May 31，2022 The 6th China Cultural 188bet online live casino Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was held in Longque Yuanverse。

The organizer of this summit is the first to hold a three-dimensional Internet summit in the form of the metaverse，Be the first to be issued and has permanent collection value、Unique digital trophy，The first to release a series of digital souvenirs such as "Dragon Bird Jade" and "Six Horses of Zhaoling"，This is an innovative move by the cultural 188bet online live casino industry under the predicament of the epidemic，Provides a new path for the mired cultural 188bet online live casino industry。

It is reported，Two themed forums at the summit“Super scene&188bet online live casino;and“Unlimited links&188bet online live casino;Also held at the same time。

Xin Hongye, deputy director of the Information Center of the Ministry of Culture and 188bet online live casino, delivered a speech at the summit。Founder and Chairman of Zhihui Group、Liu Zhaohui, Vice Chairman of China Exploration Association, gave the opening speech。Sun Jie, CEO of Ctrip Group，Secretary of the Party Committee of Huangshan 188bet online live casino Group、Chairman of the Board、Secretary of the Party Committee of Huangshan 188bet online live casino Co., Ltd.、Chairman Zhang Dehui，Fang Tao, General Manager of CYTS Cultural 188bet online live casino Industry Development Co., Ltd.，Co-founder of Oya Design、Founder of Luojia Children’s Space Brand、Founder of Qianxi Technology Brand、Li Fangyue, founder of Qianxi City，Ruan Jun, Deputy Director of the Memorial Hall of the First National Congress of the Communist Party of China，Vice President of Tencent Cloud、Fang Tengfei, President of Tencent Cultural 188bet online live casino，Sun Bowei, CMO of Beijing Hetu United Innovation Technology Co., Ltd.，Yan Sunrong, General Manager of Baidu Map Smart Cultural 188bet online live casino，Liang Hongjie, Chairman of Dingyi Cultural 188bet online live casino Group，Yang Le, founder of Junkan Culture，Li Ao, President of Yinji Cultural 188bet online live casino Group，Aiken China Deputy General Manager/Partner Zhu Ting，Leifeng Culture Brand Manager、Chief Planning Officer Li Wen，Lu Jianbiao, Chairman of Tianmai Network, and others attended this summit and delivered a keynote speech，Zhu Guoqiang, deputy general manager of Jiangsu Cultural Investment Group and chairman of Jiangsu Universiade Cultural 188bet online live casino Development Co., Ltd.，Jiang Sujing, Deputy Director of Changzhou Culture, Radio, Television and 188bet online live casino Bureau，Feng Guangqing, Director of Mohe City Culture, Sports, Radio, Television and 188bet online live casino Bureau，Member of the Party Committee of Yiwu Culture, Radio, Television, 188bet online live casino and Sports Bureau、Deputy Director Gao Ming，Lin Huanjie, President of China Theme Park Research Institute，Zhang Jianbin, CEO of Haichang Ocean Park，General Manager of Meituan Cultural 188bet online live casino Government-Enterprise Cooperation Center、Lu Mengxi, Dean of Meituan Cultural 188bet online live casino Research Institute，Liu Hongjuan, Executive President of Mangrove International Hotel Management Co., Ltd.，Zhou Weihua, general manager of social public and cultural 188bet online live casino business of the local consumption business center of the giant engine，Paramount Live Entertainment Asia Vice President Ivy Chen，Pudefu Asia Vice Chairman of the Board、Executive Director Zhao Chongyi，Sun Guixiang, General Manager of China Motorcycle Business，Chairman of Times Cultural 188bet online live casino、Chief Consultant Xiong Xiaojie，Ren Guocai, Vice President of Jingyu Lvmama Group，Xi'an Qujiang 188bet online live casino Investment (Group) Co., Ltd. Yang Tao，Zhong Hui, Chairman of Shangyouhui Cultural 188bet online live casino，Hu Weidong, Chairman of Zuo Yuwen Business and Travel Industry Group，Fu Congwei, Vice President of Xiangban Cultural 188bet online live casino，Huitao, Vice President of Sales and Marketing of Shiji Information Greater China，Sun Tianxu, Vice President of Ctrip Group，Han Xiao, Chairman of Zhuhai Da Hengqin Xingledu Company，General Manager of IP Marketing of Zhihui Group、Fu Yong, co-founder of Yimen Technology, and others attended the summit。

