On July 29, 2015, the American review O2O company 188bet app released its second quarter financial report as of June 30, 2015，Financial report shows that its revenue in the second quarter reached 1.US.9 billion，51% year-on-year growth；Mobile unique visitors exceeded PC users for the first time；Net loss .3 million，Return to loss year-on-year。

Second Quarter,188bet app revenue structure，Local advertising business revenue is 1.USD 07.9 billion，43% year-on-year increase；Trading services revenue of .3 million，USD 1.2 million in the same period last year；Brand advertising revenue was US.3 million，Down 8% year-on-year；Other revenue .4 million，128% year-on-year increase。Also，The number of accumulated reviews on Yelp increased by 35% year-on-year，The total number is close to 83 million；Local advertising accounts increased by 40% year-on-year，reached about 9.710,000。

188bet app financial outlook for the third quarter and full year is:The third quarter revenue is 1.3.9 billion to 1.between US.2 billion，Full year revenue in 2015 is 5.4.4 billion to 5.USD 500 million。188bet app outlook fell short of analysts’ expectations，Causes Yelp stock price to fall after earnings release。

As a representative of American O2O companies，Yelp reached the peak of the stock market at the end of February 2014: the stock price exceeded ，Market value exceeds 6 billion US dollars。Less than a year and a half，188bet app stock price is now only over 30 US dollars，The market value is just over US billion。

188bet app stock price is depressed, the main reasonIt’s because 188bet app advertising model cannot provide greater imagination for the capital market，And increasingly facing fierce competition from Google；Also，188bet app poor performance on mobile，Can the previous revenue model be adapted to the small-screen mobile terminal (mobile phone?、Pad）Applicable questionable。

Under strong pressure，188bet app first response is to focus on transactions，February 2015 with 1.Acquired takeaway O2O company Eat24 for US.4 billion，Currently Yelp lists Eat24，Platform，Yelp Deals，The performance of four pieces of Gift Certificates is designated as transaction revenue，Listed separately for the first time in the second quarter of 2015，Trading revenue reaches .3 million。

188bet app second response is to seek acquisition，Foreign media listed 8 companies that may acquire Yelp，respectively: Google、Facebook、Amazon、Apple Inc.、Yahoo、Priceline、Lekutian、Alibaba。In all companies，Google is most likely to acquire Yelp，In fact, the two parties had contact。In 2009, Google made a public offer to acquire Yelp，Recently, Google has increased the display of local business information in searches。

No coincidence,Several other representative O2O companies in the United States have also fallen into a downturn。The market value of Groupon, the originator of group buying O2O, is currently only US.3 188bet app，A far cry from the peak of US 188bet app；Opentable, the originator of booking O2O, was acquired by Priceline for US.6 188bet app on July 24, 2014 and then delisted。Not long ago，There is a lot of discussion in the industry about the collapse of homejoy, the originator of housekeeping O2O。

O2O star companies 188bet app United States have fallen into a downturn，China performed better。Whether it is the listed 58.com or the unlisted Meituan、Dianping，Their market imagination is larger than that of their American counterparts。Obviously，The combination of mobile Internet and life services in this O2O wave，China will be the leader。