March 25，&ldquo sponsored by China Amusement Park Association (CAAPA);Seminar on high-quality development of ice and snow tourism”Hold in the form of online live broadcast，We also invited the heads of many domestic companies involved in ice and snow research to discuss online。Wu Lei, general manager of the market center of Yinji Cultural Tourism Group, participated in this seminar as an invited guest，And“Practice and exploration of silver base in ice and snow industry&188bet app download rdquo;Sharing experience。

Post-Winter Olympics era，Ice and snow tourism has transformed from a niche competition into a necessity in people’s lives，How to satisfy tourists’ consumption upgrade，Developing modern ice and snow culture，Bringing new thinking to the tourism market。Wu Lei, general manager of the market center of Yinji Cultural Tourism Group said，Yinji Ice and Snow World has continuously integrated the superior resources of Yinji Cultural Tourism Group since its establishment，Iterative improvement“ice and snow+”Industrial model，With original story IP、Diverse experience scenarios、Educational and entertaining marketing model、Three-dimensional interactive experience of technological innovation，Won multiple cultural and travel industry awards。Future，Yinji Cultural Tourism Group will take advantage of its location，Realizing the national strategic layout of the ice and snow industry，Develop mass ice and snow sports and national ice 188bet app download and snow leisure，Make ice and snow sports a national characteristic life。

According to reporter’s understanding，Yinji Ice and Snow World Project under Yinji International Tourism Resort，Co-planned and designed by top international institutions and Yinji Culture and Tourism Design Institute，Gathering global cultural and tourism wisdom，It is the only all-indoor ice and snow themed comprehensive park in China，It is also the first ice and snow entertainment center in Asia、Sports Studies、A comprehensive indoor park with entertainment items。Yinji Ice and Snow World since its opening in December 2017，Has received more than 4 million tourists，And successfully listed in the TOP10 most popular scenic spots in Central China during the 2021-2022 ice and snow season，Ranked second，It is a veritable ice and snow tourist resort。