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When scientists put frogs into boiling water，The frog couldn't stand the sudden high temperature and immediately jumped out 188bet app download boiling water and successfully escaped。When researchers put the frog into a container with cold water，Then reheat，The result is different。The frog was content in the water because 188bet app download comfortable water temperature at the beginning。When the frog finds it can’t stand the heat，I am already exhausted and exhausted，Being boiled to death in hot water without realizing it。

Humans have a 188bet app download，Also known as psychological 188bet app download。In this area,Everyone will feel comfortable、Relax、Stable、Able to control、Very safe。Once out of this area，People will feel awkward、Uncomfortable，Or not used to it。Same，Enterprises also have comfort zones，Fully satisfied with the current situation，Neither strong desire to change，I won’t take the initiative to put in too much effort，All actions，It’s just to maintain a comfortable feeling。People who are addicted to the "188bet app download"，You will feel very comfortable and comfortable，Not aware of any real pressure，No sense of crisis，Even produce a sense of self-paralysis。

We can see，Mainstream、Mature large companies will also have "comfort zones"，Usually focus innovation resources on sustainable innovation，Such as better products、Better improvements、Higher profits；its decisive power，Not only from mainstream consumer groups，More from the "188bet app download"，Also from non-long-term strategy。

Changing rapidly、The era of innovative mobile Internet，The "188bet app download" may be the "strategic death place" of traditional enterprises。What’s even more frightening is that these Internet-based disruptive innovations may start a whole new industry，It may destroy traditional enterprises themselves - no matter what，These are all innovative alternatives，Irreversible trend。Don’t wait for the entire industry to evolve、When replaced，The wailing sound has no meaning anymore。

Just as Amazon’s online shopping business model is developing in full swing，I have 188bet app download been worried about the online shopping model being replaced。Amazon has always predicted the trends in consumer reading and shopping habits，Continuously react and transform in real time。

188bet app download CEO Bezos believes: If there is a force that wants to destroy our online shopping business model，Then this power is ourselves。

Started from book e-commerce business，When physical books were booming，Jump out of the 188bet app download，Self-attack，Using Kindle e-books to subvert the physical book market；And released tablet reading，Also launched an attack on Kindle e-books。

When traditional business achieves outstanding results，To avoid the 188bet app download effect，CEO Bezos will introduce disruptive innovative products，Everyone gathered in a mysterious laboratory——Lab126 laboratory，Avoid mainstream environments within Amazon，Influence some products or services with revolutionary potential，Avoid internal competition、Budget pressure、Inherent assumptions、Thinking inertia and cultural conflict，Avoid any internal 188bet app download that affects the progress of innovative projects。

The mysterious Lab126 has more than 1,600 people，Developed Kindle device，Amazing Amazon smartphone included。Fire developed by 14515_14523TV received great reviews, AmazonDash shopping stick is 188bet app download a product of this laboratory。Amazon 188bet app download launches a self-publishing platform、Short e-book platform、Direct publishing platform，188bet app download established multiple Amazon publishing houses (AmazonPublishing）Publishing brand，And launched Amazon publishing services in multiple markets。

Amazon also actively solicits consumer opinions，Readers can use KindleScout service，Vote for your favorite book，Amazon 188bet app download publish books based on the results。Readers can vote for up to 3 books，KindleScout team’s monthly statistical results，Decide which books can be published，If the book voted for by readers is selected，They 188bet app download receive a free electronic copy。The author of the book 188bet app download receive an advance of ,500，50% of copyright，5-year renewable contract。

Amazon has been growing at a rate that exceeds global e-commerce growth，Keep jumping out of the "188bet app download"，Carry out self-subversion and self-attack，Including using your own power to self-destruct。Bezos has always been betting and is willing to take risks and always persist。

Looking back at the physical retail companies that are constantly closing，In this era，The 188bet app download is definitely a place of disaster。