In the past two years，“Changes”It’s the only thing that never changes。Dramatic changes in lifestyle，Leading consumers to become more pragmatic in their decision-making process、sanity，Also bolder。The cultural tourism and hotel industry is facing unprecedented difficulties，But it has greatly promoted the process of localization development，Chinese Culture、Local value has been further developed。

What do we need in 2022?

Industry、Society and consumers，More sincerity is needed than ever、Truth and truth。Future，All thinking needs to go back to the basics，Build the underlying logic at an essential level、Business Ethics、Demand conversion、Market Analysis、Demand conversion、Local empowerment……

Change due to gathering，Born from gathering。In the face of the times，Each of us is a humble embracer、Scouter、Thinker、Toucher。"Decoding China" Cultural Tourism and Hotel Industry Knowledge Summit is committed to providing a gathering of ideas for the cultural tourism and hotel industry、A platform to solve problems。

This summit is hosted by a new generation of cultural, tourism and hotel business vertical media platform——Space Detective，United with China’s first professional top-level cultural, tourism and aviation private think tank——Doget·William Think Tank，Co-sponsored by Asia Travel and Accommodation Big Data Research Institute，188bet app Aiming to build a collective thinking on the cultural tourism and hotel industry。

Illusion Society，Let the industry return to its reality and essence；Let the perspective return to China；Let the industry be different because of your presence。The first "Decoding China" Cultural Tourism and Hotel Industry Knowledge Summit，A truly high-end event、Professional、Sincere business salon；An industry event to solve problems，Looking forward to meeting you！

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Summit Introduction Introduction

TIME：2022.06.16

LOCATION：Hangzhou

SCALE: 300+ people

Two goals

Use knowledge to drive innovation and use resources to integrate the future

Three perspectives

What happened in China, international development, global thinking

Five major areas

Hotel, Culture, Tourism, Aviation, Real Estate, Commerce

Six principles

High-end quality professional vertical value aesthetics

Five chapters

New pattern, new attitude, technological driving force

Cultural and tourism vision, decision-maker power, award ceremony

Summit Agenda Schedule 

2022.06.16

Morning

9:30-9:40 Opening Remarks

9:40-10:10 The theme report "2022 Asia (China) Cultural Tourism Hotel Brand Value Report" is released

10:10-10:50 High-end Forum "New Pattern，New posture》The new pattern of China’s hotel industry，What new requirements are put forward for brands？

10:50-11:10 Topic Sharing "New Pattern，New attitude” Commercial share of humanistic beauty

11:10-11:30 Topic Sharing "New Pattern，New attitude》Urban initiative under changing consumption

11:30-12:00 High-end Dialogue "Technology Driving Force" How Wild is Digital Creativity？

Afternoon

14:00-14:30 Trend Report "Industry Think Tank Release and Trend Exploration" released

14:30-15:10 High-end forum "Cultural Tourism Vision" How to Create a Century of Cultural Tourism Ecosystem

15:10-15:40 Theme sharing "Cultural Tourism Vision" How to solve the localization dilemma of the cultural tourism and hotel industry？

15:40-16:20 High-end Forum "New Pattern，新姿态」In 188bet Online Sports Betting and Casino the era of inventory, the advancement and retreat of hotel assets

16:20-16:50 High-end dialogue "The Power of Decision Makers" discusses the power of leaders in the most cautious era of decision-making

16:50-17:20 On-site consultation with the "Power of Decision Maker" industry think tank to answer questions

Night

19:00-19:20 Dinner seating

19:20-19:40 Opening toast and guest speeches

19:40-19:50 Award Ceremony Launching Ceremony

19:50-20:30 Awards Ceremony

Topic&Guests

High-end Forum-1

The new pattern of China’s hotel industry，What new requirements are put forward for enterprises

「Draft discussion content」

Q1: Under the new pattern of China’s hotel industry，What old problems do companies still face？

Q2: How to balance the long-termism of brand building and the rapid replication of light-asset operations？

Q3: What can be the focus of China’s hotel industry in the next five years？

「Forum Guest」

Sun Jian, General Manager of BTG Home Inn Group

Vice President of Hyatt China、Sun Wu, CEO and Managing Director of Yusu Hotel Management Company

Sun Jian, Chief Development Officer of InterContinental Hotels Group Greater China

Fan Mengfei, Senior Vice President of Langham Hospitality Group

High-end Forum-2

How to create a cultural tourism ecosystem for a century

「Draft discussion content」

Q1: The dilemma and paradox of domestic cultural tourism industry.

