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LoginApril 28,The official WeChat account of the China Centers for Disease Control and Prevention released “Health Tips for the May Day Holiday in 2022”,Pointed out that the current situation of epidemic prevention and control is severe and complex,Required“Minimize unnecessary travel and gatherings”。
In the third year of the COVID-19 epidemic,Unprecedented travel tightening during the May Day Golden Week,Many provinces, cities and regions across the country released“Restrict travel”Regulations,Many tourist attractions strictly implement restrictions、Reservation、Peak shifting requirements,The hotel accommodation industry, which is highly dependent on tourism, has been hit hard again,It can be called“The most deserted May 188bet online sports betting Day holiday in history”。Data display,Hotel prices under Huazhu Group have dropped by about 20% compared with the same period last year,As of April 27th,OCC bookings decreased by 60% compared with the same period。
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From the perspective of hotel accommodation industry insiders,Affected by epidemic prevention and control policies,In the past, Xiamen was always overcrowded during domestic short and long holidays、Sanya、The booking situation of tourist hotels in Chengdu and other places this year is not as good as in previous years,People’s travel radius has been greatly shortened。Related platform data display,As of April 21, 2022,The proportion of intra-provincial railway passengers during the May Day period reached 80%,52% of May Day travel bookings are for intra-provincial travel,Guangdong、Sichuan、Zhejiang、The proportion of intra-provincial travel orders in Chongqing and other places exceeds 60%。
Although there are many travel restrictions on May Day,The inter-provincial tourism market has basically been“Breaking”,But climate updates as the weather gets warmer,People’s interest in traveling has not diminished at all,Local mid- to high-end 188bet app download tourism and vacation products have become their new choice。
Ya'an Mengdingshan Huajiantang·Tea Horse
Hua Jian Tang, a high-end boutique resort brand owned by Huazhu, performed well in the cold market,Data display,Nanjing Lishui Huajian Tang during May Day·The average occupancy rate in Phuc Lam is 51.2%;Ya'an Mengdingshan Huajiantang·Tea Horse平均入住率为46.1%。Dialogue with the landscape on one side of the city,Enjoy the beauty of nature,This casual trip has become the unique romance of a short vacation。
Chongqing Sunac Scheberger Hotel
The choice of market highlights the forward-looking results of Huazhu’s mid-to-high-end market layout,Following the generational shift of Chinese consumers brings new consumption momentum,Huazhu matches the hotel’s product structure with the needs of a better life,Orange crystal、Intercity、Beautiful、Manxin、Mid-to-high-end brands such as Mercure and Novotel continue to expand,The Yongle Huazhu joint venture established with Sunac has more than 100 hotels in operation and pipeline,14 new Steberg hotels to open in 2021,Huajian Tang has signed 35 new contracts,Seize the domestic high-end business and leisure travel market share,Forging the second curve of future growth。
Service upgrades and 188bet app empowerment, special offers and features create a new accommodation experience
Under the shadow of the epidemic,The cold winter in the hotel industry is far from over,This also forces the hotel industry to broaden its thinking and seek new business methods。Huazhu’s hotels have upgraded services、Introducing theme packages and other methods to create a series of attractive products,It’s a warm little holiday。
Yongle Huazhu Hotels and Resorts brings its Songpin brand、Shibage Grand View、Shibage、Yongle Banshan Hotel opens“Micro vacation, the charm of spring”Plan,For Guilin、Chengdu、Chongqing、Kunming、Guangzhou、Jinan、Popular holiday destinations in Wuxi’s seven cities bring one-stop quality leisure travel。Among them are family study tours、Skiing family trip、Spring outing at Quancheng Villa、Comfortable travel package、19 different themed package products including family trips,Local delicacies、Superposition of culture and themed entertainment,Provides more choices for family travel。
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