May 31，immersed in the metaverse丨2022 The 6th China Cultural 188bet app Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and 188bet app across the country、Industry association leaders and top corporate executives and other cultural and 188bet app figures gathered around “Super scene、Unlimited links”Topic，Aggregation“Yuanverse Conference + Digital Collection Awards + Cloud Expo + Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and 188bet app industry chain，Discuss new ways to deal with difficult situations。Fang Tao, general manager of CYTS Cultural 188bet app Industry Development Co., Ltd., attended the event and brought new understanding of China's cultural 188bet app industry--"“14th Five-Year Plan”Keynote Speech on Culture and Cultural 188bet app Development Plan。

Fang Tao thinks，《“14th Five-Year Plan”Cultural and 188bet app Development Plan" is of great guiding significance for the future development of the cultural 188bet app industry，To understand it, we need to open the framework，From the two perspectives of political and economic integration and industrial integration。He said，The 14th Five-Year Plan has substantially launched the industrial integration of culture and 188bet app，This is a very important thing，Behind the scenes is how we define the cultural 188bet app industry，What are the industrial factors and industrial characteristics，For example, the six elements of 188bet app in the past were food、Live、row、游、Purchase、Entertainment，After industrial integration, the elements of the cultural 188bet app industry have also changed，If you don’t want to know these underlying issues，There may be detours。

(188bet app article is compiled based on the speech transcript，Zhi Hui is the editor)

First of all, thank you very much to the organizer，Have an opportunity to share，The organizer defines CYTS as a listed state-owned enterprise，188bet app should be very accurate。On the one hand, as a central enterprise, we must take a clear-cut stand on politics，On the other hand, as a listed company, we are also a highly market-oriented company。

The theme I share today is re-understanding of China’s cultural 188bet app industry，The main reason is that CYTS is just like everyone else，In the past few years, we have focused on two issues。First，What will the cultural 188bet app industry look like in the future？Second，What should we do as an enterprise？We have two key cognitions in the process of thinking，The first knowledge itself may be more important than practice，Especially at this time；The second thing we feel is more important，In the process of reading so many complicated documents and thinking，We believe that "“14th Five-Year Plan”Cultural and 188bet app Development Plan” is a programmatic document，In fact, it is of great guiding significance for the future。

Today I am also thinking about it based on such a document。In fact, this document was officially released in June last year，After this file，Released "“14th Five-Year Plan”Cultural and 188bet app Science and Technology Innovation Plan》，And respective cultural industry development plans，There is also a 188bet app industry development plan，actually embodies the entire policy context，Including market context，I will talk about it in detail later。

I will talk about two parts，A core framework for understanding the 14th Five-Year Plan，Because objectively speaking, the 14th Five-Year Plan actually has a lot of content，So how can we understand the key points，What logic should we follow to understand？We tried to look at it from two angles，The first perspective is from the perspective of combining politics and economics，Especially in China’s market environment。The second perspective is actually from an economic perspective，Understanding from an industrial perspective，Inside the first angle，Undoubtedly the most important thing is based on a series of theories such as Marxism，Especially the recent Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，General Secretary’s important expositions and instructions on culture and 188bet app work，This is fully reflected in many documents。

On the other hand, understand it from the perspective of industrial logic，What is more important is to understand it from the logic of industrial integration。Why do you say that，Because this plan itself was established after the Ministry of Culture and 188bet app was established in 2018，The first plan to put forward the two industries of culture and 188bet app as an integrated industry，So a single understanding of cultural industry，Including the 188bet app industry, everything is actually biased。A few more words here，From the perspective of industrial integration，I am also making a small knowledge point to share with you，Whether it is the reason for industrial integration、Process、Methods and organizations，It is very important for us to understand the outline of the 14th Five-Year Plan。

The first reason for industrial integration，From the perspective of past industrial integration，Generally speaking, there are three main reasons，The first one is technological innovation，Technological innovation brings further integration of industries，Limited time，I won’t give examples here。The second one is some important enterprises in the industry or several industries，It has produced a relatively large phenomenon of mergers and acquisitions，Industrial integration caused by。The third is major adjustments to external policies，It should be said that our industrial integration is actually focused on technological innovation，There are also policy adjustments。Of course from a completely market-oriented perspective，These two aspects are slightly lagging behind，But on the other hand, I believe that after the substantial integration of the two industries of culture and 188bet app，Technological innovation and policy adjustments should be accelerated。

