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November 22,Tongcheng 188bet mobile login (0780.HK) announced the third quarter performance report for 2022。Financial report display,Income from same-trip 188bet mobile login in the third quarter was 20.4.8 billion yuan,YoY growth of 5.6%,Adjusted EBITDA of 4.6.2 billion yuan,Adjusted net profit is 2.5.2 billion yuan。
Since 2022,The epidemic has brought unprecedented challenges to the 188bet mobile login industry。Tongcheng 188bet mobile login relies on its marketing strategy、Innovation capabilities and diversified market development,Maintaining steady development despite the epidemic。
When long-distance 188bet mobile login is suppressed,Local、The demand for peripheral and short-distance 188bet mobile login is growing rapidly。Tongcheng 188bet mobile login grasps the new situation and changes in the development of the 188bet mobile login industry,While maintaining the leading position in the sinking market,Strive to lay out the local consumer market。Third Quarter,Hotels in local 188bet mobile login scenarios of Tongcheng 188bet mobile login、Bus ticket、Car and other businesses maintain growth against the trend,Tongcheng 188bet mobile login achieved accommodation booking revenue 8.1.9 billion yuan,Year-on-year growth of 26.9%,Bus ticket sales increased by 100% year-on-year。
Tongcheng 188bet mobile login relies on the technology and capabilities accumulated over the years,Continue to help businesses upstream and downstream of the industry chain develop steadily in the third quarter,Promote the digital and intelligent development process of the 188bet mobile login industry,Let more and more Chinese travelers enjoy simplicity、Convenient、Smart 188bet mobile login service,Promote the high-quality development of China’s 188bet mobile login industry。
Laying out the local consumer market and continuing to optimize the income structure
Since the outbreak of COVID-19,The new 188bet mobile login consumption market represented by local 188bet mobile login is growing rapidly。Especially in the third quarter,When the long-distance 188bet mobile login market is suppressed,Local、Peripheral and short-distance 188bet mobile login is gradually becoming mainstream。Tongcheng 188bet mobile login was previously based on local accommodation、The layout of core scenes such as transportation has begun to show results。
Accommodation,Tongcheng 188bet mobile login continues to build e-sports rooms、Viewing Room、Exam room、Innovative accommodation products such as pet-friendly hotels,Meet users’ changes in hotel consumption needs during the epidemic,Provide users with a more diverse accommodation experience。The third quarter of 2022,Tongcheng 188bet mobile login accommodation booking income 8.1.9 billion yuan,Year-on-year growth of 26.9%,40% of total revenue。This revenue accounted for more than 40% of total revenue for two consecutive quarters,Become an important support for the company’s income。
The same journey bus ticket business goes deep into offline scenarios,Laying offline ticket machine equipment,Provide convenience for users’ short and medium distance 188bet mobile login。The third quarter of 2022,Same journey bus ticket sales increased by 100% year-on-year。Tongcheng 188bet mobile login was founded based on local 188bet mobile login and entertainment needs“City Pass”,Currently its basic bus business covers 26 provinces in China、Autonomous Region、Municipality,More than 80 cities in total。
Third Quarter,The income structure of Tongcheng 188bet mobile login has also been continuously optimized。Except for the two main business segments of accommodation and transportation,The proportion of revenue from diversified and innovative businesses continues to increase。Financial report display,The third quarter of 2022,Other income from same-trip 188bet mobile login 2.4.3 billion yuan,42 year-on-year increase.9%,11% of total revenue.8%。This is mainly due to advertising services、PMS、Increase in income from membership services and business 188bet mobile login services。
Tongcheng 188bet mobile login still maintains its leading position in the sinking market。The third quarter of 2022,Tongcheng 188bet mobile login’s hotel room nights in lower-tier cities achieved 10% year-on-year growth。As of September 30, 2022,The registered users of Tongcheng 188bet mobile login living in non-first-tier cities in China account for about 86 of the total registered users.7%。The third quarter of 2022,About 60% of Tongcheng 188bet mobile login’s new paying users on the WeChat platform are from China’s third-tier and below cities。
Forged in fluctuation“Antifragility”,Brand awareness penetrates deeply into young circles
2022,Multiple rounds of COVID-19 epidemics have occurred in many domestic core cities and important destination cities,Interfering with the recovery and development of the tourism consumption market。Traveling on the same journey finds the most critical certainty in uncertainty——First, the rigid demand of residents for 188bet mobile login,The second is the brand penetration of 188bet mobile login consumption。Relying on the strong organizational capabilities and flexible operating strategies that have been continuously forged since the outbreak,Tongcheng 188bet mobile login still achieved relatively solid performance in the third quarter。
