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Cultural Tourism Benefits Author of this article: Zhihui 2022-03-29
A quick overview of major cultural and tourism events every day.
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1、Haichang Ocean Park 2021 Net Profit 8.4.5 billion yuan,Turn losses into profits

March 27,Haichang Ocean Park released its 2021 annual performance report,Haichang Ocean Park’s revenue in 2021 is 24.600 million yuan,110 year-on-year increase.6%;Profit attributable to owners of the parent company is about 8.4.5 billion yuan,Loss 14 in 2020.5.2 billion yuan。According to the financial report,Income from park operations increased by 60% year-on-year in 2020.8% to 18.2.4 billion yuan,Restored to 66 for the same period in 2019.8%。2021,The total number of ticket sales and admissions are 659.30,000、989.90,000 visitors, an increase of 22% compared with the same period in 2020.5% and 18.9%,Restored to 50 for the same period in 2019.2% and 60.0%。The number of ticket sales and admissions to Shanghai Park increased by 37% compared with the same period in 2020.6% and 27.8%,Restored to 51 for the same period in 2019.1% and 65.1%。

2. Three Gorges Tourism plans to acquire the equity of two companies

March 27,Three Gorges Tourism Announcement,The company is planning to issue shares、Pay cash、Purchasing assets through targeted issuance of convertible bonds and raising supporting funds and related transactions。The transaction targets of this planning matter of Three Gorges Tourism are the 100% equity of Yangtze Three Gorges Tourism Development Co., Ltd. held by Three Gorges Base 188bet sports betting app download Company、All shares of Yichang Xingsheng Construction Investment Co., Ltd. held by Jiaotong Travel Investment。As understood,Yangtze Three Gorges Tourism Development Co., Ltd. is mainly responsible for the development and operation of the Three Gorges Dam tourist area;Yichang Xingsheng Construction Investment Co., Ltd. is mainly responsible for the construction and operation of 809 micro resort town。

3、Songcheng Performing Arts invested 10 million yuan to establish a new wholly-owned subsidiary

Recently,Displayed by Enterprise Insights App,Guilin Songcheng Culture and Art Co., Ltd. was established on March 22, 2022,Registered capital 10 million yuan,The legal representative is Wang Lingfei。Business scope includes licensed projects: commercial performances;Performance manager。(Projects subject to approval according to law,Business activities can only be carried out after approval from relevant departments,Specific business projects are subject to approval documents or licenses from relevant departments) General projects: literary and artistic creation;Organize cultural and artistic exchange activities。

4. Hong Kong Disneyland is temporarily closed until April 20

March 28,According to Hong Kong Disney official website,As required by local government,Hong Kong Disneyland is temporarily closed until April 20, 2022。Hotels in the resort、Restaurants and some recreational facilities will remain open and services will be adjusted。Also,Unused park tickets、Designated park related products and“Wonderful Access”Membership arrangements will be announced when the park reopens。

Destination Investment Barometer

1、Shenzhen plans to provide relief to support the cultural, sports and tourism industry,Temporarily refund all travel agency warranty funds

March 25 afternoon,The Shenzhen Municipal People's Government issued "Several 188bet app Measures to Further Help Market Entities Relieve and Resolve Difficulties in Response to the COVID-19 Epidemic",In terms of relieving the cultural, sports and tourism industry,Mentioned in "Measures",Temporarily refund all travel agency warranty funds。Intensify efforts to implement travel agencies’ policy of temporarily refunding tourism service quality deposits,The temporary refund ratio for qualified travel agencies is increased from 80% to 100%。Strive to implement a pilot program that uses insurance instead of cash or bank guarantees to pay tourism service quality deposits。At the same time,Encourage enterprises and institutions、Social groups entrust travel agencies to carry out official business、Trade Union、Exhibitions and other activities,Support grassroots trade unions to purchase performances and events in the city、Scenic spot tickets and other cultural and sports tourism products and services。B&Bs that will meet the criteria、Cultural District、Red tourist attractions and other tourist attractions are included in the scope of recuperation activities。Travel agencies can issue ordinary invoices in accordance with regulations and provide a list of expenses consistent with the contract content as the basis for expense reimbursement。

