The O2O 188bet online casino games is like a game of constantly increasing chips，The way to determine the outcome is to use up all the competitors’ chips。

This game ends at midfield，Meituan and 188bet online casino games are the two major players in this event。Facing Meituan’s expansion，188bet online casino games shows a conservative strategy—seizing areas and businesses that can bring in revenue，Avoid niche industries that require unlimited investment in fierce fighting。

One judgment made by 188bet online casino games CEO Zhang Tao is，188bet online casino games needs to be a platform like Taobao，What Meituan wants to do is JD.com。

Competition between 188bet online casino games and Meituan，Chen Bing has personal experience，He is a sales manager of 188bet online casino games in Changsha, Hunan，Responsibility is to promote cooperation between stores and 188bet online casino games。“We will ask for exclusive cooperation when signing merchants，This ‘exclusive’ means that you can cooperate with Lashou.com，Can cooperate with Wowo Tuan，But cannot cooperate with Meituan，Meituan targets us in this way。”

When discussing cooperation with merchants，Meituan often relies on its deep pockets。There are two settlement methods for group purchasers and merchants，One is periodic settlement，It’s the agreed time，Pay merchants the income they deserve based on the transaction volume on the platform;The other is prepayment - estimate the approximate transaction volume within the cycle，Pay cash in advance to customer，Prepayment is popular among merchants because it can shorten the cash conversion cycle。"General advance payment is from about 50,000 to 1 million。" Chen Bing said，But once Meituan was competing for the hot pot chain "Xiao Hui Ge Hot Pot"，A one-time payment of more than 50 million yuan，Made merchants give up cooperation with 188bet online casino games，Obtain exclusive cooperation rights。

In Chen Bing’s eyes，“Meituan is very domineering”，But 188bet online casino games is not completely without opportunities in some businesses。Chen Bing once negotiated a cooperation with Yum China，Successfully replaced Meituan and reached exclusive cooperation with its 140 Pizza Hut stores in 7 provinces。“The person in charge of Pizza Hut who discussed cooperation with me said，Meituan’s employees are too strong，Looking aloof。" Chen Bing thinks，“Many times the income of these professional managers has little to do with whether they do group buying or not，But when you don’t get enough respect from Meituan’s partners，Our gentler attitude can actually achieve cooperation。”

Restaurant group purchasing is the business focus of these two life service O2O platforms，188bet online casino games is a fairly low-margin industry - meaning the winners don’t make much profit from it。In addition, competition is fierce，It is almost impossible to make huge profits。

The business model of group buying is nothing more than the merchant transferring a portion of the profit，Introducing preferential packages on these platforms，Attract customers to shop。Some insiders said，The net profit of the catering industry is around 15%，In this O2O competition，The restaurant can sell up to half of its net profit，That is, net profit income of about 7%-8%，To Meituan、Platforms such as 188bet online casino games。

If the platform only relies on these thin profits to support employee wages、rent and other expenses，That is obviously not enough。Since the day when fierce competition began in the group buying market，No matter Meituan or 188bet online casino games，They are all looking for new sources of profit。

Meituan’s business maintains an obvious expansion trend，July 1，188bet online casino games company announced the establishment of food delivery and hotel tourism divisions。You can see Meituan’s ambitions just from hotel tourism，It directly targets industry leaders such as Ctrip and Qunar。

Meituan at 188bet online casino games moment is like a gambler throwing chips in a game。During strong expansion，What is needed is the support of large funds。After Meituan raised US0 million at the beginning of the year，Seeking another billion in financing in July，According to the data released by Meituan itself，The transaction volume in the past six months was 47 billion yuan。

Compared to 188bet online casino games’s step-by-step expansion,188bet online casino games, which is in the second position in the industry, shows a conservative attitude - firmly grasping the market that can bring cash flow，Avoid the most competitive industries and segments。

188bet online casino games recently established the “Beauty Business Department”，Zhang Tao’s explanation，The logic of establishing this business unit is that the beauty and hairdressing industry is like catering，Consumers need enough information to make consumption decisions，The user reviews accumulated on the 188bet online casino games platform can help subsequent users make decisions about consumption。“For consumers in the beauty and hairdressing industry，The degree of reliance on decision-making information is much higher than that of catering。"Zhang Tao said。

But the more important thing behind this is to develop a more profitable market segment。“Compared to the 15% net profit margin of the catering industry，The profit margin in the beauty industry is almost 100%。" Chen Bing said，While promoting the beauty industry，The gross profit margin that a platform like 188bet online casino games can obtain is about 30%。

Before the establishment of the “Beauty Business Department”，188bet online casino games also established a wedding department，It is also an industry with higher gross profit margin than catering。