Xinhongye said，Over two years，The cultural and 188bet online live casino industry is not depressed，As an important measure for the development and improvement of the cultural 188bet online live casino industry，The digitalization process of cultural 188bet online live casino is actively and firmly advancing，Whether it is a digital museum or a smart scenic spot，They are all making preparations for high-quality development。Making a reservation、Staggered peak、Under the epidemic prevention and control environment with limited flow，From high-definition video live broadcast in scenic spots to driverless tour buses，From Beidou high-precision positioning to 5G high-speed transmission，From immersive interactive experience to blockchain digital collection，The cultural and 188bet online live casino industry is looking forward to making steady progress。He pointed out，The cultural 188bet online live casino industry is the best implementation scenario for social technology，This is due to the socialization of the cultural 188bet online live casino industry and its own characteristics。Model innovation is based on the support of the basic system，Metaverse、The popularity of concepts such as digital collections，Set off another wave of craze in cultural 188bet online live casino industry。The digitalization of cultural 188bet online live casino industry and the digitalization of cultural 188bet online live casino industry，Just like the digital economy and the real economy，Must support each other and achieve each other，Leaving the basic industrial logic and digital foundation of the cultural 188bet online live casino industry，The digital culture and 188bet online live casino industry is destined to be a castle in the air。

Liu Zhaohui pointed out in his opening speech，The cultural 188bet online live casino industry cannot stay within the shackles of traditional business formats，The market needs scenic spots、Hotel、Airlines, high-speed rail, chartered cars and other large and small transportation、Travel agency、Duty Free Shop、Traditional businesses such as cruises，But it is more necessary to superimpose culture on the basis of the original industry、文博、Culture and Creativity、Entertainment、Chinese Business Travel、Agritourism、Kanglv、Digital、FEC、New retail、New Island、Themed entertainment and other new formats；We must focus more on large city clusters and potential urban destinations，43 years of reform and opening up，Our trillion-level cities have reached 18，Their consumption potential cannot be underestimated。Even if there is no epidemic，It’s time for the cultural 188bet online live casino industry to urgently need changes，The supply side is inefficient and backward，The demand side is complex，Sightseeing、Casual、Vacation、Experience coexistence，Unbalanced supply of high-quality products，The industrial chain is outdated and inefficient，Technological changes seriously lag behind the times，Whether it is consumer Internet or industrial Internet，Cultural 188bet online live casino is still labor-intensive，The traditional industry of relying on the sky to make a living，Policy constraints、Industrial Barriers、Complex business structure，Industrial structure integrating regional economy，In the cultural 188bet online live casino industry, only the integration of culture and 188bet online live casino is far from enough，Industry and health care、Education、Entertainment、Sports、Agriculture、Business、The Internet and others have huge room for integration，We need cultural travelers to break through the boundaries、Reshape cognition、Only in order to go on the right track。

Sun Jie emphasized，Facing the uncertainty caused by repeated epidemics，Confidence is particularly important for the 188bet online live casino industry at this time。Since the first quarter of this year，Relief policies for the 188bet online live casino industry have been introduced one after another，These positive signs，Give the industry the impetus to regain confidence，But the internal driving force of the entire industry still needs to be revitalized，Inner vitality still needs to be stimulated。Sun Jie thinks，Can learn from global development data，Under the premise of doing a good job in epidemic prevention and control，Prepare for global 188bet online live casino recovery，Better solve the dilemma of domestic 188bet online live casino，Leverage to increase the value of China’s 188bet online live casino industry。Meanwhile，Domestic 188bet online live casino is still quite resilient，While inter-provincial travel and long-distance travel are in decline，Some new forms of 188bet online live casino have formed new driving forces for the market，The popularity continues to increase。

Zhang Dehui pointed out，The cultural and 188bet online live casino industry must obey the country’s overall epidemic prevention plan，We must have firm confidence，We must also embrace the future。For questions related to the Metaverse，He said，The Metaverse is not a scourge，It is not completely in conflict with traditional 188bet online live casino，Not including scenic spots、Park、Museum、Art Museum、Park、Block、Real-life 188bet online live casino scenes including performances and activities disappeared from the market。Also，About how Yuanverse empowers the cultural 188bet online live casino industry，Zhang Dehui proposed three demand pain points based on the current status of the cultural 188bet online live casino industry。He pointed out，First, solve the pain points of virtual reality。For traditional tourist attractions or destinations，Seasonal issues、Weather problems and perspective problems are the biggest pain points that affect the travel experience，Seasonal issues restrict visibility，Weather problems restrict viewing ability，God’s perspective restricts the level of perception。The second is to solve the pain points of time and space restrictions。For many traditional tourist attractions, especially ancient towns with history and culture、Ancient Village、In terms of ancient streets，After hundreds or even thousands of years of erosion，It is difficult for tourists to fully understand the full connotation of the ruins only，It is difficult to return it to its original form just by repairing it with physical technology。The third is to solve the pain points of interactive experience。Traditional cultural 188bet online live casino products are generally based on visuals、Hearing、Taste experience is the main priority，Unable to provide visitors with a full interactive experience，A richer interactive experience will be realized in the metaverse，i.e. via text、Voice、Vision、Action、Interact in various ways such as environment，Gives people a panoramic view、Multi-sensory、A shocking feeling in multiple dimensions。

