May 31，immersed in the metaverse丨2022 The 6th China Cultural Tourism Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and top corporate executives and other cultural and tourism figures gathered around “Super 188bet Online Sports Betting and Casino、Unlimited links”Topic，Aggregation“Yuanverse Conference + Digital Collection Awards + Cloud Expo + Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and tourism industry chain，Discuss new ways to deal with difficult situations。Yang Le, founder of Junkan Culture, attended the event and presented "New Scenario Entertainment under the Dissolution of Boundaries——188bet Online Sports Betting and Casino Narrative" keynote speech。

Yang Le thinks，The current business has undergone qualitative changes，All culture is being productized，All products are being cultured，Content driven、“Reserve amount”Realization，188bet Online Sports Betting and Casino is the biggest challenge currently facing product innovation。He said，From a scene perspective，Can a premise of today’s new business build a scene editorial department。Why is it called the editorial department？Because 188bet Online Sports Betting and Casino scene requires constant innovation，There are always new methods、New content、New technology added。

(188bet Online Sports Betting and Casino article is compiled based on the speech transcript，Zhi Hui is the editor)

Thank you very much for the invitation from Zhihui Group，In the most difficult time for the cultural tourism industry，Insist on holding 188bet Online Sports Betting and Casino cultural tourism consumption summit，Can bring everyone together，Accumulate strength for the future。Because the theme of 188bet Online Sports Betting and Casino year’s conference is super scene·Unlimited links，Let me share with you some scene-related topics: Scene narrative of new scene entertainment under the melting of boundaries。

Today we are talking about cultural and tourism products，Be sure to consider two important factors，One is a new generation of young people from Generation Z entering the market，They are born amphibians，It is very natural to have two identities、Two states，They can switch freely in the two-line 188bet Online Sports Betting and Casino、Nothing inconsistent，They like to stack richer things together for consumption，They care about practicality，Pay more attention to emotional belonging。All these characteristics will be amplified in the post-epidemic social ecology。

Of course，Their consumption outlook has the following characteristics: appearance and justice，Little known experience，Freshness alone is not enough，There must be rich nutrients behind it；Before sharing, there must be co-creation；Fast frequency consumption、Tribal Social，These features will place high demands on our product iterations。So，Some qualitative changes have taken place in today’s business，All culture is being productized，All products are being cultured，Content driven，“Reserve amount”Realization，188bet Online Sports Betting and Casino is the biggest challenge we currently face in product innovation。

Next，I share with you the projects we create and operate——Party-style drama "Fantasy 2099"，Located at No. 3 Pingping Road, Dali Ancient City，188bet Online Sports Betting and Casino is an immersive cultural tourism and performing arts complex project，Officially launched last year。

We know，The most special thing about Dali is，It is an experience venue and destination for China’s new lifestyle，New Dali people from all over the world have settled here，Multiple cultures blend and bloom in 188bet Online Sports Betting and Casino land，Unique and inclusive。

The original state of our project was an old abandoned factory 188bet Online Sports Betting and Casino 1960s，Located in a corner of Dali Ancient City。After many times of contact and communication，Decided to explore a proposition between perfect technology and the agility of life，Combined with drama art、Space aesthetics and multiple business formats work together to express creation。

We work with front-line teams in many industries on 188bet Online Sports Betting and Casino project，Like artist Fei Jun，Also a professor of art and technology at CAFA，And Harvard’s emerging architectural designer Zhang Jiyuan and his wife, etc.，Let’s start from the top，Discussion Space，Set world view，Setting experience，Then each cooperates from different professional perspectives。A lot of young people have been used as main creators in drama creation，The screenwriter is born in 1995，The executive director is also a post-90s generation。After 188bet Online Sports Betting and Casino group of young people experienced the state of Dali city and abandoned old factories，Proposed a new topic called“Self-salvation in the information age”。When we feel that many young people are immersed in the pleasure brought by the information age，In fact, they are reflecting more on 188bet Online Sports Betting and Casino information age。

After they raised the topic，Our drama creation has a direction of love between man and machine。Based on 188bet Online Sports Betting and Casino，Two teachers, Fei Jun and Zhang Jiyuan, proposed the industrial aesthetics of new cyberpunk、Information Aesthetics、How to construct the three major scenes of bioaesthetics。We want to be under Cangshan Mountain and Erhai Lake，Make a new urban stage theater。In 188bet Online Sports Betting and Casino theater，There are many differences in scene construction from the original creation method，188bet Online Sports Betting and Casino is the first time that we did not completely use theatrical stage designers to create stage effects，In fact, in the end we have three systems in parallel。From the perspective of the entire industry trend，We have carried out cross-border integration from the beginning of creation，The continuous polishing in the early stage has given the entire project greater vitality。We call it the fusion narrative of mixed fields。