Second, from a process perspective，First, technological innovation leads to 188bet app，And then produce new products，Final market 188bet app。

Finally, from an organizational perspective，A very important point lies in the changes in functions，Includes the boundaries of our various organizations，In fact, things are still changing。If there are concepts of industrial productivity and industrial production relations，188bet app will definitely form a rebalancing of productivity and production relations and production relations within the industrial scope，These are two frameworks of understanding。

Why did I spend some time talking about this earlier，There is another very important meaning，Everyone must understand that industrial integration is a very important event，How do we understand the cultural 188bet app industry now，How to define it？What are the elements of this industry？For example, the original 188bet app industry，It talks about eating、Live、row、游、Purchase、Entertainment，Are these 6 elements still needed in the cultural 188bet app industry?？In fact, these are underlying issues worth thinking about，You must think clearly about these issues，If you can’t think clearly，It may make us take a detour。

In fact, CYTS is also continuing to conduct research in this area，In addition to the definition of industry just mentioned，Including elements of industry，I will have the opportunity to communicate with you more here in the future。We mainly talk about the political and economic attributes of the cultural 188bet app industry，Also made some simple summaries，I am also having an exchange with everyone。

First，After the integration of culture and 188bet app，The essential attraction of the cultural 188bet app industry lies in its cultural nature，In fact, it is a very important theory in the original 188bet app industry，A theory that also plays a central role is the core attraction theory，Displacement is caused by attraction，Then consumption。After the merger of the two industries，In fact, it further strengthens the cultural nature of the core attraction。

Second，The most important thing that distinguishes the cultural 188bet app industry from other industries，Cultural 188bet app industry at the macro level，It is both a productivity，For example, the soft power mentioned by the country，At the same time, it is also optimizing and promoting the formation of production relations in the entire society，So this is also the future cultural 188bet app industry with unique charm。

Third，Maybe you may not notice，In fact, the 188bet app industry should be the largest industry in the world before the epidemic，It accounts for 8% of world exports，The cultural industry actually accounts for about 1/6—1/7，After adding up，Undoubtedly it is still the largest industry in the world。

The fourth point is also mentioned repeatedly by the central government，It is the comprehensiveness of the cultural 188bet app industry，It turns out that the 188bet app industry is related to 110 industries，After adding culture，In terms of small cycles，In terms of more industrial integration，Will definitely increase。

Fifth，The original 188bet app industry is actually a procyclical industry，Procyclical industries and macroeconomic growth resonate at the same frequency，Macroeconomic growth is fast，An industry is growing rapidly，The macro is slow, so is it，This is called a procyclical industry，Countercyclical industries are those that go against the macroeconomic growth rate。It turns out that the 188bet app industry is often called a sunrise industry，There are some related concepts，Let us think it is a countercyclical industry，In fact not，Then the cultural industry itself is also a procyclical industry，So after doing a simple superposition of the two，It will still resonate with the macroeconomics，Historical facts show that this is still valid on a global scale。

The sixth point is also a difficulty that all of us practitioners can understand，Many market segments in the cultural 188bet app industry，It is for public benefit。First，The original traditional 188bet app industry itself has spillover properties，For example, I build a theme park，It actually has public properties，Culture in addition to cultural industry，Cultural undertakings themselves are also public。So after the integration of culture and 188bet app，The cultural 188bet app industry has a strong social welfare aspect。

The seventh and eighth will not be described in detail 188bet app，The underlying logic of demand is population，Then its economic attribute actually lies in consumption。

The ninth point is that culture brings about the mutual dialectical relationship between supply and demand in the cultural 188bet app industry，In fact, it creates mutual demand and supply faster than the general industry。

Point 10，This is also a very interesting point，That’s why we always said during the epidemic that the cultural 188bet app industry has made a great contribution，There is a huge sacrifice behind it。But we also see the contribution of the cultural 188bet app industry to the country。The reason behind this is that 188bet app trade can regulate the entire currency issuance in China。