Fang Tao proposed at the meeting，《“14th Five-Year Plan”Cultural and 188bet online live casino Development Plan" is of great guiding significance for the future development of the cultural 188bet online live casino industry，The understanding needs to be from the perspective of political and economic integration and industry，Industrial integration is the focus。He said，Industrial integration is a very important thing，Related to how we understand the cultural 188bet online live casino industry now。The six elements of 188bet online live casino in the past were food、stay、row、游、Purchase、Entertainment，After industrial integration, the elements of the cultural 188bet online live casino industry have also changed，If you don’t want to know these underlying issues，There may be detours。

Li Fangyue said，To innovate in the metaverse era, you must do the following things。To dig deeper into the local culture，Do a good job in technology empowerment，Activate the core content of cultural 188bet online live casino。It is necessary to make it clear that culture is not just the inheritance of forms，Need activation and innovation。To achieve the integration of space creation and creative art technology。We must adhere to an international aesthetic，Insist on quality and creativity。You must know whether it is ip、Topic、Product、Facilities and operations are both a system，Need to follow through，Not fragmented。Last，To connect the real world and the virtual world，Online and offline linkage，Create unlimited possibilities。

Ruan Jun showed us his experience in creating 188bet online live casino and creative products at the Memorial Hall of the First National Congress of the Communist Party of China。He said，The Memorial Hall of the First National Congress of the Communist Party of China was built by myself“A big 188bet online live casino and creative company”Brand，In fact, it breaks the traditional labeling of many 188bet online live casino and museum venues、A symbolic 188bet online live casino and creative product development idea。In the process of exploration，It’s more about organically integrating a product with the spiritual connotation you want to express。In the process of establishing IP，Also more based on the red 188bet online live casino spirit、Work hard on the organic transformation of 188bet online live casino symbols and even various red collections and other 188bet online live casino contents。

Fang Tengfei in "Technology for Good"，Promoting the new development of digital and real integration of cultural 188bet online live casino"，The cultural 188bet online live casino industry is undergoing profound changes，Industrial Development、The boundary of 188bet online live casino consumption is weakening，Services are changing to move closer to experience；Space is re-deconstructed from the space-time dimension；Cross-border integration，Integration of technology and industry，Integration of content and industry，Evolving with each passing day，Quick push。The industry faces a lot of uncertainties in the process，But one thing is for sure，Digitalization is playing an increasingly important role in this process，will also play a greater role in the future。

Sun Bowei, CMO of Beijing Hetu United Innovation Technology Co., Ltd., gave a keynote speech entitled "Digital Space Operation Releases the Power of the Cultural 188bet online live casino Industry"。He proposed，The fusion of virtuality and reality is the entrance to the current generalized metaverse，Digital world integrating virtual and real，It is also one of the future forms of the Metaverse。We believe that all cutting-edge directions also require the upstream and downstream linkage of the entire industry。Beijing Hetu will make every effort to promote upstream and downstream linkage，Hope to create a platform，Create a co-creation with industry partners、An ecological organization for sharing and win-win digital space operations。

Yan Sunrong, general manager of Baidu Map Smart Cultural 188bet online live casino, in "New Generation AI Map，Helping the transformation of cultural 188bet online live casino business" in the keynote speech，In a period of accelerated industrial change，Management of cultural 188bet online live casino industry、There are many pain points in operation and server side。The management side lacks refined management tools，At the same time, there is a lack of global data on the city，Lack of a sound evaluation system；The operation side urgently needs to improve its differentiated competitiveness，Inefficient marketing methods，Low terminal reachability；Server information lags，Incomplete tour guide service，Tourists’ overall travel experience is poor。Cultural 188bet online live casino industry is under management、Pain points in operation and server side，All can be solved with technological changes。Baidu Map is a key tool for spatiotemporal analysis，will become the core technology and business foundation for the future transformation of the cultural 188bet online live casino industry。

