With the rapid recovery of the cultural tourism market,Institutional confidence in the industry has significantly improved,Related investment and financing businesses are becoming increasingly active,This is“Cultural Tourism+”and“+Cultural Tourism”Diversified business layout provides more opportunities。

Riding on the recovery of tourism“Dongfeng”,Seize the opportunity at the turning point of the industry,It has become the top priority for many cultural and tourism companies to achieve success in 2023。

As an early market-oriented operation in Shandong Province、A large-scale and influential state-owned cultural industry investment and operation enterprise,Shandong Cultural Tourism Investment Group Co., Ltd. (hereinafter referred to as “Shandong Cultural Tourism Investment Group”)Focus“Diversity”path,Make a move in advance to seize the opportunity。

Last year,Venture Capital under Shandong Cultural Tourism Investment Group、Cultural Tourism Asset Transaction、Cinema stores and other business sectors are making great efforts,Seeking platformization、Intelligent、Innovative breakthroughs in quality and other fields,Form synergy effects in multiple links of the industrial chain,Brings quality improvement and empowerment effects to enterprises。The company’s annual operating income increased by 12% year-on-year.22%。

The beginning of this year,Company Party Committee Secretary、Chairman Wang Hualong said,With the rapid recovery of the cultural tourism market,Institutional confidence in the industry has significantly improved,Related investment and financing businesses are becoming increasingly active,This is“Cultural Tourism+”and“+Cultural Tourism”Diversified business layout provides more opportunities,188bet app download It also creates conditions for enlarging and strengthening the scale and efficiency of fund management。

Analysis of the development history of Shandong Cultural Tourism Investment Group,“Diversity”New ideas for integrating culture and tourism、New path,Has taken shape。

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Recently,Qingdao Expo (Group) Co., Ltd. and Shandong Cultural Development Investment Fund (hereinafter referred to as "ldquo;Shandong Cultural Fund”)、Shandong Luxin Ruihao Film and Television Technology Co., Ltd. (hereinafter referred to as "ldquo;Lu Xinruihao”) Reached cooperation intention,Three parties will jointly fund the construction of the Super Wings Creative Center project。

It is reported,This project will be integrated into“Yuanverse”Concept creation“Immersive”+“Sense of technology”+“Digitalization”Cultural tourism upgrade experience,Combined with Aofei’s top film and television animation IP“Super Wings”,Realize the comprehensive application of holographic technology、A Changyou space that integrates XR interactive technology and themed real-life scenes。

Economic Herald reporter learned,Shandong Cultural Fund is managed by a company under Shandong Cultural Tourism Investment Group,The total scale of the fund and sub-funds exceeds 1 billion yuan,The cumulative investment amount exceeds 800 million yuan。In its investment projects,There are mountains and latitudes (688579.SH)、Ouma Software(301185.SZ)、Maoyan Entertainment(01896.HK) Three companies achieved listing,There is also Xishi Ecology、Tianjiao Biotechnology’s two projects have started listing counseling last year。

From the industrial field,The above projects involve many aspects,What’s behind it,It is the focus of Shandong cultural tourism investment“Cultural Tourism+”and“+Cultural Tourism”’s diversified business ideas。That is, relying on the physical sector,Multi-directional layout,Realizing the integrated development of related industries。

For example,Beike Video invested by Shandong Cultural Fund is a top-notch short video company in China,188bet sports betting app download During the epidemic,The company joins forces with Tencent、Microvision is launched for the first time on the entire network“Micro love helps farmers”Plan,And successively cooperate with CCTV-17“CCTV Sannong”Jointly launch a live broadcast event,With the help of“Short video + live broadcast”way,Helping companies transform quickly during the epidemic,Strongly promotes online sales of agricultural and sideline products,Driving the vigorous development of Jinan’s live streaming e-commerce industry。

The fund also provides financing support to Lu Xinruihao,Help it complete the acquisition of French Volfoni Company、Shenzhen Times Huaying、Mergers and acquisitions of industry leading companies such as British AAM Company,Research and develop internationally advanced industries、Product、Technology、Introducing management and talents to Shandong,Achieved a comprehensive layout of multiple links in the industrial chain,Bringing new momentum to the development of Shandong’s film industry。Today,The projects invested by Lu Xinruihao have made great progress,For example, the British company AAM’s business has spread to 40,000 screens around the world,Service customers include AMC、Cinepolis and other top five theater chains in the world,The industry’s leading position is further consolidated。

It is reported,Currently culture is the connotation,Shandong Cultural Tourism Investment Group has gradually expanded the scope of investment,Investment fields include film and television、Entertainment、Cultural Equipment、Culture and Sports、Acting agent、Anime Game、Digital creative and other subdivided industries。Venture Capital,Group filtering、Investment projects investigated,Covering primary and primary and a half markets,its“Friends Circle”Further expansion,More abundant project reserves,There are more than ten high-quality projects in the reserve to be selected。

