July 27, 2015，The news that Haitao Travel, that is, Beijing Haitao International Travel Service Co., Ltd., announced that it will be listed on the New Third Board has attracted the attention of many people in the tourism industry。Before this, 188bet game’s image in the tourism industry has always been known as “alternative”，Even called “the public enemy of the industry” by peers。Its ultra-low unit price for outbound tourists has always been regarded as the same competitor as online travel by its traditional travel agencies，He was once suspected of being involved in financial money laundering for delaying the return of outbound travel deposits。According to insiders, the news that 188bet game’s listing on the New Third Board is a foregone conclusion has undoubtedly once again caused controversy in the tourism industry。

But what kind of enterprise is 188bet game Travel, a private travel agency?，What are the reasons behind his ambition to be listed on the New Third Board？

188bet game Travel was initially famous in the travel circle for its “low prices”

The current president of 188bet game is Xu Tao，He started his business in 2001，In 2009, Beijing Boyuan Haocheng International Travel Agency Co., Ltd. was established and the product "Haitao Holidays" was launched。In 2011, Xu Tao injected capital into Beijing Beichen International Travel Agency Co., Ltd.，With the gradual maturity of the "Beichen International Travel Haitao Holidays" brand, today's Beijing Boyuan Haocheng International Travel Agency, namely Haitao Travel。188bet game was first engaged in Japan、The wholesale business in South Korea and other places is gradually becoming well-known by the industry，However, as the market share of the wholesale business gradually cools，Haitao Travel turns its attention to direct clients。Haitao Travel strategically cooperated with Tianjin Airlines in 2012，Building Korea、Cambodia、Thailand、Japan、Russia and other charter flights。The charter model not only saves product costs for 188bet game, but also increases industry competitiveness。As understood。Haitao Travel’s product prices are generally 10%-30% lower than other travel agencies，Therefore, it is famous in the tourism industry for its "low prices"。

188bet game breaks the traditional customer soliciting model，The first "Haitao Mode"

Traditional outbound travel agencies generally combine their own scale and operating strength with airlines to attract customers、Hotel、The car company has negotiated the air tickets they need、Room、Number of cars，Finally, attract tourists based on your own resources，However, 188bet game’s thinking mode is exactly the opposite，Yiou.com learned from online public reports that 188bet game’s customer acquisition model mainly has two steps: ① 188bet game first gathers a large number of tourist resources at ultra-low prices in a short period of time；②188bet game uses the large number of tourist resources gathered as a bargaining chip to make money for hotels、Airline、The team bargained to lower the price。

actually，Standing at the hotel、The airline is waiting for one to consider，It’s hard not to be attracted by the large number of tourists gathered by 188bet game，This ensures that 188bet game can conquer all aspects of the industry chain at a lower cost。From this point of view，188bet game’s strategy of attracting customers is more like a resource integration war。The so-called low price is not just a crazy price reduction，But it is based on cost compression to promote price reduction。Xu Tao has also publicly revealed that the reason for the high prices is that there are too many intermediate links and uncontrollable factors from tourists’ domestic group formation to Japanese travel agency reception。Haitao Travel aims to control the entire process from domestic group formation to reception in Japan，He did not hesitate to buy Japan Xianghe International Travel Agency、Japan Xianghe Car Company, etc.。

Not satisfied with the status quo，188bet game implements "charter flights" to deepen the industrial chain and realize model replication

188bet game after capturing Japan，Started to deepen the industrial chain and gradually realize model replication，Look first at neighboring countries, namely South Korea。In order to minimize costs, Haitao Travel purchased local hotels in South Korea、Team、District Travel Agency。However, Haitao Travel found that airlines have low and peak seasons，The relationship between travel agencies and airlines is not stable，Prices will be increased during peak season if seats are reserved，Travel agency costs are rising，The only way for travel agencies to change from passive to active is to "charter a flight"。

According to public information on the Internet，2012，Haitao Travel won its first charter flight，Haitao Travel then strategically cooperated with Tianjin Airlines，Opened services from Tianjin to Seoul、Scheduled flights from Tianjin to Muan and other flights to South Korea with Tianjin as the home port。2013，188bet game signed a cooperation agreement with the Korea Tourism Organization，Won the right to operate three passenger planes between China and South Korea。Yiou.com learned that Haitao Travel chose Tianjin Airport as its departure airport，On the one hand, because Tianjin is close to Beijing，On the other hand, Tianjin Airport has promised high subsidies to 188bet game, which can bring it a large number of tourists，The Korean government also gave 188bet game a subsidy fund to reward it for bringing stable tourism consumers to South Korea。Relying on policy dividends，Haitao Travel seems to be quite effortless by lowering prices to compete for market share。

actually，In the process of 188bet game development，The bank has undoubtedly become an important life-saving straw。188bet game United Bank strives to eliminate its use of tourist deposits to speculate in the financial market、Suspected of money laundering、Notorious reputation for investing in real estate, etc.。Public information display，Haitao Travel and China Everbright Bank、Standard Chartered Bank、Industrial Bank and others have carried out business cooperation。Also，In terms of marketing, 188bet game is good at using advertising and activities to build its brand。Except for ordinary broadcasting、TV、Except for publicity in newspapers and other media，188bet game also leverages major football teams、Basketball event promotion brand。At the same time, 188bet game due to "low price"、Factors such as “no forced shopping” are popular among the elderly。

Relevant people revealed that their long-distance outbound travel routes are usually to reduce aviation costs，Purchased cheap connecting flight tickets for tourists，Thus affecting user experience。If there is no continuous flow of customers and capital chain，It can easily cause the capital chain to break，Therefore, many small and medium-sized travel agencies cannot afford this model。Although 188bet game, as the "public enemy of the industry", has brought considerable competitiveness to its peers，However, most travel agencies still choose not to reduce prices easily for the sake of brand image。However, whether the so-called "overseas shopping model" will violate relevant financial regulations in the future and how long the future will take is worthy of our discussion。The rumor that Haitao Travel will be listed on the New OTC Market has aroused heated discussions in the industry. At the same time, many people in the industry believe that with the support of national policies and the optimism of investment institutions，The recovery trend of inbound tourism is becoming increasingly obvious，After Haitao Travel is launched, it will undoubtedly rely on its popularity in Japan、The influence of South Korea and other places took the opportunity to transform into inbound tourism。