May 10，The sixth“China Brand Day”Coming。Based on the new economic era，All walks of life are constantly making efforts to explore the upward path of Chinese brands，Renovation and innovation，Strong rise，Provide domestic consumers with a better consumption experience，It also strengthened competition barriers in the global market，Powerfully supports the pace of China's economy moving toward high-quality transformation。188bet best bookmaker Group is the leading brand in China’s wine and tourism industry，Continuously enrich the brand connotation and extension，Accelerate industry innovation，Be brave in social responsibility，Actively achieve resonance with the development of Chinese brands。

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Having been deeply involved in the Chinese wine and tourism market for many years，188bet best bookmaker has firmly grasped the needs of consumers，Become a wine and travel brand that better understands Chinese consumers。In the context of China’s economic transformation from high-speed growth to high-quality development，188bet best bookmaker Group stimulates consumer market demand through innovation and upgrading on the supply side，Stimulate domestic demand to achieve sustainable and high-quality development。

In recent years，188bet best bookmaker continues to deepen its digital transformation and exploration，In system management、Value Shaping、Strategic positioning and other midstream and upstream sectors to enhance competitiveness。Currently launched“Easy Invoice”“Shanggui Yi”And a series of“Easy Series”Digital products，Achieved digital integration of all business scenarios，Reduce costs and increase efficiency for franchisees’ operations。At the same time, 188bet best bookmaker launched “Stay safe”Service，Utilizing contactless technology and a convenient and transparent online interactive platform，Established a complete disinfection system，Comprehensive coverage of many stores under 188bet best bookmaker Group；Use smart terminal“Shanggui Hua”Achieve 30-second check-in with intelligent robot，The robot delivers goods more than 200,000 times a month，Greatly improves consumer experience。

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at“Understand consumers better”Under the guidance of this rich humanistic attribute，188bet best bookmaker Group is making steady progress in the Chinese market，Now the number of members of 188bet best bookmaker Club has reached 1.9.3 billion，Fully proves its love and trust among Chinese consumers。2021，188bet best bookmaker has successively established 188bet best bookmaker West China Company and Southern Company，To strengthen the market layout in South China and West China，Looking forward to exploring a broader market。

Facing changing market demands，Hanting、National brands of 188bet best bookmaker such as Quanji are also constantly innovating。This year，188bet best bookmaker releases new Hanting Hotel 3.Version 5，Realizing the smart and beautiful upgrade of the Hanting brand，Hope to use smart technology to improve the hotel’s service efficiency and quality，Enhance the hotel’s appearance with aesthetic renewal。Newly upgraded Hanting 3.5 provides consumers with Costa coffee、Luggage storage、Self-service laundry、Public Health、Charging、Read、Office、Diverse needs such as receiving guests，Become the &ldquo on their journey;Multi-functional convenience station”。

As one of the representatives of domestic mid-range hotels, Ji Hotel is also known as ";Eastern、Moderate、Humanities&188bet best bookmaker;’s philosophy,Provide consumers with more oriental quality living conditions。Here，Whether it is Wuchang rice or Wuyishan Zhenghe white tea，These oriental nourishing foods that are familiar to Chinese people,All have exclusive products from the All Seasons Hotel Ecological Farm，Traceable、Trusted。

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February this year，As Denmark takes the lead in lifting epidemic prevention restrictions，The overseas wine and travel market has also ushered in an explosive recovery，DH (Deutsche Hotel Group), a hotel brand under 188bet best bookmaker Group, has strong recovery momentum，The average hotel occupancy rate will increase significantly in the first quarter of 2022，RevPAR increased by 158% year-on-year。This undoubtedly also gives confidence to the domestic market，Although the current epidemic situation is still severe，But with "“14th Five-Year Plan”Promotion of the Tourism Development Plan and the implementation of local relief policies，The recovery of the tourism market can be expected in the future。

Facing the complex changes in the tourism market，188bet best bookmaker is“World-class brand”Break the traditional thinking model，Rebuild growth logic。For this，Timely adjustment of development strategy，From“Super large-scale growth”Transform into a qualified store-based“Lean Growth”Strategy，Empowering overall brand development。

During May Day in 2022，Although the tourism market is still sluggish，But Huajiantang, a high-end boutique resort brand owned by 188bet best bookmaker, performed well in the cold market，Nanjing Lishui Huajian Tang during May Day·The average occupancy rate in Phuc Lam is 51.2%；Hua Jian Tang in Mengding Mountain, Ya'an·The average occupancy rate of Tea Horse is 46.1%。This achievement also means that 188bet best bookmaker has won the first move in the mid-to-high-end market，In recent years，188bet best bookmaker continues to invest in the mid- to high-end market，Orange crystal、Intercity、Beautiful、Manxin、Mid-to-high-end brands such as Mercure and Novotel are accelerating their expansion，The Yongle 188bet best bookmaker joint venture established with Sunac has more than 100 hotels in operation and pipeline，14 new Steigenberger hotels opening in 2021，Huajian Tang has signed 35 new contracts，Gives the brand matrix stronger tension and connotation。

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The improvement of digitalization and the expansion of the brand system have strengthened 188bet best bookmaker Group’s new infrastructure layout，2021，188bet best bookmaker’s first overseas digital platform was successfully launched，Let China’s hotel management go abroad to serve the world，Let the world see“China Services”’s powerful power。

Said Cai Daying, Vice President of Brand China Strategic Planning Institute，“Facing the rise of new economy and new consumption power，Practicing social responsibility is no longer a corporate charity image and traffic show，It is the basic means for enterprises to survive。”During the epidemic，188bet best bookmaker bravely takes responsibility，While actively participating in the cause of epidemic prevention and control，One side has successively promulgated a number of franchisee support policies、Executive special funds and other funds provide relief to franchisees and boost confidence in the industry，Highlights the high sense of responsibility of Chinese brands。

Integrating into the overall pattern of brand building and strengthening the country，Promote the upgrading of the brand development paradigm of the wine and tourism industry，Seize the times and accelerate your rise，188bet best bookmaker Group is based in China，Going to the world，In-depth interpretation of the "new era";Serve the country through industry”！