May31Day, immersed in the metaverse丨2022The 6th China Cultural Tourism Big Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and top corporate executives and other cultural and tourism figures gathered around “Super scene、Unlimited links”Topic，Aggregation“Yuan Universe Conference+Digital Collection Awards+Cloud Expo+Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and tourism industry chain，Discuss new ways to deal with difficult situations。Co-founder of Oya Design、Director、President Li Fangyue attended the event and brought "Big Silo"The silos--Innovative Practice in the Age of Oya Metaverse" keynote speech.

Li Fangyue said，How to innovate in the metaverse era，The first point is to dig deep into the local culture，Technology Empowerment，Activating the core content of cultural tourism。Second，Culture is not just the inheritance of forms，But it needs activation and innovation。Third, the integration of space creation and creative art technology.Fourth，Adhere to international aesthetics，Modern people’s needs，Insist on quality and creativity。Fifth, systematic, themed,IP，Product，Facility，Activity，Plane，Operation is a system that is implemented from beginning to end，Not fragmented。Last，Connecting the real world and the virtual world，Online and offline linkage creates unlimited possibilities。

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(This article is compiled based on the speech transcript，Zhihui is the editor)

Dear friends，Good morning everyone，I am very honored to participate in the 6th China Cultural Tourism Big Consumption Annual Summit and“Dragon Bird Award”Awards Ceremony。I just listened to the speeches of Mr. Liu and Mr. Xiao of Huangshan Cultural Tourism Group and I have a few thoughts。

We think that for the cultural tourism industry，Includes all industries，We must all firmly believe that depression is an opportunity for growth。I have two points of experience，One is action，Only action is a powerful force to fight against crisis and economic downturn。There is also innovation，Only innovation can get out of the crisis，The only 188bet sports betting app download way to turn danger into opportunity。

My sharing today isThe Silos--A case study of Oya’s innovative practice in the metaverse era，The concept of the metaverse was last year11The month turned out，The definition is not completely unified either，It is a brand new thing，Everyone is still discussing whether this is hype or a concept，Or it’s just a flash in the pan。Then I think the most important thing is not to discuss this concept，But to actively realize it。Oya believes that the Metaverse is a rare opportunity brought to our era，And it represents a new future for us in the coming decades。

Our large silo project is located at an industrial site of the Shekou Value Factory in Shenzhen，We have built the industrial site into China’s first metaverse experience venue and a new landmark for trendy entertainment in the Guangdong-Hong Kong-Macao Greater Bay Area。The big silo project started last year11Month，When the concept of the metaverse was first proposed，We are sensitively aware that the Big Silo Metaverse is a brand new development opportunity and direction。The castle-like alien space like the Big Silo has some similarities with the Metaverse，So at that time we decided to start laying out the construction and operation of the metaverse experience space，Build the large silo into a metaverse experience field，Built a digital art museum on an industrial site。We have many industrial sites like this abandoned all over the country，How to revitalize these industrial sites is a very urgent topic in our urban renewal and cultural tourism upgrade，At the same time, we also proposed to give such a project a theme，We feel that the Metaverse is a hot topic and topic at the moment，So we propose to build China’s first Metaverse Experience Center，This is a very big challenge。

We discovered after entering this project，A digital art museum is to be built in a large-scale special-shaped non-standard space，Even the top international digital art brands，It is also very difficult。So we organized an international team，I am the chief producer of the Big Silo project、Chief Director and Chief Planner，We have linked a Hollywood team through Oya’s international resources，Stephen serves as our co-producer in Hollywood，Help us link to a series of resources in Hollywood and Los Angeles，One of the important partners is Professor Jordan，He is from the USC Film School “Media Center”Technical guidance from the media center。At the same time, we launched a global competition digital technology solicitation for S2 and S3, two of the core venues of the Big Silo，This project has also received high attention from top international and domestic digital art media and design industries。

At the same time, we organized a very high-end and authoritative professional jury，Including the founder of the digital creative 188bet app platform in Quebec, Canada and its Chinese managers Dr. Guo Meijun and Mr. Daniel, as well as the representative figure of the domestic Metaverse, Mr. Shenyang，Professor Shen Yang is the doctoral supervisor and director of the Media Research Center of Northwest College of Tsinghua University，And my good friend Mr. Wang Xu，He isSMARTSecretary-General of the Resort Industry Expert Committee andAIMChairman of the International Design Competition Organizing Committee，Myself and other ecological partners of Oya are also participating in organizing this project。This project was initiated in12At the end of the month2At the end of the month.

