May 31，immersed in the metaverse丨2022 The 6th China Cultural Tourism Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and top corporate executives and other cultural and tourism figures gathered around “Super scene、Unlimited Links”Topic，Aggregation“Yuanverse Conference + Digital Collection Awards + Cloud Expo + Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and tourism industry chain，Discuss new ways to deal with difficult situations。Yan Sunrong, General Manager of Baidu Map Smart Culture and Tourism, attended the event and presented "New Generation AI Map，Helping the transformation of cultural tourism business" keynote speech。

Yan Sunrong said，In a period of accelerated industrial change，Management of cultural tourism industry、There are many pain points in operation and server side。The management side lacks refined management tools，At the same time, there is a lack of overall data and a sound evaluation system for the city；The operation side urgently needs to improve its differentiated competitiveness，Inefficient marketing methods，Low terminal reachability；Server information lags，Incomplete tour guide service，Tourists’ overall travel experience is poor。

Yan Sunrong thinks，Cultural tourism industry is under management、Pain points on the operation and server side，All can be effectively solved with technological changes。And Baidu map spatio-temporal big data service，will become the core driving force and foundation for the future transformation of the cultural tourism industry。

188bet app

(This article is compiled based on the speech transcript，Zhi Hui is the editor)

Hello everyone，I am Yan Sunrong from Baidu Maps，I am very happy to take this opportunity to share with you Baidu Maps smart cultural tourism solution。

First of all, please look at a set of data with me，From 1985 to present，Per capita GDP measured by purchasing power evaluation is rising year by year，With the increase of China’s per capita GDP，And the rise of the middle class，National consumption has shifted from focusing on functions to focusing on experience，Under the yearning for a better life，Willing to spend more time and money on leisure, cultural and artistic activities，You can also pay a higher premium for quality products and services。The embodiment of this consumption upgrading trend in cultural and tourism consumption，That is, tourists are not only satisfied with a single sightseeing tour，And prefer a distinctive theme experience，Cultural tourism products with unique cultural connotations to meet spiritual needs。Leisure travel、The rise 188bet online sports betting of vacation travel。At the same time，Family-child tour、Multiple levels of subdivided groups such as Generation Z and senior gamers、The rise of personalized needs，The prospects for growth are very broad。

People’s yearning for a better life，Will drive the recovery and growth of the cultural tourism industry，Is the entire cultural tourism industry ready?？We split the cultural tourism industry into management、Operation and service three ends，Let’s take a look at their pain points。

First of all, there is a lack of refined management tools on the management side: specifically，I just don’t understand the tourist ticketing data，Lack of other authoritative and valid data sources，Unable to accurately understand the distribution of tourists in scenic spots，Stay、Portrait、Travel methods, etc.，At the same time，Don’t understand the big picture，Missing global data for the city，Lack of a sound evaluation system。

Second，There is an urgent need to improve differentiated competitiveness on the operational side: reflected in inefficient marketing methods，Low terminal reachability，Lack of means for conversion evaluation；Lack of innovation，Lack of own characteristics、Highlights、Blurred selling point，Lack of competitiveness。

Third，On the server side，Tourists have poor sincere service experience before travel: information lag，For example, there is a lack of effective ways to output information such as the closure of major events in scenic spots，Low timeliness；Poor service experience，Incomplete tour guide service，The overall travel experience of tourists is not good。

tube、luck、The server is facing many problems，What about tourist portraits，Where is the gathering place？How to deal with emergencies, etc.，All will be solved with technological changes。Baidu Map as a key tool for spatiotemporal analysis，will become the core technology and business foundation for the future transformation of the cultural tourism industry。

In recent years we have launched Baidu Map，Smart cultural tourism solution，This picture is the architecture diagram of our entire solution。Looking from bottom to top，In the data layer，Baidu Map has massive spatiotemporal big data，People、Object、Event and other data，For example, passenger flow、Portrait，Brand、Facility、Review、Activity and other data。Based on mining these data，We have formed a wealth of application services for the cultural and travel industry，You can analyze it from the previous investment and financing，Development and operations analysis to mid-term，And then to the later stage of smart management of the entire chain of smart industries，Empowering the cultural tourism industry。

Based on these rich application services，We have also created mature products，For example, Wisdom Cultural Tourism、Investment and Financing Analysis Platform、Smart Culture and Tourism、Big data analysis platform，Cultural Tourism Resource Management Platform，We can target the cultural and tourism government，Urban Brain Special Class，Cultural Tourism Group provides products like PC、Products and solutions adapted to large screens and other multi-terminals。

Next, I will introduce several special application services to you。In the past few years，The concept of global tourism is very popular，Look at the driving effect of cultural tourism industry on other industrial economies，What indicators 188bet sports betting app download can be evaluated？We can analyze the length of stay of foreign tourists through spatio-temporal big data，Evaluated by overnight rate，Visitors are coming，Not just travel、Accommodation，There are also meals and shopping，Then it also plays a leading role in the retail catering and other industries。