But even if it is lucrative，Zhang Tao also said that they will avoid those fields with fierce competition，For example, 188bet online casino games is entering the hotel and tourism industry。

"Includes hotels and travel，If you don’t have Ctrip、We will do it wherever we go，With these two listed companies，It is still very, very difficult to subvert them。"Zhang Tao said，“‘The meat is too fat’，The meat snatchers have already entered，They have a lot of capital to support them，We don’t want to do more heavy lifting in 188bet online casino games area。”

Not just avoiding industries like hotels，There are also takeout services。As a comprehensive life service platform，188bet online casino games needs to provide users with various services including takeout，What this platform does is to invest US million in the catering delivery website Ele.me，Instead of doing it yourself。

This is also one of the ways for 188bet online casino games to avoid the fierce battle with Meituan，As an independent company, Ele.me has been competing head-on with Meituan。In order to compete for merchants，Promoters from both sides often have physical conflicts。Irrational price wars often occur，A typical example: In 2014, both parties competed for the Kunming university market，Continuously use funds to subsidize merchants，Students can often order a fast food for two or three yuan or even for free，Sometimes a student orders two or three copies at a time，Throw it away if you don’t finish it。

According to Zhang Tao，Currently, Ele.me has more than 6,000 employees，188bet online casino games has just over 8,000 employees，If you really want to expand the takeout market，Meaning that 188bet online casino games needs to significantly expand the number of employees，Increase labor cost expenditure。

“Delivery today，Tomorrow will be a virtual convenience store，Help you deliver fresh food and fruits to convenience stores。"Zhang Tao thinks，The core capabilities required by the takeout business are the central kitchen and e-commerce logistics capabilities，But 188bet online casino games is not within the core path of the review。

Zhang Taocheng，188bet online casino games will also avoid most home-made O2O services，“Whether it’s a manicure or home cooking，The ultimate efficiency factor lies in people。"Zhang Tao thinks，These industries have little room to increase income returns in the future，“Some industries are promising，Some are bubbles made up by subsidies。”

188bet online casino games started as an information platform，Experienced another fierce group buying battle，Judging from the current series of actions on what to do and what not to do，Its plan has begun to adjust to a platform for local life services，And the operating ecology around this platform。

In other words,For those who have not entered the field，188bet online casino games will provide traffic diversion service，“Our company is not positioned to do this，But it is related to us，Users order takeout on it，As long as you can order it，No matter whether the service is provided by 188bet online casino games or Ele.me。This way the boundary will be clear，It focuses on takeaway，Form an alliance with us。"Zhang Tao said。

This kind of openness is also necessary。As a life service platform，188bet online casino games needs to provide users with a full range of services，They don’t do hotels and tourism，Just connect to the platforms of Qunar and Ctrip，Home service without manicure，Just connect to Helijia’s platform...

Opening up also facilitates transactions，According to Chen Bing’s memories，During National Day in 2014，They negotiated a group purchase deal with Wangfujing merchants，The only advantage is that 188bet online casino games has opened its merchant pages to merchants;Compared to Meituan, which did not do group buying at that time, there was no merchant information，The pages 188bet online casino games maintains for these merchants contain accumulated user information and merchant introductions。

188bet online casino games platform strategy means generating revenue from advertising and promotion，And 188bet online casino games part is the largest income part of reviews。

“The outside world thinks that transaction commission is a good way，188bet online casino games is wrong，The most beautiful mode is the advertising mode。"Zhang Tao thinks，Only self-operated platforms should obtain income through transaction commissions，For example, JD.com，But 188bet online casino games means a heavier business model。

Zhang Tao believes that group buying is an unsustainable model，“Most transactions in offline restaurants are without discounts，A restaurant cannot make a living on discounts for a long time。”actually，Wall Street is already looking down on 188bet online casino games money-burning business，Groupon, the originator of group buying, has been unable to realize profits，Market value has dropped by 3/4 since IPO。

But this does not mean that 188bet online casino games will give up the transaction，What they want to do is bring traffic and users through transactions，Promote advertising revenue。188bet online casino games’s transaction target this year is 70 million yuan，Compared to the 100 million target set by Meituan，The comments are also more radical。

For Meituan, which competes with 188bet online casino games，Although its transaction commission model may be under pressure from 188bet online casino games’s advertising model in the future，But the advantage is obvious enough - because the transaction volume is large enough，The user scale is conducive to replicating the advantages of 188bet online casino games，For example, accumulating user review information。

Anyway，This all means that O2O has entered a new stage of competition，Meituan becomes “JD.com”，And 188bet online casino games is “Taobao”，What they are currently doing，Just to raise their respective moats。