Diversified innovation drives transformation and upgrading

From the perspective of enterprise development,188bet app Although you can focus on a single industry in the short term,But the journey goes far,We must make comprehensive efforts。This is not only because the complementary resources between its business segments can achieve synergy,Extending the value of the industrial chain,This is especially because in an era of rapid technological innovation,Diversified layout makes it easier to feel the market changes,Seize the opportunity for technological development。

Just like the continuous promotion of new digital infrastructure and technological innovation,The cultural and tourism sectors are moving toward deep integration,New digital cultural tourism formats are accelerating the formation,And develop a broader new battlefield,How should cultural and tourism companies seize opportunities?

Economic Herald reporter learned,Recently,Shandong Cultural Tourism Investment Group taps market opportunities,Exploring platform transformation,Promote its subsidiary Taishan Cultural Exchange to promote digital cultural product trading business、Building a cultural tourism asset trading service platform,Remarkable progress。

2022,After nearly a year of preparation, Taishan Cultural Exchange,Digital cultural products business officially enters the real transaction stage,The first real test product launched。Currently testing the situation,Continuously improve business processes and technical systems。Obviously,This business is practicing Internet thinking,Seize online development opportunities,Gradually improve the characteristic whole industry chain that adapts to the needs of industrial development。

As for the cultural tourism asset trading service platform,Taishan Cultural Exchange Joint Project Partner,Developed and formed a supply chain model for core enterprises in scenic spots、Model design of the supply chain model of the core enterprise of the centralized purchasing party、Business Process、Risk control methods,And reached business framework cooperation with a number of financial institutions。

Relevant person from Shandong Cultural Tourism Investment Group told the Economic Herald reporter,Taishan Cultural Exchange has 10 years of operation 188bet sports betting app download and maintenance on the trading platform、Management experience and professional team,This business transformation is the strategic choice of Taishan Cultural Exchange to seize the new opportunities of the new round of technological revolution and industrial transformation,Will effectively promote the digital transformation of traditional cultural products,Form a fulcrum for transforming and upgrading traditional cultural industries。

Future,Digital cultural products of Taishan Cultural Exchange,Will steadily promote listing and trading,Seize your place in this emerging field；As for the cultural tourism asset trading service platform,will also be implemented with the project,Bringing more new ideas to Shandong cultural tourism market。

Diversified reform leads to new business formats

Of course,Enterprises seek diversification,You must have the courage to reform yourself。

Just like the Spring Festival holiday that just passed,The movie market has set off a movie-watching craze,Output box office 67.5.8 billion yuan,Ranked second on the Spring Festival box office list in Chinese film history。The cinema stores owned by Shandong Cultural Tourism Investment are also very popular,12 stores have received nearly 200,000 customers,12 year-on-year increase.6%。Theater attendance、The average attendance per game is more than 10 percentage points higher than the national average。

Jinan Harmony Plaza store is the largest box office generating theater under Cultural Tourism Cinema,We received a total of more than 30,000 movie-going customers during the festival；The newly opened cinema Qingdao Jinmao Lanxiucheng store lives up to expectations as a new movie studio,We received nearly 20,000 customers during the festival。

Various achievements,It’s not easy。Economic Herald reporter learned,Previously faced with the operating pressure brought to the industry by uncertain factors such as the epidemic,Shandong Cultural Tourism Investment has carried out drastic reforms in the cinema business,Adjusted the store’s operating model,Replace fixed rent with box office share,Lay a solid foundation for cost 188bet app download reduction and efficiency improvement。

End of 2022,Shandong Cultural Tourism Xinghui Cinema Qingdao Jinmao Lanxiucheng Store officially opened,The theater adopts“Laser projection equipment”and“Dolby Atmos technology”Other advanced projection technology,Bringing movie fans a higher viewing experience。Relevant person from Shandong Cultural Tourism Investment Group told the Economic Herald reporter,Opening of Qingdao Jinmao Lanxiucheng Store,marks the strategic planning of Cultural Tourism Cinema、Urban layout and industrial upgrading have reached a new level,The project is in compliance with national policies and development trends,Seize the development opportunities of Shandong’s cultural industry。

Next step,Shandong Cultural Tourism Investment Group will seek to develop more &ldquo in the cinema store field;New gameplay”。Such as immersive experience entertainment and MCN business,Integrating the company’s cultural and tourism resources、Upstream resources of film and television industry,Open up a new track for multi-habitation development、Seeking new business growth points,With the vision of creating original and own big IP,Finally achieve long-term sustainable commercial realization。