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LoginI heard that Tony Leung is bored sometimes,Will temporarily drive his yacht out to sea,Fishing alone with the sea breeze,No words,Return to your residence that night,As if nothing happened。Do you think this is life?Nowadays, yachting has become a new choice for ordinary people to go on vacation。
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Ya Yaike is a travel website focusing on yacht vacations,Most of the products go to sea on yachts,Water sports theme。Introduced corresponding yacht vacation options for different customers such as middle class and high net worth individuals。
“There are common misunderstandings about this industry in the outside world,Yacht vacation project is actually not that expensive,The unit price is now basically tens of thousands of yuan per order,And there are many people traveling,There won’t be much cost to allocate to each person”,Yu Feng, the founder of Yachting, told 36 Krypton。In addition to creating a more affordable consumer category、Education users “Yacht projects are no longer expensive”,Yu Feng believes that Yachting’s current business and goals include the following three aspects:
For those looking for fresh gameplay,More vacation options for curious users。Therefore,Y Yao Ke has also launched relevant peripheral travel products,Focus on users who travel on weekends and short holidays。The destination of this type of product may be in coastal 188bet app download cities or inland lakes,Combining yachts with related fragmented products。The platform wants to use these relatively low-threshold gameplay methods to cultivate a group of potential yacht consumer players,It will be able to remain on the Yachting platform at that time,Try more advanced gameplay。
Launch customized products for high-end users。Aimed at customers with strong spending power and high requirements for vacation quality,Yachters can customize related vacation services。This type of customer may be an enterprise that needs business negotiation,Probably a high-income family pursuing the quiet experience brought by yachting,It may also be a successful person who needs to go to a certain sea area in Australia to propose on a yacht。
Provide global yacht resource reservations for industry enthusiasts。Yachters also hope to take advantage of their own resources,Expand the scope of sea areas and the number of ships covered by platform services,Allow those who love yachting to find suitable yachting activities around the world through Yachting。
But the difficulties are also obvious.
Educating users is destined to be a long-term and energy-consuming task,Emphasis on consumption upgrade,Let the public accept the new tourism consumption concept,The corresponding platform service level and product informatization level must keep up,This industry has always been very traditional and has a very low degree of standardization,It also requires huge costs to integrate resources,Underground renovation。These hardware and software cannot keep up,The work of user literacy will only be making wedding dresses for competitors。
The yacht vacation product launched for surrounding travel,It has entered a fiercely competitive Red Ocean market。Every OTA is focusing on peripheral travel,There are also products on the market such as Where to Go on 188bet sports betting app download the Weekend,Lazy Weekend and other startups focusing on weekend travel and peripheral travel,I want to acquire yacht vacation users in this way and cultivate some of them into high-end customers,First of all, it must go through layers of screening by giants and related practitioners,The few remaining customers at the bottom of the funnel,How many of them can eventually stay and become high-level players?
And those services aimed at high-end customers and enthusiasts,The difficulty is not necessarily easy。People who have previously had consumer demand for yacht vacations,Most of them have yacht clubs and clubs with complete offline services,There are too many difficulties that need to be overcome to convert this part of users to our own platform。The Yacht Club’s statement on this issue is,What they hope to do is the integration of offline yacht resources,This part of the customers are localized service providers,Once you have the need for outbound travel or vacation,The advantages of yachting are highlighted。
Why a yacht?
Yu Feng told 36 krypton,What is certain is,Now the consumption power of Chinese people is getting stronger and stronger,Correspondingly, there is an extreme shortage of tourism products,And the degree of information standardization is extremely low。Yacht vacation as a vertical field in the tourism market,Developed an enterprise user,It is possible to accurately grasp a customer group with spending power,Yachters are very optimistic about the communication effect in these high-net-worth circles。(For example, various tycoon startups that have received financing now,Travel around the world with employees。)
Yu Feng has been engaged in yacht club related work since 1997,He revealed,There are currently about 4,000 to 5,000 yacht owners in China,There are tens of thousands of members in various yacht clubs,188bet app download The industry still has a lot of room for growth。According to the current momentum and spending power of Chinese people traveling abroad,Yacht vacation will be a tens of billions market,The most important thing is,Whoever does a good job will have the best customer base。Started last year,Due to various reasons,The sales of high-end membership cards of domestic yacht clubs have begun to decline,Each club opened its yacht rental business to the public for the first time。He thinks now is the best time to develop a yacht vacation。
The Yachting website was officially launched in June this year,The current platform fleet has more than 400 vessels,These resources are provided by 110 suppliers contracted with the Yacht Club,These suppliers have yacht operating companies,Yacht club or yacht brand。More than 70 product categories have been launched,Covering major domestic coastal cities,Most of Southeast Asia,America,Europe,Australia,Main coastal areas of Africa,There are also some islands。Yacht takes a portion of the commission from the supplier as income during the transaction。
Will the yacht vacation industry experience an explosion?
August 11 this year,The General Office of the State Council issued "Several Opinions of the General Office of the State Council on Further Promoting Tourism Investment and Consumption",Article 8 of the second part states,We must cultivate and develop the yacht tourism mass consumer market,Gradually open coastlines and waters in a planned manner。Promote the construction of infrastructure such as yacht piers and berths,Clean up and simplify yacht approval procedures,Lower entry barriers and yacht registration、Sailing Travel、Mooring、Total cost of maintenance,Attract social capital to enter。
China owns 1.80,000 kilometers of coastline,6500 islands and over 900 large inland lakes,Having the natural 188bet Online Sports Betting and Casino geographical conditions for yacht consumption。Qingdao、Rizhao is due to the factors of the 2008 Olympic Sailing Championships and World Sailing Championships,The yacht industry is developing very rapidly;Hainan because of its superior geographical factors,The development of the yacht industry is also the best in the country;Xiamen claims to undertake the transfer of Taiwan’s yacht industry,Strive to create an “all-weather yachting capital”;Qingdao、Zhoushan、Zhuhai、Guangzhou and others are also actively planning and building yacht docks。
While all kinds of good news are coming,Tuniu,Ctrip and other giants are also testing this segment,Launched travel package including yacht project,But they are basically destination products,There are few specialized yacht vacation projects。
Startup companies,Jingzhou.com is one of the earliest domestic companies involved in yacht rental,Only for information release,Information comes from yacht charter company or third party,The destinations are basically concentrated in the country;The business of Hongrun Yachting is also to provide yacht vacation route planning and booking for high-end customers,The destinations are mainly concentrated in the Mediterranean and Eastern Europe,The yacht charter industry in these places is the most mature in the world。I believe that in the future,This industry will be flooded with a large number of entrepreneurs like Ya Yaike。
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