188bet mobile login has become a new necessity for people to pursue a better life。Since 2022,The fluctuations in the tourism market caused by the epidemic still exist,But it will quickly enter the recovery period as the epidemic improves。Early July,The domestic epidemic prevention and control situation has improved for a time,The tourism market will soon usher in a rapid recovery,Tongcheng 188bet mobile login Monthly Active Users、Monthly paid users and other operational indicators hit record highs。The market is volatile,Tongcheng 188bet mobile login is cautiously optimistic about the tourism market,Be fully prepared for market opportunities。
Third Quarter,Tongcheng 188bet mobile login continues to promote brand strategy,Pass“188bet mobile login + eSports”“188bet mobile login + Music”“188bet mobile login + Socializing”“188bet mobile login + Digital Collection”Wait“188bet mobile login+X”’s new gameplay,Building closer connections with a new generation of travelers。
around“188bet mobile login + eSports”’s consumption scenario,Tongcheng 188bet mobile login not only created a series of e-sports brand“Tongcheng Cup”,Also became the official partner of the League of Legends Global Finals in China,And invited Guan Zeyuan to serve as the e-sports experience officer,Continue to expand the influence of Tongcheng 188bet mobile login brand among young users。
July 2022,Tongcheng 188bet mobile login and Hengdian Film and Television City、Kugou Music jointly creates water music festival,First exploration“188bet mobile login + Music”Mode。&ldquo launched by Tongcheng 188bet mobile login;WeChat status X footprint map”’s 188bet mobile login social function,further enriches the user's“188bet mobile login + Socializing”Experience。In the field of digital collections,As of the end of October,Tongcheng 188bet mobile login has sold a total of 60 collections,Covered city landmarks、Traditional culture and other themes,Attracted hundreds of thousands of users to participate。
Tongcheng 188bet mobile login continues to expand the brand’s influence among young users,User loyalty continues to rise。The third quarter of 2022,The average monthly active users of Tongcheng 188bet mobile login reached 2.8.2 billion,1 year-on-year increase.7%,Average monthly paying users reached 36.8 million,Up 9 year-on-year.5%,Both hit record highs。As of August 18, 2022,The cumulative number of visitors to Tongcheng 188bet mobile login WeChat Mini Program has exceeded 1 billion。The number of annual paying users as of September 30, 2022 reaches 2.0.1 billion,Up 2 year-on-year.2%。
Promote industrial digital intelligence and realize corporate social value
While its own business is developing steadily,Tongcheng 188bet mobile login continues to promote industrial digital intelligence,Help Airport、Hotel、Scenic Area、Destination and other industry partners accelerate the digitalization process,Jointly promote the high-quality development of my country’s 188bet mobile login industry。
The third quarter of 2022,Tongcheng 188bet mobile login further expands strategic cooperation with West Airport Group,Work together to explore the digital construction of airports。Currently,The same trip has been made with Hunan Airport、Urumqi Airport、Beijing Daxing Airport、Gansu Civil Aviation Airport Group and others establish strategic cooperation,Helping many domestic airports achieve digital transformation。
In the accommodation industry,Tongcheng 188bet mobile login further develops hotel SaaS system,The service scope has expanded from independent hotels and small and medium-sized hotel chains to the non-standard accommodation field,Assist more accommodation industry operators to improve operation and management efficiency。
In terms of destination,Tongcheng 188bet mobile login United Hunan、Hubei、Issuing cultural tourism consumption coupons in Yunnan and other destinations,and pass the destination blind box、Marketing activities such as intangible cultural heritage to enhance destination brand influence,Boost destination tourism consumption,Helping destination cultural tourism consumption recover。
The third quarter of 2022,Tongcheng 188bet mobile login cooperates with nearly 100 domestic hotels to jointly launch “Tongcheng Station”Love Hotel Alliance,Provide people with heatstroke protection、Temporary place for shelter from rain and emergency rest,Integrate hotels into community services。
Tongcheng 188bet mobile login actively responds to the national rural revitalization strategy,Working with Suzhou Hengjing Street to create a one-stop rural resort destination, Lindu Nuan Village,Provides new momentum for the revitalization of local rural industries。2022“Eleven”During holidays,The number of tourists served by Lindu Nuan Village exceeds 80,000。In addition,Tongcheng 188bet mobile login cooperated with Yan’an and other local governments to launch “Successful Plan”,Help local farmers increase their income and become rich。
Tongcheng 188bet mobile login’s practice of creating commercial and social value,has also gained more and more social recognition。September 2022,In the latest annual ESG rating results announced by MSCI,Tongcheng 188bet mobile login obtained AA rating,Level AA is the highest rating in the wine 188bet mobile login industry。Tongcheng 188bet mobile login also won the &ldquo organized by the Internet Society of China;2021-2022 China Internet Industry Self-Discipline Contribution and Public Welfare Award”。
Tongcheng 188bet mobile login CEO Ma Heping said,“Uncertainty caused by the epidemic,Still causing short-term disruption to the 188bet mobile login industry and company business,But we are confident in the future of China’s tourism industry and our company。In the future, we will rely on industry experience and platform potential,Continue to contribute to the progress of the industry and the development of society。”
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