In order to comprehensively improve the quality of Yiwu cultural tourism development，Promote the healthy cultural tourism industry in Yiwu、Quick、Sustainable development，July 7，2022 Yiwu Cultural Tourism“Partners Living Room”The summit was successfully held online。Member of the Party Committee of Yiwu Culture, Radio, Television, Tourism and Sports Bureau、Deputy Director Gao Ming、Chen Anzhe, member of the Chi’an Town Party Committee、Xu Yanling, deputy mayor of Shangxi Town、Yang Yong, Director of the Chengxi Subdistrict Agricultural Office、Luo Qiaoping, Director of the Investment Promotion Bureau of Shuangjianghu New District Management Committee、Zhang Guoqiang, general manager of Hengfeng International Travel Co., Ltd., and Wu Min, general manager of market development of the mall market operation company, attended the meeting。

From the Memorial Hall of the First Congress of the Communist Party of China、Lifeng Culture、Mingdao Group、New Hope Cultural Tourism、Xiangban Tourism、Dingyi Cultural Tourism、lvyue、Su Mo Tang Culture、The Field of Joy、Seclusion in the countryside、Corporate representatives from Tianmai Network and Zhihui Group were invited to participate，Actively discuss and seek cooperation opportunities。

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This summit has set up destination cultural tourism promotion、Theme salon and other links，With project docking as the core，Through linkage with various business formats in the industry，Help Yiwu build a world-class business environment model city，Building the world“The capital of small commodities”International model city with characteristics。

Meeting，Deputy Director Gao Ming first starts from the location advantage、Transportation advantages、188bet app download Introduced the basic situation of Yiwu in terms of resource advantages and other aspects。Yiwu as a global digital free trade center，Gathering R&D and design、Brand Incubation、Customized sample、Fashion Intelligent Manufacturing、Display trade、Internet celebrity live broadcast、New sales display、Trading Services、Office life and other functional formats，Responsible for building the national business and travel capital、Build an integration of science, industry and trade“Future Market”And the capital of small commodities and other important tasks。

In recent years，Yiwu has formed a tourism product system focusing on shopping tourism and business exhibition tourism，The average annual growth rate of tourists in Yiwu Small Commodity City, China is 7.2%，2096 by 2019.10,000 people。Successfully created a model county (city) for comprehensive tourism in Zhejiang Province、District)、The first batch of 4A-level scenic spots in Zhejiang Province，has been rated as an outstanding tourist city in China、The first&ldquo in the country;China International Business Tourism Destination”、The top ten most attractive tourist destinations in Zhejiang Province and the top ten tourism and leisure cities in Zhejiang Province。

Deputy Director Gao Ming said，International Trade City is the foundation for Yiwu to settle down。As the only shopping-themed 4A tourist attraction in the country，Yiwu’s next step will focus on “Benchmarking Free Trade Zone、Dry test area”And the mission goal of creating the 6th generation market，With“One area, one exhibition”Interoperability、Resource Sharing，Promoting the leap-forward development of Yiwu’s import market，Build“Buy Global、Selling worldwide、Buy and sell around the world”’s comprehensive trade pattern，Feed back tourism development through trade pattern，Development through tourism，Promote the high-level development of Yiwu cultural tourism。

Big names gather together to explore new paths for the development of cultural tourism in Yiwu

This summit invited many heavyweight government 188bet online sports betting and enterprise guests，around“New shopping paradise”、“Country micro vacation”、“Destination Products”Discuss and share other topics，Provide suggestions and suggestions for the development of Yiwu’s cultural tourism industry。

at“New shopping paradise”Salon section，About the new plans and development measures for the future of the International Trade City，Wu Min, General Manager of Development of Yiwu Mall Group Market Operation Company said，In the future, there will be 116 new specialty tourism and shopping streets，To expand more recommended tourist product locations，Several themed shopping and tourism specialized streets will also be created。Whether there are plans for night tour routes in Yiwu City，Zhang Guoqiang, General Manager of Hengfeng International Travel Company said，Accurate positioning is required for night tours，We must vigorously develop the rural night economy、Night consumption。At the same time，By organizing special events、Theme activities、Set up a theme bar、B&B，Let visitors stop。On how digital technology empowers Yiwu cultural tourism innovation，Mingdao Group Assistant President Yang Jiajia said，Promote the integration of cultural tourism and digital，It should be combined from the two aspects of customer display and post-operation services。Last，Yang Feng, Creative Planning Director of Lifeng Culture, also shared his successful experience in building a night tour economy。