For example, several important scenes were built by architects，The mood bar is a very important 188bet Online Sports Betting and Casino in the drama，At the same time, it is also an important consumption 188bet Online Sports Betting and Casino，In its non-dramatic state it is just a bar。Also，And the Garden of Desire、Heart sounds are high、Multiple special scenes such as sleeping cabin and spiritual space，Let the theater space present more diversified aesthetic tastes and more personalized expressions。Overall style aesthetics，Involving experience、symbol、Cultural implications such as values ​​and lifestyle，More attention to“人”centered participation and experience，Meet the demands of today’s young people。

Part 2 Our Theater Stage Artist Construction。Drama stage art pays more attention to the expression of dramatic clues，188bet Online Sports Betting and Casino must ensure that the dramatic story can be realized according to the clues one by one。

The third part is the narrative experience of mixed fields constructed by young artists led by Teacher Fei。There are many art installations in 188bet Online Sports Betting and Casino scene，They are all talking about the relationship between technology and life，In terms of creation, we did not follow Teacher Fei’s requirement that every device must be completely consistent with the dramatic line，188bet Online Sports Betting and Casino achieves the effect of an unexpected parallel world，In 188bet Online Sports Betting and Casino space，There is always something worth exploring。

For example, in the R&D space，Has a strong scientific laboratory temperament，It is built from countless screen matrices，The strip LEDs on both sides of the matrix show humanity’s vision of future technology、Interpretation of relevant texts on topics such as freedom，The walls of the space store several emotional potions used in emotional hospital scenes。In drama mode，The R&D space is an experimental space for studying human emotion data，Also an intelligent human R&D laboratory。Here will reveal the protagonist’s attempt to develop a perfect human being。In trial mode，After the audience enters 188bet Online Sports Betting and Casino space，A scenario where you can experience experiments analyzing and monitoring human data，And constantly changing through the screen，Emotion recognition、Sentiment analysis, etc.，Learn about the development and R&D process of intelligent humans in the context of big data。

In addition，There is also a childish canteen built with robotic arms，Teach intelligent people how to eat more regularly。AI Talking Box is a space with spiritual healing properties，It consists of a number of human-machine dialogue devices、Consulting machine and a large projection device。In drama mode，188bet Online Sports Betting and Casino is where the robot is trained to speak；In trial mode，Everyone can enter the small house and talk to the machine，Have a chat with a virtual character，Confess your feelings。Different from ordinary chatbots，Each AI robot in 188bet Online Sports Betting and Casino installation has a unique dramatic role。When you talk a lot，The conversation between you will also become a mind map，Represented by projection，Become a visual chat status。

The emoticon archive can match your expression with many emoticons from around the world，These devices are actually some very interesting ways to play，188bet Online Sports Betting and Casino also constitutes a unique narrative mechanism in the field。

Some scenes built in the field in the past，All for the purpose of expressing the drama itself，188bet Online Sports Betting and Casino time we are doing the opposite，We are not telling these artists every plot detail，But only gave them a unified proposition——The relationship between technology and life flexibility。

These post-95s artists follow their own imaginations，I gave my own answer to 188bet Online Sports Betting and Casino topic，Use creation to express the information age、Some conflicts between the industrial age and life and self-awareness。

The artworks 188bet Online Sports Betting and Casino "Solid State Storage" series are the artist's binary encoding of a piece of text written by himself，Interpretation that became a physical form，Then I made a box that can achieve different changes。He wanted to express two meanings，The first one is in a state of infinite perfection of technology，We can’t even read a letter，Can’t read a paragraph；The second is behind the cold and rigorous technology，In fact, there are still surging emotions。

Their works have greatly inspired us in our 188bet Online Sports Betting and Casino production，Our 188bet Online Sports Betting and Casino is based on the scenes they did，Added a lot of interesting plots，Some interesting ways for the audience to explore。

Various areas in 188bet Online Sports Betting and Casino space，By building method，Using dramatic and stage beauty methods，By means of interactive devices，Constructed the entire field，It also formed our propositional discussion on the relationship between perfect technology and the agility of life，Make the field more interesting，More infinite ductility。We also hope that young people like 188bet Online Sports Betting and Casino will continue to join in similar creations，So 188bet Online Sports Betting and Casino is an open field。

What should today’s entertainment be like？We call 188bet Online Sports Betting and Casino immersive interactive entertainment experience，Not just a show for tourists。When we were choosing actors，Except for the actor’s appearance，Also pays great attention to the actor’s sincere state and expression。

You may think，Watching drama is a very heavy thing。Our young director team came up with a new concept——Party drama。Focus on party experience，We have created a fantastic art space，Chimei’s man-machine story，Unique interactive entertainment，There are many trendy fun experiences，A new definition of drama，188bet Online Sports Betting and Casino is party drama。