Why do you say that？First，Why there is a trade war in the Trump era，Trade war is actually through trade，It is lowering China’s monetary base，Causing China’s currency issuance，Its policy space becomes smaller，Then why did China increase the space for macro currency issuance during the epidemic，The reason is that we have always been a big country with a 188bet app trade surplus，And 188bet app will bring a series of local currency outflows when going abroad，For example, buying a house abroad、Insurance and a series，So it also has a driving effect，So when the surplus disappears，Our own currency issuance space becomes larger，So this is actually a particularly important attribute of the cultural 188bet app industry that everyone may not have paid attention to yet。

In addition，It is the same as China’s macro，The cultural 188bet app industry has the problem of urban-rural dual structure，This is also a characteristic of the overall cultural and 188bet app integration and political and economic attributes。

Let’s focus on it，Based on such a thinking logic，Let’s look back at "“14th Five-Year Plan”Cultural and 188bet app Development Plan》。Here I would like to share with you the guiding ideology and so on，There are several keywords，One is to be based on the new stage of development、New development concept，In the context of building a new development pattern，Then high-quality development is undoubtedly a key word in the next 14th Five-Year Plan。

It was very clearly stated in the 14th Five-Year Plan，The cultural 188bet app industry must deepen supply-side reform，Must be based on reform and innovation as the fundamental driving force，Ultimately, the fundamental purpose is to meet people’s growing needs for a better life。Finally, the people’s growing needs for a better life，In fact, it is also the main contradiction of our society at this stage。

In principle, I won’t go into details here，Everyone knows that this article will be an excellent Marxist document for planning the future，For example, when emphasizing Marxism，For example, emphasizing practicality，Emphasize the people’s character，Emphasis on science，Emphasis on innovation，In principle，Everyone can see that there is great agreement，188bet app not for politics，But for better understanding。We must realize，Marxism is our fundamental ideological method and guiding theory。

In terms of goals, they are divided into short-term goals，There are also long-term goals，Then the short-term goal is 2025，If it is expressed in one sentence，In fact, its expression is a socialist 188bet app power，System issues are mentioned here，Then the issue of governance efficiency，Mentioned the spirit of the people，188bet app life must be further enriched，mentioned that the influence of Chinese culture should be further improved，Then the cohesion of the Chinese nation，This is one aspect。

Explained from an economic perspective，Its expression is a cultural undertaking、The cultural industry and 188bet app must become an important support for the powerful driving force of comprehensive national strength competition for economic and social development，This is true from an economic perspective。The 14th Five-Year Plan particularly emphasizes one point，Social benefits first，Taking into account both economic and social benefits，This is actually a particularly important expression after the integration of the cultural 188bet app industry。

Let’s briefly talk about the long-term goals，If it can be expressed in one sentence, it means that our country will become a socialist 188bet app power，The long-term goal specifically mentions that the quality of the people and the level of social and 188bet app civilization have reached new heights，The country’s 188bet app soft power has been significantly enhanced，This is the overall expression in one sentence，There will inevitably be a series of excellent works，The strength and competitiveness of the industry must be greatly improved。What is the foothold？To achieve the all-round development of people，This is actually a relatively new idea，Including the last statement to provide a strong guarantee for the common prosperity of all people。

From the target’s perspective，We must have a deep understanding，Why mention the target here？Why say it is more political？In fact, we are seeing adjustments in the Internet 188bet app，Including double reductions in the education 188bet app，In fact, a series of politics a few years ago、It is very clearly stated in the policy documents，And give practitioners enough time and space，As an 188bet app leader, I don’t understand it thoroughly enough。

According to the two logics just mentioned，One is the logic of political and economic integration，One is the logic of industrial integration，We focus on interpreting the 8 key points in the 14th Five-Year Plan。The first one is undoubtedly 188bet app leadership，There are three important things to do here，The first one is to implement the civilization promotion project，What are the key words here？It is the core values ​​of socialism，Excavation research and interpretation of Chinese civilization。

Just a few days ago，The Political Bureau meeting further studied the topic of 188bet app self-confidence，You can read it carefully when you have time，There will definitely be great gains。At the same time, this part also mentions the people’s civilized literacy and aesthetic level，It is the people’s aesthetic level，This sentence is actually not true at all，In fact, it is to improve the aesthetic level of the entire Chinese people。