Chairman of Dingyi Cultural 188bet online live casino Group、President Liang Hongjie in "Red Performing Arts"，Will Be More Popular and Popular", he shared the new secret of creating a red cultural 188bet online live casino performing arts: Liumaishen“build”。Jiyijian“三重” Principles，Planning is more important than planning、Market is more important than resources、Operation is more important than construction；Second Construction“三得”Principles，Understand、affordable、worth seeing；三construction“Precise and skillful”Principles，Exquisite product、Accurate positioning、Smart design；Fourth Construction“Three reliable”Principles，Reliable performance、Reliable product、Reliable operation；Five Buildings“Three policies and one rule”Principles，Overall project planning、Cultural performing arts planning、Business and Operation Planning、Project Master Plan；Sixth Construction“Three-dimensional integration”Principles，Planning and design、Created and produced、Operation Management。

Yang Le, founder of Junkan 188bet online live casino, in "New Scenario Entertainment under the Dissolution of Boundaries——Proposed in the keynote speech "Scene Narrative"，The current business has undergone qualitative changes，All 188bet online live casino is being productized，All products are being cultured，Content driven、“Reserve amount”Realization，This is the biggest challenge currently facing product innovation。He said，From a scene perspective，Can a premise of today’s new business build a scene?;Editorial Department”，This scene requires constant innovation，There are always new methods、New content、New technology added。

Li Ao, President of Yinji Cultural 188bet online live casino Group, said in the keynote speech "Exploration and Practice of Parent-child Entertainment Super Brand"，70% of Chinese parents are busy with work and have no time to spend with their children，In many families, parents have no role in the growth of their children，Many parents want to spend time with their children but can’t find the right way，Many problems in multiple“Ningba”Explosion in an intimate relationship。High-quality parent-child companionship，Parents and children need to spend a certain amount of time together，In this process, the movements are at the same frequency、Focus on the same frequency and emotional frequency，Create beautiful memories together。

Aiken China Deputy General Manager Zhu Ting in "Cultural Metaverse，Pointed out in the keynote speech "Experience Super Combustion Power"，Aiken has been involved in cultural 188bet online live casino brands for more than 30 years，By brand、Product and marketing methods to understand and transform culture，Building brand IP，Create products and market them。Not only helps the destination establish unique brand value，At the same time, we also created and constructed an Aiken cultural metaverse，Committed to exploring traditional culture，Tell Chinese stories well，Create an immersive experience，Through time and space，Awakening the new cultural lifestyle。

Founder of Tianmai Network、Chairman Lu Jianbiao gave a keynote speech entitled "Exploration of Application Scenarios of Digital Souvenirs in the Cultural 188bet online live casino Industry"，He pointed out，Digital souvenirs for the cultural 188bet online live casino industry，Can be described as a digital gift，Many cultural and 188bet online live casino units and institutions are widely carrying out cultural and 188bet online live casino souvenirs、Design, development, sale and promotion of cultural and creative products。If these products are combined with the digital economy blockchain，will be for the entire cultural 188bet online live casino industry、An update of cultural 188bet online live casino products。current，Some digital souvenirs have been sold online on major platforms，But there is still a big gap compared with the demand of the entire market。With the popularity of digital souvenirs in the future，This gap will get bigger and bigger，For this reason, we are rapidly investing in research and development to build our digital gift manufacturing factory，Building the cultural 188bet online live casino industry“Digital Gift 2.0”，We use digital means to deliver beautiful China，Tell Chinese stories well。

Nreal Vice President Hu Xianlong pointed out in the keynote speech of "The Gate to the Parallel Metaverse"，Metaverse’s update to the entire digital world，It’s like the mobile Internet is subverting the PC Internet era。First，It comes from hardware innovation，Just like mobile phones subverting PCs。Future，We believe that we can provide users with a more immersive wearable device，Will replace mobile phones and become the entrance and port 188bet online live casino new digital world。Future，The content 188bet online live casino entire world will be 3D、Holographic，A more ubiquitous digital world。

Li Wen, the manager of Lifeng Cultural Brand, pointed out in the keynote speech "Digital Cultural Experience Empowers New Cultural 188bet online live casino Business Formats"，Currently there are changes in consumer demand in the cultural 188bet online live casino industry，New trends emerge in the immersive cultural and 188bet online live casino industry，This trend has three outstanding characteristics，Autonomous immersion、Decentralization and two-way links。We can activate immersive consumption experience through digital technology + culture and art，Thus reconstructing space，Deconstruction time，Provide value orientation，Promote spiritual consumption。

It is reported，“Focus on new products, new models and new engines after the epidemic”“Top IPs gather in China，Localization competition and cooperation in the international market”“ Post-epidemic，N ways to open micro vacation”“Cultural 188bet online live casino‘Out of the circle’The destination operation logic behind”and other high-end dialogue activities were also held simultaneously at the opening ceremony and the two theme forums。

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