The domestic tourism market is“Spring is full of joy”。March 6，Shanghai Disney Resort announced，Shanghai Disney Resort is gradually restarting close interactions with Disney friends，Guests can hug Disney friends again、Handshake、Taking a group photo。While the Disney Friends Signature and Dine with Disney Friends experiences will resume at a later date。

There is online travel platform data display，As of 12:00 noon on March 6，The popularity of Disney tickets increased by 350% compared with the previous day，The popularity of surrounding hotels increased by more than 260% compared to the previous day。

“Shanghai Disney’s resumption of interactive tourism industry、The vitality of the scenic park industry reappears，Reflecting the recovery of the tourism industry and the release of tourism consumption demand。”Zhang Xinyuan, Secretary General of Co-Found Think Tank, told a reporter from Securities Daily。

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Hu Qimu, a special researcher 188bet Online Sports Betting and Casino at the China Enterprise Confederation, said in an interview with a reporter from Securities Daily: “The recovery of the tourism industry is the result of demand release and policy promotion，In this context，Enterprises will also seize market opportunities，Expand market share by improving supply quality，Accelerate industry recovery。”

Shanghai Disney phenomenon is not an isolated case。March 4 Songcheng Performing Arts Hangzhou Headquarters、Xi’an Eternal Love、Zhangjiajie Eternal Love opens at the same time，The total number of Eternal Love games that day reached 25，Afterwards，Jiuzhaigou Eternal Love and Shanghai related projects are expected to be held on March 23rd、The parks will open on April 8th。China Tourism Academy estimates，The number and income of domestic tourists in 2023 are expected to recover 70 to 80% of the levels in 2019。

Dean of the Shanghai Branch of the Planning Institute of Nanjing Agricultural University、Sun Wenhua, head of the Science and Technology Innovation China Gaocheng Township Innovation Professional Service Group, told a reporter from Securities Daily，“Travel has become a necessary consumption in the daily life of Chinese residents。During the Spring Festival this year，The number of tourist trips made by Chinese residents is as high as 3.0.8 billion people，Indicates that tourism has gradually resumed。”

Listed companies usher in valuation recovery

Although the tourism 188bet app industry was less prosperous than expected last year，However, tourism companies actively save themselves and show endogenous motivation。Judging from the performance of listed companies，Lijiang Shares 2022 annual performance report display，The company achieved a net profit of 368 last year.460,000 yuan，Turn loss into profit year-on-year。March 7，Ctrip Group releases performance report，The company achieved a net profit of 1.4 billion yuan last year，Turn loss into profit year-on-year。

Sun Jie, CEO of Ctrip Group said，Since this year，Ctrip Group’s domestic air tickets and hotel bookings have exceeded the same period in 2019，Domestic short-distance travel bookings also doubled compared with the same period in 2019，Long-distance travel bookings have exceeded the same period in 2019，Domestic business is expected to continue to grow this year。

Driven by the prospect of recovery in tourism demand，The tourism sector performed well。where，Ctrip Group-S stock price has risen by about 10% year to date。Lijiang shares share price increased from 5 last year.The low of 57 yuan/share rebounded to the current 11.43 yuan/share (closing price on March 7)。

Hu Qimu said，“The valuation of listed companies in the domestic tourism industry has begun to repair。Next step，Release of actual consumption data，It will provide support for the early valuation repair。”

In Zhang Xinyuan’s opinion，188bet app “The revenue of various tourist attractions is picking up、The positive factors of increasing residents’ tourism demand are reflected in the capital market，It will drive investors to be optimistic about the prospects of the tourism industry。”

The tourism economy will“Open high and increase steadily”

From a policy perspective，Since last year，Governments at all levels and localities have launched tax incentives for the tourism industry、Financial support、Consumption Promotion、Employment assistance and other policies。

Stated by China Tourism Academy，This year’s Spring Festival holiday kicks off the annual tourism economy“Open high and increase steadily”Prologue。It is expected that the tourism market will enter a new channel of expected strengthening and supply optimization in the second quarter，The summer is expected to usher in a full recovery。

China Tourism Academy estimates，The number of domestic tourists this year is expected to reach about 45.500 million visitors，A year-on-year increase of about 80%，Restored to 76% of 2019。Domestic tourism is expected to achieve revenue of about 4 trillion yuan，A year-on-year increase of approximately 95%，Recovered to about 71% of 2019。

Zhang Xinyuan told reporters，“Although my country’s tourism industry is recovering as a whole，But due to region、Market and other factors，There are still differences 188bet sports betting app download in the speed of local tourism recovery。”