188bet Online Sports Betting and Casino for different groups of people’s preferences，Divided into drama version、Party Edition and Quest Edition。The drama version pays more attention to the expression of the content of the drama itself、Expression of thoughts。And party version，The characteristic is to make people happier；There is 188bet Online Sports Betting and Casino a exploration version，If you don’t want to follow our main line and branch lines to play，Then the exploration version will be designed with many tasks and interactions，Make you feel very interesting。

We hope to use contemporary architectural techniques，In science fiction、Future art 188bet Online Sports Betting and Casino，Experience built with digital technology，Create a super-everyday fantasy experience。Build "Dreamland 2099" into an experiential experience、Situational、Participatory hybrid field，Let us experience the existence of life together，Activate the body，Release Anxiety，Restart the Force，It is a super 188bet Online Sports Betting and Casino in itself。

And when the 188bet Online Sports Betting and Casino has deep content，Many business contacts will make it easy to intervene，So we call business a new 188bet Online Sports Betting and Casino of emotional consumption。Here，A mood bar with many trendy drinks，Very interesting western restaurant，Cultural and creative collection store，Of course all our items could be more interesting。We hope to work with interesting brands in the future，Emotional consensus with young people、Some brands with mental consensus are serialized in activities。

The entire 20 acres except 188bet Online Sports Betting and Casino theater，There is still some room，We also proposed the concept of constructing the entire field，called oxygen-rich ecological alliance to grow，Hope to find rich content accumulation，Rich community resources，Let’s build a transformer park with merchants who are full of new life proposals，We can nourish each other，Then form an alliance and grow，In 188bet Online Sports Betting and Casino case, the flow kinetic energy、Space premium、Consumption is online all the time，To gain lasting business value。

So we said，Make a play，188bet Online Sports Betting and Casino is closed，Today we want to do a play，188bet Online Sports Betting and Casino should be infinite。We hope there will be more young people，More good resources can be gathered here，Then increase the premium of space，Hope all merchants、All content here can be self-reliant，Able to continuously nourish“Reserve amount”Kinetic energy，We also hope to create some better IPs to serve full-time online consumption。

Next, let’s take a look at the 188bet Online Sports Betting and Casino construction of several popular products on the market。For example，Aranya originated from a spiritual landmark，A 188bet Online Sports Betting and Casino-based concept of spiritual landmark，The next best thing is the quality life field，Provides basic guarantee for all new middle class consumption in Aranya。The most successful thing about Aranya is its cultural field、The cultural 188bet Online Sports Betting and Casino has done very well，A very healthy state，More than 1,000 events per year，We call it a cultural generator。Aranya also relies on 188bet Online Sports Betting and Casino narration，Continuously building a state of connection，Capture the main consumer groups，We also call Aranya the cultural habitat of cross-generational young people。

In addition，Super Wenheyou is first of all a 188bet Online Sports Betting and Casino，Plenty of social currency。When tourists go to Wenheyou，Maybe take dozens of photos，You can send it all，Its real-life consumption has also been very successful。Super Wenheyou also introduced some super brand retro stores，Realize your own humanistic resonance。So，Super Wenheyou is actually the memory of urban life，It retains a lot of memories from that time。

TX Huaihai has also created a new business trend: curatorial retail of artists + trendy toys。The first thing is the 188bet Online Sports Betting and Casino，It superimposes many interesting business and interesting experience scenarios，Realized the hybrid store model of dual-line sales。Same，It also has a lot of activities，Such as creative aggregation，I hope young people can realize their own business social networking，So today TX Huaihai is called the Youth Power Center。Whether it is Aranya、Super Wenheyou is still Shanghai’s TX Huaihai，In fact, these projects are building some very rich scenes。

So today I always talk about immersion，In fact, immersion has been around for more than ten or twenty years，We call 188bet Online Sports Betting and Casino post-immersive。Not just a show、Consumption、The combination of experiences is called immersion，We are more concerned about whether the immersive core exists，For example, whether humanistic values ​​return，Do virtuality and reality coexist，Is the relationship between the product and the user sincere and sincere，We can only pay more attention to the most real state，In order to produce the most realistic immersion。

So，From a scene perspective，One of the prerequisites for us to talk about new business today is，Is it possible to build a scene editing department。Why is it called the editorial department？Because 188bet Online Sports Betting and Casino scene requires constant innovation，There are always new methods、New content、New technology added。Back to our desire itself，We believe in everyone，Especially now young people must have some kind of fire in their hearts，Be able to light up a scene we like。188bet Online Sports Betting and Casino is the scene narrative of new scene entertainment under the melting of boundaries that I want to share today。

final，I hope everyone can do 188bet Online Sports Betting and Casino together and have fun、meaningful、Valuable things。Thank you everyone！