The second part is to form a creative system，In fact, 188bet app also a very important part of our supply-side capabilities。This specifically includes the guidance of artistic creation，Cultivation of quality products，Including comments that specifically mentioned strengthening literature and art，In fact, we are constantly emphasizing our professional capabilities at the bottom of the supply side。

The third point is the protection, inheritance and utilization system of 188bet app heritage。This includes two categories，The first category emphasizes archaeological excavation and 188bet app protection and utilization，We all say that China lasts for five thousand years，At the level of civilization we can actually count forward longer。The other aspect is the protection and inheritance of intangible 188bet app heritage，This is actually like the protection of ancient books，It is both a 188bet app heritage，Also an intangible 188bet app heritage，So this is not just a concept，It will definitely have huge market space in the future，This is 188bet app leadership。

I just mentioned that industrial integration is often triggered by technological innovation，Although we are on the eve of the fourth wave of technological change，But in fact, we have not seen any technological changes that can bring huge industrial value and social value，There is currently no leading technological innovation，So there are three key points here。From technological innovation capabilities to the creation of technological innovation systems，Then to the transformation of technological achievements，Technological innovation capabilities must not be understood as information technology in a narrow sense，It is actually a cultural 188bet app company、General technology。Green and low-carbon development technologies are mentioned here，How to integrate cultural 188bet app and dual-carbon development，These are all issues that need to be studied。Technological innovation in the protection of cultural relics is also mentioned here。

The second part of the scientific and technological innovation system is based on enterprises，Market orientation、Integrating industry, academia and research，This is the direction。Here it is clearly proposed to build a number of key laboratories and technological innovation centers of the Ministry of Culture and 188bet app，National 188bet app Science and Technology Demonstration Park，Then it also includes the construction of cultural and 188bet app data resource systems，National Smart Library System，And will be further opened。This is actually not just a technical category，It is also of great significance to every common people。The third part is the transformation of scientific and technological achievements，Mostly information technology，But not limited to information technology。

The third point，Industrial integration will definitely bring about a new balance of industrial structure。There are two main points here，The first point is to deepen the structural reform of the supply side，Includes mention of modern 188bet app system，But what is the modern 188bet app system，It must be directed toward high-quality development of the 188bet app industry。Urban renewal is highlighted here，Including cultural 188bet app and leisure area，Focus on special 188bet app and customized 188bet app，Supply-side reform must be the main line of the next 14th Five-Year Plan。What does this inspire us？Just think carefully about how our content and products will win the market。

Another aspect also emphasizes that the supply side and the demand side must work together。The expression here is like this，Adhere to the unity of standardization and personalization，Coordinated efforts on demand and supply side，Better meet the people’s characteristic and multi-level 188bet app needs，There will also be a series of products here，I won’t go into details here。

Point 4，The supply side must bring new products and services，There are several things clearly stated in the article，First, build a number of national-level tourist destinations，The second is to promote red 188bet app and study 188bet app，The third is to develop elderly 188bet app and wellness 188bet app，The fourth is to promote the sustainable development of rural 188bet app，The fifth is to improve the self-driving travel service system，The sixth one is to develop immersive new 188bet app products，Actually there are some other points，If you have a chance, you can read it carefully。

Point 5，After the integration of a new industry，Normally speaking, more participants will enter。It is also clearly stated in the 14th Five-Year Plan，One is to cultivate various market entities，Special emphasis on the access and exit mechanisms，Continue to expand the scale of market entities。This also emphasizes respecting the dominant position of enterprises，Including the business environment we see in various documents，On the one hand, we must cultivate backbone cultural and 188bet app enterprises，There must be support behind it。On the other hand, it is to support the professional and characteristic development of small, medium and micro enterprises，Specialization, specialization, and innovation are actually the same for the cultural 188bet app industry，There are some ideas here that were not seen before，For example, support regional and local governments in building comprehensive service centers for cultural and 188bet app enterprises，All are new formulations。So in terms of investment and financing，I believe many of our friends are very familiar with each other，In addition to listing and financing、Direct financing、Mergers and acquisitions，This is normal support，Special emphasis on expanding bond financing，Still supports PPP mode，Relatively new is the need to establish a credit system for cultural and 188bet app enterprises，Sound market-oriented financing guarantee mechanism，It will greatly promote the integration of industry and finance in the cultural 188bet app industry。There is another point worthy of everyone’s attention，It is to promote cultural and 188bet app infrastructure to be included in the pilot scope of real estate investment trust funds。