2. Guangdong has introduced 7 special relief and support measures for the tourism industry

Recently,Guangdong has introduced 7 special relief and support measures for the tourism industry,Expand market operation space、Increase financial support、Provide multiple insurance products for the tourism industry、Focus on reducing operating costs、Increase financial support,Helping the recovery and development of the tourism industry。The "Measures" propose to encourage party and government agencies at 188bet sports betting app download all levels、Enterprises, institutions and social groups entrust travel agencies to carry out party building、Official affairs、Trade Union、Exhibitions and other activities,Appropriately increase the advance payment ratio。At the same time,Government procurement of accommodation、Conference、When catering and other services,Strictly implement the regulations on expenditure limits,No star rating、Ownership and other thresholds restrict relevant enterprises from participating in government procurement。The "Measures" also proposes to continue to implement the support policy for travel agencies to temporarily refund tourism service quality deposits,On the basis of maintaining an 80% temporary withdrawal ratio for qualified travel agencies,Further increase the temporary withdrawal ratio。Carry out a pilot project to use insurance instead of cash or bank guarantee to pay tourism service quality deposit。At the same time,Propose Guangdong Province’s fiscal coordination funds as bailout support funds for cultural tourism enterprises,Support cultural tourism enterprises and cultural tourism consumption promotion activities。

3. Hangzhou has introduced a number of tourism relief and support measures

March 27,The Hangzhou Municipal People's Government issued the "Policy Opinions on Promoting the Restoration and Development of Difficult Industries in the Service Industry",A total of 40 policies and they will be implemented from the date of release,Including inclusive relief support measures for the service industry、Relief and support measures for the catering industry、Retail industry relief support measures、Tourism Relief and Support Measures、Relief and support measures for the road, waterway and railway transportation industry、Six major items including improving service level。188bet app download Among them,Tourism relief support measures include five aspects: Support travel agencies to provide relevant entrusted services in accordance with regulations。Increase energy security for service industry sites。The basic service fee for Wasu digital TV in hotels and restaurants from January to March 2022 will be halved;For hotels and restaurants responsible for isolation and epidemic prevention,Free basic service fees for Wasu digital TV from January to June 2022。Encourage banking financial institutions to reasonably increase the effective supply of credit to the tourism industry。Strengthen bank-enterprise cooperation,Establish and improve the project financing demand database of key cultural and tourism enterprises,Guide financial institutions to、A-level tourist attraction with good development prospects、Tourist Resort、Rural tourism business unit、Star hotel、Travel agency、Cultural Industry Demonstration Park (Base) at or above the provincial level、Cultural and tourism market entities such as gradient cultivation enterprises and key cultural tourism projects increase credit investment,Appropriately increase the loan amount。

4、Hong Kong Tourism Board: This year it will invest HK$100 million to promote tourism to Hong Kong in the mainland

March 28,Hong Kong Tourism Board states,HKD 100 million will be invested in promoting Hong Kong tourism in the mainland this year,Laying the foundation for the development of the future tourism market,Maintain Hong Kong’s image as a tourist city。The Secretary for Commerce and Economic Development of the Hong Kong SAR Government, Mr Yau Teng-wah, also said,It is difficult to assess the difficulties faced by Hong Kong’s tourism industry in the next 12 months amid the epidemic,But the SAR government will provide support and 188bet sports betting app download assistance to the tourism industry。

5. Guangzhou Yuanshi Industry Alliance was established

March 28,According to 36Kr news,Recently,By Sanqi Interactive Entertainment、Chenjing Technology、NetEase Intelligence、Nine’s numbers、The Guangzhou Yuanverse Innovation Alliance, jointly initiated by Daxizhou and other units, was established in Nansha Chuangxiang Bay。Vice Chairman of the Guangzhou CPPCC、Wang Guilin, Director of the Municipal Science and Technology Bureau pointed out,The establishment of the alliance is an example of the collaboration between effective markets and promising governments,marks that Guangzhou is accelerating the layout of the metaverse industry,Seize the commanding heights of the metaverse industry development。

Cultural tourism consumption insights

Qunar: Local travel accounts for more than 60% during the Qingming Festival holiday

March 28,The Qingming Festival travel report released by Qunar,Local travel is still during Qingming Festival“Main tone”,Qingming Hotel accounts for more than half of intra-city orders,Same-city travel orders account for more than 60%。Judging from hotel reservations,On the Qunar platform,This city’s orders accounted for 45%,Orders from this province account for 50%,Judging from vacation orders,Suburban travel orders increased by 30% compared with the same period last year。Judging from the train ticket pre-sale situation,As of March 28, 2022,During the Qingming Festival, the proportion of tourists traveling within the province by railway accounted for 75%,The proportion of intra-provincial travel in Qingming increased by more than 20% year-on-year in 2021。

 

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