August 18，Global“Exquisite one-price all-inclusive”Club Med, the leading vacation brand, officially announced the launch of a new Chinese brand name -- “Club Med”，And started the "Wonderful Home" annual membership event at Club Med Lijiang Resort on the same day。Since entering the Chinese market in 2003，Club Med Club Med has always been committed to providing guests with a worry-free "exquisite one-price all-inclusive" vacation experience service。In order to consolidate Club Med’s long-term development in China，Better take root in China、Serving China，From now on, "Club Med" will be used as its official Chinese name，Further realizing the brand’s long-term development strategic layout in China’s cultural tourism industry。

188bet sports betting app download Release the Chinese name of the brand, gather strength“Global holidays, China is wonderful”

On the day of the press conference，Club Med conducted a live broadcast of the official announcement of the brand’s Chinese name。As the new official Chinese name，“Club Med”’s name has also been officially renewed in all Club Med’s Chinese resorts，and synchronized on its line、Offline official platform use。

In order to further release the new potential of cultural tourism consumption，Helping Chinese consumers get a better vacation experience，Club Med Club Med with 188bet sports betting app download “88 member months”for an opportunity，Launched the 88 "Wonderful Home" large-scale offline membership event for the first time at its Lijiang resort，Comprehensively upgrade the rights and interests of brand members and rich offline activity experience during the membership month。Integrate the resort’s special activities and gameplay with online interaction，Let users understand the brand characteristics during the interaction，Receive related benefits。At the same time，Offline special activities and gameplay will eventually be reflected in consumers’ travel vacations，Let everyone truly experience the wonderful vacation brought by Club Med。

During this event，Club Med’s two partners from France are also involved in different forms。ROSSIGNOL Luciano is a long-term partner of Club Med’s ice and snow projects，Both brands support each other in the promotion of winter ice and snow resorts，Great cooperation，Making long-term contributions to promoting the development of ice and snow sports in China。PEUGEOT MOTOCYCLES Peugeot Motorcycles displayed its classic retro model DJANGO at the scene，We also invited the local car club to participate in this "Wonderful Home" annual event。The French-style lifestyle he advocates coincides with the relaxing holiday concept created by Club Med，We will jointly present guests with a pleasant and comfortable leisure vacation。

As a French&ldquo under Fosun Tourism FOLIDAY;Exquisite one-price all-inclusive”Holiday representative brand，Club Med Club Med has always adhered to the firm belief of common development with China，Strive to accelerate the innovation power of the domestic cultural tourism industry and promote consumption upgrading。The official launch of the Chinese brand name，Meaning Club Med’s vision of fully serving the Chinese market，Also shown in the new 188bet sports betting app download economic situation，Its development motivation to firmly grasp the growth opportunities in the Chinese market，Strong confidence in continuing to increase investment in the mid- to high-end vacation market，Highlights Club Med’s commitment to better serving the Chinese market，Determination to serve Chinese consumers。

Fully serving the Chinese market，Club Med Club Med continues to build three major systems

Club Med with 72 years of resort operating experience，The biggest advantage is its unique“One price all inclusive”Holidays and Happy Butler G.O。Since entering the Chinese market，Club Med with its signature exquisite all-inclusive vacations、Carefully designed land and water activities、Versatile international G.O team and other diverse formats are favored by Chinese guests。Club Med’s arrival，Not only injects a new model and vitality into the Chinese vacation market，Also opens a new era for China’s high-end vacation market。

With the further release of tourism consumption vitality，Club Med continues to be optimistic about the long-term positive development trend of the domestic tourism market，In response to the growing demand for short-distance travel among consumers in the Chinese market，Club Med Club Med continues to innovate products，Newly upgrade the Club Med Joyview short-distance tour brand in 2021，With“Discover something wonderful，Harvest colorful happiness”For brand concept，Create multiple family-friendly outings for city guests、A diverse holiday destination for business team building and sweet weddings，Received high recognition from the market and outstanding results。

Currently，Club Med Joyview is now in Anji, Zhejiang、Beijing Yanqing、Gold Coast、Hangzhou Qiandao Lake opened 4 resorts，The resort in Xianlin, Nanjing is 188bet app expected to officially open in the second half of this year。Strategic deployment through rich and diverse short-distance travel，Club Med provides a convenient self-driving short-distance travel option for the growing number of Chinese family guests who are interested in exquisite surrounding travel。

Club Med "Wonderful Home" membership program is a local membership reward program customized for the Club Med Chinese market，Enter the membership to enjoy booking discounts、In-resort consumption discounts and exclusive privileges for series members。Club Med also works with partners，Provide wonderful privileges to "Wonderful Home" members，Members can easily enjoy many privileges。The launch of the "Wonderful Home" membership reward program，is an important part of Club Med’s development strategy in the Chinese market，This is also an important step for it to serve the Chinese local market。

Promote the summer tourism season and develop the future of the Chinese market

At the same time，Club Med uses seasonal themed and customized promotion activities，Supplemented by various types of combination promotion products，Deeply explore the main source markets，Expand brand voice and marketing results。In summer，For the summer travel season，Club Med Club Med with “Running to the mountains and seas，A cool summer”Topic，Brings a comprehensive &ldquo to parent-child families and young groups;Natural”、“Relieve the heat”、“Explore”An energetic holiday with multiple ways to play，Not only has it achieved good feedback from the market and is popular among domestic consumers，Also continues to lead the recovery of China’s leisure and vacation industry。

In the context of the global economy being affected by multiple factors，Club Med Club Med is still moving forward steadily。According to the latest 188bet Online Sports Betting and Casino financial report，Club Med’s turnover is about RMB 57.4.3 billion yuan，An increase of approximately 336% compared with the first half of 2021，With its international layout and unique high-quality vacation products，Club Med Club Med has been growing against the trend。With the arrival of the rapid recovery period of domestic tourism，Club Med will continue to expand the Chinese market，Accelerate the launch of more Club Med resorts、Club Med Joyview Resort，Integrate vacation with local culture，Create more highly innovative、Unique leisure and vacation products，Promote high-quality and sustainable development of China’s leisure and vacation industry。

Club MedXu Bingxuan, CEO of Club Med China(Andrew Xu)Represents:

 “We are actively adapting to the new characteristics and trends of cultural tourism consumption，Proactively meet the challenges and tests under the new normal。Club Med’s Chinese name is officially launched，Plays an important role in promoting our brand image in the entire Chinese market。This is not only in line with China’s development trend，It is also a future outlook for the quality trend of China’s leisure and vacation industry。We opened 3 resorts in the first half of the year，And plans to open 17 new resorts by the end of 2024，9 of them are in China，to‘88 member months’As an opportunity, we hope‘Global holidays, wonderful China’Can truly improve product power、Stay international、Service global customer perspective，Building a vertical ecosystem，Promote the prosperity and healthy development of China’s leisure and vacation industry。”