Sixth，Any new industry is good，Existing industries as well，Talent is still a very critical point。What is specifically mentioned here are compound senior talents，In fact, it has a lot of inspiration for each of us here。From the text, it includes two major categories，One is to cultivate various market entities，Then layered，Including high-level talents、Grassroots team、Expert’s Service；On the other hand, special emphasis is placed on the cultivation of professional talents，In the market growth period，Relatively many opportunities，In fact, the professional requirements may not be high。Under the premise that the current market environment is relatively stressful，It is also clearly stated in the 14th Five-Year Plan， For talents in short supply，High-tech talents，Including leading literary and artistic talents、Talents for protecting ancient books、Red 188bet app talents，And some outstanding creative talents in basic links，It is necessary to focus on training and training。

Part 7 is Policy and Governance。The earliest mention of industrial integration just now，One is technological innovation，There is another type caused by major changes in policy，So in fact, after the integration of culture and 188bet app industries，It will definitely be an accelerated trend within the policy scope。

This is also divided into three categories，The first type is a system that improves the standards of cultural 188bet app，The focus is around new products、New business format、Public Services、Market order，Continue to increase efforts in standard setting in areas such as quality evaluation，The goal is also to improve quality，At the same time, actively participate in international standards，Promote Chinese standards to go global。

The second aspect is to build a service evaluation system，To establish a 188bet app service quality evaluation system。A few points are included here，One is social benefit evaluation，I just emphasized that the definition of the cultural 188bet app industry actually prioritizes social benefits，But how to evaluate social benefits，This requires standards；The second is the talent training structure and evaluation mechanism；The third finance is very critical for an industry that prioritizes social benefits，Proposed clearly here，It is necessary to improve the supervision mechanism of the whole-process performance management mechanism of fiscal funds，Including evaluation mechanism for the effectiveness of public cultural services，These are crucial to standardizing financial support。

The third aspect is to strengthen the governance of public services，This includes strengthening the standard construction of the digital 188bet app industry，Including the implementation of national basic public service standards and a series of public service governance system standards。

The last aspect is regional synergy，In fact, this is also a rule，Whether it is in China or internationally，We have observed that the integration of any industry will naturally have a very effective effect on regional economic integration。I won’t go into details about the mechanism behind this，Mainly including some structural diversification and complexity，Including increasing competition，Including the formation of corporate networks，Including some supporting system construction，I won’t go into details here。The 14th Five-Year Plan emphasizes two aspects，One is the coordinated development of national regions，This is the same as the national strategy，Including Beijing, Tianjin, Hebei, Guangdong, Hong Kong, Macau, etc.，Then“Three rivers”：Yellow River、Yangtze River、Grand Canal 188bet app Industry Belt。What is highlighted here is the National 188bet app Industry Innovation Experimental Zone，Construction and management of national 188bet app industry demonstration park (base)。

The other is the coordinated development of urban and rural areas that is closely integrated with rural revitalization。It is clearly stated here that the development of cultural industries should be promoted and integrated into new urbanization construction，Vigorously develop rural characteristic cultural industries。The expression here is to bring the city to the countryside，Cultural people，At the same time, counties should be regarded as an important entry point for the integrated development of urban and rural areas，Strengthen the county。Not long ago, the Central Committee of the Communist Party of China and the State Council actually issued a document，Development around the county，So we see that many policy contexts are very clear。In addition, special emphasis is placed on strengthening the protection of cultural heritage in the process of new urbanization，Continuing the historical context，We must fully reserve space for culture and 188bet app in the construction of beautiful countryside。How to empower future urban and rural development with aesthetics，Especially empowering the development of rural areas，In fact, it is an important topic。

This is the end of my sharing today，Our own feeling is that the 14th Five-Year Plan is not only a policy document，In fact, 188bet app also the market trend in the current market environment。final，Thank you all，Hope to communicate more with CYTS in the future，Then cooperate more，Thank you。