs，Discuss cooperation with airlines based on user needs，Develop a new product for family outings on Saturdays and Sundays，New matching of supply and demand。Airlines can also use the precise user system on the platform for marketing，Send air ticket 188bet sports betting app download information to consumers。

The other is visa，Use social security、Alibaba Big Data、Data from MYBank，Ali has now successfully implemented 188bet sports betting app download visas for two countries, Singapore and Luxembourg，When the user’s Sesame Credit score reaches the specified limit, they can be exempted from submitting bank statements、Proof of work、Real estate certificate and car certificate，Simplified the visa application process a lot。

Otherwise，The United States is also in contact with Qua、Canada、Japan、Australia、New Zealand and other countries，In the future, go to the visa office 188bet sports betting app download，You don’t need to fill in so much information，The platform uses information uniformly。Make full use of users’ credit。

New 188bet sports betting app download era: design products based on people

The unusual approach is based on Ali Travel’s understanding of the new 188bet sports betting app download era，In Zhou Zheng’s opinion，The IT era of 188bet sports betting app download is centered on 188bet sports betting app download products，Businesses produce products and sell them through the Internet and offline stores，Through distribution channels，Improve efficiency，Ctrip Online 7x24 hours to do it，More about improving efficiency。The process these websites follow is from products to people，Push good products to people。

In the era of consumption upgrading，188bet sports betting app download products are user-centered，Master user data，Based on a full understanding of users，Restructure for supply and demand rather than efficiency。

From people to commodities，Previously B2C，Now C2B，What do people need，Design 188bet sports betting app download based on people，Instead of selling the product after you have it，There is a big difference between the two。

Secondly，It is based on users’ pain points during travel，In the past, 188bet sports betting app download was more of a prototype，Control of a hotel，How to make the process of a link smoother，And now，Destination experience has become the biggest pain point in 188bet sports betting app download。Alibaba 188bet sports betting app download regards destination experience as the focus。

Go, there will be several connections: one is the destination crowd，Circle the crowd through the dimension of destination，See who is interested in this destination，Circle the resources of the destination。The other is to connect commodities and independent trading systems，For example, Alipay，Connect it。There is also shopping during 188bet sports betting app download，Shopping is not just a matter of 188bet sports betting app download，Especially overseas shopping。These connections allow users’ needs to be better met。