Q2: How to handle the construction of cultural tourism ecosystem“One hundred years is too long”and“Seize the day”'s relationship。

Q3: How can the cultural tourism industry truly be implemented into the urban renewal and rural revitalization industries？

「Forum Guest」

Qiu Yinhao (Ph.D.), CEO of Xiangban Cultural Tourism Group and General Manager of East China Company

Zhang Yong, CEO of Fengyue Hotels and Resorts

Yang Xueshan, co-founder and CEO of Qingpu Humanistic Resort

Vice President of Sunac Culture and Tourism Group Zhang Ye

High-end Forum-3

In 188bet Online Sports Betting and Casino the era of inventory, the advancement and retreat of hotel assets

「Draft discussion content」

Q1: Are you entering hotel asset transactions now“The best of times”？

Q2:Foreclosure、For Sale、Transfer，What kind of hotel assets are worth selling？

Q3: Beyond light and heavy assets，Will there be a third option for hotel asset holdings？

「Forum Guest」

188bet app download Dong Jun, Assistant to the President of Wanda Commercial Management Group and Vice President of Liquor Management Company

Sun Zhaogang, General Manager of Zhongnan Hotel Group

Li Ruizhong, General Manager of Greenland Hotel and Tourism Group

Secretary of the Party Committee of Jinmao (China) Hotel Investment Management Co., Ltd.、General Manager  Tang Yong (confirming)

High-end dialogue-1

How wild is digital creativity?

「Draft discussion content」

Q1: At what stage is the digitalization process of the hotel and cultural travel industry？

Q2: How can cutting-edge technology and practical technology go hand in hand to become the driving force of the cultural tourism and hotel industry？

Q3:Digitalization、Metaverse、Great Technological Fission，Future imagination space and business creativity trend prediction。

「Dialogue Guest」

Xia Nong, Executive Vice President of Huazhu and CEO of Global High-end Hotel Division

Fliggy President Zhuang Zhuoran (confirming)

Ye Xinwei, Senior Vice President of Marketing and Technology Transformation of Accor Greater China (confirming)

High-end dialogue-2

On the power of leadership in the most prudent era of decision-making

「Draft discussion content」

Q1: What role should decision-makers play in the enterprise or at critical moments？

Q2: What are the key points and difficulties for decision makers in implementing strategic decisions？How to seize strategic opportunities in the most cautious era of decision-making?

Q3: There is a huge shortage of talents in the wine and tourism industry. How to solve it?

「Dialogue Guest」

Jia Qiong (Ph.D.), Managing Director of Yiju CAIC Investment and Capital Center

Liu Chenjun, Director and President of Annuo Hotel Management Company (confirming)

Topic/report sharing guest

New pattern，New attitude: "Urban Initiative under Changing Consumption"

Zhu Xiaodong, President of Junting Hotel Group

Report Release: "2022 Asia (China) Cultural Tourism Hotel Brand Value Report"

Founder and CEO of Space Explorer、Gao Songyuan, China Director of Asia Travel and Accommodation Big Data Research Institute

Report Release: "Industry Think Tank Release and Trend Exploration"

Chairman and CEO of Shanghai Shengtang Group  Zhao Hui (Ph.D.)

Decoding China Summit guest speaker Secretary of the Party Committee 188bet online sports betting of Radisson Hotel Group、Chairman Qian Li

Host guest of Decoding China Summit

Bangtai Lai Hotel Management Company、Wei Li, founder of WEI Retreat hotel brand

Founder of Hotel Cafe Wang Haiyan RUKY