So many places are trying to find ways to allow tourists to stay for an extra hour，Stay one more day。Through metrics like overnight rates，You can have a good grasp of tourists’ stickiness to local tourism。Tourist stayed one more day，There is a natural question next，Where did he spend the extra time?？So we launched the city gathering point analysis，Which shopping mall is it?，Which business district attracts more tourists，What are the consumption tendencies of tourists in these areas，What category do you prefer，Which brand you prefer to consume，It is a local specialty meal，International chain brands are more attractive to tourists？Does the city’s supporting facilities need to be re-planned？Visitors voted with their feet，We use big data to tell management answers。

Okay，Let’s be more refined，Tourists traveling to different places，Depending on different destinations，Their departure times will also be different。For example，Tourists visiting Kunming’s attractions，Are you all willing to sleep until you wake up naturally before going out？Do tourists who go to Beijing to visit scenic spots prefer to catch the early market？By analyzing the time distribution of travel destinations，You can arrange the time for special cultural and tourism activities，Thus maximizing conversion。

In the past two years, some cities have begun to issue travel coupons，It’s the money to buy a card，You can also go to scenic spot A，You can also go to scenic spot B。Can the combined ticket match the travel habits and preferences of real tourists？We can give the answer by analyzing the tour route。In the past two years, the city’s physical examination has also been an indicator of great concern to the government，We also launch cultural and tourism physical examinations，Through objective and unbiased numbers，Realize the whole city、National horizontal comparison。Already attracting tourists、Potential influence、Travel comfort evaluation、Multiple evaluation indicators in 4 categories including service satisfaction evaluation。For example, combining the richness of tourist sources，We can judge the influence of scenic spots，After all, it only attracts local tourists，It still attracts tourists from all over the world。

In addition to evaluating tourists who have already visited，We can also measure the attractiveness of prospects who haven’t visited yet，So as to use data to guide how to better attract potential customers。Conversion rate from just paying attention to actually visiting to falling in love with this travel experience。

After watching the full regional tourism and cultural examination，Let’s put people first，What kind of customers come to travel with us？What kind of customers come？Many manufacturers now have the ability to analyze group portraits，Can tell the operator whether there are more men or women here，But the absolute value must have guiding significance，So we launched the TGI index for refined operations，Not only allows management and operators to know the absolute composition of the visitor group，Can 188bet app also be compared with other cities，Other scenic spots of the same type，Make a horizontal comparison of scenic spots of the same level。

For example, most of us here are young people，But overall comparison with other scenic spots that are also 5A-level landscape scenic spots，On the contrary, we attract more middle-aged people。So next, can we set up more personalized activities for the middle-aged group，Promotion，To further consolidate our competitive advantages。Of course, in addition to the basic natural attributes、Gender、In addition to these attributes of men and women，We also have a wealth of cultural and travel industry labels，For example, the way tourists like to travel，Travel themes, etc.，can help managers、Operators conduct more refined operations。

We did an analysis of Jiuzhaigou Scenic Area a few years ago，Everyone has always thought that the main visitors to Jiuzhaigou are tourists from Sichuan Province，Later, through our big data, we found that the most people came from Chongqing，So we suggested increasing advertising in Chongqing, which has brought about very good conversion results。Via Baidu Space-time Big Data，We can analyze the provinces where the customer base comes from，Help determine whether this is a regional scenic spot，It is still a national scenic spot，So as to better find your own position，Develop your own characteristics。

At the same time，We can also analyze the transportation preferences of foreign tourists，To find the first point of contact between tourists and the city，It’s the transportation station，From visiting care to tourism promotion，To travel transfer，You can start from this contact point，Beautiful stories will start from here。

I have introduced to you some of our special services in the cultural tourism industry，Many people may ask，What are the core advantages of Baidu Map’s travel industry？We can not only help the cultural and tourism government、Cultural Tourism、The group can better reduce costs and increase efficiency，At the same time, it can also help them better serve tourists on the C side。Specifically，In terms of empowerment on the B side，We have a massive big data spatiotemporal big data mining engine，Standardized products have also been formed。On the C side we can connect multiple scenes of tourists’ cultural and travel life，Find the way、Travel、Travel list、Taking a taxi, etc.，True management、luck、Full range of empowerment。

Let’s take a look at the standard products we have created，Contains SaaS、API interface、Smart large screen and other forms，Can meet customer applications in different scenarios。For example, it is mainly command and dispatch，Still mainly based on summary and analysis of holiday points，Or mainly based on daily assessment，Can satisfy customers’ use on different terminals at the same time，Is it a PC or mobile terminal or a display application on a large electronic screen。

I will play a video for you next，This is a screen recording of the product interface of our cultural tourism big data SaaS platform。You can see that the passenger flow is currently covered、Operation、Global consumption、Comprehensive analysis of transportation, etc.，Covers the daily applications of cultural and tourism managers，It is also very simple to use，As long as we open an account，Assign Password，Can be used as soon as the customer logs in。

