May 19th is“The 12th China Tourism Day，This year’s Tourism Day is marked with “Understand Chinese culture，Enjoy the wonderful journey”is the theme，The brands of Huazhu Group focus on the long history and culture of China，Committed to helping travelers discover domestic travel experiences，Launched a diversified range of specialty products，Helping tourists explore regions during travel，Understanding culture，Thus promoting 188bet app download consumption，Enhancing the vitality of the tourism market，Helping the recovery and development of the tourism market。

Immersive experience of Chinese 188bet app download, adding points to a wonderful journey

Huazhu combines hotel construction with unique architecture formed by regional culture、Humanities、Customs and so on are integrated，Interpret these 188bet app download connotations combined with the characteristics of wine tourism。Hotel Designer、Operators have become bed-catchers，Extract the most expressive parts from the five thousand-year 188bet app download treasures of Chinese heroes to activate their vitality，Create contagious tourism products，Using culture to lead the revitalization and development of the wine and tourism industry，At the same time, we use distinctive 188bet app download brands to promote 188bet app download prosperity，Realizing 188bet app download inheritance and innovation。

Huazhu Hotel is also constantly exploring the combination of food、Folklore、Intangible 188bet app download Heritage、Film and television and other elements to interpret 188bet app download connotations，Enhance brand characteristics。For example, Manxin Hotel is mostly a combination of old Beijing courtyard houses，Suzhou Gardens，Old house on Huaihai Road, Shanghai，Wuhan old bungalows and other old buildings with the style of the times，Take the best，Integration of ancient and modern times，Allows travelers to have a dialogue through time and space with the city through Manxin。In response to this Tourism Day，Manxin Hotel has launched a 30% discount promotion for members，During May 25th-July 10th，Members book through Huazhuhui APP，You can enjoy a 30% discount on the retail price when you stay at Manxin brand stores nationwide，At the same time, members can also receive a 200 yuan coupon gift pack。

Kunming Dianchi Songpin 188bet app download Pu’er Tea Event

Kunming Dianchi Songpin 188bet app download combines the geographical advantages of Pu'er famous producing area，Launching Pu’er tea experience activities for in-store guests，Specially created a parent-child Pu'er tea dragon ball production session for parent-child families，While enriching guests’ stay experience，Spread Pu'er tea culture。At the same time，The 188bet app download will further cooperate with well-known local tea brands to launch “Pu’er Tea Culture Tour”，Lead guests to the origin of Pu’er tea，Feel the beauty of natural ecology and Pu'er tea planting-picking-making process，Provide guests with exclusive experiences through product and itinerary customization。

Carrying the heavy responsibility of communication and leading a 188bet app download trend of life

Huazhu high quality、Personalized wine travel products combined with Chinese culture give the journey a richer experience，And shape and lead a new way of life。Guests can take their children to Huajiantang in Beijing.Houhai experience the activity of hand-painting Beijing Rabbit Man，An immersive intangible 188bet app download heritage course for children；Go to Qianmen Siheyuan Manxin Mansion to see the charm of old Beijing Siheyuan architecture；You can also experience it deeply at Hefei Shibaige Grand View Hotel“Hui style culture”Features。

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Different from chasing“国超风”’s conceptual hype，Xia Nongshuo, Executive Vice President of Huazhu Group and CEO of Global High-end Brand Division，“Huazhu draws nourishment from the truly excellent and beautiful Chinese culture，Create a product that resonates strongly with local Chinese guests and“Home court feeling”'s Guochao 188bet app download。”For example, Xiyue 188bet app download cooperates with contemporary Chinese new media representative artist Lin Junting，Create unique and localized new media art works for each store，Fully combine classical and modern、Integration of humanities and technology，Only for the magnificent "Lucky Pieces" in Xiyue 188bet app download in Xujiahui, Shanghai，Excellent works such as "The New Story of the Stone" and the classical dreamlike wonderland of Xiyue 188bet app download in Lujiazui, Shanghai。

Zhouzhuang Huajiantang·Jixiangyuan Hanfu display

In order to combine 188bet app download communication with guests’ wonderful journey，Huazhu has conducted many useful explorations，Taking into account feelings and creating value。For example, Zhouzhuang Huajiantang·Jixiangyuan’s Hanfu rental and sales business，Changxing Huajiantang·Yishui leads residents to participate in spiritual practice experiences in surrounding temples，Chengdu Wuhou Huajian Residence·Offline shows at Cheng Xi’s talk shows, etc.，Tightly connect guests’ emotions with 188bet app download experiences。

Xia Nong thinks，“High-end hotels actually sell more than just a good night’s sleep、But to create unique emotional value for each guest，Like beautiful touches and unforgettable memories。”188bet app download via IP content、Scene experience、Service details to create feelings and emotional value。For example，Xiyue’s IP dance poetry drama "Only Green" Shanghai Station Performance，Also extended its own brand IP peripheral souvenirs，Also focused on "Listen、Information、Hope、Object、Five senses of food，Forged seasonal fragrance experience、Tea、Seasonal meals and other services with detailed aesthetics。

Gathering Humanities、Gathering history，Huazhu strengthens cultural foundation，Enrich the cultural charm of the brand，Creating a unique and attractive consumption scene，Using cultural values ​​to lead the ever-escalating wave of 188bet app download consumption，Injecting new vitality into the tourism market。