This international competition solicits candidates including China、United States、Total in Canada48Group107artists，67 excellent works，It can be said that this competition has received very high attention and success from all walks of life。

Then we are here5month22The press conference also released the pilot film of the large silo project，We can see the future exploration process of human beings like the metaverse，In fact, it is a process of self-searching，is a Self Discovery。Until now，We are very happy to tell you，Our big silo has a total of2500Sqm indoor and outdoor, and approx.3000square meters of square space，We have gathered around the world including the United States、Canada、Germany、New Zealand、Britain to China60The power of a top artist，At the same time witnessed the young power of China。In the big silo, our top three are the top Chinese digital artists。

Project ideas for large silos are not the biggest challenge，What is the biggest challenge——Integration of technology。We hope to bring you a new experience here，Also hope that during the market downturn during the epidemic，We bring a new and exciting experience，It represents the innovative experience of next-generation visual and sound effects。In a stunning multimedia art castle，We also believe and hope that it will become a check-in place for our new generation of youth，And you will get a new experience every time you go，Healed physically and mentally，And refreshed，Refreshed，I think this is a brand new experience that is very needed in our time。

Traveling is not just about watching，And to experience it，And it’s an immersive experience。Through such a visual、Sensory、Aural、A comprehensive immersive experience of touch，We know what digital art is，We also experience pleasurable feelings and mental elevation，The technological trend reflected here、Top Art、Extreme experience，It is a new positive feeling towards the future。

Mr. Zhang also mentioned the offline experience just now“Three cannot be replaced”，I also fully realize that no matter how vivid the on-site introduction is，It cannot replace offline experience，So we welcome everyone to the offline experience 188bet Online Sports Betting and Casino of Big Silo，That will be extremely shocking。Throughout the epidemic period，We hold a belief，Just don’t waste this epidemic and don’t waste any day，The entire Oya team is constantly running，Positive action，While building China’s first metaverse experience venue in a large silo，We also created an online metaverse called Qianxi City，We define it as the metaverse of the creator——City of Qianxi。

Why is it called the City of Qianxi？Qian Xi sounds the same as “Migration”，We all know that Musk is constantly creating rockets to travel to Mars，Reflects mankind’s yearning and impulse for outer space，Same as“Migration”. The other is the millennium's "millennium"”，It shows that our city of Qianxi is built for the emerging mankind of the millennium，It is a future market，Also means it is a young one、A vibrant city，An urban space。At the same time“骞”Taken from Zhang Qian，Everyone knows that he was the first person to send an envoy to the Western Regions，Also a representative of the Silk Road，His mission must be achieved、The spirit of opening up vast territories is passed down from generation to generation，It is also particularly worthy of our inheritance。

At the same time“Xi”It’s the Jade Seal，It is the emperor’s jade seal，It represents the symbol of the highest power，It is also the law of the universe。We think there may be more metaverses in the future，Just like our city is also diverse、Open，Our future metaverse is a gathering of values。

What are the characteristics of our metaverse？It is a city of creators，All creators create their own metaverse and realize their own ideas on the platform。It is an open platform first，Regardless of age level、All cultural backgrounds can participate equally here，Also give full play to your creativity，Use your imagination。We feel that one of the greatest advantages of the Metaverse is that it allows unlimited imagination，Not limited by offline physical space，Also a creator economy。Future，I believe that in the era of mass consumption of culture and tourism，The creator economy will shine。

The Big Silo has become the first metaverse experience venue，In fact, everyone is discussing what the Metaverse is，No one is very clear，We need a place to experience it、Come to collide、Let’s discuss what the metaverse is or start a topic and think，This is a very meaningful thing。

