With the Dragon Boat Festival approaching，The popularity of peripheral travel is rising again。Ctrip data display，Local in the past week、The booking volume of peripheral travel products increased by nearly 20% month-on-month。

Under the normalization of epidemic prevention and control，Surrounding Tour、Local tourism supports most of the holiday tourism economy。Ctrip ticket data display，In the past year，Over 70% of scenic spot ticket orders come from local and surrounding areas；Hotel from nearly one year、Tickets、Look at the data of entertainment and other tourism products，Product orders placed within 1-2 days account for more than 80% of orders。“Close distance、Short duration、High frequency”’s surrounding tour、Micro travel has gradually become a way for people to stay away from the hustle and bustle of the city、A new lifestyle to enjoy a wonderful holiday。

The epidemic has accelerated the process of breaking the old and establishing the new in the tourism industry。Ctrip launched&ldquo in late May;Weekend Micro Travel”IP Activity，Empowering the industry chain through online marketing；Also，Ctrip at“Micro vacation”Secondary creation and in-depth exploration of products，Also constantly 188bet online sports betting making new attempts、Comprehensive efforts in local tourism。

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Tourism industry in recent years“Weekend Economy”Highlighted effect。Ctrip data display，The proportion of travel orders choosing weekend travel in the first half of 2022 is as high as 32%，Seven days a week，The highest proportion of people choosing to travel on Saturday，Orders account for 17%，The second is Sunday accounting for 15%；And in the first half of 2021，The proportion of weekend travel orders is not only lower than in 2022，And the peak travel time is on Friday。

In order to adapt“Weekend+Surrounding Tours”’s powerful potential，Ctrip ticket business combined with scenic spots、Advantages of new and unique play products，By deepening local content and channel mining，Launching full-year non-standard in May、Featured、Innovative series of theme activities IP——Weekend micro trip。

According to Ctrip，With the help of“Weekend Micro Travel”Activity，Users can easily find fresh inspiration for weekend travel。Activities are divided into main promotions for this period、Weekend Popular Area、Parent-child walking area and novelty inspiration area，For parent-child families、Young people and other different groups display diversified products。

at“Recommended in this issue”Special Zone，Combined with regional climate、Features such as seasons，The event launches a variety of popular local travel products for the season based on the travel needs of different groups of people。For example, the temperature rises in South China in May，The main products promoted by Guangzhou Station in this issue are“Water sports”，Introducing new trendy gameplay in 188bet app download urban water park、Recommended leisure activities facing the sea and rafting packages in ecological resorts, etc.。

at“Weekend Micro Travel”’s Inspiration Zone，Focus on the niche in the region、Novel and featured product display，For example, encountering fireflies in Yunnan in May and water play activities in South China。At the same time, the adventure hunting area will also display diving、Surfing、Skydiving、Bungee jumping and other novel adventure projects，As well as various performances, competitions and exhibitions of the season, etc.。

In terms of more specific cases，Ctrip conducts in-depth expansion of yacht overseas products，Create a yacht-themed script、Yacht night cruise economy、Yacht meal experience and other high-quality maritime tourism projects suitable for boating；By following the popular methods of Sanya yacht sailing，Optimize one-stop ticket packaging for overseas travel，Introducing cost-effective yachts and sailing boats for 238 yuan for individual packages and 888 yuan for chartered ships；Promote yacht category suppliers to conduct featured Ctrip live broadcasts，Integrate yacht and sailing products with many well-known scenic spots and this year’s popular surfing、Skydiving and other products are sold in packages，Packaged products not only increase the gameplay, but also greatly enrich the users’ right to choose products。

Dig deep“Micro vacation”Mineral Deposits，Ctrip diversifies and develops new peripheral travel experiences

Proposed by China Tourism Academy in "Tourism Economic Operation Analysis in 2021 and Development Forecast in 2022"，Current urban leisure、Rising demand for cultural consumption，However, product innovation and project research and 188bet online sports betting development of tourism supply are insufficient。Ctrip follows the trend，Develop local game play through deep mining，Carry out&ldquo on existing tourism resources;Secondary development”，Continuously carry out product innovation to meet the play needs of local people。

Take local performance and exhibition business as an example，Since mid-February，Ctrip has launched thousands of local performances and exhibitions，Covering 50+ cities in China。The main types are concentrated in exhibitions、Talk show、Drama Musical、Concert、Children’s parent-child performance，As well as Internet celebrity pavilion and landmark theater, etc.。This type of product is currently on the ticket home page of more than 20 cities including Beijing, Shanghai, Guangzhou and Shenzhen，There is a reservation entrance for performances and exhibitions；As of May，The cumulative ticket sales of local performances and exhibitions has reached tens of thousands。

For the local performance and exhibition market，Ctrip is also focusing on promoting in-depth cooperation with venues。For example，Ctrip Community and Ctrip Tickets have formed a synergy in content integrated marketing，will revolve around “Content+Ticketing+Offline”'s pattern，Focus on promoting art exhibitions、Business growth and industry influence in performance and other categories，Attract more love from young people。

Take Ctrip’s recently launched M-Art art market project as an example，Nearly 60% of local users visited during the May Day holiday this year，The value in 2021 is only 32%；Among them, young people born in the 1990s are the main users，More than half of users are under 30 years old。Currently，The content cooperation and transformation effect 188bet app of this project is significant——Data display，With Guangdong、User-generated UGC content mainly from art exhibitions in Hunan and other places，63% increase compared to 2021；Content collection and order conversion rate of project cooperation attractions，Average 1 of non-partnering venues (attractions).35 times and 1.6 times。

Not only that，Ctrip also launched in the Year of the Tiger“Super peripheral tour”Marketing Activity，Recommend vacation options to users in the suburbs of the city and within 300 kilometers of the surrounding area。As understood，“Super peripheral tour”The event has been held for 20 times since it was launched，Cumulative pre-sale GMV is nearly 100 million yuan；Drive Beijing、Guangzhou、Shenzhen、Hangzhou、Chengdu and other front lines、Reservations for local vacation products in new first-tier cities have increased significantly。

Introduced by Fang Zeqian, industry analyst at Ctrip Research Institute，“The normalized prevention and control of the epidemic has prompted more and more families to choose their homes instead of traveling far on weekends‘Micro vacation’。current‘Micro vacation’There is complex and inconsistent information in the industry、Uniform product、Problems such as lack of standard definition of products。Ctrip as a professional travel service company，will be in‘Micro vacation’Utilize upstream and downstream channel resources in the field、Service Guarantee、Innovative R&D and other advantages，Explore and explore more‘Close but beautiful’'s‘Micro vacation’Product，Let consumers have a unique travel experience close to home。”