Evening of June 25th，Meituan was revealed to have exhausted all the US0 million in the fourth round of financing completed in January 2015，Meituan has no comment on this。July 8，The Wall Street Journal published news，Meituan will start its fifth round of financing，Planned financing amount is US billion。188bet online sports betting takes the lead，Announced on June 30th，Baidu will spend 20 billion yuan to support 188bet online sports betting，Focus on building members + strategy，It has a great deterrent effect on O2O peers。July 14，Meituan CEO Wang Xing responded to the financing issue through Beijing Times，Meituan raises 1 billion，It is an unconfirmed message，“What didn’t happen”。

News of 20 billion injected into 188bet online sports betting，It will undoubtedly add insult to injury for Meituan’s possible new round of financing。20 billion investment and membership + strategy for Baidu，July 13，Meituan held a media communication meeting at its company building headquarters。Meeting，Meituan does not have many new strategies to convey，Starting from July 1st，Meituan has established a food delivery business group and a hotel and tourism business group，Continue to implement your own T-shaped strategy，How effective is it，Unknown。The media had to say “Meituan only said three things: First，First，Report with the title "First"。

Since the “secret war” was announced at the end of last month，Until the middle of this month，Meituan、The battle between 188bet online sports betting and 188bet online sports betting is getting more intense。Meituan、188bet online sports betting will launch large-scale publicity activities on Friday and Saturday respectively。As a battleground for O2O military strategists，Online movie ticket sales business，Undoubtedly becoming the main battlefield for both companies。Meituan Maoyan online ticketing business，Long-term focus on new users 9.Low-price strategy for buying tickets for 9 yuan。And July 8th，Bad news comes again。China Film Distribution and Exhibition Association、The China Film Producers Association jointly issued the "Movie Ticketing Marketing and Sales Standards"，The specification clearly stipulates that the retail fare shall not be lower than the agreed fare，The discount part of the promotion will be made up by the promoter according to the agreed fare。Meituan has long relied on low prices to build a T-shaped strategy，How to transform，Worth attention。

According to data from Analysys，The average attendance from 2011 to 2014 was only 14.95%，More than 85% of production capacity is still idle，Severely underutilized。Online sales of 188bet online sports betting tickets have optimized theater attendance to a certain extent。In addition to increasing the attendance rate, it can develop new moviegoers based on the original number of moviegoers，Using cross-selling to increase the frequency of 188bet online sports betting viewing will have obvious effects and huge room for development。

For the above,188bet online sports betting relies on Baidu search technology、Big data and its own open platform have greatly improved the idle problem of theaters，Make reasonable use of theater resources。188bet online sports betting takes the lead in launching membership + strategy，He can also be described as a cunning old man。In simple terms，188bet online sports betting’s membership + strategy，The first thing is to show goodwill to the cinemas。On the one hand，188bet online sports betting cooperates with Xingmei、The Earth、17.5th-level theater chain，Member resource sharing，The money is also quickly transferred to the online account，This is completely different from the fund saving of general ticketing platforms。On the other hand，Baidu relies on its own traffic and technical advantages，Rapidly increased the attendance rate of partner theaters，The benefits of 188bet online sports betting cross-selling have emerged。

For movie fans，Use membership+ method，Real movie fans who stick to theaters and spend a lot of money，Don’t do 9.One-shot deal for 9 yuan。During May Day this year，Member card service launched by 188bet online sports betting Movie，Three days，100,000 copies sold out quickly。In cooperation with Xingmei，Members need to recharge 200 yuan，Then get 36 yuan in cash，and implemented 6.Low price of 6 yuan per viewing。This strategy，No doubt caused the exclusivity of cinema consumption among movie fans。Recharge 200 yuan，This seemingly low threshold，In fact, it blocks people who are not frequent movie consumers，And 6.Low-price subsidy of 6 yuan，Let this group of people who often consume movies，Only concentrated on 188bet online sports betting platform and the cinemas that cooperate with it。This is a slow advance，Methods to cannibalize other online ticketing platforms。

Rely on a powerful search platform to cross-sell movie tickets，Increase the attendance rate of cooperative theaters，Use the method of developing members to stick to customers，188bet online sports betting，Temporarily done，Seems like that’s all。However，188bet online sports betting Movie is in the 718 event，Introducing another very noteworthy marketing event。A member of 188bet online sports betting Movie，Purchase tickets to watch the movie on July 18th，In addition to continuing to enjoy Baidu’s exclusive 6.Excluding 6 yuan subsidy，You can also get other benefits。They are，Lottery for two Shanghai Volkswagen Skodas，10 LeTV mobile phones given away by lottery，Xingmei buy one get one free VIP service，Free popcorn and watch movies with Guo Jingming, etc.。