at“Country micro vacation”Salon section，Guests passed the rural tourism project around Yiwu“Micro modification、Fine promotion”Engineering、Protective development and utilization of ancient villages、B&B settlement planning and design to create a rural micro-resort tourism destination，Use local resources to create wellness products，And how to create a rural micro-resort tourism destination in Yiwu in the future and other topics。Chi’an Town Party Committee Member Chen Anzhe thinks，In rural tourism，Can be operated、Connect all scenic spots nodes in series through activity implantation 188bet sports betting app download and other methods。Luo Qiaoping, director of the Investment Promotion Bureau of Shuangjiang Lake New District Management Committee, focused on the scenic spot of Fotang Ancient Town，He said，The low number of overnight tourists is a current pain point，He very much hopes that a high-end resort hotel will be located in the Fotang Ancient Town Scenic Area。Li Lun, general manager of the cultural tourism division of Luyue Group said，The most effective way for a cultural tourism project is to use these resources to make it a tourist destination，Turn resources into products，Turn products into commodities，Tag，Promote products to all our audience customer groups。Zheng Guangqiang, Chairman of the Original House of Xiangban Cultural Tourism Group said，Future stores may use super B&Bs as their main location，Created to be more professional than a B&B，Warmer than a hotel，Also a B&B、Superposition of hotels and other aspects。Shen Yong, founder of Sumotang Culture said，Creating a vacation product requires some tags，The first thing is to consider where the label is，The second is to set a high-quality benchmark，The third is to make some new innovations in the model。Da Le Zhi Ye Partner、Project development leader Liu Dan said，The homestay industry has always followed a small but refined development route，Emphasis on a non-standardized service，As a practitioner in the homestay industry，We have also been deeply involved in this industry，Promote the entire industry towards standardization、Develop in a professional direction。Wang Qian, director of the development department of Seclusion in the Village, said，Use some cultural and creative products，Will generate secondary consumption，actually，B&B has become a link between the countryside and this industry，It uses the smallest size，Optimized traffic brings customers。Once the B&B and vacation business forms a scale or demonstrates demonstration benefits，You can make a twist on the entire local gene。

at“Destination Products”Salon section，Guests focus on exploring and publishing red digital collections、Create comprehensive 188bet Online Sports Betting and Casino tourism products with red tourism as the theme and various forms、Building red-themed B&Bs and red series of cultural and creative products and other topics to expand。Du Jiangming, Director of Shangxi Town Social Affairs Office said，Shangxi Town is rich in red tourism resources，Currently focusing on the former residence of Wu Shanming，Create a ten-kilometer red tourist route。Yang Yong, director of the Chengxi Subdistrict Agricultural Office said，Develop and enhance the influence of red culture，Form some industries to drive villagers to get rich。At the same time，Further strengthen project industry recruitment。Said Shen Wei, Deputy Director of the Business Development Department of the First Memorial Hall of the Communist Party of China，The Memorial Hall of the First National Congress of the Communist Party of China was built by myself“A big cultural and creative company”Brand，In fact, it breaks the traditional labeling of many cultural and museum venues、A symbolic cultural and creative product development idea。In the process of exploration，It’s more about organically integrating a product with the spiritual connotation you want to express。In the process of establishing IP，Also based more on the red cultural spirit、Work hard on the organic transformation of cultural symbols and even various red collections and other cultural contents。General Manager of IP Marketing of Zhihui Group、Fu Yong, co-founder of Yimen Technology said，How to use IP-based integrated marketing strategy，Use digital products as a starting point，Do integrated marketing，Using digital IP as the starting point，Brand innovation，Promote，At the same time，Integrate operations of digital assets to empower scenic spots。Huang Dazhe, Assistant General Manager of Tianmai Network thinks，The market growth demand of red digital cultural tourism is growing，As a new business format，Red digital cultural tourism can break situations and circles。

From Healthy Travel、B&B settlement、Night consumption、Theme Park、Parent-child study、Representatives of merchants in various fields such as marketing IP，Supplied from product、188bet app download Business planning、Starting from the perspective of model creation，Provide suggestions for the optimization, adjustment and high-quality development of Yiwu’s cultural tourism industry，And looking for cooperation opportunities。