From a global perspective，Travel has returned to the theme of the times。With the recent announcement of optimization and adjustment of epidemic prevention measures in many places，The recovery pace of the domestic tourism market is also expected to accelerate。In this context，How to use the cultural tourism industry“Thinking outside the box”Take a new path，Highlight market competitiveness，Seize the opportunity for recovery？

December 2，With“Leading the new pattern of global cultural tourism，Promoting win-win momentum for the industry”The market sub-forum of the 2022 Ctrip Group Global Partner Summit with the theme of 13379_13409。The conference focuses on marketing ecological empowerment、Digital Intelligence Fusion Empowerment、Business development empowerment、Communicate with industry partners on various topics such as domestic and overseas linkage and empowerment，Exploring and promoting the core competitiveness of the cultural tourism industry、The important issue of achieving win-win results for the industry。

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Marketing ecosystem innovation, full link to support product efficiency and sales growth

Overview of the current cultural tourism market，Under the ever-changing situation，Only by improving your own competitiveness first can you establish an advantage to cope with changes。Sun Tianxu, Vice President of Ctrip Group, in “Reshaping the travel landscape”expressed in sharing，“Content guides weeding 188bet app download efficiency、The answers to questions such as fan retention after a transaction will ultimately point to marketing efficiency。Ctrip from‘Reshape traffic、Reshape the sound volume、Reshaping effect、Reshape the experience、Reshape expression’Five dimensions launch and continue to innovate a series of marketing tools，Constitutes a full-link marketing product system that empowers partners。”

Among them，Word-of-mouth list、Live Broadcast、Planet Flagship Store、Community、Super IP series、Marketing products such as big promotion marketing have brought significant conversion effects——Ctrip’s word-of-mouth ranking attracted more than 100 million users in the past year，On average, merchants on the list can obtain more than 10% additional GMV and 20% additional traffic；Ctrip Live Broadcast’s cumulative GMV has exceeded 10 billion yuan，Repurchase rate reaches 51%；Through more refined fan operations，Average price per customer for fans of Planet flagship store、Indicators such as guest room nights are significantly improved compared to non-fans，Quarterly fan repurchase rate reaches 26%。

Deepen the empowerment of the cultural tourism industry:
Five major innovation systems promote consumption driving force in cultural tourism market

For homogenization of cultural tourism marketing、Core issues such as low conversion efficiency，Wang Wei, Vice President of Ctrip Group shared “Global marketing、X scene deep focus、Development of digital intelligence、Industrial Promotion、Xingyan Consulting”Five solutions。

He pointed out，Marketing has moved from channel-driven to consumer-driven era，Global marketing will affect the entire process of consumers from planting to conversion，Is the core of competition in the tourism market；Pan-travel X scenario can arouse the travel passion of travel users，Injecting new concepts into traditional tourism；Relying on Ctrip as the underlying product foundation and ecological aggregation capabilities 188bet online sports betting of Internet tourism companies，Smart cultural tourism construction solution、Digital innovations such as digital virtual experience will provide technical support to partners；Also，Industrial promotion and industry research consulting can effectively assist industry partners from actual operations and macro levels。

Wang Wei, Vice President of Ctrip Group, delivered a speech

Forum site，Ctrip also cooperated with Chinese Times Entertainment (Shanghai) Co., Ltd.、Nanjing Blooming Youth Culture Industry Development Co., Ltd.、Shanghai Xiaoguo Culture Media Co., Ltd.、Shenzhen Jungle Culture Communication Co., Ltd.、Skylight Entertainment Group, Litian International Entertainment and other five partners held the first signing ceremony for the "X Possibilities" pan-travel scenario。at“Shorter travel decision time”“A more personalized niche experience”“Shorter term、Closer leisure travel”The trend of cultural tourism consumption，Ctrip Group chooses to enter the cross-border track，Focus on incubating integrated“Travel+”Product，1+1 is greater than 2，In-depth co-construction with these well-known domestic leading brands in the cultural industry。

Be prepared for overseas recovery:
Optimizing platform capabilities. Multiple players drive the development of the overseas travel market