Since this year，188bet online sports betting Movie continues to strive to create high-quality products for its members and potential members、Premium VIP service。Does it feel a little familiar?？"Luoji Thinking", known as the number one self-media, has done similar things before。Luo Zhenyu recruits through members，Realize fan gathering effect，Then "form a group to take advantage of the merchants"，Distribute "Luo" benefits to members。Some businesses are interested in the middle class of Luo members、High intelligence and other characteristics，They are also scrambling to provide their own benefits，Achieve precision marketing of advertising。

188bet online sports betting’s 718 event，The debut of Skoda SUV，It can be said to be the first welfare payment besides the fare。Skoda’s advertising，In a certain sense, it affirms the middle class of 188bet online sports betting Movie members、High intelligence characteristics。In the market，A large number of mid- to high-end、Light luxury brand，I have always struggled with precise advertising paths。Movie crowd，They are middle-to-high-end consumers，188bet online sports betting members who watch movies multiple times in a year，Even among the moviegoers，More advanced filtering，Highly consistent with consumers of these affordable luxury brands。

Traditional advertising model，It is an advertisement before or after the content，The industry calls it “forced neighbor relationship”。188bet online sports betting Movie’s SUV marketing，breaks this forced relationship，Disbursed in the form of welfare，This kind of marketing is more precise and effective than forced adjacent advertising。Recommendation and trust will form the basic organizational form of the future Internet society，Because the cost of communication is getting lower and lower。Therefore，In the future, more mid-to-high-end consumer brands will participate in similar marketing activities in the form of membership benefits。

Member benefits，On the surface，What we want to create is the nobility and luxury enjoyment of 188bet online sports betting members，It is a manifestation of the movie ticketing platform’s transformation from low price to service。But in essence，188bet online sports betting Member+ Benefit Distribution，Aimed to gather the centripetal force of members，Laying the foundation for the future "membership + industry" value chain，188bet online sports betting aims to develop member brokerage。

For example，This group of high-frequency 188bet online sports betting-watching members，Is itself the most likely participant in film crowdfunding。Single Power，Of course it is impossible to complete the entire 188bet online sports betting project to make a profit，But member crowdfunding，Realize the real interaction between money and resources，Not only can you accumulate funds quickly，And it can realize the phenomenon of "tap water" (self-made "water army") in film marketing。This marketing，Mooncake marketing with members of "Luoji Thinking" in 2014，There are similar advantages。

At this time，Movie fans no longer simply buy tickets to watch movies on 188bet online sports betting Movie，But in a way of member trust and interaction，Realizing movie crowdfunding，Crowdfunding including funds，And promotional crowdfunding。Baidu’s excellent data monitoring and analysis capabilities，As well as the film and television IP cultivation capabilities of Baidu Literature and iQiyi Video，Also crowdfunded movie project profits for Baidu，Lay a solid foundation。A movie，How to create，How to deploy actors，How to arrange schedule，How to refine ticket issuance，All rely on big data to speak。After crowdfunding，Nature is a highly efficient financial return。Baidu realizes the platform function and corresponding value of crowdfunding，Members realize light luxury enjoyment and direct profit。

And worth noting,It is 188bet online sports betting that not only focuses on membership + strategy in movie O2O，They are already at the hotel、Various fields such as catering are focusing on practicing this new tactic。Concentrate specific batches of frequent consumers through member consumption，Gathering people’s hearts through membership benefits、Create brand image and value recognition，Finally, the capital and promotion of the original consumption project will be realized through member investment，Finally turn consumption into financial profit。

188bet online sports betting Movie transitions from low-priced services，Use the membership+ method to grab frequent consumers from the same industry，And aims to create a future membership + industry investment model。This situation，It will have a huge impact on O2O brother platforms such as Meituan。Future，How to take the road of Meituan，How to find a profit model，Unknown。Meituan、188bet online sports betting，Could it be faster than a few months ago、Didi？Robin Li at the 20 billion follow-up investment in 188bet online sports betting Conference on June 30，Ambiguous attitude，Said that cooperation from all colleagues is welcome。188bet online sports betting、The story of the happy enemies of Meituan is far from over，It seems like it has just begun，And，The future is likely to be a love story。