Many places will also build their own cultural 188bet sports betting app download and tourism brains，In addition to cultural and tourism-related big data, ticketing will be integrated、Camera and other information。Some cities will also build urban brains，We will also connect with other commissioning bureaus，In this case, you can use the API interface of cultural tourism big data to achieve。

Currently all our application modules have been packaged into standard API interfaces，Satisfy the spatial dimension from city to district、County to scenic spot，In terms of time granularity, we support real-time weekly、Monthly，Flexibly support partners to create cultural tourism brains。It is also very convenient to use，There is currently a standard API interface document，You can use it by directly opening the API permission，We will also assist our partners in completing various tasks such as opening up interfaces。

In addition，We also provide one-stop smart display large screen service，Currently we already have certain visualization capabilities，Can provide customers with customized cultural tourism industry monitoring large screens，For the cultural and tourism government、Cultural Tourism Group creates exclusive cultural tourism cockpit。This is the large industrial monitoring screen we exhibited at the Guiyang Digital Expo，You can see that we support both provincial level，Also supports city level and scenic spot level。Can be seen from the picture area，We can support chart visualization，Also supports geographic display of information；Supports both flat and two-dimensional display，Also supports three-dimensional display。Color color for large screen、Display module，Also standard output，Exclusive customization is also available。Finally, I would like to share with you some cases that we have cooperated with so far，Hope it can bring more inspiration to everyone。

This picture is the Shanxi Smart Tourism Cloud Platform developed by Shanxi Cultural Tourism Group based on the cultural tourism big data API，The cloud platform is in the Shanxi Provincial Party Committee、Provincial Government“Actively promote smart tourism、One platform manages the entire province”Constructed in the context of deployment requirements，Committed to building a comprehensive government industry supervision platform and an online marketing and trading platform for cultural tourism enterprises with the characteristics of local cultural tourism resources，Finally, the cloud platform developed based on Baidu Map’s cultural and tourism capabilities has realized three ones: it can manage one network for the government，Building and operating a platform for tourism-related enterprises，Building service organizations for tourists。

After reading the provincial application，Let’s look at the application of a tourist city。The smart Lijiang City Brain Command Center that everyone sees，is developed based on Baidu Cultural Tourism Big Data API and Baidu City Brain Middle Office，Smart Lijiang City Brain has been officially launched，marks that the construction of smart Lijiang has achieved substantial results，Officially entering a new stage of development。

Cultural tourism is one of the five major application governance scenarios of Lijiang City Brain，It can help tourists understand their needs before traveling，Understand the service status of scenic spots in real time during the tour，Timely insight into tourists’ feedback after the tour，Thus effectively improving the quality 188bet online sports betting of tourist services，Improve the precision marketing capabilities of scenic spots and the supervision capabilities of cultural and tourism management departments，Realizing the scientific layout of tourism resources。

This is the Luoyang tourism big data application sharing platform developed by Luoyang Tourism Development Group based on our Baidu cultural tourism big data API，Can monitor the passenger flow of 74 scenic spots in Luoyang、Migration status、Comprehensive analysis of passenger flow portraits and other dimensions。Everyone knows that many scenic spots in Henan were closed and reopened last year，From the big data platform, you can see the recovery situation of each scenic spot after its reopening in a timely manner。

After reading the B-side application，Let’s take a look at how we take advantage of Baidu Map APP traffic，Better service to tourists。First of all, we created a city business card for the cultural and tourism scene，Not only can it shape urban cultural tourism、Brand image，Can also provide tourists with quality service information。Like the Treasure Jiangxi series we made for Jiangxi Cultural Tourism Department，For example, the Sichuan cultural tourism map created for Sichuan，Jianye internet celebrity check-in area created for Jianye District, Nanjing，All through city business cards，Let tourists better understand the local tourism characteristics。At the same time, the advancement of science and technology has also made the scenic spots more diverse。We join hands with Taishan to release AR intelligent tourist attraction solution，Provide tourists with information before departure、Xingzhong AR Intelligent Tour Scenic Area Products。There are also 3D real-life sand tables、AI Tour Guide、AR travel interaction，Can provide tourists with a tour experience that perfectly integrates technology and culture，Build Taishan into the first AR intelligent guided tour scenic spot in China。

Immersive tourism has also been sought after by many young people in the past two years，We join hands with Haichang Ocean Park to open up offline and online platform application interaction。Baidu Map provides rich online script killing support for Haichang National Park。Visitors only need to search the four words [Fantasy Sea Secret Realm] in Baidu Map APP，Can also trigger the topic page，Unlock characters in advance，When looking for clues offline，Navigate to the specified location through Baidu Map APP，Convenient、Quickly bring visitors a refreshing and immersive experience。Actively break the circle，Embrace the Z era，It is the common mission and pursuit of Baidu Maps and Haichang Ocean Park，Integrate online and offline activities，It is the magic weapon of [Fantasy Sea Secret Realm] script to touch users' emotions。In the future, we will also link up with the cultural tourism industry，Explore more interesting ways to play，Continuously improve the tourist experience。

The above is my sharing about Baidu Map’s smart cultural tourism solution。Thank you everyone。