The international tourism market is restarting，According to data recently released by the United Nations World Tourism Organization (UNWTO)，First three quarters of this year，700 million tourists worldwide travel abroad，More than double the same period in 2021，Also 63% of 2019 levels。It is expected to return to 65% of the pre-epidemic level in 2022。

To this，Ctrip Group Destination Marketing and Strategic Cooperation Department (Overseas) General Manager Chen Guanqi pointed out in his speech，“Now that overseas travel is recovering，We are on the client side、Product side、Every destination has 188bet app discovered different emerging trends，For example, digital nomads are on the rise，Pre-sale products are becoming more and more popular，Public health factors have changed travel habits。Ctrip will start with these changes，Introducing targeted overseas tourism products and services，Be prepared for the future travel market。”

Chen Guanqi, General Manager of Destination Marketing and Strategic Cooperation Department (Overseas) of Ctrip Group

At the same time，Under this change，Ctrip as a platform，The cooperation model with overseas destinations continues to make breakthroughs in innovation。At this group summit，Ctrip official announcement“Super Global Tour”Strategy officially launched，The group will also seize this opportunity，Comprehensive optimization of overseas travel products、Service、Content、Technology and other major sectors，Actively improve the attractiveness and product quality of consumer tourism destinations，Strive to promote the in-depth development of overseas tourism destinations。

This forum also held a promotion meeting for two popular overseas destinations, Tokyo, Japan and Abu Dhabi，Zhang Ludi, Sales Director of Japan, Ctrip Group Marketing Department、Zhao Yujing, general manager of the China Region of the Abu Dhabi Department of Culture and Tourism, spoke about local humanities、Attractions and other features were recommended，Shows overseas destinations’ full expectations for Chinese tourists。

Win-win cooperation: industry alliance promotes the integration of cultural tourism resources
Iterative innovation of destination marketing model

A window period for accelerating reform and rebirth in the domestic cultural tourism industry，Only cooperation、A win-win alliance is the sustainable path to seize opportunities and achieve leapfrog development。Forum site，From Xinyi Holdings、Haichang Ocean Park Group、Fudan University、Nikko Travel、Jingzan Technology、French Travel Group、Boutique Annuo、Hezuo Culture、Future 188bet online sports betting Mountains and Rivers、Liangfengtai、Nreal、Guoyunshanju、Guangdong Homestay Development Research Institute、Xiamen Zengcuoan Cultural and Creative Industries Association、Leicheng Group、Lvyue Group、Guest leaders from Ctrip Holiday Farm and other alliance partners jointly launched the Ctrip cultural tourism industry alliance plan。Integrating upstream and downstream resources in the cultural tourism industry chain through alliances，Empower destination cultural tourism industry investment capabilities to improve quality and efficiency。

Zhang Xujiu, general manager of the Government Cooperation Department of Ctrip Group“Destination culture and tourism integration innovation”Theme is with Cai Yixuan, Chairman of Fujian Lukou Construction Group ，Deputy General Manager of Zhuhai Da Hengqin Group Co., Ltd.、Zhu Jie, President of Hengqin Guangdong-Macao Deep Cooperation Zone Tourism Association，Fang Hongfeng, Vice President of Haichang Ocean Park Group，Guo Yu, Vice President of Xinyi Holdings，Tang Zhao, co-founder and CEO of Sunlight Tourism, started a discussion。What the guests thought，In the process of empowering destination culture and tourism integration，Innovation of cultural tourism products is one of the important measures。Through continuous upgrading and iterative innovation of cultural tourism products and services，In order to keep tourists fresh about the destination。Telling destination cultural stories through cultural tourism products，Create a different lifestyle，It is also a long-term solution for destination marketing。

As of now，Ctrip“Tourism Marketing Hub”The strategy has been released for nearly two years，In two years，Ctrip’s marketing system is getting bigger and bigger，Technical Power、Product Power、Service capability、Marketing power is constantly iteratively upgraded，This big ship will also lead users in the future、What kind of shore are our partners 188bet Online Sports Betting and Casino headed for，Let’s wait and see。