Finally, let me introduce my company, Oya Design，We are a comprehensive service provider for a beautiful living environment，has been engaged in the creation of environment and urban space。We are a GEM listed company，Company in1999, now there are 27 branches nationwide/Subsidiary has almost completed its implementation4000items，What is particularly important is that we have been constantly transforming and innovating，188bet app download At the forefront of the industry，I am the co-founder of the company、President，Also the company’s chief innovation officer，has been leading the Oya team to continuously transform and innovate。At the same time，Oya started as a design company，at22Continuously be brave in innovation in the process of 16629_16641，Continuous transformation and innovation，Iterative upgrade，We have developed three major industries，We have become a company led by creative design，Operation is the first priority，With creativity、Design、A comprehensive cultural and tourism cultural and creative enterprise supported by technology。The three important business sectors are creative design，Parent-child cultural travel，Hefuture Technology。

Creative design，Tahoe China Courtyard as the theme，We have achieved a series of representative works of the Chinese cultural landscape，As well as the landscape design and overall coordination of Nantou Ancient City in Shenzhen，This has become the most popular in Shenzhen and even the Greater Bay Area、The most representative urban renewal project。

At the same time, parent-child cultural tourism，Our Luojia brand has also been constantly practicing and leading the construction of non-powered and child-friendly cities，We created a theme park for shadow puppets in Tangshan, China，Building an Expo site into an operational paradise project，It is also the first amusement park in China with the theme of intangible cultural heritage，Including Maya Water Park in Wuhan and OCT cooperation。

The third aspect is future technology，Our sub-brand Qianxi Technology is also our sub-brand focusing on digital technology，The mission of Qianxi Technology is that digital technology brings life to space，I just mentioned that Oya’s mission is to create a better living environment，So this year we feel that just a big environment is not enough，We have proposed a new mission: space gives life，Not only create a beautiful environment，Pay attention to the content，Bringing life through operations，Bring popularity，Create value，So Qianxi Technology provides an integrated solution for digital space。

Why is it called“Qianxi”？

There is also a brand interpretation here，“芊”It looks like lush vegetation，All things in nature are endless，It is also a law of the operation of the universe。“熹”Represents light，Hotness expresses our passion for creation，Meaning that we are constantly moving forward in the exploration of digital art，And a belief that we create futuristic life scenes that blend reality and reality，We have endless enthusiasm for this mission and unlimited confidence to create a bright future。

Our business scope includes the production of virtual idols, NFT Digital Collection、The world creation of 188bet Online Sports Betting and Casino the Metaverse and the experience space and creative digital marketing of the offline Metaverse。Just now Mr. Dehui talked about the principles of building Huangshan，We also very much hope to create a unique metaverse with a domestic first-line tourism platform like Huangshan Tourism Group。

This is the first stop of the Qianxi City we built——Qianxi Star，It is the creation of the metaverse online，To demonstrate and practice our capabilities and scene design in the metaverse，There are also interactive gameplay，At the same time, the large silo of offline operation experience space has been put into practice。We believe that there are many such industrial sites and large silos in China that need to be empowered and rejuvenated。

To all my dear friends，Friends who are loyal to you send an invitation，The big silo will be6month30Opened，We welcome you to experience the real world of Big Silo online。

Finally, please allow me to summarize，How to innovate in the metaverse era:

First，To dig deeper into the local culture。Local cultures are different，Technology Empowerment，Activating the core content of cultural tourism。

Second，Culture is not just the inheritance of forms，But it needs activation and innovation。

Third, the integration of space creation and creative art technology.

Fourth，Adhere to international aesthetics，Modern people’s needs，Insist on quality and creativity。

Fifth, systematic, themed,IP，Product，Facility，Activity，Plane，Operation is a system that is implemented from beginning to end，Not fragmented。

Sixth，Connecting the real world and the virtual world，Online and offline linkage creates unlimited possibilities。

Then the above is the sharing of this conference，Thank you all for hoping to meet and communicate with you online and offline。Thank you。